Softrix

BACKGROUND

Introduce your business and what you do there.

I’m the president of Flexible Assembly Systems Inc., a global distributor and supplier of assembly tools, industrial equipment, laboratory supplies, and automation solutions for manufacturing, production, and scientific industries.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Softrix?

We needed to reduce our overall ad spend while increasing ROI.

SOLUTION

What was the scope of their involvement?

Softrix is optimizing our PPC advertising campaigns across all platforms, including Google, Bing, and LinkedIn.

What is the team composition?

We work with one teammate from Softrix.

How did you come to work with Softrix?

We found them through an online search. We chose them because they offered good value for the cost.

What is the status of this engagement?

We started working with them in October 2024, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We receive weekly reports on progress and metrics. We’ve reduced our overall ad spend by 40% while maintaining the same amount of traffic and revenue. We’ve also seen higher-quality traffic.

How did Softrix perform from a project management standpoint?

Softrix is always on time and has great communication. We communicate via email and messaging apps.

What did you find most impressive about them?

We’re impressed with their understanding of how to drive higher-quality traffic while optimizing our budget.

Are there any areas they could improve?

There’s nothing we can come up with.