Ranking By SEO

BACKGROUND

Introduce your business and what you do there.

I’m the founder and trading mentor of NextGen Traders. We offer online training and guidance for cryptocurrency trading.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ranking By SEO to accomplish for your online cryptocurrency trading education business?

We hired Ranking By SEO to strengthen our SEO and increase organic traffic to our platform.

SOLUTION

Can you describe the scope of work Ranking By SEO handled for this project?

Ranking By SEO handles the SEO strategy for our website. Their work includes keyword research, on-page optimization, and technical SEO improvements. They also work on improving search visibility and site performance. We receive regular updates and SEO reports to track progress.

Ranking By SEO optimizes key pages of our website, including content and meta tags. They also work on keyword placement and basic on-page SEO improvements. Some technical adjustments are made to improve site speed and overall performance.

How did you find Ranking By SEO?

We found them through an online search.

What is the status of this engagement?

We started working with them in January 2026, and our relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve noticed gradual improvements in our website’s search rankings for targeted keywords. Organic traffic to the site has increased by around 50%–60%, and overall visibility in search results has become better compared to before the project.

How did Ranking By SEO perform from a project management standpoint?

Ranking By SEO manages the project in an organized and structured way. They communicate regularly and keep us updated on the progress of the SEO work. Most tasks and updates are delivered within the expected timeframes. Overall, the project management process is smooth and professional.

What did you find most impressive about them?

Their clear communication and steady approach to improving SEO are the most noticeable things about Ranking By SEO. Ranking By SEO offers good value for the cost.

Are there any areas they could improve?

Overall, the experience has been positive. In some cases, more detailed updates or insights on SEO progress could have been helpful.

BACKGROUND

Introduce your business and what you do there.

I'm the founder and owner of Glow Cosmetics Store, an e-commerce store selling cosmetics and beauty products online.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Ranking By SEO?

We needed help improving our website's search rankings, increasing organic traffic, and generating more leads for our e-commerce cosmetics store.

SOLUTION

What was the scope of their involvement?

Ranking By SEO provides SEO optimization for our website, keyword research, on-page improvements, and Facebook and Instagram marketing campaign management to help increase traffic and leads. The team has also provided SEO reports, keyword research, on-page optimization, and ad creatives for our Facebook and Instagram campaigns.

What is the team composition?

We work with one teammate from Ranking By SEO.

How did you come to work with Ranking By SEO?

We found Ranking By SEO through an online search and chose them because of their high ratings

What is the status of this engagement?

We started working with Ranking By SEO in January 2026, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We've seen a 20%–25% increase in website traffic, better search rankings for some keywords, and more inquiries and orders from our online store. Ranking By SEO's work has led to higher search rankings and more sales for our lipsticks and lip care products. Our skincare creams and serums have also seen a significant increase in traffic and inquiries. Our makeup kits have become more visible in search results, leading to more orders.

How did Ranking By SEO perform from a project management standpoint?

Ranking By SEO's project management is organized and professional. The team delivers tasks on time as agreed. We communicate via email and messaging apps.

What did you find most impressive about them?

Ranking By SEO's responsiveness is impressive; they communicate quickly and clearly. The team's expertise in SEO and social media is also notable; they know how to improve our online presence effectively. Ranking By SEO's attention to detail is also impressive; they handle our website and campaigns carefully to drive results.

Are there any areas they could improve?

Ranking By SEO does a great job overall. One area for improvement could be providing more frequent updates on progress.

BACKGROUND

Introduce your business and what you do there.

I’m the technical manager of ProTech Computer & Tablet Repair, a company that specializes in repairing computers and tablets, offering reliable and affordable solutions to keep devices working properly.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Ranking By SEO?

We needed to design and develop a professional website for our computer and tablet repair business. The goal was to create a modern, user-friendly platform that clearly showcases our services and helps customers easily reach us.

SOLUTION

What was the scope of their involvement?

Ranking By SEO has handled the complete website design and development for our business. Their work includes creating a modern layout, developing service pages, optimizing the site for performance, and ensuring it is responsive and easy for customers to navigate. Ranking By SEO has developed several key features for our website, including a user-friendly contact form that allows customers to easily request repair services or ask questions. The team has also created dedicated service pages for our computer and tablet repair offerings, a clean homepage that clearly explains our services, and a responsive design so the site works smoothly on both desktop and mobile devices. Additionally, Ranking By SEO has ensured the navigation is simple, making it easy for visitors to find information and contact our team.

What is the team composition?

We’ve worked with 2–5 teammates from Ranking By SEO.

How did you come to work with Ranking By SEO?

Ranking By SEO was referred to me.

What is the status of this engagement?

We started working with Ranking By SEO in December 2025, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

After working with Ranking By SEO, we’ve received a professional and fully functional website that clearly presents our computer and tablet repair services. The site is faster, mobile-friendly, and has made it easier for customers to contact us through the website, which has improved our online presence. Since launching the website developed by Ranking By SEO, we’ve noticed faster site performance and a steady increase in customer inquiries through the contact form. In fact, we’ve noticed a roughly 25%–30% increase in customer inquiries through the website, along with noticeably faster page loading times.

How did Ranking By SEO perform from a project management standpoint?

Our experience with the project management from Ranking By SEO has been very positive. The team maintains clear communication throughout the project, keeps us informed about each stage of the development process, and is responsive whenever we have questions or request small adjustments. Ranking By SEO stays organized and professional, and they’ve delivered the website within the agreed timeline, which has made the entire process smooth and stress-free for our business. Our primary form of communication with Ranking By SEO is email or messaging apps.

What did you find most impressive about them?

What we’ve been most impressed about working with Ranking By SEO is their professionalism and attention to detail. The team clearly understands our business needs and has delivered a website that perfectly represents our services.

Are there any areas they could improve?

Overall, our experience with Ranking By SEO has been very positive, and we’re satisfied with the final results. If there’s anything they could improve, it would be providing slightly more frequent progress updates during the development phase. That said, whenever we reach out with questions or requests, Ranking By SEO is responsive and helpful, and they address our feedback quickly. In the end, the team has delivered the project successfully and met our expectations.

BACKGROUND

Introduce your business and what you do there.

I’m the founder and owner of Heritage Canvas, an arts, entertainment, and music company. We buy old and unique paintings and resell them to collectors and art lovers.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Ranking By SEO?

I hired Ranking By SEO to help improve the online visibility of Heritage Canvas and attract more potential buyers to my website. The main goal was to run PPC campaigns on platforms like Google Ads and other advertising networks so that people interested in buying paintings could easily find my business online and contact me.

SOLUTION

What was the scope of their involvement?

Ranking By SEO manages the PPC side of my online marketing and helps set up advertising campaigns to promote my website. Their main work includes:

• Setting up and managing PPC campaigns on platforms like Google Ads and other ad networks
• Keyword research to target people interested in buying paintings and art
• Creating and optimizing ad campaigns to improve reach and performance
• Monitoring campaign performance and making adjustments when needed
• Providing basic reports and updates about the ad performance

What is the team composition?

We work with two teammates from Ranking By SEO.

How did you come to work with Ranking By SEO?

We found Ranking By SEO through an online search. We chose them because they offered good value for the cost.

What is the status of this engagement?

We started working with Ranking By SEO in July 2025, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

After the campaigns were launched, I noticed a steady increase in website traffic and more inquiries from people interested in buying paintings. My website started appearing more often in relevant searches, which improved the visibility of my business online. Overall, the PPC campaigns helped bring more potential customers to my website and made it easier for people to discover Heritage Canvas.

How did Ranking By SEO perform from a project management standpoint?

Ranking By SEO’s project management is smooth and organized. They deliver everything on time as agreed. We communicate via email and messaging apps.

What did you find most impressive about them?

I’m most impressed by Ranking By SEO’s clear communication and willingness to explain the process, which makes it easy to understand how the campaigns work.

Are there any areas they could improve?

Overall, my experience has been positive. Still, I think Ranking By SEO could provide more detailed reports with specific numbers and performance insights. That would make it easier to track progress and measure the results more precisely.

BACKGROUND

Introduce your business and what you do there.

I’m the president of Majestic Gems, a retail company specializing in selling high-quality gold and unique diamond jewelry featuring the latest designs from around the world.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Ranking By SEO?

We needed help improving our website’s search engine rankings, increasing online visibility for our jewelry business, and driving more potential customers through SEO and SMM on platforms like Facebook and Twitter.

SOLUTION

What was the scope of their involvement?

Ranking By SEO handled the complete SEO and digital marketing for our jewelry business. Their work included website SEO optimization, keyword research, on-page and off-page SEO, and social media SEO for our Facebook and Twitter pages. The main deliverables were improved search rankings, better online visibility for Majestic Gems, and increased customer inquiries and orders through our online presence. 
More specifically, Ranking By SEO provided detailed SEO work, including keyword research, on-page optimization, backlink building, and improvements to our website structure. They also shared regular performance updates and analytics reports showing keyword rankings, traffic growth, and overall progress. In addition, they helped optimize our social media pages to improve visibility and engagement.

What is the team composition?

We worked with 2–5 teammates from Ranking By SEO.

How did you come to work with Ranking By SEO?

We found Ranking By SEO through a referral. We chose them over other options because of their high ratings.

How much have you invested with them?

We spent around $5,000 with Ranking By SEO.

What is the status of this engagement?

We worked with Ranking By SEO from February 2025–February 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Ranking By SEO’s work delivered clear and measurable improvements for our business. Our website started ranking higher on Google for several important jewelry-related keywords, which significantly increased our online visibility. As a result, we saw a noticeable growth in website traffic, more customer inquiries, and a steady increase in new orders compared to before the SEO campaign. Our website traffic increased by around 40%, and we received a noticeable rise in customer inquiries and new orders during the SEO campaign. In addition, several of our key jewelry-related keywords moved to the first page of Google, including terms like “unique diamond jewelry” and “latest gold designs,” significantly improving our online visibility.

How did Ranking By SEO perform from a project management standpoint?

Ranking By SEO’s project management was excellent; they communicated clearly, responded promptly, and completed all tasks on time without any delays. We mainly communicated via email and messaging apps.

What did you find most impressive about them?

What impressed us most about Ranking By SEO was their professionalism and responsiveness. They understood our jewelry business needs, provided timely updates, and delivered high-quality SEO and marketing results that truly boosted our orders.

Are there any areas they could improve?

Ranking By SEO’s work was excellent overall. There was nothing significant we would change. They met all our expectations and delivered great results.

BACKGROUND

Introduce your business and what you do there.

I’m the founder and CEO of an education company. We’re a children’s book publishing company since 2022, serving clients worldwide and helping them publish high-quality books.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Ranking By SEO?

We needed help increasing our online visibility, attracting more international clients, and boosting our company’s Google ranking for our children’s book publishing services.

SOLUTION

What was the scope of their involvement?

Ranking By SEO managed our digital marketing and SEO efforts, including optimizing our website, improving Google search rankings, running targeted campaigns, and helping us attract more international clients for our children’s book publishing business. The team handled our website SEO, keyword research, content optimization, and targeted campaigns to boost traffic and attract international clients.

What is the team composition?

We worked with 2–5 teammates from Ranking By SEO.

How did you come to work with Ranking By SEO?

We found Ranking By SEO through an online search. We chose them because their pricing fit our budget.

What is the status of this engagement?

We worked together from December 2025–February 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Ranking By SEO boosted our Google rankings, increased international client inquiries, and drove more traffic to our children’s book publishing website. Our website reached top Google positions, gained more traffic, and attracted new international clients thanks to Ranking By SEO. We received regular reports from Ranking By SEO showing steady increases in website traffic, search visibility, and international client inquiries throughout the project period.

How did Ranking By SEO perform from a project management standpoint?

Ranking By SEO handled the project efficiently, maintained clear communication, and completed all deliverables on schedule. We communicated via email and messaging apps.

What did you find most impressive about them?

Ranking By SEO’s expertise in SEO and digital marketing, combined with their ability to attract international clients, made their work highly effective and impressive.

Are there any areas they could improve?

Everything was handled efficiently. We had no major issues or suggested changes.

BACKGROUND

Please describe your company and position.

I am the Founder and CEO of Ekotrope

Describe what your company does in a single sentence.

Ekotrope is a company that help leaders across the residential construction industry reach their vision for growth with unparalleled market insight and tech solutions. We bring together data and intelligence in a way no one else can - we offer the #1 HERS rating software, support builders and product manufacturers with actionable data, enable efficient utility program administration, and provide mortgage lenders with easy access to environmental data. We help ensure that all residential construction stakeholders have the tools and information they need to build more sustainable homes.

For more than a decade, we’ve been partners to leading companies spanning the entire residential construction ecosystem. We leverage these partnerships to provide industry stakeholders with novel tools, data analytics, and insights that help them achieve their goals. Today, our partners are utilizing Ekotrope's solutions to rate, analyze and incentivize over 1 in 4 new US homes. Ekotrope is on a mission to empower people with technology and insights to drive informed decisions that move our built environment towards sustainability. Our goal is to make homes more efficient by continuously improving our tools and support to meet the varying needs of this evolving industry.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ranking By SEO to accomplish?

• to strengthen our domain authority and enhance content discoverability in a way that felt both technical and authoritative, while staying true to our voice.
• to increase our organic visibility across multiple verticals, particularly builders, HERS raters, utility program administrators, and product manufacturers
• to clarify and optimize our keyword strategy to align with the evolving language of sustainability, tech, and residential construction.
• to improve the overall SEO health of our site, including technical on-page and off-page components.

SOLUTION

How did you find Ranking By SEO?

Clutch Site

Why did you select Ranking By SEO over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Ranking By SEO were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

From the outset, Ranking by SEO approached the project with precision and clarity. They began with a comprehensive SEO audit that assessed everything from crawlability and indexing issues to backlink quality and content performance. What stood out was how their team didn’t just hand us a dense technical report, they walked us through every item, explaining the strategic relevance and suggested actions in plain, business-relevant terms.

The scope of work included:

1. Complete keyword research and clustering tailored to our segmented audiences, including niche technical phrases relevant to HERS ratings, energy modeling, and green building standards.
2. On-page SEO optimization across our primary site, including metadata, internal linking structure, and content hierarchy improvements.
3. Technical SEO fixes, including resolving broken links, improving page speed, optimizing image tags, and ensuring schema markup was implemented appropriately.
4. Content recommendations and enhancement, they collaborated with our content team to improve existing pages and blogs, aligning them with high-impact keyword opportunities without compromising technical depth.
5. Link-building strategy via high-authority publications and directories in the energy, construction, and sustainability domains.
6. Regular performance tracking and reporting, using metrics that matter: not just rankings, but engagement, bounce rate, dwell time, and conversions.

What we appreciated most was how they customized their strategy to fit our very specific industry and audience needs. Nothing felt templated or generic.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The progress was both measurable and meaningful, as we saw a steady rise in qualified organic traffic, with a notable increase in visits to deeper solution pages, especially those focused on utility program support and HERS software offerings.

1. Several of our high-priority keywords, previously ranking on page 2 or 3 moved into top positions, leading to a more consistent influx of inbound inquiries.
2. Enhanced content performance: older blog posts that had stagnated were revitalized with the right optimizations, making them more discoverable and relevant.
3. Overall technical SEO health improved significantly. Our Core Web Vitals and crawl stats now reflect a high-performing, search-friendly site that can grow without friction.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was seamless. Their team maintained regular communication, delivered monthly reports with context and clarity, and were quick to adapt when priorities shifted. Whether it was responding to a sudden product update or syncing with our internal dev cycles, Ranking by SEO was always professional and agile. They used a shared dashboard for transparency, which made it easy for our marketing and leadership teams to understand progress at a glance, no need to dig through raw data unless we wanted to.

What was your primary form of communication with Ranking By SEO?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most was their ability to speak both technical and strategic languages. SEO can often be isolated from broader business outcomes, but their team consistently tied recommendations back to lead generation, authority-building, and customer engagement. They were not just checking SEO boxes, they were helping us shape a smarter growth strategy.

They bring a rare combination of executional excellence, deep analytical thinking, and a genuine commitment to partnership. Their strategies are rooted in evidence, not guesswork. And their team operates with the kind of responsiveness and clarity that builds long-term trust. Thanks to Ranking by SEO, Ekotrope now has a stronger, smarter, and more visible digital footprint, one that aligns with the innovation and impact we aim to deliver in the residential construction industry every day. We look forward to continuing our partnership as we expand our offerings and move further into the next phase of our mission: building a more sustainable future through better data and smarter technology.

Are there any areas for improvement or something Ranking By SEO could have done differently?

If there’s one area where Ranking by SEO could further improve, it would be in proactively integrating more competitive intelligence and market trend analysis into the reporting cycles. While their technical SEO execution was top-notch, having more insight into how competitors in our space were adapting (especially with emerging tech or regulatory changes) would have been an added bonus. Though, whenever we asked for this, they responded quickly and delivered thoughtful insights, so this is more a suggestion than a shortcoming.

BACKGROUND

Please describe your company and position.

I am the President and CEO of Wyndham Hotels & Resorts

Describe what your company does in a single sentence.

We are Wyndham Hotels & Resorts. We are the world’s largest hotel franchising company by the number of properties, with approximately 9,200 hotels across over 95 countries on six continents.
Our Mission: We make hotel travel possible for all. Wherever people go, Wyndham will be there to welcome them.

Our Values: The Wyndham values guide our behaviors in support of the company mission. They represent those deeply held principles that we believe to be right and true: Integrity, Accountability, Inclusivity, Caring, and Fun. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ranking By SEO to accomplish?

• To increase Organic Traffic
• To improve Search Engine Visibility
• To boost Conversion Rates
• To enhance Localized SEO Strategy
• To strengthen Website's Technical SEO:
• To build Domain Authority

SOLUTION

How did you find Ranking By SEO?

Clutch Site

Why did you select Ranking By SEO over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Ranking By SEO were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work with Ranking by SEO was comprehensive and well-structured. The project began with a deep audit of our website's current SEO performance, identifying technical issues, on-page optimization opportunities, and content gaps. They conducted a thorough competitor analysis to understand where we stood in relation to our peers in the global hospitality space. From there, they developed a tailored SEO strategy that was specifically designed to meet our objectives.

Key deliverables included:

• Website Audit and SEO Assessment: A detailed audit highlighting technical SEO issues, content optimization opportunities, and backlink profile analysis.
• On-Page SEO Optimization: This included refining meta tags, headings, content strategy, image alt tags, and internal linking. The team also suggested improvements for the user experience (UX) on key landing pages.
• Content Strategy and Creation: They provided a content plan aimed at boosting organic search visibility for high-priority keywords in the travel and hospitality industry.
• Link-Building Campaign: Given the competitiveness of the travel sector, Ranking by SEO implemented a strategic, white-hat link-building campaign to enhance domain authority.
• Ongoing SEO Monitoring and Reporting: Monthly performance reports and consistent monitoring of key metrics, enabling us to track progress and adjust strategies as needed.

Their approach was not only data-driven but also highly collaborative. They made sure to incorporate feedback at each step, ensuring the strategy was perfectly aligned with our brand's vision and voice.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable outcomes we experienced were significant. While we focused on improving organic search traffic across a range of keywords, what stood out most was the noticeable increase in traffic from high-intent keywords directly related to booking and travel planning. Our visibility in search results improved in key global markets, and we began to see more engaged users visiting our website, leading to higher booking conversions.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was another area where Ranking by SEO excelled. The team adhered to timelines consistently, and I was always kept in the loop with progress updates. They were extremely responsive to our needs, offering solutions to any challenges that arose and making sure to keep us informed on how they were addressing specific concerns. Their communication was not only timely but also clear and professional. Whether we had a last-minute request or needed clarification on an aspect of the project, Ranking by SEO was there to provide support and guidance.

What was your primary form of communication with Ranking By SEO?

Email or Messaging App

What did you find most impressive or unique about this company?

Ranking By SEO's ability to balance global-scale SEO strategies with a localized approach impressed us. While they had an in-depth understanding of the global hospitality landscape, they never overlooked the importance of catering to the unique nuances of each of our regional markets. They demonstrated remarkable agility in adapting their approach to cater to different cultural preferences, languages, and search behaviors in multiple countries.

Another standout factor was their dedication to continuously optimizing the SEO strategy. They didn’t simply implement the changes and walk away; they kept monitoring the progress and made necessary tweaks to ensure that we were always on the cutting edge of SEO best practices. Their commitment to long-term success and a proactive approach to problem-solving made them more than just an SEO vendor; they became a valuable extension of our marketing team

Are there any areas for improvement or something Ranking By SEO could have done differently?

While our experience with Ranking by SEO was overwhelmingly positive, if I had to suggest an area for improvement, it would be around the speed of some technical changes. On occasion, we experienced slight delays with backend optimizations due to the scale of changes needed across multiple properties. However, these delays did not negatively impact the overall success of the project, and the results far outweighed the minor setbacks.

BACKGROUND

Please describe your company and position.

I am the SEO & Social Media Marketing of Ai Amal physical Therapy Center

Describe what your company does in a single sentence.

At Al Amal Physical Therapy Center we helps people recover from injuries, reduce pain, and improve movement through personalized physical therapy treatments.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ranking By SEO to accomplish?

• Exceed performance in leads, quality control, blogs, etc
• Advise with outlined opportunities

SOLUTION

How did you find Ranking By SEO?

Online Search

Why did you select Ranking By SEO over others?

• High ratings
• Pricing fit our budget
• Company values aligned

How many teammates from Ranking By SEO were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Blog creation, posting, designing, marketing, researching, SEO services, website management, back end management, google ad development and marketing. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Ranking by seo has significantly improved the client's lead quality, SEO performance, and blog quality. The team provides detailed reports, monitors the competition, and responds quickly to the client. The team's efficiency, knowledge, work ethic, and ability to explain complex things are impressive.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

With patience, positivity, and urgence. Whenever I had a question and reached out, the Smartsite team was quick to respond and qas quick with solutions. Tori especially went above and beyond for my team and myself. When we added a new team member to our in office location, Tori was one of the first to hop on a call to introduce herself as well as what her role is to help get our new teamate all caught up! 

What was your primary form of communication with Ranking By SEO?

In-Person Meeting

What did you find most impressive or unique about this company?

Virtual Meeting

Email or Messaging App

Are there any areas for improvement or something Ranking By SEO could have done differently?

The knowledge and work ethic. The ability for each department to be able to in depth explain complexities in their scope of work with us in a way that is digestible and understandable is much appreciated. Tori is quick to respond and gets the work DONE! My experience with the team has been impressive. I recommend them, and especially Tori to others!