Search Machines

BACKGROUND

Please describe your company and position.

I am the VP Marketing of Arajet

Describe what your company does in a single sentence.

Airline.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Search Machines to accomplish?

• Client acquisition

SOLUTION

How did you find Search Machines?

referral

Why did you select Search Machines over others?

Referred to me

How many teammates from Search Machines were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Management of SEM campaigns across all of our destinations. The account is structured by country, launguage, and type of campaign (brand / non-brand). 

Key deliverables:

• On-going campaign updates
• Weekly performance reporting
• Keyword research
• New optimization ideas

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Purchases, CPAs, and ROAS

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Usually, yes.

What was your primary form of communication with Search Machines?

Virtual Meeting

What did you find most impressive or unique about this company?

I was impressed with their deep knowledge of Google Ads.

Are there any areas for improvement or something Search Machines could have done differently?

Response times, mostly due to time zone differences. 

BACKGROUND

Please describe your company and position.

I am the Senior Digital Marketing Manager of Mr & Mrs Smith

Describe what your company does in a single sentence.

Helping members find and book the world’s best boutique and luxury hotels.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Search Machines to accomplish?

• Significant growth in average transaction value
• Successful testing of new campaign types
• Created a seamless process for advertising new products

SOLUTION

How did you find Search Machines?

Referral

Why did you select Search Machines over others?

• Good value for cost
• Other

How many teammates from Search Machines were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Working with Search Machines has been a great experience. They've consistently driven bidding optimizations across our hotel portfolio, all while maintaining excellent communication. Thanks to their segmentation analysis using Atlas, we’ve increased our average transaction value by 17% over the past two years, allowing Google to better fine-tune bidding across our properties.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increase in average transaction value of 17% over the past two years.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team responds and implements changes very fast; it feels like we're their top priority every day.

What was your primary form of communication with Search Machines?

Virtual Meeting

What did you find most impressive or unique about this company?

Unparralelled understanding of the world of search and how to maximise results for advertisers.

Are there any areas for improvement or something Search Machines could have done differently?

None

BACKGROUND

Please describe your company and position.

I am the Director of Brand of Glidance

Describe what your company does in a single sentence.

Glidance is building the worlds first "intelligent guide", an AI-powered mobility aid designed to help people in the blind and low vision community navigate with confidence, comfort, and ease.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Search Machines to accomplish?

• SEO Review & Optimization

SOLUTION

How did you find Search Machines?

Referral

Why did you select Search Machines over others?

• Good value for cost
• Referred to me
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

SEO Audit, Technical Review, and Optimization

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Full SEO Audit
• Keyword Research and Recommendations 
• Improved SEO Performance

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Search Machines team has been incredibly communicative, thorough, and organized in terms of project management and work output thoughout the project. 

What was your primary form of communication with Search Machines?

Virtual Meeting

What did you find most impressive or unique about this company?

Search Machines are experts at what they do, and they have left us with no doubt about their expertise, skills, and ability to set us on the right path for SEO from an early stage of our company's development. 

Are there any areas for improvement or something Search Machines could have done differently?

Not that I can think of at the moment.