Sasquatch Digital

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Brainlab Studio, an IT services company. We develop websites and landing pages for business goals.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Sasquatch Digital?

We needed to develop a digital strategy to generate qualified leads and launch PPC campaigns on Google and LinkedIn.

SOLUTION

What was the scope of their involvement?

The core of the project was developing a digital strategy to generate qualified B2B leads via PPC campaigns. Key issues included mapping out a detailed content marketing strategy, creating high-value content assets (case studies, white papers), launching targeted PPC campaigns on LinkedIn and Google, and managing online engagement. We received comprehensive quarterly reports based on lead-to-conversion metrics.

What is the team composition?

We worked with 2–5 teammates from Sasquatch Digital.

How did you come to work with Sasquatch Digital?

We found them through an online search. We chose them because they had high ratings, their pricing fit our budget, and they offered good value for the cost.

How much have you invested with them?

We’ve spent around $50,000.

What is the status of this engagement?

We started working with them in February 2024, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The results were directly linked to business growth. After an initial stabilization period, we achieved a 15% reduction in cost per lead (CPL) compared to the previous agency, a notable win in the competitive IT outsourcing sector. The volume of marketing qualified leads (MQLs) increased by 12% in the first year and currently shows an 18% improvement compared to 2024. Crucially, the quality of B2B inquiries improved, resulting in a 20% higher close rate for deals generated through their campaigns. Strategic content marketing efforts also boosted the average time on site for key decision-makers by 14%.Regarding the quarterly reports, CPL, cost per MQL, and close rate for PPC-generated leads were the most valuable KPIs for us.

How did Sasquatch Digital perform from a project management standpoint?

They were always in touch. We had weekly sync calls to discuss results and correct the strategy. We got clear reports, and each report was presented and explained on our weekly Zoom calls.

What did you find most impressive about them?

We were impressed by their deep understanding of the IT industry. They don’t merely function as marketers but as strategic partners who grasp the nuances of B2B sales cycles. Their digital strategy is never generic; it precisely addresses our long-term business objectives. They consistently provided data-driven rationale for every action, fostering a high level of trust and confidence.

Are there any areas they could improve?

There’s nothing in particular that I can mention. Of course, over the past two years, there have been some minor issues, as there can be in any project, but none of them had a negative impact on our business.

BACKGROUND

Please describe your company and position.

I am the Head of Strategic Communications Department of MAINSTREAM

Describe what your company does in a single sentence.

PR and Communications 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sasquatch Digital to accomplish?

• Digital Strategy
• Other Digital Marketing

SOLUTION

How did you find Sasquatch Digital?

Online Search

Why did you select Sasquatch Digital over others?

Good value for cost

Describe the scope of work in detail. Please include a summary of key deliverables.

The agency helped us develop a comprehensive digital and marketing strategy for clients our PR agency. Their work included market research, audience analysis, positioning recommendations, and a clear step-by-step plan for building our online presence and lead generation funnel.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We received a practical, data-based strategy that clearly defined digital priorities and helped align internal marketing processes. As a result, we saw improved brand consistency, clearer messaging, and measurable growth in website traffic and engagement shortly after implementation.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything was well-structured and delivered on time. The team maintained constant communication, adjusted quickly to our feedback, and demonstrated deep understanding of the industry. We always knew what stage the project was at.

What was your primary form of communication with Sasquatch Digital?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to combine strategic thinking with creative insight stood out. They immerse themselves in the client’s context and deliver actionable, realistic recommendations backed by data.

Are there any areas for improvement or something Sasquatch Digital could have done differently?

I can't recommend anything