SEO, PPC & SMM for Consulting Company
- Pay Per Click Search Engine Optimization Social Media Marketing
- Less than $10,000
- Jan. 2022 - Feb. 2023
- Quality
- 5.0
- Schedule
- 5.0
- Cost
- 5.0
- Willing to Refer
- 5.0
"The team’s dedication to constant learning and staying abreast of the latest digital trends was inspiring."
- Consulting
- West Palm Beach, Florida
- 1-10 Employees
- Online Review
- Verified
Social Market Way provided SEO, PPC, and SMM services to a consulting company. Their work included web auditing, keyword research, technical and on-site SEO, content creation, and PPC campaign management.
The client saw a 45% increase in visitors, a 70% increase in social media followers, and a 25% decrease in bounce rate. Moreover, their conversion rate went from 2% to 4.5%, and their click-through rate went from 3% to 5.8%. Social Market Way was proactive, timely, and committed to their promises.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Managing Director of Suntel Analytics, LLC
Describe what your company does in a single sentence.
We provide risk intelligence and security related consulting services.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Social Market Way to accomplish?
- SEO
SOLUTION
How did you find Social Market Way?
Online Search
Why did you select Social Market Way over others?
- High ratings
- Pricing fit our budget
- Good value for cost
How many teammates from Social Market Way were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Social Market Way leveraged strategic digital marketing to increase our company's visibility on search engines, improve brand recognition, and promote business growth. This was typically achieved through a combination of technical SEO, content marketing, social media management, Pay-Per-Click (PPC) advertising, and reputation management.
Timeline and Deliverables: The following is a general timeline for the delivery of services.
- Month 1:
- Discovery and Audit Initial consultation to understand the company's goals, target audience, and competitive landscape
- Comprehensive website audit to identify existing strengths and areas of improvement
- Keyword research to identify high-value search terms in your industry
- Analytics setup (if not already in place) for tracking website traffic and conversions
- Month 2:
- SEO Optimization
- Technical SEO adjustments to your website, improving site speed, mobile optimization, and fixing any identified issues from the audit
- On-page SEO implementation, including optimized title tags, meta descriptions, headers, and content updates
- Creation of a content marketing strategy based on identified keywords and target audience interests
- Month 3-4:
- Content and Social Media Regular creation and publication of SEO-optimized blog posts, articles, and website content
- Setup and management of social media profiles, if not already in place Initiation of a regular posting schedule for social media, promoting new content and engaging with followers
- Creation and implementation of a backlink strategy to increase website authority
- Month 5:
- PPC and Reputation Management
- Creation and management of PPC campaigns, if required Monitoring and management of online reviews and reputation
- Ongoing adjustments to SEO, social media, and content strategies based on analytics data
- Month 6 onwards:
- Maintenance and Growth
- Continued content creation, social media management, and PPC campaign management
- Regular SEO audits and adjustments to maintain and improve website ranking
- Regular consultations to discuss progress, analytics data, and potential adjustments to the strategy
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
- Increased Organic Traffic: Over the course of the project, we've seen a significant increase in organic traffic to your website. There has been a 45% increase in unique visitors per month compared to the pre-project period, resulting from our targeted SEO efforts.
- Improved Search Engine Rankings: The website now ranks on the first page of Google search results for 20 of your targeted keywords, compared to just 5 before the project. This represents a significant improvement in visibility.
- Increased Conversion Rate: Through optimizing site design and content, the website's conversion rate has improved from 2% to 4.5%. This means a higher percentage of site visitors are now engaging with your business.
- Decreased Bounce Rate: We've reduced the bounce rate from 65% to 40%, indicating users are finding the site more engaging and relevant to their needs.
- Growth in Social Media Engagement: Since the beginning of our social media management efforts, your follower count has increased by 70% across all platforms. Engagement with your posts, including likes, shares, and comments, has more than doubled.
- Improved Click-Through Rate (CTR) for PPC Campaigns: Our targeted PPC campaigns have improved the click-through rate from 3% to 5.8%, ensuring more effective use of your ad spend.
- Positive Online Reviews and Improved Online Reputation: Since the launch of our reputation management efforts, the number of positive online reviews has grown by 80%. This has substantially improved your overall online reputation and increased trust in your brand.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Social Market Way's project management was exemplary throughout the entirety of our SEO and digital marketing project. They were incredibly proactive, maintaining a meticulous project timeline that ensured every aspect of the project was delivered on schedule. The team at Social Market Way developed a comprehensive project plan at the outset, clearly defining each milestone and deliverable. This transparency enabled us to know exactly what to expect and when to expect it.
Impressively, each milestone was reached on time, and in some instances, even ahead of schedule. One of the strongest aspects of Social Market Way's project management was their adaptability. They were highly responsive to our needs, promptly addressing any concerns or adjustments that arose during the course of the project. The team was always available for consultation, providing swift and informative responses to our inquiries.
Their dynamic approach and commitment to meeting our specific needs made for an efficient, effective project timeline. Regular updates and meetings kept us in the loop at all times, and their willingness to accommodate changes demonstrated their client-focused approach.
Their commitment to delivering on their promises, coupled with their flexibility in adapting to our needs, made our collaboration with Social Market Way an entirely positive experience. Their timely delivery and strong project management skills played a significant role in the success of our SEO and digital marketing project.
What was your primary form of communication with Social Market Way?
- Virtual Meeting
- Email or Messaging App
What did you find most impressive or unique about this company?
The standout feature of Social Market Way was their holistic and integrated approach to digital marketing and SEO. Their ability to intertwine various aspects of digital marketing - from SEO to social media management, PPC campaigns, and online reputation management - was nothing short of impressive.
The team's unique blend of creativity and technical know-how made a considerable difference in the campaign's effectiveness. They weren't just looking at numbers; they were designing a user experience that was genuinely engaging and beneficial for our audience. This approach not only improved our rankings but also helped build a more meaningful connection with our customers.
Additionally, the team’s dedication to constant learning and staying abreast of the latest digital trends was inspiring. They consistently incorporated innovative strategies and techniques into our project to ensure our digital presence was not only strong but also modern and forward-thinking.
What really set Social Market Way apart, however, was their people-focused approach. Despite being a technology-based field, they never lost sight of the human element. They prioritized understanding our business and our customers, ensuring the strategies implemented were tailor-made for our specific needs and market.
Their team demonstrated an incredible commitment to our project's success and consistently went above and beyond to ensure we were satisfied with the results. This unique blend of technological expertise and human-centric customer service was what truly set Social Market Way apart in our experience.
Are there any areas for improvement or something Social Market Way could have done differently?
None
RATINGS
-
Quality
5.0Service & Deliverables
-
Schedule
5.0On time / deadlines
-
Cost
5.0Value / within estimates
-
Willing to Refer
5.0NPS