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Rabbithole Partners

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first the problem, then the software.

RabbitHole Partners is a boutique business and technology consultancy based in Buenos Aires, serving mid-market and enterprise companies across Latin America and the US. Our approach is simple: first the problem, then the software. We diagnose how the business really operates, set priorities, and then build what's missing: custom applications, AI agents, ERP/CRM integrations and enterprise eCommerce (VTEX, Adobe). Our software factory works with AI agents under senior direction, delivering fixed-price projects in weeks instead of months. The team behind RabbitHole founded Lyracons, a leading LATAM eCommerce agency acquired by Valtech (BCG Group) in 2022.

  • Min project size
    $5,000+
  • Hourly rate
    $150 - $199 / hr
  • Employees
    2 - 9
  • Year founded
    Founded 2025

Overview by:

Reviewer avatar
Sebastian Po
Co-founder & Partner About the Team

Service Lines
Custom Software Development
30%
E-Commerce Development
20%
AI Agents
15%
AI Development
15%
Business Consulting
10%
IT Strategy Consulting
10%
Select Focus Area
AI Expertise
Chatbots & Conversational AI
40%
Natural Language Processing
30%
Machine Learning
20%
AI Recommendation Systems
10%
Application Platforms
Amazon Application Development Framework
50%
Linux server
50%
AI Agent Development Focus
AI Agent Frameworks
60%
AI Agent Platforms & Builders
40%
AI Agent Purpose Focus
Workflow AI Agents
35%
Customer Service AI Agents
30%
Data Analysis AI Agents
20%
Sales & Lead Generation AI Agents
15%
AI Platform Integration Focus
Google Workspace AI Integration
100%
AI Technologies & Models
Anthropic
60%
Open AI GPT-3
40%
Business Consulting Focus
Strategy Development Consulting
30%
Business Transformation Consulting
25%
Operational Change Consulting
25%
Change Management Consulting
20%
Digital and IT Strategy Consulting Focus
Digital Transformation
50%
IT Assessment
30%
Virtual CIO Services
20%
E-commerce Systems
Other ecommerce systems
60%
Magento
40%
Frameworks and CMS
React
30%
NextJS
25%
NodeJS
20%
Ruby on Rails
15%
Other frameworks and CMS
10%
Programming & Scripting
Typescript
35%
Python
30%
Ruby
20%
SQL
15%
Industries
Retail
30%
Manufacturing
25%
Consumer products & services
20%
Supply Chain, Logistics, and Transport
15%
Business services
10%
Clients

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Our Story

RabbitHole is led by Sebastián Po and Nicolás Gore, who spent more than a decade building and scaling eCommerce and digital businesses in Latin America. Sebastián co-founded Lyracons and Nicolás co-founded SemExpert; both companies came together and were acquired by Valtech in 2022. Today we work as business partners to our clients: first the problem, then the software, with strategy, operations and AI-native delivery under one roof.

Meet the Team

Sebastian Po

Sebastian PoCo-founder & Partner

25 years building digital businesses. Co-founded Lyracons, a LATAM eCommerce agency that grew to 125 people and was acquired by Valtech in 2022, then led Valtech's regional digital unit for 4 years. EO member, Chair of EO Accelerator.

What Sets Us Apart

Senior partners on every engagement

You work directly with senior partners who have built, scaled and sold companies. No hand-offs to junior teams, no silent delegation, no theoretical reports: a concrete plan and the people who execute it.

We've been on both sides

We are founders, and we also operated inside a global consultancy after it acquired our companies. We understand a founder's urgency and the politics, P&L and complexity of a large organization.

Tech DNA, AI-native delivery

We come from technology and don't outsource technical judgment. Our software factory works with AI agents under senior direction, delivering fixed-price projects in weeks instead of months.

Tools and Technology

Slack
GitHub
Google Workspace

Commonly Asked Questions

Three steps. First, a 30-minute conversation to understand your situation, with no commitment. Second, a diagnostic of your operation, team and systems to find the highest-impact levers. Third, a concrete proposal with scope, timing and a fixed price. Once we start, you work directly with senior partners from day one.

Engagements where business and technology meet: AI agents for operations and customer service (including WhatsApp), ERP/CRM integrations with SAP or NetSuite, custom applications that replace spreadsheets and legacy systems, enterprise eCommerce on VTEX or Adobe Commerce, and operating-system work (EOS, Scaling Up) for mid-market companies that outgrew their structure.

As a business partner, not a vendor. Strategy and operations work runs on a weekly cadence with the leadership team, with clear priorities and owners. Build projects are fixed-price and delivered in short iterations, so you see working software in weeks and decide with real evidence, not reports.

A diagnostic usually takes two to four weeks. Build projects are scoped to deliver a first working version in weeks rather than months, because our software factory works with AI agents under senior direction. Larger initiatives are split into fixed-price phases, each with its own deliverable.

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