Ranking By SEO

BACKGROUND

Please describe your company and position.

I am the CEO and co-founder of Infisical

Describe what your company does in a single sentence.

At Infisical, we operate at the intersection of cutting-edge technology and cybersecurity, providing an open-source, end-to-end encrypted tool designed to help developers manage secrets and environment variables across teams, devices, and infrastructure.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ranking By SEO to accomplish?

• To significantly increase our organic search traffic, improve our search engine rankings for key terms related to encryption, secrets management, and environment variable tools,
• enhance our online presence to reach a larger audience of developers and tech professionals.

SOLUTION

How did you find Ranking By SEO?

• Online Search
• Clutch Site

Why did you select Ranking By SEO over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Ranking By SEO were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

When we first partnered with Ranking By SEO, they conducted a thorough audit of our existing website, analyzing everything from on-page SEO to backlink profiles. Their first step was to better understand our target audience and competitive landscape. They spent a significant amount of time analyzing our product, our competitors, and the language most commonly used by our audience in search queries. From there, they were able to develop a comprehensive SEO strategy tailored specifically to our needs.

Key deliverables included:

-Keyword Research & Strategy: Ranking By SEO conducted deep keyword research, identifying both high-volume and long-tail keywords relevant to our target audience. They developed an optimized content strategy based on this research to ensure that we could capture the attention of users searching for specific encryption tools, secrets management software, and DevOps-related queries.

-On-Page SEO Optimization: They revamped our website’s on-page elements, including title tags, meta descriptions, headers, and image alt text. They ensured that our content was optimized for both users and search engines, aligning the page structure with SEO best practices.

-Content Development & Optimization: Ranking By SEO worked closely with us to create high-quality blog content around encryption best practices, security in DevOps, and other relevant topics. This content not only helped to drive traffic but also positioned us as thought leaders in our space. They ensured that we were addressing the right pain points that developers were actively searching for.

-Technical SEO Enhancements: They identified a few technical issues with our website that were hindering our performance, such as slow page load times and some structural HTML elements that weren’t optimized for mobile devices. Ranking By SEO provided detailed recommendations and worked with our development team to make these fixes.

-Backlink Strategy: One of the most valuable aspects of their work was their approach to link building. They identified authoritative sites within the developer and open-source communities and facilitated outreach to secure backlinks to our site. This not only improved our SEO rankings but also helped drive relevant traffic to our product.

-Continuous Monitoring & Reporting: From the beginning, Ranking By SEO provided us with monthly reports that outlined our rankings, organic traffic performance, and other key SEO metrics. They were proactive in adjusting the strategy as needed to ensure that we were always moving in the right direction.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The impact of Ranking By SEO’s work on our online visibility has been tremendous. Within the first few months of the engagement, we saw a noticeable uptick in organic search traffic. Our keyword rankings for several key terms like "secrets management for developers" and "end-to-end encryption tools" improved significantly. More importantly, we began to see a higher volume of relevant visitors engaging with our content and downloading the tool.

We also saw an increase in the number of developers and teams reaching out to us directly for support, as well as a significant improvement in sign-ups for our product. This uptick in conversions could be directly tied to the improved SEO strategy and visibility they helped create.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Ranking By SEO has been extremely professional and responsive throughout the entire engagement. Their project management was on point, they were always clear about timelines and kept us updated with regular check-ins. All deliverables were provided within the agreed-upon timeframes, and any adjustments we requested were handled quickly and efficiently. What stood out to us was their ability to be flexible. SEO is an ongoing process, and as we saw positive results, they adjusted the strategy to keep up with new trends and evolving industry demands. Whenever we had questions or needed something clarified, they were just a call or email away. Their communication was always clear, transparent, and very collaborative.

What was your primary form of communication with Ranking By SEO?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

One thing that truly impressed us about Ranking By SEO was their deep understanding of the open-source community and the developer space. They didn't treat us like just another client; they genuinely understood our audience’s behavior, pain points, and the language they use when searching for solutions. They were always coming up with new ideas to refine our strategy, such as creating developer-focused blog content and exploring niche forums where we could generate quality backlinks.

Their willingness to collaborate closely with our team made the experience seamless. It didn’t feel like we were working with an external vendor but rather an integrated partner who cared about our success.

Are there any areas for improvement or something Ranking By SEO could have done differently?

While we’ve been incredibly satisfied with the results and process, if we had to highlight one area for improvement, it would be around the speed at which content is delivered. There were a couple of occasions where content drafts took a bit longer than expected, but the final output was always of high quality. This is a minor feedback point, as the quality of work they provided made the wait worthwhile.

BACKGROUND

Please describe your company and position.

I am the Founder and CEO of Ekotrope

Describe what your company does in a single sentence.

Ekotrope is a company that help leaders across the residential construction industry reach their vision for growth with unparalleled market insight and tech solutions. We bring together data and intelligence in a way no one else can - we offer the #1 HERS rating software, support builders and product manufacturers with actionable data, enable efficient utility program administration, and provide mortgage lenders with easy access to environmental data. We help ensure that all residential construction stakeholders have the tools and information they need to build more sustainable homes.

For more than a decade, we’ve been partners to leading companies spanning the entire residential construction ecosystem. We leverage these partnerships to provide industry stakeholders with novel tools, data analytics, and insights that help them achieve their goals. Today, our partners are utilizing Ekotrope's solutions to rate, analyze and incentivize over 1 in 4 new US homes. Ekotrope is on a mission to empower people with technology and insights to drive informed decisions that move our built environment towards sustainability. Our goal is to make homes more efficient by continuously improving our tools and support to meet the varying needs of this evolving industry.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ranking By SEO to accomplish?

• to strengthen our domain authority and enhance content discoverability in a way that felt both technical and authoritative, while staying true to our voice.
• to increase our organic visibility across multiple verticals, particularly builders, HERS raters, utility program administrators, and product manufacturers
• to clarify and optimize our keyword strategy to align with the evolving language of sustainability, tech, and residential construction.
• to improve the overall SEO health of our site, including technical on-page and off-page components.

SOLUTION

How did you find Ranking By SEO?

Clutch Site

Why did you select Ranking By SEO over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Ranking By SEO were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

From the outset, Ranking by SEO approached the project with precision and clarity. They began with a comprehensive SEO audit that assessed everything from crawlability and indexing issues to backlink quality and content performance. What stood out was how their team didn’t just hand us a dense technical report, they walked us through every item, explaining the strategic relevance and suggested actions in plain, business-relevant terms.

The scope of work included:

1. Complete keyword research and clustering tailored to our segmented audiences, including niche technical phrases relevant to HERS ratings, energy modeling, and green building standards.
2. On-page SEO optimization across our primary site, including metadata, internal linking structure, and content hierarchy improvements.
3. Technical SEO fixes, including resolving broken links, improving page speed, optimizing image tags, and ensuring schema markup was implemented appropriately.
4. Content recommendations and enhancement, they collaborated with our content team to improve existing pages and blogs, aligning them with high-impact keyword opportunities without compromising technical depth.
5. Link-building strategy via high-authority publications and directories in the energy, construction, and sustainability domains.
6. Regular performance tracking and reporting, using metrics that matter: not just rankings, but engagement, bounce rate, dwell time, and conversions.

What we appreciated most was how they customized their strategy to fit our very specific industry and audience needs. Nothing felt templated or generic.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The progress was both measurable and meaningful, as we saw a steady rise in qualified organic traffic, with a notable increase in visits to deeper solution pages, especially those focused on utility program support and HERS software offerings.

1. Several of our high-priority keywords, previously ranking on page 2 or 3 moved into top positions, leading to a more consistent influx of inbound inquiries.
2. Enhanced content performance: older blog posts that had stagnated were revitalized with the right optimizations, making them more discoverable and relevant.
3. Overall technical SEO health improved significantly. Our Core Web Vitals and crawl stats now reflect a high-performing, search-friendly site that can grow without friction.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was seamless. Their team maintained regular communication, delivered monthly reports with context and clarity, and were quick to adapt when priorities shifted. Whether it was responding to a sudden product update or syncing with our internal dev cycles, Ranking by SEO was always professional and agile. They used a shared dashboard for transparency, which made it easy for our marketing and leadership teams to understand progress at a glance, no need to dig through raw data unless we wanted to.

What was your primary form of communication with Ranking By SEO?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most was their ability to speak both technical and strategic languages. SEO can often be isolated from broader business outcomes, but their team consistently tied recommendations back to lead generation, authority-building, and customer engagement. They were not just checking SEO boxes, they were helping us shape a smarter growth strategy.

They bring a rare combination of executional excellence, deep analytical thinking, and a genuine commitment to partnership. Their strategies are rooted in evidence, not guesswork. And their team operates with the kind of responsiveness and clarity that builds long-term trust. Thanks to Ranking by SEO, Ekotrope now has a stronger, smarter, and more visible digital footprint, one that aligns with the innovation and impact we aim to deliver in the residential construction industry every day. We look forward to continuing our partnership as we expand our offerings and move further into the next phase of our mission: building a more sustainable future through better data and smarter technology.

Are there any areas for improvement or something Ranking By SEO could have done differently?

If there’s one area where Ranking by SEO could further improve, it would be in proactively integrating more competitive intelligence and market trend analysis into the reporting cycles. While their technical SEO execution was top-notch, having more insight into how competitors in our space were adapting (especially with emerging tech or regulatory changes) would have been an added bonus. Though, whenever we asked for this, they responded quickly and delivered thoughtful insights, so this is more a suggestion than a shortcoming.

BACKGROUND

Please describe your company and position.

I am the President and CEO of Wyndham Hotels & Resorts

Describe what your company does in a single sentence.

We are Wyndham Hotels & Resorts. We are the world’s largest hotel franchising company by the number of properties, with approximately 9,200 hotels across over 95 countries on six continents.
Our Mission: We make hotel travel possible for all. Wherever people go, Wyndham will be there to welcome them.

Our Values: The Wyndham values guide our behaviors in support of the company mission. They represent those deeply held principles that we believe to be right and true: Integrity, Accountability, Inclusivity, Caring, and Fun. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ranking By SEO to accomplish?

• To increase Organic Traffic
• To improve Search Engine Visibility
• To boost Conversion Rates
• To enhance Localized SEO Strategy
• To strengthen Website's Technical SEO:
• To build Domain Authority

SOLUTION

How did you find Ranking By SEO?

Clutch Site

Why did you select Ranking By SEO over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Ranking By SEO were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work with Ranking by SEO was comprehensive and well-structured. The project began with a deep audit of our website's current SEO performance, identifying technical issues, on-page optimization opportunities, and content gaps. They conducted a thorough competitor analysis to understand where we stood in relation to our peers in the global hospitality space. From there, they developed a tailored SEO strategy that was specifically designed to meet our objectives.

Key deliverables included:

• Website Audit and SEO Assessment: A detailed audit highlighting technical SEO issues, content optimization opportunities, and backlink profile analysis.
• On-Page SEO Optimization: This included refining meta tags, headings, content strategy, image alt tags, and internal linking. The team also suggested improvements for the user experience (UX) on key landing pages.
• Content Strategy and Creation: They provided a content plan aimed at boosting organic search visibility for high-priority keywords in the travel and hospitality industry.
• Link-Building Campaign: Given the competitiveness of the travel sector, Ranking by SEO implemented a strategic, white-hat link-building campaign to enhance domain authority.
• Ongoing SEO Monitoring and Reporting: Monthly performance reports and consistent monitoring of key metrics, enabling us to track progress and adjust strategies as needed.

Their approach was not only data-driven but also highly collaborative. They made sure to incorporate feedback at each step, ensuring the strategy was perfectly aligned with our brand's vision and voice.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable outcomes we experienced were significant. While we focused on improving organic search traffic across a range of keywords, what stood out most was the noticeable increase in traffic from high-intent keywords directly related to booking and travel planning. Our visibility in search results improved in key global markets, and we began to see more engaged users visiting our website, leading to higher booking conversions.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was another area where Ranking by SEO excelled. The team adhered to timelines consistently, and I was always kept in the loop with progress updates. They were extremely responsive to our needs, offering solutions to any challenges that arose and making sure to keep us informed on how they were addressing specific concerns. Their communication was not only timely but also clear and professional. Whether we had a last-minute request or needed clarification on an aspect of the project, Ranking by SEO was there to provide support and guidance.

What was your primary form of communication with Ranking By SEO?

Email or Messaging App

What did you find most impressive or unique about this company?

Ranking By SEO's ability to balance global-scale SEO strategies with a localized approach impressed us. While they had an in-depth understanding of the global hospitality landscape, they never overlooked the importance of catering to the unique nuances of each of our regional markets. They demonstrated remarkable agility in adapting their approach to cater to different cultural preferences, languages, and search behaviors in multiple countries.

Another standout factor was their dedication to continuously optimizing the SEO strategy. They didn’t simply implement the changes and walk away; they kept monitoring the progress and made necessary tweaks to ensure that we were always on the cutting edge of SEO best practices. Their commitment to long-term success and a proactive approach to problem-solving made them more than just an SEO vendor; they became a valuable extension of our marketing team

Are there any areas for improvement or something Ranking By SEO could have done differently?

While our experience with Ranking by SEO was overwhelmingly positive, if I had to suggest an area for improvement, it would be around the speed of some technical changes. On occasion, we experienced slight delays with backend optimizations due to the scale of changes needed across multiple properties. However, these delays did not negatively impact the overall success of the project, and the results far outweighed the minor setbacks.

BACKGROUND

Please describe your company and position.

I am the SEO & Social Media Marketing of Ai Amal physical Therapy Center

Describe what your company does in a single sentence.

At Al Amal Physical Therapy Center we helps people recover from injuries, reduce pain, and improve movement through personalized physical therapy treatments.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ranking By SEO to accomplish?

• Exceed performance in leads, quality control, blogs, etc
• Advise with outlined opportunities

SOLUTION

How did you find Ranking By SEO?

Online Search

Why did you select Ranking By SEO over others?

• High ratings
• Pricing fit our budget
• Company values aligned

How many teammates from Ranking By SEO were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Blog creation, posting, designing, marketing, researching, SEO services, website management, back end management, google ad development and marketing. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Ranking by seo has significantly improved the client's lead quality, SEO performance, and blog quality. The team provides detailed reports, monitors the competition, and responds quickly to the client. The team's efficiency, knowledge, work ethic, and ability to explain complex things are impressive.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

With patience, positivity, and urgence. Whenever I had a question and reached out, the Smartsite team was quick to respond and qas quick with solutions. Tori especially went above and beyond for my team and myself. When we added a new team member to our in office location, Tori was one of the first to hop on a call to introduce herself as well as what her role is to help get our new teamate all caught up! 

What was your primary form of communication with Ranking By SEO?

In-Person Meeting

What did you find most impressive or unique about this company?

Virtual Meeting

Email or Messaging App

Are there any areas for improvement or something Ranking By SEO could have done differently?

The knowledge and work ethic. The ability for each department to be able to in depth explain complexities in their scope of work with us in a way that is digestible and understandable is much appreciated. Tori is quick to respond and gets the work DONE! My experience with the team has been impressive. I recommend them, and especially Tori to others!