R2M.ai - Out of Business

BACKGROUND

Please describe your company and your position there.

I work for a small marketing agency in Melbourne. My primary role is client services, account management, and project management.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire R2M.ai, and what were your goals?

We had entered a new phase of growth and had recently rebranded. We need our new identity reflected on our website. We also had the requirement that it had to leverage the Hubspot CMS as we wanted all marketing, sales and web analytics flowing through the same platform. The goal was to build a scalable and performant website that accurately reflected our new brand identity.

SOLUTION

How did you select this vendor and what were the deciding factors?

R2M came recommended to us from a trusted partner of ours. We also new that R2Mhad expertise in Hubspot, which was a requirement. They are also priced right.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

R2M had to work very closely with our CEO, web designer(s), copywriter(s) and myself to define all the requirements, do's and don'ts and ultimately take our brand and interaction designs and implement them to the pixel. We delivered the designs, R2M created the page templates in Hubspot and was there to make sure launch went smoothly. We also engaged them towards the end to provide technical SEO consulting which I believe helped us tremendously.

How many people from the vendor's team worked with you, and what were their positions?

Saurabh was out Project Manager. We did not have direct contact with our dev team.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The site performs at the highest levels for speed which is something we were very concerned about as well as making sure we didn't lose existing ranking with Google. Since launch organic traffic has gone from the low 100s to several thousand a month. This is a testament to the implementation and our marketers doing their part with the right content.

Describe their project management style, including communication tools and timeliness.

We had a good experience (not great) when it came to communication and we could have checked in a bit more often but that was minor as anything we asked for was promptly taken care of.

What did you find most impressive or unique about this company?

They did everything with a smile and tried to accommodate us when we pushed for certain unique animations and interactions on the website. They were collaborative and understanding. We are busy doing our day jobs and to get our attention and focus is difficult at times. They did their best to work with us along the way

Are there any areas for improvement or something they could have done differently?

I really don't have much, if anything.