Softianz

BACKGROUND

Please describe your company and position.

I am the CEO of a healthcare agency. 

Describe what your company does in a single sentence.

Compassionate Care Agency

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Softianz to accomplish?

• Website Migration
• Website Revamp to WordPress CMS
• Digital Marketing & PPC Campaign

SOLUTION

How did you find Softianz?

Upwork

Why did you select Softianz over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Softianz were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We had been searching for a website developer to manage their site, starting with a hosting migration. The developer's role included moving the website from GoDaddy’s Website Builder to WordPress, managing content updates, optimizing technical SEO, and, after migration, handling social media and running lead generation campaigns on Google and Meta. 

We have since hired Softianz for the task, and they successfully migrated our hosting from GoDaddy to Namecheap. They also built a new WordPress site, maintained the original color scheme, and created a CTA page to support our Google and Meta ad campaigns.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable outcomes from the project that demonstrate progress or success include:

• Successful Hosting Migration: Transitioned the website from GoDaddy to Namecheap without any downtime or data loss.
• Website Development and Launch: Successfully built and launched a new WordPress-based site, ensuring a smoother user experience and easier content management.
• Technical SEO Improvements: Optimized the website’s technical SEO (e.g., meta tags, page load speed, mobile responsiveness), resulting in better search engine visibility and ranking improvements.
• Marketing and Campaign Metrics (Expected Outcomes): The newly developed CTA page will support lead generation through targeted paid advertising on Google and Meta, driving conversions and inquiries.

These outcomes illustrate the project's successful execution, from technical improvements to setting up a foundation for future marketing efforts. The quality of service and deliverables from Softianz is exceptional. They consistently provide high-quality work, ensuring that all aspects of the project are meticulously handled. 

Their deliverables not only meet but often exceed expectations, reflecting their dedication to excellence. From seamless integrations to optimized workflows, Softianz delivers solutions that are both reliable and effective, ensuring a smooth and successful outcome for every project.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We agreed to work on an hourly basis, allocating 9 hours per week for task assignments. Weekly planning sessions were conducted via Zoom to set project goals and ensure timely completion. Softianz demonstrated exceptional professionalism, managing interactions with GoDaddy, Namecheap, and integrating various third-party tools like Google Ads, Google Analytics, Google Tag Manager, Google Search Console, Ahrefs, and Keywords Planner with the website. 

Their expertise ensured a seamless connection between all systems, optimizing web flow and delivering results ahead of schedule. I highly recommend Softianz for their professional handling of the project. They consistently deliver projects on or ahead of schedule, demonstrating strong project management skills and a commitment to client satisfaction. Their ability to adhere to timelines without compromising on quality makes them a dependable partner for any project.

What was your primary form of communication with Softianz?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stands out most about Softianz is their commitment to professionalism and delivering results ahead of schedule. Their ability to seamlessly integrate and optimize multiple third-party tools, ensuring a smooth and efficient workflow, reflects a deep expertise in digital solutions. Additionally, their collaborative approach, with clear communication and meticulous planning, sets them apart as a highly reliable and client-focused partner.

Their exceptional service, expertise, and commitment to delivering results make them a top choice for any digital project. Whether you need website development, integration of third-party tools, or digital marketing, Softianz consistently exceeds expectations, making them a reliable and trusted partner. They excel in professionalism, communication, and technical expertise, creating a seamless and positive collaboration.

Are there any areas for improvement or something Softianz could have done differently?

While Softianz excels in professionalism and timely delivery, an area for potential improvement could be expanding their proactive communication. Providing regular updates or suggesting additional optimization strategies beyond the initial scope might further enhance client satisfaction. Additionally, offering more educational insights or training on the integrated tools could empower clients to better manage and understand their digital ecosystem.