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Get a custom proposalB2B product design for complex problems
Up Strategy Lab is a B2B digital product and brand design studio based in Gothenburg, Sweden. We design complex SaaS products and enterprise brands that win in competitive markets, combining strategic thinking, deep design craft, and AI fluency. Red Dot Design Award winners. 40+ B2B companies scaled since 2018.
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Min project size
$1,000+
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Hourly rate
$100 - $149 / hr
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Employees
2 - 9
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Year founded
Founded 2018
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Our Story
Up Strategy Lab is a B2B digital product and brand design studio based in Gothenburg, Sweden. Since 2018, we have helped 40+ ambitious B2B companies design products and brands that win in competitive markets.
We are built for complexity. While most design agencies are built for simplicity, we specialize in complex SaaS products, technical buyers, and enterprise-grade design challenges — the kind where getting the design wrong is not an option.
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