REEA Global

BACKGROUND

Please describe your company and position.

I am the President of Institutes for Behavior Resources, Inc.

Describe what your company does in a single sentence.

We are a behavioral research and services company.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire REEA Global to accomplish?

• Assist in design of a mobile application.
• Create a beta version for testing.
• Create an MVP for initial marketing and sales.

SOLUTION

How did you find REEA Global?

Referral

Why did you select REEA Global over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Company values aligned

How many teammates from REEA Global were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Provided app design, backend development with API, mobile app development for both iOS and Android, connectivity with wearable health data via TERRA. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Working Mobile apps and Fitbit clockface. Robust backend.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Each phase was well managed and on time. Communication was reliable and accurate.

What was your primary form of communication with REEA Global?

Virtual Meeting

What did you find most impressive or unique about this company?

The application required an understanding of a physiological algorithm that interpreted the wearable data. They studied and understood the mathematics and that allowed them to create a mobile system to provide realtime feedback to the user. I was impressed that they understood the fundamental logic and were able to reflect that in the app's function.

Are there any areas for improvement or something REEA Global could have done differently?

I believe a few in-person meetings in the design phase might have helped zero in on the best design more efficiently.

BACKGROUND

Please describe your company and position.

I am the Product Owner of NASM

Describe what your company does in a single sentence.

At the National Academy of Sports Medicine (NASM), our mission is to provide world-class fitness professionals with the knowledge and tools to transform lives.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire REEA Global to accomplish?

• Understand user concerns with our NASM EDGE app
• Collect user feedback on new features
• Improve our EDG app to better equip our trainers and their clients

SOLUTION

How did you find REEA Global?

Our company was already utilizing REEA services before I took over this product

Why did you select REEA Global over others?

Referred to me

How many teammates from REEA Global were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

The purpose of this study is for us to better understand the user experience of our products and services. Your participation in this study will help us modify, develop, or otherwise improve our products and services. This study will consist of 1 study session involving navigation of the NASM EDGE Mobile App preceded and/or followed by: a 1-on-1 Interview and/or the completion of a survey.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable outcomes from our study that demonstarted a successful project were:

• Users found the current visuals of flashcards and exam questions confusing, and were unable to connect the color codes and titles with the existing chapters of NASM’s study materials. 
• Users were overwhelmed by the plethora of exam questions/flashcards, and they found some of the vocabulary hard to understand and the flashcards needed more visuals like charts, graphs, tables, etc.
• Users desire having a way to bookmark or highlight certain flashcards that they can refer back or provide direct links in the flashcards to the specific chapter the content is referring to. These additions will aid them in their studying of content they lack understanding in.
• Users expressed a need for the EDGE app to offer the capability to track their progress over time as they study and take the test exams, and be able to shuffle the flashcards.
• Users felt that the EDGE app should provide more intelligent feedback on test exam questions, particularly on what they got wrong and how to study those areas. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Nilo's project management was top-tier. She was very communicative and transparent with what she needed from us and making sure that she was providing everything we needed. She was very professional during all of our meetings and provided great feedback as she was going through her study sessions. Overall, REEA Global exceeded our expectations.

What was your primary form of communication with REEA Global?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I was most impressed by the company's professionalism and efficiency when planning/conduction a study.

Are there any areas for improvement or something REEA Global could have done differently?

Not that I can think of right now. 10/10 experience.

BACKGROUND

Please describe your company and position.

I am the Project Manager of an advertising & marketing company

Describe what your company does in a single sentence.

Marketing and advertising agency.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire REEA Global to accomplish?

• Fix issues from a previous developer for a Drupal website
• Develop additional requests from the client
• Fix global styles per client feedback
• Correct any bugs

SOLUTION

How did you find REEA Global?

Referral

Why did you select REEA Global over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from REEA Global were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

REEA was hired to remediate functionality bugs created by a precious developer to optimize the website. They were then tasked with developing web forms and an advanced search. Once the website went into client review, REEA was tasked with remediating any bugs discovered. The client then had additional requests to adjust global styles and menu designs, create additional functionality for specific general content blocks and rework dynamic modules.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The client was happy with the end result and experienced no down time due to REEA's speedy work. 500 users accessed the website within the first 24 hours, which was record-breaking. My team was comforted knowing the project was in safe hands.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

All deliverables were timely and co-managed in Jira with my team and REEA's. We were also in regular communication on Slack for any urgent issues. Weekly we had virtual status meetings to discuss hours used, upcoming asks and any concerns.

What was your primary form of communication with REEA Global?

Virtual Meeting

What did you find most impressive or unique about this company?

They were extremely knowledgeable, easy to work with, and efficient. They came to the table to recommendations and took the lead when possible. We had access and regular conversations with Justin and Trevor so we knew they were being attentive at all times.

Are there any areas for improvement or something REEA Global could have done differently?

I was very pleased with my experience.

BACKGROUND

Please describe your company and position.

I am the Cofounder of SpiralMath

Describe what your company does in a single sentence.

Support for K-12 math teachers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire REEA Global to accomplish?

• Develop a complex learning assessment app.

SOLUTION

How did you find REEA Global?

Referral

Why did you select REEA Global over others?

• High ratings
• Great culture fit

How many teammates from REEA Global were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Entry and storage of academic questions; compilation of questions into quizzes; five categories of users and permissions; graphical analysis of learning outcomes; reporting to classroom teacher re each student's specific skill weakness; recommendation to teacher of small groups of students who share same weaknesses.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Testing confirmed meeting functional requirements.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Weekly virtual stand-up meetings included Reea Global product manager (US) and all members of development team (remote).

What was your primary form of communication with REEA Global?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

During weekly meetings, there are no communication barriers between the project owner and the REEA Global team. Written specs were supplied, but the real juice came from the discussion, Q&A, and requests for clarification on a particular detail. Written specs are often open to multiple interpretations; the direct conversation stopped this potential confusion. The PD made up for the owner's relative inexperience. The DB architect refined the owner's plan and published a schema before coding began. All team members put forward questions (including QA specialist). Lots of potential problems were killed in their crib.

Are there any areas for improvement or something REEA Global could have done differently?

Earlier discussion of the Jira methods could have been helpful.

BACKGROUND

Please describe your company and position.

I am the VP of Products and Services at a SaaS Provider

Describe what your company does in a single sentence.

We are the leading SaaS provider for RFP, DDQ and Security Questionnaire completions. With a focus on automation and regulatory compliance we are uniquely positioned in what may seem like an otherwise crowded marketplace.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire REEA Global to accomplish?

• Speed up development times
• Allow us to operate within defined budgetary constraints
• Help us evaluate and refine our current and future software roadmaps

SOLUTION

How did you find REEA Global?

Referral

Why did you select REEA Global over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from REEA Global were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Worked along side our development team to accelerate our development timelines. Once integrated with our Jira instance and our daily stand ups REEA was able to complete stories and QA that allowed them to integrate new code into our monthly software updates. This allowed us to deliver improvements and feature enhancements ahead of schedule.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increased velocity and less escaping defects.

What was your primary form of communication with REEA Global?

• In-Person Meeting
• Virtual Meeting

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, the REAA team delivered on-time and were always quite responsive.

What did you find most impressive or unique about this company?

The ability for the REAA team to really dig in with the management team to understand our market space and our goals both long term and short term.

Are there any areas for improvement or something REEA Global could have done differently?

N/A

BACKGROUND

Please describe your company and position.

I am the CEO of Couture Technologies

Describe what your company does in a single sentence.

Couture Technologies provides virtual fitting technology for apparel companies.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire REEA Global to accomplish?

• Obtain end user feedback on the user experience

SOLUTION

How did you find REEA Global?

Referral

Why did you select REEA Global over others?

• Good value for cost
• Referred to me
• Company values aligned

What was the size of REEA Global’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

REEA Global recruited users fitting a specific profile that my company provided to use our virtual fitting technology and provide feedback on their user experience.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Ratings about specific aspects of the user experience

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We had such a good experience working with Zeila. She did discovery calls with us to uncover the project needs and used our input to design the project plan.

Project deliverables were delivered on time and the materials/reports created were very professional and well-done. Zeila included specific audio clips so we could hear user feedback firsthand and this was much appreciated. Her recommendations from the feedback received were thoughtfully developed and conveyed.

What was your primary form of communication with REEA Global?

• Virtual Meeting
• Email
• Messaging App

What did you find most impressive or unique about this company?

The communication and project management tools used were great for project transparency and progress tracking. Zeila's background and experience doing usability and UI/UX research was impressive and it was extremely valuable for my team to get unbiased feedback after we've looked at the tech everyday for the last couple of years.

Are there any areas for improvement or something REEA Global could have done differently?

No, we were very satisfied with our experience.

BACKGROUND

Please describe your company and position.

I am the CEO of Hungry Harvest

Describe what your company does in a single sentence.

Hungry Harvest delivery fresh, upcycled groceries to consumers at discounted rates.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire REEA Global to accomplish?

• Launch Big commerce website.

SOLUTION

How did you find REEA Global?

Referral

Why did you select REEA Global over others?

• Good value for cost
• Referred to me
• Company values aligned

What was the size of REEA Global’s team?

20+

Describe the scope of work in detail. Please include a summary of key deliverables.

Switch eCommerce website from existing provider to Big Commerce.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Launch of Big Commerce website

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes they delivered the website. We ultimately pressed pause on the project because of internal restrictions. REEA Global did fantastic work up until we had to suspend the project.

What was your primary form of communication with REEA Global?

• Virtual Meeting
• Email
• Messaging App

What did you find most impressive or unique about this company?

Hungry Harvest hired REEA after a difficult situation with a prior implementation of an eCommerce platform that did not go as planned. We knew we needed a partner that could assist with the planning, documentation, estimation, and execution of a complex project that involved several custom integrations. After a competitive process, we selected REEA Global.

Soon after they quickly assembled a highly skilled team that worked side by side with our internal team on requirements, documentation, estimates, and execution. The team was organized and prepared in addition to providing the executive team with seamless communication and full transparency during the process, something we had lacked in prior relationships I would highly recommend the REEA Global team.

Are there any areas for improvement or something REEA Global could have done differently?

N/a

BACKGROUND

Please describe your company and position.

I am the Head of Product of SHIFT

Describe what your company does in a single sentence.

SHIFT is a tech-enabled management consulting firm working with organizations on performance, leadership development, and culture.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire REEA Global to accomplish?

• Gain an in depth understanding of user pain points when navigating Latch.

SOLUTION

How did you find REEA Global?

Other

Why did you select REEA Global over others?

Pricing first our budget, Good value for cost, Company values aligned

What was the size of REEA Global’s team?

2-5 Employees

What was your primary form of communication with REEA Global?

Virtual Meeting, Email or Messaging App

Describe the scope of work in detail. Please include a summary of key deliverables.

Design, recruit for, and execute a user feedback research protocol that included a quantitative survey and qualitative interviews. Provide recordings of the interviews, summarize and present key findings and recommendations.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Completion of all qualitative interviews
• Live presentation of results and recommendations
• Summary report of results and recommendations

We were so impressed with the User Feedback work the REEA Global team performed for us back in Fall 2022 that we engaged them to handle one aspect of a multi-faceted user feedback research program this Spring. The REEA team facilitated focus groups with self-selected users of our digital platform. 

Over 5 sessions scheduled for the convenience of the participants, they were able to ascertain a wealth of invaluable information and actually recommended that we end the recruitment early despite not having met our desired numbers because the data was so robust. From receiving culled recordings of the sessions that aligned with each of the summary themes presented to receiving a by-theme recommendation list and a 90-min presentation of findings and recommendations, my entire company including our CEO found Zeila and the REEA’s team work exceptional. 

On a personal note, I’ve worked with a lot of tech companies over the years, and it is rare to find someone like Zeila who is so open to feedback and so willing to adjust to meet and exceed our expectations. After this second time of working with REEA Global, I reaffirm the original recommendation and enthusiastically recommend them for all of your user feedback needs.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was exceptional. The project plan was laid out in Confluence where I could provide feedback and update the plan as need be. Deliverables were provided on time, despite difficult circumstances and recruitment delays.

What did you find most impressive or unique about this company?

We engaged the REEA User Experience team to do both a micro study as well as a full-blown, multi-phased qualitative user experience project for us relative to the legacy version of our HR tech product, Latch. The micro study was somewhat experimental for us as our team was fairly new to the application of user experience research to a digital product.

We found out quickly from the micro study that this type of analysis could be HUGELY helpful in confirming (or not) our assumptions about what our users wanted and needed while also highlighting areas for improvement where we could get quick wins. The value of the micro study was so apparent that we elected to engage the REEA team in a larger effort to survey both current users of the platform as well as objective, third-party users.

The REEA team acted as our partner from the beginning, working with us to scope out the project, suggest ways to stay within budget and still accomplish the goals of the project and recruit and secure third-party participants. We were kept abreast of the progress and hours throughout the duration of the project, and any impact on the timeline was discussed and proactively mitigated as much as possible.

The end result was a robust, detailed presentation that included real participant feedback to illustrate the points made and recommendations generated. Our entire team, including our executive leadership, found this to be an incredibly valuable investment that allowed us to change a few things, even mid-build to ensure the next version release of our product was as user-friendly as possible.

It was a pleasure working with Zeila and the REEA team on this effort, and we would highly recommend any organization with a digital product seriously consider user experience research as a foundational need when building and updating their product.

BACKGROUND

Please describe your company and position.

I am the CEO of Communication Apptitude Inc.

Describe what your company does in a single sentence.

We are an educational technology apps company.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire REEA Global to accomplish?

• Maintain our online platform
• Create new features within our product
• Help us reach more customers

SOLUTION

How did you find REEA Global?

Online Search, Referral

Why did you select REEA Global over others?

• High ratings
• Close to my geographic location
• Pricing first our budget
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

We have been working with Reea Global for more than three years. They stepped in as the development team for our edtech product when we needed to move from a smaller to a larger software development team. Reea Global’s team has provided excellent service and demonstrated vast expertise. They have helped us with all three of our websites, provided graphic design with wire frames for new product features, and examined our security measures.

We partnered with them to meet school and district rostering challenges for new customers while improving our edtech games. It has been a pleasure to work alongside their experienced frontend and backend developers as a team to meet our product goals. Reea Global’s staff is professional, reliable, and trustworthy -- a great partner through the challenges of software development.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Update backend
• Update frontend and find support
• Support rostering of larger schools
• Fix bugs
• Evaluate security and privacy
• Create new features

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Reea Global delivers projects on time. We use 2-week and 4-week sprints and partner with them to manage the JIRA board. They respond to our needs quickly and bring in support from their many teams to help us meet our goals and timelines.

What was your primary form of communication with REEA Global?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They understand what it takes to grow and sustain a technology company. We feel the support on all levels -- from the support desk to product design, to our C-level team. They have smart, friendly people working directly with us to maintain and improve our product. They have a deep technology staff that can handle all aspects of our technology needs. They are responsive and approachable on all levels. Our weekly stand up meetings are a joy to attend.

Are there any areas for improvement or something REEA Global could have done differently?

Reea Global is constantly re-evaluating how they can best help us with our product designs and app. Their service is always excellent!

BACKGROUND

Please describe your company and your position there.

Founder and engineer

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire REEA Global, and what were your goals?

We needed a prototypical dashboard that could be described as functional to have the aesthetic appeal to put in front of customers and show to venture capital firms.

SOLUTION

How did you select this vendor and what were the deciding factors?

We heard of REAA and their premier development quality through Nashville based startup ecosystems.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

The scope of work was to have simple visualizations for an endpoint management platform, being user management, aggregation of data in the form of landing page charts.

How many people from the vendor's team worked with you, and what were their positions?

5 members, the CEO, 2 developers, and 2 project managers

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

They added additional features such collapsing sidebard. The added a user login tab. They added a chart on the landing page displaying threats per month to convey value.

Describe their project management style, including communication tools and timeliness.

We met at least once a week for progress updates, and communicated through slack between developers for when more technical conversations were needed.

What did you find most impressive or unique about this company?

They would rapidly develop multiple visualizations to help us figure out what would look the best. Most importantly, they quickly got up to speed with development of our dashboard. Lastly, the dashboard the dashboard is now in a state to put in front of customers and show to venture capital firms. They easily saved us at least 6 months of development if we did it oursleves.

Are there any areas for improvement or something they could have done differently?

No, they did an excellent job.