Conversion Optimization Product Design UX/UI Design
Confidential
Oct. 2020 - Dec. 2023

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"They were fully dedicated to the project."

Sep 3, 2026

CTO, Real Estate Company

Anonymous

Information technology
98261 Lopez Island, WA
1-10 Employees
Online Review
Verified

SaasFractionalCPO took a real estate company's flagship product from concept to market. The team conducted market research, designed the product, managed requirements, and created a product roadmap.

SaasFractionalCPO helped the client launch their flagship product and improve their landing page conversion by 35% and bounce rate by 25%. The team was fully dedicated to the project, always available, and responsive to the client's needs. Overall, the client was fully satisfied.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the CTO of a real estate company.

Describe what your company does in a single sentence.

Realestate lead generation, nurturing and monitoring.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SaasFractionalCPO to accomplish?

Take our flagship product from concept to market as a 0 to 1 launch, lift conversion across the lead-generation funnel, and replace assumption-driven roadmap decisions with a discovery process grounded in direct research with real estate professionals.

SOLUTION

How did you find SaasFractionalCPO?

mutual acquaintance

Why did you select SaasFractionalCPO over others?

High ratings
Great culture fit
Company values aligned
Other

How many teammates from SaasFractionalCPO were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Market research
End-to-end product design (business logic to UI)
Agile requirements management
Product roadmap

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Landing-page conversion rose 35% and bounce fell 25% after a discovery-led redesign grounded in 50+ customer interviews. Launched the flagship product 0 to 1, concept to live release, and rebuilt discovery so roadmap decisions ran on user evidence instead of internal assumptions.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were fully dedicated to the project. Always available, always there to do what needs to be done.

What was your primary form of communication with SaasFractionalCPO?

Virtual Meeting
Email or Messaging App

What did you find most impressive or unique about this company?

Dedication
Open mindedness
Deliverable quality
Business-oriented, out-of-the-box thinking

Are there any areas for improvement or something SaasFractionalCPO could have done differently?

Not really. Full satisfaction.

RATINGS

5.0

SaasFractionalCPO

Product clarity. Better decisions. Growth.

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