SQUARE43

BACKGROUND

Please describe your company and position.

I am the Former Growth Lead of DIB Travel

Describe what your company does in a single sentence.

Online Travel Agency

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SQUARE43 to accomplish?

• Performance Marketing
• Marketing Automation
• Marketing Operations

SOLUTION

How did you find SQUARE43?

Referral

Why did you select SQUARE43 over others?

• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from SQUARE43 were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Beyond web development, Square43 is instrumental in crafting and executing our marketing strategy. Their approach includes:

• Email Marketing: They designed and implemented effective email campaigns that have improved our engagement rates and strengthened our customer relationships.
• Social Media Marketing: Their social media strategies have enhanced our presence on various platforms, fostering better community engagement and driving traffic to our site.
• Paid Advertising: The paid advertising campaigns managed by Square43 have delivered impressive ROI, bringing in quality leads and boosting our conversion rates.
• Content Marketing: Their relevant content has improved our SEO and SOME presence.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

A few examples:

• Increased traffic to dibtravel.com from improved SEO positions
• Increased conversions from Linkedin campaign
• Inbound marketing delivered relevant leads
• Increased CTR on email newsletters

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team has been available for urgent requests while also delivering on long term project timelines. 

What was your primary form of communication with SQUARE43?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

SQUARE43's agility and ability to deliver in an efficient manner were most impressive.

Are there any areas for improvement or something SQUARE43 could have done differently?

On thing I'd recommend is that Square43 packages their skills to create a 'winning formular' so that I as a client can buy a package of services rather than a set of skills.