stickler advertising

BACKGROUND

Introduce your business and what you do there.

I’m the owner of a web design company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with stickler advertising?

We needed a company that could handle our social media marketing efforts.

SOLUTION

What was the scope of their involvement?

stickler advertising handles our Facebook ads, Instagram ads, LinkedIn ads, and LinkedIn outreach campaigns. They’re also responsible for producing the creatives and all the collateral for our ad campaigns. We started by providing them with a brief and showing them our previous advertising campaigns. Based on that, they developed a strategy and suggested changes to our landing page and copy. Once we implemented them, we started seeing leads rolling in very quickly.

What is the team composition?

We’ve worked with three people from stickler advertising: the owner, a copywriter, and a project manager.

How did you come to work with stickler advertising?

I found stickler advertising through online research.

How much have you invested with them?

We’ve spent $6,000–$7,000 AUD (Approximately $4,200–$5,000 USD).

What is the status of this engagement?

We started working together in September 2022, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Before working with them, we used to get around 20–25 leads every month. Our cost per lead (CPL) was very high, and the leads’ closing rate was almost zero. Now, our cost per lead has gone very low. We only get around 10–15 leads per month now, but those leads are highly qualified, with a closing rate of about 60%–70%.

How did stickler advertising perform from a project management standpoint?

stickler advertising has performed well in terms of project management. Coming up with the strategy took a little longer than we expected, but it was worth it because it worked well.

We typically communicate through Slack and in-person meetings. We also have meetings through Zoom and Google Meet from time to time.

What did you find most impressive about them?

stickler advertising understands the ins and outs of social media marketing, especially on Facebook, Instagram, and LinkedIn. We appreciate how they took the time to understand our business and challenges and develop a strategy that helped us solve those problems.

Are there any areas they could improve?

No, I’m satisfied with what we have so far.

Do you have any advice for potential customers?

Make sure to be clear about your marketing goals and budget.