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SPOR Group

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AV that works. Every room. Every time.

Running a business where your meeting rooms just work sounds simple. But if you've ever walked into a room five minutes before a pitch, stared at a screen that won't connect, and watched your credibility drain away in real time, you know it's anything but.

That's the problem we built SPOR to solve.

  • Min project size
    $10,000+
  • Hourly rate
    Undisclosed
  • Employees
    50 - 249
  • Locations
    Southport, England
  • Year founded
    Founded 2019
  • Languages

Overview by:

Reviewer avatar
Chris Gore MBA
Group Strategic Director About the Team

1 Language that we service

  • English

1 Locations

  • Southport , England

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    Our Story

    SPOR Group was built on a simple frustration, great technology, poorly delivered. Rooms that didn't work. Users left guessing. Support that only showed up when things broke.

    We built a better model. One framework — Design, Integrate, Train, Asset Manage, Monitor — built around how enterprise organisations actually operate.

    Today we manage 1,500+ meeting rooms across 200+ clients. We show up before things go wrong. We say what we mean. We do what we say.

    That's SPOR.

    Meet the Team

    Chris Gore MBA

    Chris Gore MBAGroup Strategic Director

    Founder of SPOR Group. 1,500+ meeting rooms. 200+ enterprise clients. Host of the Future Workplace Podcast. Writing Work Isn't Working. Endurance cyclist. Probably in a meeting room somewhere, making sure it actually works.

    What Sets Us Apart

    1. We Don't Just Install AV — We Own the Outcome

    Most AV companies disappear after the install. SPOR stays. With SPORTrack monitoring, proactive support, and the DITAM framework, we manage your meeting rooms like they're ours. 1,500+ rooms. 200+ clients. Zero finger-pointing.

    One Partner. Every Room. Every Problem Solved

    IT Directors don't have time to manage three vendors, a spreadsheet, and a prayer. SPOR wraps design, integration, training, asset management, and monitoring into one accountable relationship. You get visibility. We get the blame. Everyone wins.

    We Built the System Your AV Company Wanted To Have

    SPORTrack monitors your rooms in real time before your users even notice something's wrong. Combine that with DITAM — our end-to-end deployment framework — and you've got an AV partner that runs like an ops team, not a tradesperson.

    Tools and Technology

    Microsoft Teams
    Zoom
    Google Meet
    Webex Meetings
    BlueJeans
    Skype for Business
    Trello
    Monday.com
    ClickUp
    MeisterTask
    Zoho Projects
    Google Drive

    Commonly Asked Questions

    Here's a 2000-character response, written in SPOR's voice — direct, no fluff: What's your approach to communication and reporting? Most AV companies go quiet after the install. You chase them, they respond eventually, nothing gets logged, and six months later nobody can remember what was agreed or what's broken. That's not how we work. Communication at SPOR is structured, not reactive. Every client has a named account manager — a real person, not a ticketing system. They know your environment, your stakeholders, and your tolerance for downtime. You're not re-explaining your setup every time something goes wrong. On reporting, we use SPORTrack — our remote monitoring platform — to give you visibility into your meeting room estate before problems become incidents. You get data on room usage, fault history, and resolution times. Not a PDF once a quarter that nobody reads. Actual insight you can use to make decisions. We report on three levels: Operational — what's happening day to day across your rooms. Performance — are your rooms actually being used, and are they working when they are? Strategic — where should you be investing, consolidating, or upgrading? Escalation paths are agreed upfront. SLAs are in the contract, not just the pitch deck. And if something goes wrong, you'll know about it from us — not from a frustrated employee standing in a meeting room at 8:55am. We're not perfect. Things break. What matters is how fast you know, how fast it's fixed, and whether it gets properly documented so it doesn't happen again. That's the standard we hold ourselves to.

    Honestly? The messy ones. The ones where there's scale, complexity, and an IT team that's exhausted from being the person everyone blames when the video call doesn't work. Here's where we focus: Multi-site rollouts. If you've got meeting rooms across multiple locations and no consistent standard between them, that's our territory. We use the DITAM framework to make sure every site gets the same spec, same documentation, and same post-install support — whether that's 10 rooms or 500. Refresh projects. A lot of estates were installed pre-2020. They don't reflect how people actually work now. If you've got a refresh in the pipeline, we'll tell you what's worth keeping and give you a phased plan that doesn't require ripping everything out at once. Managed services. We're actively looking for organisations ready to move away from break-fix. SPORTrack monitors your estate proactively, so problems get caught before your users do. Predictable cost. Defined SLAs. One accountable partner. New fit-outs. Get us in at design stage, not after the walls are up. Early involvement saves money and means the technology actually fits the space. What we're not chasing — one-off installs with no ongoing relationship, or projects where the budget is fixed before anyone's understood the problem. If you want a straight conversation about whether we're the right fit, we're easy to find.

    We've onboarded enough clients to know that the handover from "we've signed the contract" to "we're actually delivering" is where most AV companies fall apart. Promises made in the pitch don't make it to the project team. Nothing gets documented. The client ends up re-explaining everything they already said. So we fixed that. When a new client comes on board, the first thing we do is a proper discovery session. Not a tick-box exercise — a real conversation about your environment, your users, your pain points, and what success actually looks like for you. That output becomes the foundation for everything that follows. From there, you get a named account manager who was in that room. They're not picking up a file cold. They know the context. We then baseline your estate. What have you got, where is it, what condition is it in, and how is it performing. If we're taking over from another provider, we don't just inherit their mess quietly — we document it, flag the risks, and agree a plan to address them. SPORTrack gets configured to your environment before go-live, not after. So from day one, we have visibility across your rooms. Escalation paths, reporting cadence, and SLAs are all confirmed in writing before we start. Not buried in a contract — shared clearly with the people who'll actually be using them. The goal is simple. By the end of onboarding, your team should feel like we've been working together for six months, not six days.

    We're going to be straight with you here, because most answers to this question are either made up or so heavily caveated they're meaningless. We don't quote a generic ROI figure. Anyone who does is selling you something. What we can tell you is this. The cost of poorly managed AV isn't just the repair bill. It's the hour lost before a board presentation when the room doesn't work. It's the IT manager pulled away from actual priorities to reset a codec. It's the candidate who notices the meeting room looks like it hasn't been touched since 2015. It's the remote worker who spends the first ten minutes of every call saying "can you hear me now." Those costs are real. They're just rarely on a spreadsheet. What our clients typically see is fewer incidents, faster resolution when incidents do happen, and an IT team that's no longer firefighting their AV estate. SPORTrack gives you data on room usage and fault history that most organisations have never had before — and that data drives better decisions on where to invest and where to consolidate. On project delivery, our DITAM framework exists specifically to reduce the failure points that cause AV projects to run over time and over budget. We won't pretend every project is perfect. But problems get caught earlier, escalated faster, and resolved with less disruption than the industry norm. The honest answer to ROI is this — if your current situation is costing you time, credibility, or internal resource, the bar isn't that high to clear. We'd rather show you the numbers from your own environment than quote someone else's.

    Most AV projects don't fail because of the technology. They fail because nobody was clearly in charge, timelines slipped without anyone flagging it, and the client found out something had gone wrong when it was already too late to fix it cleanly. Our process is designed around that reality. Every project has a named project manager from day one. Not a coordinator. Not someone who gets assigned after the contract is signed. Someone who was involved in the scoping, understands what was promised, and is accountable for delivering it. We run projects against the DITAM framework — Design, Integrate, Train, Asset Manage, Monitor. Each phase has defined outputs, sign-off points, and a clear handover before the next phase begins. Nothing moves forward until the previous stage is properly closed. That's not bureaucracy — it's how you avoid expensive rework at the back end of a project. Communication is structured throughout. You get regular updates at agreed intervals, not just when something goes wrong. If there's a risk to timeline or scope, you hear about it from us before it becomes a problem — not after. On-site work is coordinated around your business, not ours. We know that taking down a meeting room estate isn't a neutral event for your organisation. Sequencing and scheduling are planned properly upfront. At project close, everything gets documented. Asset registers, configuration records, warranty information. Handed over in a format that's actually usable — not a folder of PDFs nobody can find in six months. Then SPORTrack goes live, and the monitoring begins. The project ends. The relationship doesn't.

    Locations (1)

    UNIT 9, KENSINGTON INDUSTRIAL ESTATE Southport, England PR9 0NY

    6 - 9

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