Somatório Inteligência

Somatório Inteligência is a market research and business intelligence consultancy based in São Paulo, Brazil, with 26 years of experience and more than 700 projects delivered for national and multinational companies, industry associations and institutes. The company was previously known as Instituto Somatório and Somatório Pesquisa & Informações.

We specialize in custom B2B research: studies with decision-makers, C-level executives, corporate clients, former clients, prospects, distributors and technical specialists. These audiences rarely answer automated surveys, so we reach them through active, qualified fieldwork by phone, video call, WhatsApp and online. Every project starts from the business decision the client needs to make, and the research design (qualitative, quantitative, hybrid or tracking) is built around it.

Main services:
- B2B market research and market intelligence: competitive analysis, market potential, expansion and feasibility studies, win-loss analysis
- B2B customer satisfaction, NPS and CX tracking, segmented by process, company size and region
- Consumer (B2C) research, CX and NPS
- Corporate reputation and brand image
- ESG stakeholder research and materiality assessments
- Healthcare research with physicians and health professionals
- Real estate customer satisfaction and buyer journey research

Our in-house team controls sample design, quota distribution and interview validation in every project. Results are delivered as executive diagnoses with practical recommendations, not just data tables.

Selected public work: sector diagnostics on management maturity and operational bottlenecks in industrial and corporate construction for CBIC (Brazilian Chamber of the Construction Industry); a national breast cancer awareness index for Instituto Natura, also replicated in Argentina; and Painel Brasil Data Sênior, a four-wave study of Brazilians aged 60+ covered by Rede Globo, O Estado de S. Paulo and Exame.