What evidence can you share that demonstrates the impact of the engagement?
We’d worked with a number of UI designers, but the application Clay provided was the best. Anyone can create an attractive design, but their team took user experience into consideration and provided recommendations for improving navigation.
The platform averaged 500,000 views per month, which was fairly successful given that we were a specialized business. We timed roughly 18 million runners in the United States alone, so a sizeable portion of our audience utilized the application.
How did Clay perform from a project management standpoint?
One of our biggest priorities was to work with a vendor that could operate without day-to-day oversight. Clay’s independence allowed them to get the job done without a lot of handholding. They worked in two-week sprints and I only spoke with them twice during each sprint to give feedback and make any necessary adjustments. Their self-reliance was one of the key reasons we decided to let them to build the product in addition to design.
They were easy to work with, responsive to feedback, and met every deadline.
What did you find most impressive about them?
We were a small company, and even though Clay has worked with some of the biggest tech companies in the country, their CEO still took time to get to know our brand. They were engaged, down-to-earth, and had strong communication skills.
I also appreciated their focus on both UI and UX. Lots of vendors say they focus on user experience, but ultimately rely on the client to provide rote design instructions. Clay helped us fine-tune a UX strategy and pushed back against any flawed ideas. That’s what we wanted, a partner to think deeply about the problem and provide an effective solution.
Are there any areas they could improve?
It was sometimes difficult to communicate with their overseas developers, but their CEO always stepped in to provide translations whenever necessary. Their developers were highly skilled, so I was happy to work through these very minor communication issues.
Do you have any advice for potential customers?
It can be difficult to describe design ideas over the phone, so I recommend starting any project with a face-to-face meeting to go over the initial details. I met with Clay in-person at the beginning and the rest of the project was done remotely, which worked very well for us. This is a strategy I use in my current position when working with remote employees.