Social Market Way

BACKGROUND

Please describe your company and position.

I am the General Manager of Command Cyber Solutions, LLC

Describe what your company does in a single sentence.

Command Cyber Solutions is a cybersecurity services and IT support provider specializing in protecting national infrastructure, detecting cyber threats, and delivering effective security solutions to government and defense sectors.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Social Market Way to accomplish?

• To enhance our social media presence across key platforms such as LinkedIn, Twitter, and Facebook, helping us establish our brand as a leader in the cybersecurity and defense sectors.
• To build stronger brand awareness within the government and defense industry, specifically focusing on connecting with decision-makers in federal and defense contracting.
• To increase engagement and leads through targeted social media campaigns, ensuring that we not only reached a wider audience but also attracted potential clients in need of cybersecurity services.

SOLUTION

How did you find Social Market Way?

Clutch Site

Why did you select Social Market Way over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Social Market Way were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Social Market Way created a tailored strategy to target the government, defense, and private sector industries. This involved researching key platforms, audiences, and the messaging required to resonate with decision-makers in our field. They were responsible for designing and developing a full suite of social media content, including posts, graphics, and articles. Each piece of content was thoughtfully crafted to highlight CCS's expertise, services, and industry insights. They launched and managed paid social media campaigns across platforms, particularly focusing on LinkedIn, where many of our ideal clients are active. These campaigns were optimized continuously for better targeting and engagement. The team also helped us engage with key decision-makers and thought leaders in the cybersecurity and defense industry, positioning CCS as an authority and attracting leads that fit our ideal customer profile. Social Market Way provided monthly reports that highlighted key metrics—engagement, reach, conversion rates and offered detailed analysis of what was working well and where we could optimize. The deliverables included everything from initial strategy documentation to a library of content assets (including blog posts, case studies, and visuals), campaign management across LinkedIn and Twitter, and performance analytics.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

One of the first noticeable outcomes was a significant increase in engagement on our social media profiles. Not only did we see an uptick in likes, shares, and comments, but we also noticed that our posts were resonating with key industry professionals, particularly those working in government and defense. One specific success was a highly engaged LinkedIn campaign that directly resulted in several qualified leads from federal agencies looking for cybersecurity solutions.

Moreover, Social Market Way’s ability to increase our brand visibility was clear as we were mentioned in industry conversations and tagged by partners and prospects more frequently. The paid campaigns they ran were consistently bringing in high-quality engagement, and our follower count across platforms grew steadily, especially among professionals and companies in our target sectors. Over time, the content they helped us develop gave CCS a more polished and authoritative online presence, reinforcing our reputation as a trusted provider in the cybersecurity space.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was top-notch. We were assigned a dedicated account manager who was always accessible and responsive. There was a clear timeline for content delivery, campaign launches, and reporting, and Social Market Way consistently hit deadlines. When we requested adjustments, whether that was a shift in messaging or additional content for a specific campaign, they adapted quickly and professionally. The flexibility in their approach was especially appreciated during moments when we had to pivot or adjust our targeting based on evolving business priorities.

What was your primary form of communication with Social Market Way?

Virtual Meeting

What did you find most impressive or unique about this company?

What impressed us the most about Social Market Way was their deep understanding of our industry and their ability to create content that not only fit our business needs but also resonated with our highly specialized audience. They didn’t take a one-size-fits-all approach to social media marketing; instead, they took the time to learn the nuances of cybersecurity, defense, and the government contracting world. This made their approach feel incredibly authentic and effective in attracting the right type of audience.

Another standout feature was their ability to combine creativity with data. They didn't just rely on intuition, they used analytics to continually improve our campaigns, ensuring that we got the best possible ROI on our social media efforts. Their blend of creativity and data-driven results really helped elevate our digital presence.

Are there any areas for improvement or something Social Market Way could have done differently?

Overall, our experience with Social Market Way has been very positive. If there was one area where there could have been a bit more attention, it would have been in proactively suggesting new content ideas earlier in the project. While they were excellent at adapting and delivering content on request, there were moments where we could have been more proactive in brainstorming fresh ideas for posts and campaigns, especially around specific cybersecurity topics or national security events. That said, once we made our needs clear, they quickly adapted and provided excellent content in line with our goals.

BACKGROUND

Please describe your company and position.

I am the CFO of Transcat

Describe what your company does in a single sentence.

At Transcat, we are the global leader in test and measurement equipment and calibration services for highly technical industries, including life sciences, power generation, aerospace and defense, manufacturing, food and beverage production, and more. We provide quality calibrations from our headquarters in Rochester, NY and through our multiple commercial calibration/repair labs throughout North America (accredited to ISO 17025:2017 through ANAB). We offer in-lab and on-site calibration services in a variety of service levels – so you receive the calibration specific to your quality needs. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Social Market Way to accomplish?

• To generate qualified service inquiries for in-lab and on-site calibration services, especially from industries where compliance is non-negotiable e.g aerospace, life sciences, defense
• To expand brand visibility for premium test and measurement equipment that we distribute and also increase inquiries for rental equipment as a cost-effective solution.
• To eliminate wasted ad spend on irrelevant traffic, where we were previously paying for clicks from students, hobbyists, and general electronics buyers.

SOLUTION

How did you find Social Market Way?

Online Search

Why did you select Social Market Way over others?

• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from Social Market Way were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Social Market Way completely rebuilt our PPC campaigns. They removed wasted spend, created targeted campaigns for calibration services, rentals, and equipment sales, and developed ad copy that spoke to compliance officers and technical buyers. They also set up dedicated landing pages for each service area and added remarketing to bring back visitors who didn’t convert the first time.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We saw a clear improvement in lead quality. Instead of general inquiries, we began receiving requests from regulated industries like aerospace and life sciences. Our rental equipment campaigns generated more inquiries during peak demand, and sales leads for premium brands like Fluke and Keysight increased. On top of that, wasted ad spend dropped significantly, so more of our budget went toward high-intent buyers.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was strong and highly responsive. They delivered campaign changes on schedule, often ahead of time. When we asked them to quickly launch ads for a limited-time rental promotion tied to an industry event, they had new campaigns running within 48 hours. They also adapted well to feedback, if we wanted to test messaging that emphasized “ISO 17025 accreditation” more heavily, they implemented it immediately and reported back on the results. Communication was consistent, with scheduled check-in calls where they walked us through performance data and made it easy for our executives to understand ROI without getting lost in technical jargon.

What was your primary form of communication with Social Market Way?

Virtual Meeting

What did you find most impressive or unique about this company?

What stood out was their willingness to learn our industry in detail. Many agencies rely on generic tactics, but Social Market Way took the time to understand how compliance requirements drive buying behavior in our space. Their ads used language that spoke to engineers and compliance officers, not just general consumers. For example, highlighting our ISO 17025 accreditation and FDA-compliance expertise made the ads resonate in ways we hadn’t seen before. They didn’t just manage campaigns, they acted like partners who understood how critical precision and compliance are to our clients.

Are there any areas for improvement or something Social Market Way could have done differently?

The only area for improvement was the onboarding phase. Because our services are diverse, calibration, rentals, distribution, compliance, and validation, it took a few weeks for their team to fully grasp the depth of what we do. A more structured kickoff workshop might have accelerated their ramp-up. That said, once they were immersed, their ability to execute was impressive, and they continually adapted their strategies as they learned more about our audience.

BACKGROUND

Please describe your company and position.

I am the CEO & Co-Founder of Software Mind

Describe what your company does in a single sentence.

Software Mind is a global digital transformation partner with operations throughout Europe, the US and LATAM. Driven by tech and empowered by people, we provide companies with software engineers and autonomous, cross-functional development teams who manage software life cycles from ideation to release and beyond. 
For over 20 years we’ve been enriching organizations with the talent they need to boost scalability, drive dynamic growth and bring disruptive ideas to life. Our top-notch engineering teams combine ownership with leading technologies, including cloud, AI, data science and embedded software to accelerate digital transformations and boost software delivery. 
A culture, driven by trust, that embraces openness, craves more and acts with respect enables our experts to create evolutive solutions that support scale-ups, unicorns and enterprise-level companies around the world.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Social Market Way to accomplish?

• To enhance Software Mind's visibility in key markets, specifically in Europe, LATAM, and the US.
• To drive high-quality traffic to our site, increase lead generation through organic search, and ultimately establish ourselves as a trusted partner for businesses seeking digital transformation
• To improve keyword rankings in niche areas such as cloud engineering, AI, and embedded software development.

SOLUTION

How did you find Social Market Way?

Clutch Site

Why did you select Social Market Way over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Social Market Way were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Social Market Way began the project by developing a tailored SEO strategy that aligned closely with Software Mind’s services and market positioning. They carried out a comprehensive technical review of our website and implemented improvements to ensure stronger performance in search rankings, including adjustments to site speed, structure, and overall usability. 
Alongside the technical work, they refined our keyword approach and optimized existing pages while also guiding the creation of new, high-quality content that spoke directly to our target audiences. Their team managed outreach campaigns to secure valuable backlinks from trusted industry sources, which strengthened our authority and visibility. 
Throughout the project, they provided ongoing reporting, clear updates, and proactive adjustments to keep the campaign aligned with our goals, ensuring we not only gained traction but sustained it over time.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We experienced solid, consistent improvements throughout the engagement. While we didn’t focus on any one “magic number,” we did see noticeable improvements in organic traffic and the number of inbound leads. Our rankings in core service areas, cloud engineering, AI solutions, and embedded software, moved up significantly. 
We were also able to reach a larger audience within our targeted markets, with an increase in high-quality traffic coming from companies interested in digital transformation and custom software development.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Social Market Way’s project management was exceptional. The project manager, in particular, was organized and proactive, ensuring that milestones were clearly defined and met. Deliverables were always on time, and any roadblocks or challenges were communicated promptly with suggested solutions. 
The team had an excellent balance between following the agreed-upon timeline and being flexible enough to adjust when we had new needs or ideas. We were always kept in the loop with regular check-ins, and there was a clear focus on keeping the project moving forward.

What was your primary form of communication with Social Market Way?

Virtual Meeting

What did you find most impressive or unique about this company?

What really impressed us about Social Market Way was their deep understanding of the tech industry. They didn’t just implement standard SEO strategies but took the time to understand Software Mind’s unique value proposition and tailored their approach accordingly. 
Their content strategy was particularly noteworthy—they were able to create highly engaging and insightful content that resonated with our target audience, including thought leadership articles on cloud technology and AI applications in business. They didn’t just focus on technical aspects; they also understood the importance of educating and engaging our audience through content.

Are there any areas for improvement or something Social Market Way could have done differently?

One area where Social Market Way could potentially improve is in offering more direct integrations with our CRM system or marketing automation tools to better tie SEO outcomes to our overall sales process. Although their reporting was robust, having a deeper connection between SEO performance and lead nurturing could help streamline some of our internal workflows. However, this is a minor suggestion and didn’t impact the overall success of the project.

BACKGROUND

Please describe your company and position.

I am the CEO of Moov

Describe what your company does in a single sentence.

Moov makes it easy for businesses to accept, store, send, and spend – all in one platform. Gone are the days of stitching together multiple vendors to move money. While most payment providers only handle part of the payment picture, Moov orchestrates the entire money movement story from start to finish, giving software companies visibility and control over the whole experience. 

As a modern money movement platform, Moov offers a simple, powerful, and scalable way to integrate payments into products. Moov is uniquely a payment Processor, issuer, registered PayFac, program manager,  and technology provider, making it an all-in-one payment solution for businesses wanting to facilitate complex money movement as quickly and securely as possible.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Social Market Way to accomplish?

• To understood the complexity of what we do one and could go beyond generic tactics
• To help elevate Moov's presence in a highly competitive space.
• To ensure we were visible to the right people at the right stage in their decision-making journey.

SOLUTION

How did you find Social Market Way?

Clutch Site

Why did you select Social Market Way over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Social Market Way were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Social Market Way didn’t just dive into execution. They started by deeply understanding our business, our platform’s differentiators, and our audience. It felt more like a strategic partnership than a vendor relationship from day one. They conducted a full audit technical SEO, on-page optimization, competitive gap analysis, content architecture and delivered a comprehensive roadmap that aligned perfectly with our goals.

Key deliverables included:

* Complete overhaul of our technical SEO, including site structure optimization, mobile and core web vitals improvements, and schema implementation.
* Strategic content planning and production: They helped us build a targeted content calendar focused on long-tail queries our core users search for, including highly technical topics about embedded payments, PayFac functionality, and platform-based money movement.
* Optimization of existing pages: High-impact landing pages and product descriptions were reworked to better capture search intent without sacrificing our brand tone.
* Link-building campaigns with a strong emphasis on earning authoritative mentions in fintech and SaaS-specific publications.
* Integration with our internal analytics tools and monthly reporting sessions that were surprisingly collaborative and insightful.

They also worked closely with our in-house dev and content teams, making it easy to implement SEO changes without disrupting product cycles or marketing campaigns

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The most visible result was the steady, meaningful growth in organic traffic from our key audience segments. We saw a noticeable uptick in qualified demo requests and inbound interest from companies that had never heard of us before but found us through high-intent search queries. Our site began ranking on the first page for highly competitive keywords like “embedded payments for SaaS,” “PayFac as a service,” and “modern money movement platform.”

Beyond traffic, there was an increase in content engagement longer time on site, lower bounce rates, and better conversion on SEO-optimized pages. The SEO optimized blog content they helped us build also became a valuable internal resource, supporting sales conversations and product education.

They’ve helped us translate a deeply technical, infrastructure-heavy product into a highly visible, well-optimized digital presence that drives real business outcomes.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Social Market Way’s project management was excellent. Deadlines were respected, deliverables were shared on time, and nothing ever fell through the cracks. They maintained a clear line of communication through weekly check-ins and a shared dashboard, which gave us full transparency into what was being worked on and why. When we had urgent priorities or shifting timelines, they adapted quickly without compromising quality.

What was your primary form of communication with Social Market Way?

Virtual Meeting

What did you find most impressive or unique about this company?

What stood out most was their ability to operate at both the strategic and technical levels. Most SEO agencies we’ve worked with either specialize in content or technical work but Social Market Way excelled in both, while also understanding how SEO fits into a broader go-to-market strategy. They weren’t afraid to challenge us when something wasn’t best practice, but they did so in a way that respected our brand and internal knowledge. Their fluency in fintech and SaaS terminology was another bonus there was no learning curve on their side.

I’d strongly recommend them to any fintech or SaaS company looking to make SEO a powerful lever for growth especially if your product is complex and your audience is discerning. They know how to rise to that challenge.

Are there any areas for improvement or something Social Market Way could have done differently?

If there’s one area where they could expand, it would be offering more proactive UX consulting. Some of their SEO suggestions hinted at UX improvements (like simplifying navigation or CTA placements), but it wasn’t part of their core service. That said, they were very open to collaborating with our UX team, so it didn’t slow us down, it’s more of a nice to have for a company as comprehensive as theirs.

BACKGROUND

Please describe your company and position.

I am the owner of an IT company

Describe what your company does in a single sentence.

IT

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Social Market Way to accomplish?

• SEO

SOLUTION

How did you find Social Market Way?

Other

Why did you select Social Market Way over others?

Pricing fit our budget

Describe the scope of work in detail. Please include a summary of key deliverables.

website

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

It has been a pleasure to work with Yassin for over 6 months. I started with a fresh new domain. He gave me valuable advice on the architecture of my site and the SEO strategy to follow for the publication of content. Within 3 or 4 months I reached the first page for several of my offers. Yassin has clearly had a positive impact on our results after 6 months.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

good

What was your primary form of communication with Social Market Way?

Email or Messaging App

What did you find most impressive or unique about this company?

They provided good communication

Are there any areas for improvement or something Social Market Way could have done differently?

not really

BACKGROUND

Please describe your company and position.

I am the Founder of Haut Underwear

Describe what your company does in a single sentence.

We are an e-commerce site selling premium men's underwear.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Social Market Way to accomplish?

Improve our search engine ranking

SOLUTION

How did you find Social Market Way?

Referral

Why did you select Social Market Way over others?

• High ratings
• Great culture fit
• Other

How many teammates from Social Market Way were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

As a newly launched company we asked Social Market Way to work on our SEO. We have seen steady upward page movement across a broad range of keywords, and are now ranking on the first page of several targeted keywords.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

First page ranking on numerous targeted keywords.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

This is an ongoing long-term project. They deliver on time and are highly responsive to our needs, going out of their way to meet them.

What was your primary form of communication with Social Market Way?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The owner of the company, Yassin, is the most impressive aspect of the company. He is a rock star when it comes to SEO work, but is also personable and easy to work with.

Are there any areas for improvement or something Social Market Way could have done differently?

No