Intero Digital

BACKGROUND

Please describe your company and position.

I am the EVP Business Development of Agility Retail Group

Describe what your company does in a single sentence.

Agility Retail Group is a full-service retail display manufacturing company that designs and produces custom store fixtures, millwork, decor, graphics, and point-of-purchase displays for retailers and consumer brands across a wide range of industries.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Intero Digital to accomplish?

• Preserve and consolidate SEO value from multiple legacy brands and sites
• Build a strong organic traffic and lead generation foundation for the new merged brand
• Improve keyword visibility and rankings in core B2B retail display markets

SOLUTION

How did you find Intero Digital?

Online Search

Why did you select Intero Digital over others?

Good value for cost

How many teammates from Intero Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We worked with Intero Digital on SEO, GEO, content marketing, digital PR, and web design to support our brand consolidation and drive growth. Their work spanned technical SEO, content development, search visibility optimization, and web design, all focused on establishing Agility Retail Group as a strong, unified presence in the B2B retail display market.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The results following our consolidation and migration have been strong. Organic traffic climbed 7.9% month over month. Total ranking keywords grew 10.6%. Page 1 rankings grew 27.1%. We also saw significant gains in high-value, intent-driven keywords like custom retail displays, POP displays, and retail engineering, along with expanded SERP visibility across Images (+70%), AI Overviews (+21.6%), and People Also Ask (+12.5%), with overall traffic and rankings now trending near their highest levels since the consolidation.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Intero Digital's project management has been organized and responsive. They've delivered on time and communicated clearly at every stage, keeping us informed on progress and priorities without us having to chase things down. When we've had questions or needed to shift direction, they've been quick to respond and adaptable. It's felt like a collaborative partnership rather than a typical vendor relationship.

What was your primary form of communication with Intero Digital?

Virtual Meeting

What did you find most impressive or unique about this company?

What stood out most was their ability to think holistically across SEO, GEO, content and PR, and web rather than treating each as a separate silo. They brought a strategic, big-picture perspective to our brand consolidation while exectuing on the details, and that combination of strategic thinking and hands-on delivery made a real difference in our results.

Are there any areas for improvement or something Intero Digital could have done differently?

No

BACKGROUND

Please describe your company and position.

 I am the CEO of a manufacturing company 

Describe what your company does in a single sentence.

 We sell commercial-grade, bed bug-resistant metal bunk beds built to withstand heavy daily use in demanding environments like summer camps, fire stations, shelters, military housing, and universities.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Intero Digital to accomplish?

• Drive high-quality B2B leads
• Improve tracking and attribution accuracy
• Scale paid media while growing SEO visibility and demand

SOLUTION

How did you find Intero Digital?

mailer

Why did you select Intero Digital over others?

High ratings

How many teammates from Intero Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We're working with Intero Digital to build out our content marketing, digital PR, and web development efforts, including creating and publishing SEO-focused pieces aimed at our core commercial audiences, getting our brand in front of the right people to grow our authority online, and making sure we have a clear picture of where our leads are actually coming from. All three workstreams ultimately ladder up to driving more commercial quote requests from B2B buyers.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Since working with Intero Digital, quote requests are up 20.6% month-over-month and 21% quarter-over-quarter. Google Ads has been a big driver: Conversions more than doubled, and we cut our cost per acquisition nearly in half, from $551 down to $295. SEO is trending in the right direction, too, with steady impression growth and high-intent paid channels picking up the slack during any organic dips.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team is organized and communicative. We always know where things stand.
They're responsive when we have questions or something comes up, and deliverables have come in on time. They take feedback well and adjust quickly when priorities shift.

What was your primary form of communication with Intero Digital?

Virtual Meeting

What did you find most impressive or unique about this company?

They have a strong grasp of our niche, which isn't easy to find in an agency. They got up-to-speed on our industry and buyer quickly, and that shows in the quality of the content and the targeting decisions they make. It doesn't feel like a generic agency approach. They're clearly thinking about what actually moves the needle for our specific business.

BACKGROUND

Please describe your company and position.

I am the Managing Owner of Sparq Distribution LLC

Describe what your company does in a single sentence.

Sparq Distribution is a distributor of beauty and grooming products focused on bringing high quality personal care brands to market and helping them reach more customers across retail and ecommerce channels.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Intero Digital to accomplish?

• a. Strengthen and stabilize Amazon presence to support sustainable growth
• b. Improve account performance through optimized product listings and a more strategic advertising approach
• c. Overcome marketplace challenges such as Buy Box competition and other factors affecting sales performance
• d. Enhance channel management to protect brand control and improve profitability

SOLUTION

How did you find Intero Digital?

Online Search

Why did you select Intero Digital over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Good value for cost

How many teammates from Intero Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Intero Digital supported us with ongoing Amazon account management. This included listing optimization, advertising management, catalog and content improvements, performance monitoring, and strategic guidance on how to grow within the marketplace. The team also provided regular communication and reporting to help identify opportunities and address issues that came up within the account.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

During the engagement, there were improvements in listing quality, account organization, and overall marketplace strategy. Intero Digital helped implement more structured advertising and catalog management processes, which created a stronger foundation and higher visibility on Amazon. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team was responsive, collaborative, and consistently worked to identify opportunities for growth and efficiency within the account.  

What was your primary form of communication with Intero Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The team was knowledgeable and always willing to help 

Are there any areas for improvement or something Intero Digital could have done differently?

no

BACKGROUND

Please describe your company and position.

 I am the CEO of an advertising & marketing company 

Describe what your company does in a single sentence.

Our company has published a best selling book

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Intero Digital to accomplish?

• Promote our latest best seller
• Launch ads on Meta
• Turn the book offer into a Self Liquidating Offer

SOLUTION

How did you find Intero Digital?

• Online Search
• Clutch Site

Why did you select Intero Digital over others?

High ratings

How many teammates from Intero Digital were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

What Was Contracted:

Intero Digital was engaged to develop and execute Meta (Facebook & Instagram) advertising campaigns for our B2B service business targeting licensed master plumbers. The SOW outlined comprehensive deliverables including:

Complete platform strategy development
Advertising account setup and access configuration
Tracking and analytics implementation
Campaign creation and management
Custom ad copy development
A/B split testing
Weekly campaign monitoring and optimization
Remarketing campaign development
Audience research and creation (including lookalike audiences, custom audiences, interest/behavior/demographic targeting)
Lead generation ad creation
Basic custom graphics package
The engagement was structured as a 6-month contract with a 3-month trial period at $1,500/month base fee plus 10% of ad spend management fee. Our planned initial test budget was $10,000 with plans to scale to $50,000+ monthly based on performance.

What Was Actually Delivered:

Nothing functional. Over 23 days, we received:

Three Failed Strategy Documents - First was for wrong business entirely. Second violated fundamental Meta advertising requirements with an 8 ad set structure at $12/day each (requires impossible $1.68 CPA when realistic CPAs are $20-50+). Third was 5 days late and still incomplete, missing retargeting entirely.
Zero Campaign Setup - Despite 23 days, they never gained proper access to our Meta Business Manager to actually create campaigns. No tracking installed, no audiences created, no ads developed.
No Creative Assets - No ad copy written, no graphics created, no ad variations developed.
Multiple Missed Deadlines - Launch date pushed from November 3 to November 7 to November 10, then engagement terminated before any launch occurred.
Unauthorized System Access - After termination, they accessed our Meta accounts without permission despite explicit prohibition in recorded meeting.
The gap between what was promised and what was delivered was so severe that we terminated for cause.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

There were no positive measurable outcomes. The engagement was terminated for cause after 23 days with zero campaigns launched.

Actual Outcomes:

Campaigns Launched: 0
Ads Created: 0
Leads Generated: 0
Revenue Generated: $0
Return on Investment: N/A (no campaigns ran)
Meta Business Manager Access: Never properly configured despite 23 days
Functional Strategy Documents: 0 out of 3 attempts
Contractual Deadlines Met: 0%
Executive Commitments Honored: 0 (Daniel no-show)
Negative Business Impact:

23 days of lost time during critical Q4 launch window
Delayed market entry - competitors gained positioning while we dealt with Intero's failures
Opportunity cost estimated at $15,000-25,000 in lost potential revenue from campaigns that should have been running
Management overhead - approximately 40 hours spent in meetings, reviewing inadequate deliverables, and managing their failures
Reputational risk from unauthorized access to business systems after termination
Restart cost - must now begin entire agency vetting process from scratch
The Only "Measurable Outcome":

We learned exactly what gross incompetence looks like in a digital marketing agency, documented it thoroughly, and terminated them before they could burn our actual advertising budget with campaigns that would have been permanently stuck in Meta's "Learning Limited" status.

If being forced to fire your agency after 23 days for material breach of contract counts as a measurable outcome, that's what we achieved.

Bait-and-switch sales tactics, executive no-shows, unauthorized system access after termination, and attempt to rewrite for-cause termination as "mutual." A masterclass in organizational dysfunction at every level. Three strategy attempts, three failures - wrong business, technically incompetent (8 ad sets at $12/day violating Meta requirements), and incomplete despite being 5 days late. Zero functional campaigns delivered in 23 days.  Received $0 in value - terminated for cause before wasting actual money on their incompetence. The only positive ROI was avoiding the disaster their proposed campaigns would have created. Strategy document 5 days late, launch date pushed three times, President of Paid Media no-showed scheduled meeting without notice. 100% failure rate on meeting commitments. I would actively warn other businesses away from Intero Digital to prevent them from experiencing the same waste of time, resources, and breach of trust we endured. The only people I'd recommend them to are competitors I want to see fail.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was catastrophically poor and demonstrated a pattern of missed deadlines, broken commitments, and unmet responsibilities at every level.

Timeline Performance:

No. They did not deliver items on time.

Strategy Document: Contractually due October 23. First version (October 22) was unusable.

Second version (October 23) was professionally incompetent. Third version delivered October 28 - 5 business days late - and still incomplete despite two prior failures and additional time.

Launch Date: Originally scheduled for November 3, then pushed to November 7, then pushed to November 10. After 23 days, they still hadn't completed basic account setup required to launch any campaigns. We terminated them on October 31 before the third delayed launch date even arrived.

Post-Termination Obligations: In their termination response (October 31), they committed to providing documentation within specific timeframes. As of this writing, they have failed to provide: (1) Meta Support correspondence conducted on our behalf, (2) Complete access activity logs, (3) Written acknowledgment of for-cause termination. 100% failure rate on post-termination commitments.
Responsiveness:

Their responsiveness was superficially adequate but substantively worthless. Marielys and Lindsay responded to emails and attended scheduled meetings, but this is meaningless when the actual work delivered is fundamentally incompetent.

The meetings happened on time. The work did not.

Executive Leadership Accountability:

Daniel, their President of Paid Media, scheduled a meeting with our executive team on October 29. We rearranged multiple critical business commitments to accommodate his requested time. He never appeared. No advance notice. No apology. No explanation. This is the level of professionalism from their executive leadership.

When the person responsible for paid media strategy doesn't honor commitments to attend meetings, it tells you everything about the organization's culture of accountability.

Response to Our Needs:

They were remarkably consistent in their failure to respond to our actual needs:

Need: Accurate strategy based on provided materials
Response: Delivered strategy for wrong business entirely

Need: Technically competent Meta campaign structure
Response: Proposed structure violating Meta's platform requirements that would guarantee failure

Need: Complete strategy including retargeting
Response: Omitted retargeting entirely across multiple revisions

Need: Timely delivery to meet launch window
Response: Missed every deadline, pushed launch date three times

Need: Qualified campaign manager who'd handled our budget size
Response: Assigned project manager who'd only managed $30K monthly (our plan: $50K+) and a year previously was the manager at Target

Need: Respect for system access boundaries after termination
Response: Accessed our Meta accounts without authorization despite explicit prohibition

Need: Documentation after termination as they committed to provide
Response: Complete silence

Project Management Structure:

The fundamental flaw was that Marielys sold to us as "Lead Account Manager who will be leading your strategy," turned out to be primarily a project manager relaying information between us and anonymous analysts. We never got direct access to the people actually doing the work. This created a broken telephone situation where:

We'd provide requirements
Marielys would relay to analysts
Analysts would deliver inadequate work
Marielys would present it to us
We'd reject it and explain problems
Process would repeat with no improvement

Bottom Line:

Professional project management requires delivering quality work on agreed timelines while maintaining clear communication and accountability. Intero Digital achieved none of these basic requirements. Their project management wasn't just poor - it was actively harmful to our business, wasting 23 critical days during our launch window while delivering nothing functional.

Rating: 1/5 - Would not trust them to manage a lemonade stand, let alone a $50,000+ monthly advertising budget.

What was your primary form of communication with Intero Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The most impressive aspect of Intero Digital was their remarkable consistency in failing to meet even the most basic professional standards across every dimension of the engagement.

Truly Unique Achievements:

1. Three Attempts, Three Different Failures
It's genuinely impressive to deliver three separate strategy documents in 6 days and have each one fail in a completely different way. Wrong business (October 22), fundamentally incompetent technical approach (October 23), and incomplete despite being 5 days late (October 28). That takes a special kind of organizational dysfunction.

2. The Bait-and-Switch Sales Process
Lindsay's ability to sell us on "experienced campaign management" while knowing she'd be assigning someone who'd only managed $30K monthly (when our plan was $50K+) and who functioned as a project manager rather than hands-on strategist - that's impressively dishonest. The sales-to-delivery disconnect was so severe it felt intentional.

3. Executive-Level Accountability Vacuum
Having your President of Paid Media schedule a meeting, watch us rearrange our schedule to accommodate him, and then simply not show up with zero explanation? That's a level of professional disrespect that's almost artful in its audacity.

4. The "Mutual Termination" Fantasy
After we terminated them for cause with detailed documentation of their failures, their attempt to reframe it as "mutual termination" in their response was breathtakingly shameless. It's like being dumped and immediately claiming you "weren't that into her anyway" - transparent, pathetic, and insulting to everyone's intelligence.

5. Post-Termination Boundary Violations
The most uniquely concerning aspect: accessing our Meta Business Manager accounts without authorization after being explicitly forbidden in a recorded meeting. This transformed their incompetence from merely unprofessional to potentially criminal. That's an achievement of sorts.

What Actually Impressed Me (Genuinely):

The only genuinely impressive thing about Intero Digital is how they maintain a 4+ star rating on multiple platforms despite delivering work this incompetent. That suggests either:

Their other clients have extraordinarily low standards, or
They're very good at managing reviews, or
We happened to get the absolute worst team in their organization
Given our experience with multiple team members (Lindsay, Marielys, Daniel) and consistent failures across all touchpoints, I suspect they're simply better at marketing themselves than delivering actual marketing services for clients.

The Irony:

A digital marketing agency that can't execute competent digital marketing campaigns is impressively ironic. They're proof that being good at SEO for your own site doesn't mean you can actually deliver results for clients.

Final Thought:

If you're looking for a case study in how NOT to run a digital marketing agency - how to overpromise, underdeliver, miss deadlines, assign unqualified staff, ignore client boundaries, and then try to rewrite history when it all falls apart - Intero Digital is genuinely world-class.

That's the only category in which they excel.

Are there any areas for improvement or something Intero Digital could have done differently?

The question implies minor adjustments. What Intero Digital needs is fundamental organizational reform. But since you asked:

1. HIRE QUALIFIED PEOPLE FOR CLIENT BUDGETS

Don't assign an account manager who's only managed $30K monthly to a client planning $50K+ spend. This is basic resource allocation. Marielys may be a lovely person, but she was objectively unqualified for our account size. Either hire more experienced people or be honest with clients about your team's actual capabilities.

2. UNDERSTAND THE PLATFORMS YOU CLAIM TO MANAGE

Any Meta advertising professional should understand learning phase requirements. Proposing 8 ad sets at $12/day each when industry minimums are $50-100/day isn't a "strategic disagreement" - it's fundamental incompetence. Before taking client money for Meta advertising, ensure your team can pass Meta Blueprint certification. This is table stakes, not advanced expertise.

3. DELIVER WHAT YOU SELL

If you sell "experienced campaign management," deliver experienced campaign managers, not project managers who relay to anonymous analysts. If you can't provide hands-on expertise, structure your offering and pricing accordingly. The bait-and-switch sales model might close deals, but it destroys client relationships.

4. READ THE MATERIALS CLIENTS PROVIDE

We spent hours in onboarding calls and provided extensive documentation about our business model, target audience, and offer. The first strategy document was for an accounting firm. This suggests either nobody read our materials or nobody cared. Implement a basic QA process where someone checks deliverables against client requirements before sending them.

5. MEET YOUR OWN DEADLINES

Strategy document was 5 days late. Launch date was pushed three times. If you can't meet deadlines, communicate proactively and reset expectations. Being late is unprofessional; being late without communication is disrespectful.

6. EXECUTIVE LEADERSHIP SHOULD HONOR COMMITMENTS

When your President of Paid Media schedules a meeting, he should attend it. If something urgent prevents attendance, send advance notice and reschedule. No-showing on clients is inexcusable at any level, catastrophic at the executive level.

7. COMPLETE BASIC DELIVERABLES

If the SOW requires retargeting campaigns, include retargeting campaigns. If it requires audience development, develop audiences. Don't deliver incomplete work and expect clients to accept it. Three attempts at strategy and you never included retargeting - that's not iteration, that's negligence.

8. RESPECT CLIENT SYSTEM BOUNDARIES

After termination, when explicitly forbidden in a recorded meeting, don't access client systems. This isn't a "nice to have" - it's a legal requirement. Implement access control protocols that prevent unauthorized access. Train your team on Computer Fraud and Abuse Act compliance.

9. HONOR POST-TERMINATION COMMITMENTS

When you commit in writing to provide documentation by specific dates, provide it. We requested: (1) All Meta Support correspondence, (2) Complete access activity logs, (3) Written acknowledgment of for-cause termination. You've provided none of it. If you're going to make commitments, honor them.

10. ACCEPT ACCOUNTABILITY

When you fail this comprehensively, own it. Your "mutual termination" response was cowardly and dishonest. A professional organization would have written: "We acknowledge we failed to meet your expectations and standards. We apologize for wasting your time and resources. We will conduct an internal review to understand how this happened."

Instead, you tried to rewrite history. That's worse than the original failures.

11. IMPLEMENT QUALITY CONTROL

Three strategy documents, three different failure modes. This suggests no internal review process before deliverables go to clients. Implement peer review where a second strategist checks work before client presentation. This is basic professional services practice.

12. MATCH SALES PROMISES TO DELIVERY CAPABILITIES

If you can't deliver experienced Meta campaign management at the budget levels you're accepting, stop selling it. Either build the capability or adjust your positioning. The gap between what Lindsay promised and what your team delivered destroyed any possibility of a successful relationship.

The Core Issue:

None of these are complex improvements. These are fundamental professional practices:

• Assign qualified people to appropriate accounts
• Understand the platforms you manage
• Deliver complete, accurate work on time
• Honor commitments
• Respect boundaries
• Accept accountability when you fail

The fact that Intero Digital failed at ALL of these simultaneously suggests the problem isn't a few areas needing improvement - it's systemic organizational dysfunction from sales through delivery through executive leadership.

What They Could Have Done Differently:

Everything. They could have done literally everything differently, starting with basic honesty in the sales process about their team's capabilities and ending with professional conduct after termination.

But the single most important thing they could have done differently: Don't take on clients you're not qualified to serve. If you can't deliver competent Meta advertising management for a $50K+ monthly budget, don't tell clients you can. That's not ambition; that's fraud.

BACKGROUND

Please describe your company and position.

 I am the Marketing Director of a restaurants company 

Describe what your company does in a single sentence.

A fast-casual poke restaurant

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Intero Digital to accomplish?

• Increase our online presence through advertisements
• Rank higher on Google's SEO
• Create engaging content on our social channels

SOLUTION

How did you find Intero Digital?

Online Search

Why did you select Intero Digital over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned
• Size of company

How many teammates from Intero Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Increased our online presense through targeted advertisements across Meta and Google
• Increased our SEO rankings on Google
• Created and presented a digital marketing strategy for the year 2025
• Created a dashboard that aggregates all our online spend per location
• Create social media content for our Facebook pages
• Create monthly blogs for our website to increase SEO

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Saw an average of 20-30%  increase in sales on with all locations
• Our SEO rankings are significantly higher
• Stronger online presence
• Increased website traffic by 10k per month since march 2025

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Intero Digital project management is excellent. I have not experienced any unforseen delays with our deliverables and whenever there will be any issues, it is communicated immediately. The team is intentitve and works diligently, even providing suggestions for improvement. 

What was your primary form of communication with Intero Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We find the level of attentiveness, the data transparency, as well as the integrity of the company to be the most impressive. The team has yet to underperform and has been on top with all of our needs.

Are there any areas for improvement or something Intero Digital could have done differently?

The area of improvement we believe Intero can do differently is a better system for their ad dashboard. Currently we have different links for different locations. Although this is fine now with our current locations, it would be difficult as we scale to more locations 
This is something that we would need to address in a year. 

BACKGROUND

Please describe your company and position.

I am an executive of Rocky Mountain Suspension

Describe what your company does in a single sentence.

Reatil sales aftermarket automotive parts

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Intero Digital to accomplish?

• SEO
• Website optimization and maintenance
• Website design

SOLUTION

How did you find Intero Digital?

Existing customer

Why did you select Intero Digital over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Intero Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We work with Intero on SEO, general website maintenance and optimization, and website redesign and platform migration. After many years of success with SEO and general website work, when it came time to redesign our site and move to a different hosting platform, they were the obvious choice for the project. These folks are pros!

Every stage of every project - SEO, website maintenance, website design, and pricing - has been perfection. We have years of reports and virtual meetings that can attest to the success of Intero's work.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Intero has done a fantastic job managing our SEO and Ads. We are about half way thru our website redesign and have remained on time, sometimes even ahead of schedule, and on budget. Depending on the project we have weekly, bi-monthly and monthly meetings followed with reports and project dashboards so there is never a question about what is happening with our SEO or website.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Intero's project management is incredible! All deadlines have been met and most have been beaten. Their team for both the website and SEO are incredibly talented, thorough, organized and responsive.

What was your primary form of communication with Intero Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Intero team members take doing a job well personally. They are obviously the experts in the room when it comes to SEO and website development but every team member, from manager to designer to analyst to strategist, takes our business and our needs as seriously as if they worked at our company too! The Intero team is genuine and sincere in their desire to understand our business and help us succeed. It feels like a partnership.

Are there any areas for improvement or something Intero Digital could have done differently?

No notes - we're very happy with their work.

BACKGROUND

Please describe your company and position.

I am the Marketing Coordinator of Ayalytical Instruments

Describe what your company does in a single sentence.

We manufacture and distribute high-end Oil and gas testing equipment for measuring analysis.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Intero Digital to accomplish?

• Higher amount of leads from the website
• Higher 1st page ranking
• Organic channel growth
• drive more traffic and conversions to our website

SOLUTION

How did you find Intero Digital?

• Online Search
• Other

Why did you select Intero Digital over others?

• High ratings
• Referred to me

How many teammates from Intero Digital were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Begins with an onboarding process where we discuss what the site offers, and the team optimizes a bulk number of our pages Optimizations include title tags, meta descriptions, and adjusting content with the keywords selected for the title tag The team then continues to make optimization to pages each week, shifting the focus where Google has its sights set and where we want to put extra emphasis on for the business We meet at least once a month to go over new keyword rankings, strategy & traffic/conversion metrics

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We have seen consistent growth in cumulative new 1st pages rankings since signing on. We have 450+ cumulative new first-page rankings Last 90 days, 2023 vs 2024 the organic channel has grown from 10,738 to 12,539 new users Last 3 months, year over year, we have seen a 27.12% increase in website clicks.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

One Account Manager which is the main point of contact – Kelly. She has been amazing, we can call her at any time for anything that comes up and she will make sure we are taken care of.

What was your primary form of communication with Intero Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We have seen consistent growth throughout the year, we also love working with Kelly.

Are there any areas for improvement or something Intero Digital could have done differently?

You could send out a report of all the meta tags being worked on per page to make sure we are working on every page and we can visually see that.

BACKGROUND

Please describe your company and position.

I am the Chief Marketing Officer of Discount Credit Card Supply

Describe what your company does in a single sentence.

DCCSupply sells new and refurbished credit card terminals and accessories and provides services to support agents and independent sales agents to provide a frictionless checkout experience.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Intero Digital to accomplish?

• Drive Traffic to website
• Optimize our website speed and performance
• Gain new ideas for improving website content

SOLUTION

How did you find Intero Digital?

Referral

Why did you select Intero Digital over others?

Referred to me

How many teammates from Intero Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Begins with an onboarding process where we discuss what the site offers, and the RADD team optimizes our pages 
• Optimizations include title tags, meta descriptions, and adjusting content with the keywords selected for the title tag 
• The RADD team then continues to make optimization to pages each week, balancing what Google likes to see with where we want to put extra emphasis on for the business 
• We meet once a month to go over new keyword rankings, strategy & traffic/conversion metrics

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

17.2k clicks in last three months in 2024 versus 13.7k clicks in same 3 months in 2023. Consistently gaining approximate 150 New Front Page Rankings each month. In January 2024, new users were up 23% period over period and Engagement was up 11% POP so people are staying longer on the site. Usually see a rise in New Users month after month. And when it is down, sometimes the conversions are up so they are better customers.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Kelly at RADD SEO is an exceptionally knowledgeable and dedicated SEO expert. Her conscientious approach to our partnership is evident in her thorough analysis and tailored recommendations that have significantly benefited our business. Kelly's responsiveness and availability for assistance between meetings demonstrate her commitment to our success. 

Moreover, her winning personality and genuine care for us goes beyond professional obligations, fostering a strong and personal connection. Her ability to remember and check in on specific client details further illustrates her thoughtful and caring nature. Kelly's proactive response to the need for more actionable feedback by enhancing her intelligence and suggestions showcases her adaptability and desire to provide the utmost value. 

Her leadership has not satisfied us but also led to commendable website performance, solidifying her role as a fantastic partner in the SEO landscape.

What was your primary form of communication with Intero Digital?

Virtual Meeting

What did you find most impressive or unique about this company?

I'm impressed by the team's diligence, concentration, suggestions, and friendly and sincere interactions with us, and willingness to help.

Are there any areas for improvement or something Intero Digital could have done differently?

We are always looking for improvement in our performance and will continue to lean on Kelly for it.

BACKGROUND

Please describe your company and position.

I am the Owner CEO of Lady Primrose Fragrances

Describe what your company does in a single sentence.

Boutique fragrance manufacturer.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Intero Digital to accomplish?

• Increase presence of our website and SEO health and optimization

SOLUTION

How did you find Intero Digital?

Referral

Why did you select Intero Digital over others?

Pricing fit our budget

How many teammates from Intero Digital were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

• Began with an onboarding process discussing with agency what our company offers.
• Agency team then began creating optimizations for our site’s high-opportunity value pages.
• Optimizations included title tags, meta descriptions, and adjusting content for appropriate keyword density levels followed by weekly optimizations to create standard cadence to keep Google’s attention and also worked with us to plan the site’s future direction.
• Met monthly to review new keyword rankings and traffic metrics as well as Cosima was just an email away with any questions and worked in extra meetings if needed.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• 166 new Top Ten positioned keyword rankings gained since start of campaign.
• Year of year organic users are up 15%. Issues identified with our existing URL structure and worked together with our webmaster to develop a process to fix the issue (404’s and corrected URL names)

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything was delivered precisely on time, incredible responsive.

What was your primary form of communication with Intero Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Authenticity. They were great at working with us on corrections and providing solid advice.

Are there any areas for improvement or something Intero Digital could have done differently?

They were great.

BACKGROUND

Please describe your company and position.

I am the Senior Marketing Manager of PubMatic

Describe what your company does in a single sentence.

PubMatic is an independent technology company delivering digital advertising’s supply chain of the future

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Intero Digital to accomplish?

• Achieving first-page rankings for keywords relevant to our solutions.
• Improving the website’s visibility on the search engine results page, leading to higher organic (non-paid) traffic.
• Addressing and minimizing any negative impacts stemming from Google's Algorithm Updates.

SOLUTION

How did you find Intero Digital?

• Online Search
• Referral

Why did you select Intero Digital over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from Intero Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Intero Digital is responsible for enhancing our SEO strategy, including boosting keyword rankings, increasing organic traffic, and mitigating any adverse effects resulting from Google's Algorithm Updates.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our collaboration with Intero Digital has surpassed our expectations. The SEO strategy they implemented has not only maintained our previously achieved first-page rankings for relevant keywords but has also successfully minimized the negative impact of recent broad core algorithm updates.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

My account team consistently met deadlines and maintained open communication regarding my campaign's progress. They seamlessly integrated with my team and offered valuable insights to enhance our performance and drive growth.

What was your primary form of communication with Intero Digital?

Virtual Meeting

What did you find most impressive or unique about this company?

Following discussions with multiple agencies, we were truly impressed by the positive impression created by Intero Digital and their team. Their level of expertise and cutting-edge technology appears to surpass that of their competitors by leaps and bounds. We were particularly intrigued by InteroBOT and their forward-thinking approach to future developments.

Are there any areas for improvement or something Intero Digital could have done differently?

I can't think of anything; we have a great appreciation for Intero Digital!