SHARK DIGITAL

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of PRACTIK

Describe what your company does in a single sentence.

PRACTIK is a Ukrainian manufacturer of food and treats for dogs and cats.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SHARK DIGITAL to accomplish?

• Increase e-commerce sales and attract new customers through Meta and TikTok advertising.
• Optimize and scale advertising campaigns in line with our business goals while maintaining a strong return on ad spend.
• Improve conversion tracking and analytics to support data-driven campaign decisions.

SOLUTION

How did you find SHARK DIGITAL?

Referral

Why did you select SHARK DIGITAL over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from SHARK DIGITAL were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Shark Digital’s scope of work included setting up, managing, optimizing, and scaling our Meta and TikTok advertising campaigns, with a focus on e-commerce sales and new customer acquisition. Their responsibilities covered restructuring campaigns to align with our strategy and sales funnels, analyzing performance, and monitoring ad frequency to identify when creatives needed refreshing. They also provided recommendations on video hooks and calls to action for specific campaigns. The project included implementing server-side analytics to improve conversion tracking, ongoing campaign optimization, and investigating issues within the advertising accounts.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Following the restructuring of our advertising campaigns, we saw an increase in purchases from new customers. The implementation of server-side analytics improved conversion visibility from 15% to 37%. Even during periods of declining traffic, Shark Digital maintained a strong return on ad spend and kept sales volumes at our target level.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Shark Digital’s project management was flexible and supported by transparent communication. The team responded quickly to new requests and carried out timely campaign optimizations at the beginning of each reporting period. They proactively notified us when creatives needed updating and were always willing to investigate complex issues within the ad accounts. We appreciated their responsiveness and attention to our business needs.

What was your primary form of communication with SHARK DIGITAL?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most was their attention to both analytics and creative execution. They closely monitored campaign performance and ad frequency, proactively flagged when creatives needed refreshing, and understood how video hooks and calls to action should support each campaign’s goals. We also valued their ability to maintain strong ROAS and target sales volumes even during periods of declining traffic.

Are there any areas for improvement or something SHARK DIGITAL could have done differently?

We have no specific areas for improvement to highlight at this stage. We are fully satisfied with the collaboration and the results delivered by Shark Digital.

BACKGROUND

Please describe your company and position.

I am the Head of Marketing of Fenige S.A.

Describe what your company does in a single sentence.

We are a global payment technology partner for fintechs, merchants, and other payment organisations. As a PCI DSS-certified National Payment Institution, we run our own payment processing platform directly connected to VISA and Mastercard systems

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SHARK DIGITAL to accomplish?

• 10000 LinkedIn Followers in about 6 months
• 5-10 leads per month

SOLUTION

How did you find SHARK DIGITAL?

Referral

Why did you select SHARK DIGITAL over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from SHARK DIGITAL were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Their scope of work included setting up and managing paid social campaigns, working on audience targeting, testing different creatives and messaging, and optimizing the campaigns based on performance. They also helped us understand which angles worked better for our target audience and how to improve the cost per conversion over time. 

The key deliverables included campaign setup, LinkedIn Ads management, performance tracking, regular optimization, reporting, and recommendations for improving lead generation results. As a result, we were able to grow our LinkedIn presence and generate more relevant B2B leads while keeping the campaigns focused on measurable outcomes. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

10k Followers (LinkedIn), 10 leads per month, About 20pln (cost-per-follower)
So, those 3 objectives were completed in 6 months. They did what they said they would, which I measure as a success at the end of the day.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

I love the experience overall; they were proactive, and I never saw a flaw during this period of time. They even recommended a few other agencies they knew (Copywriting for our Blog and SEO/GEO team). The main thing here, they saw the problem and suggested the solution for it.

Also, they were very logical and structured, they know how to work in an Agile environment, and are ready to adapt to your company's structure.

top notch all over here!

What was your primary form of communication with SHARK DIGITAL?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Well, they are professionals. And I mean it. They know the B2B market, they talk language and can present complicated fintech terms in simple words that the targeted audience would understand. 

I don't know about unique, but what's impressive is that they deliver on what's promised. And if you need to throw something in the middle of the process, they'll adapt. Sp, as I've said before, if this is not the measure of success and efficiency, I don't know what. 

Are there any areas for improvement or something SHARK DIGITAL could have done differently?

Well, I honestly haven't noticed. As has been said, all was done exactly great. They are performance marketing geniuses!