The Quantified Web

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder of Arms of Eve, a fashion accessories brand. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with The Quantified Web?

We hired Quantified Web to help our business through SEM, SEO, and PPC. 

SOLUTION

What was the scope of their involvement?

Quantified Web has helped us prepare to get on Google Ads. They do everything necessary for this, including keyword research and asset creation for the ads. 

What is the team composition?

We work with two people from their team. One of them has an administrative role, such as collecting our assets and setting things up. The other one focuses more on reporting. Our main point of contact is Petra (Director & Founder). 

How did you come to work with The Quantified Web?

Our colleagues recommended them to us.

How much have you invested with them?

We’ve spent between $25,000–$35,000 AUD (approximately $18,000–$25,000 USD).

What is the status of this engagement?

We started working with them in August 2021, and the engagement is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The ads work. We’ve increased our revenue and number of customers, and the engagement has been a good experience so far. 

How did The Quantified Web perform from a project management standpoint?

Quantified Web’s project management is fantastic. To communicate, we use email and Zoom.

What did you find most impressive about them?

The team is truly efficient. They like to understand the process — they’re detail-oriented and always follow through. 

Are there any areas they could improve?

No, there aren’t. Everything we’ve done with them has been a great experience.

Do you have any advice for potential customers?

Be on top of Quantified Web as much as they’re on top of you, and be highly engaged. 

BACKGROUND

Please describe your company and your position there.

I am the Director of a uniform company - we create collections for the hair and beauty community so that they can purchase fashionable uniforms from our online store. We also style and manufacture bespoke uniform suites for Boutique Corporates, healthcare and hospitality SMEs.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Quantified Web, and what were your goals?

To help us set up and manage our Google ads search campaigns for our online store - including some shopping campaigns - in order to capture the right audience and increase sales

SOLUTION

How did you select this vendor and what were the deciding factors?

Petra from The Quantified web was recommended to me. I followed her posts and signed up to her edMs - which I found to be very valuable. Petra is very knowledgable. After sometime - I wanted to work with her.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Petra prepared a thoughtful, detailed proposal and suggested an approach with options to include search & shopping campaigns (which we took on at a later stage) as well as payment plan options which was helpful for a small business to make a decision. As well as some upgrades to our tracking information.

How many people from the vendor's team worked with you, and what were their positions?

We only worked directly with Petra, and occasionally some follow up from her team

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

With Petra's help we were able to drop our cost per click, and engage an audience more likely to convert online. We saw some promising growth during months when the country was not in lockdown.

Our biggest challenge was selling uniforms to businesses that were in lockdown, and still are (half our country is in strict lockdown - which means more than half of our biggest online community is closed, and suffering financial hardship). As well as challenges around finding and keeping casual staff as the pandemic progressed which makes it difficult for businesses to organise uniforms.

Fortunately - the services we offer in styling has increased, so our focus is growth in that area and we often pause most of our campaigns with Google. Which is why we discontinued our project with The Quantified Web.

Describe their project management style, including communication tools and timeliness.

Data was always provided monthly - and was very thorough. Petra always made herself available to help with key take aways

What did you find most impressive or unique about this company?

Their unwavering passion for their clients, and their desire to go over and above for them. Their personal, hands-on approach sets them apart from other agencies. Their attention to detail and knowledge.

Are there any areas for improvement or something they could have done differently?

No, unfortunately our situation in the pandemic made consistent success challenging. I don't believe ending the partnership had anything to do with performance/ execution.

BACKGROUND

Introduce your business and what you do there.

I’m the e-commerce manager for a children’s smart watch company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with The Quantified Web?

We needed help with Google Ads.

SOLUTION

What was the scope of their involvement?

Our target markets are in Australia and the UK, and we use The Quantified Web to manage our Google Ads strategy. We tell them what our goal is, in terms of unit goals and ROAS. We supply their team with creative and graphic design work. We’re always in communication about what marketing campaigns we’re running.

What is the team composition?

I work with Petra (Founder & Chief PPC Strategist).

How did you come to work with The Quantified Web?

They were already working at my company when I came on board.

How much have you invested with them?

We’ve spent $32,000 AUD (approximately $24,000 USD).

What is the status of this engagement?

We started working together in February 2020, and our work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Our main metric is ROAS. Originally, we targeted a 3x ROAS, which Petra and her team were able to deliver on. Then, we increased the target to 5x ROAS, and they’ve been consistently delivering that as well.

How did The Quantified Web perform from a project management standpoint?

They do really well. We had some issues early on, but we discussed those very transparently. We have no complaints. We catch up on the first of every month to catch up on strategy and what’s coming up. We communicate via email and Zoom. Petra also provides a number of reporting tools.  

What did you find most impressive about them?

The team is very data-driven, and they understand the technology they’re working with a lot better than other agencies. Petra doesn’t have a traditional marketing background; she comes from a very data-centered role.

Are there any areas they could improve?

I’d like to contract them for more services. It would also be great to have more regular updates on how much work is available on the retainer we pay for. They could be more transparent about the time spent on the account.

Do you have any advice for potential customers?

My advice is to clearly communicate what your goals are and what metrics you want to measure success by. Do not micromanage them; trust that you’ve hired the experts in their field.

BACKGROUND

Please describe your company and your position there.

I was the owner of Empowered Marketing at the time, we specialised in growing e-commerce companies through Facebook and email marketing.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Quantified Web?

We needed a stable and growing flow of qualified traffic to the website to retarget through socials and email. We did not have any Google specialists so hired The Quantified Web to run Google Ads. They ran search, display, Shopping and YouTube while also making sure Google Tag Manager was set up properly and Google Analytics was set up optimally.

What were your goals for this project?

We wanted to 3x the clients revenue and have her bringing in $30k a month (she was currently doing $10k a month).

SOLUTION

How did you select The Quantified Web?

She was recommended to me from a good friend at Clever Fox Creative, a WordPress web agency that have very high standards. After catching up with Petra Manos I could see the value she had to offer and that she knew what she was doing.

Describe the scope of their work in detail.

The Quantified Web ran Google Ads. They ran search, display, Shopping and YouTube while also making sure Google Tag Manager was set up properly and Google Analytics was set up optimally.

What was the team composition?

I worked primary with Petra and one other employee that were great at communication. I'm not sure if there was anyone else involved.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We not only 3x the clients revenue, but actually managed to 4x it from $10k a month to $40k a month in around 3 months.

How effective was the workflow between your team and theirs?

Very quick and collaborative.

What did you find most impressive about this company?

The strategy was great, a lot of ideas that I had never thought of were implemented. Also, the passion involved was great to see, which made it fun to collaborate with them.

Are there any areas for improvement?

There are always improvements but to be honest I can't really think of any at this time, they left a good impression.

BACKGROUND

Please describe your company and position.

I am the Owner/Founder of an e-commerce company 

Describe what your company does in a single sentence.

Ecommerce

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Quantified Web to accomplish?

• Google Ad campaign set up
• Google Ad campaign management

SOLUTION

How did you find The Quantified Web?

Referral

Why did you select The Quantified Web over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from The Quantified Web were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Contracted for Google ad account set-up and management.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Outcome should have been online sales. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Did not meet deliverables accross the board. 

What was your primary form of communication with The Quantified Web?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Nothing. 

Are there any areas for improvement or something The Quantified Web could have done differently?

READ BEFORE HIRING: I hired Quantified Web to set up and manage Google Ads for my e-commerce business. After waiting over a month to onboard, their process included removing my existing server-side tracking setup (LittleData). This required changes across Google services and resulted in unstable tagging/conversion tracking.

After more than two weeks of setup and two additional weeks of campaigns running, the account still wasn’t in a reliably working state, yet campaigns remained live. I politely raised concerns about both the tracking and the strategy, as early performance indicators were poor and Google Analytics, Google Ads, and Merchant Center were all flagging issues. After attempting to troubleshoot some of the problems myself and asking Petra to refocus optimization on purchase conversions (instead of time on page), she abruptly ended the engagement. I was then told I would not receive a full refund due to the time they said they had spent attempting to set up the campaigns.

Ultimately, I disputed the charge through my credit card issuer and received a full reversal after they reviewed the documentation. Based on my experience, I would not recommend this agency. I have more than 20 years of experience working with agencies in corporate environments, and this was the most unprofessional engagement I’ve encountered.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of Palleco, Australia’s first national pallet supplier and recycler. We offer end-to-end solutions for pallet removal and the sale of new and used pallets to simplify operations for businesses across major cities.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with The Quantified Web?

We engaged The Quantified Web to create and manage our Google Ads campaigns. Our specific goals were to increase lead generation, improve the quality of traffic to our website, and achieve better visibility in a very competitive industry. We wanted a partner who could optimize our ad spend, track performance closely, and deliver measurable results.

SOLUTION

What was the scope of their involvement?

The Quantified Web manages the full scope of our Google Ads campaigns. Their work covers both strategic setup and ongoing optimization. The main deliverables include:

• Campaign creation and setup: The Quantified Web builds new search and display campaigns for different pallet types (new, recycled, plastic, removal, regional searches, etc.), branded and competitor campaigns, and remarketing (REM) campaigns.
• Conversion tracking and reporting: The team implements and refines conversion tracking, call tracking, and lead form extensions. They also provide regular “Traffic Lights Audits” and reporting dashboards.
• Ongoing monitoring and optimization: The Quantified Web frequently monitors our account, adjusts bids and budgets, restructures campaigns, excludes poor-performing keywords, and optimizes negative keywords.
• Ad copy and creative updates: The team writes and refines ad copy for each ad group, tests variations, updates branded ads, and manages campaign assets like images and extensions.
• Best practices and compliance: The Quantified Web ensures our campaigns align with Google Ads best practices, optimizes audience targeting, investigates errors, and maintains account health (including ClickCease and Delacon integrations).
• Regular reviews and strategy adjustments: The team conducts monthly and quarterly reviews, investigates performance, and makes adjustments to ensure high ROAS and lead quality.

In short, The Quantified Web handles end-to-end Google Ads management — from technical setup and tracking to daily monitoring, optimization, and performance reporting — ensuring our campaigns are continuously improved and aligned with business goals.

What is the team composition?

We work with nine teammates from The Quantified Web.

How did you come to work with The Quantified Web?

We found The Quantified Web through a referral. Petra (Founder & Managing Director) is very knowledgeable and leads a great team. Their precision, attention to detail, and thorough approach set them apart.

What is the status of this engagement?

We started working with The Quantified Web in April 2024, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The most measurable outcome has been a high volume of conversions generated through our Google Ads campaigns. Since working with The Quantified Web, we’ve seen a consistent increase in quality leads coming through our website, as well as improved tracking and reporting that makes it clear where those results are coming from. Their optimizations have ensured our ad spend is driving tangible business growth rather than just clicks.

How did The Quantified Web perform from a project management standpoint?

The Quantified Web’s project management has been excellent. They’re highly organized, proactive, and detail-oriented, with clear task tracking and reporting. The team consistently delivers work on time and is very responsive to our needs — they often go above and beyond to explain recommendations and adjust quickly when priorities change. Our communication is always prompt and transparent, which makes working with them very easy. We use Slack and phone calls to communicate.

What did you find most impressive about them?

What impresses me most about working with The Quantified Web is their precision and attention to detail. They don’t just set campaigns up and leave them running — they constantly monitor, optimize, and refine to ensure we’re getting the best results. Their ability to combine deep technical expertise with clear, responsive communication makes them stand out from other agencies we’ve worked with.

Are there any areas they could improve?

I can’t think of anything for The Quantified Web to improve.

BACKGROUND

Please describe your company and position.

I am the Managing Director of Commshake Media & Engagement

Describe what your company does in a single sentence.

Media, Engagement, Public Relations, Communications, Digital Marketing

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Quantified Web to accomplish?
Digital Marketing, Google Advertising

SOLUTION

How did you find The Quantified Web?

Other

Why did you select The Quantified Web over others?

Great culture fit

Describe the scope of work in detail. Please include a summary of key deliverables.

Google Ad Campaigns and Google marketing

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased traffic to website

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Highly organised, excellent communication. 

What was your primary form of communication with The Quantified Web?

Email or Messaging App

What did you find most impressive or unique about this company?

Trustworthy, professional, efficient 

Are there any areas for improvement or something The Quantified Web could have done differently?

We're very happy with everything.

BACKGROUND

Please describe your company and position.

I am the COO of Ausfeng Pty Ltd

Describe what your company does in a single sentence.

Performance Exhaust Manufacturer/Brand

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Quantified Web to accomplish?

• increase the effectiveness of our Google Ad campaigns
• increase the ROA's of our Google Ad's
• Better promotion of our sale periods

SOLUTION

How did you find The Quantified Web?

Online Search

Why did you select The Quantified Web over others?

• Close to my geographic location
• Company values aligned

How many teammates from The Quantified Web were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Manage and improve our Google AD's

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Improved ROA's and online sales

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Excellent. great communication and follow up

What was your primary form of communication with The Quantified Web?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

A focus on the specifics of the campaigns and ensuring our Ad budget was utilised on the right products to generate good margin. 

Are there any areas for improvement or something The Quantified Web could have done differently?

None, they did a very good job.

BACKGROUND

Please describe your company and position.

I am the Managing Director of Adelaide Theatre Academy

Describe what your company does in a single sentence.

A performing arts school for children.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Quantified Web to accomplish?

• To create a Google Ads campaign which increased the number of customers booking in for trial classes.

SOLUTION

How did you find The Quantified Web?

Referral

Why did you select The Quantified Web over others?

• Referred to me
• Company values aligned

How many teammates from The Quantified Web were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

To analyse and assess search term results to determine which keywords will present our Google Ads to customers using search terms that relate specifically to our service offerings. To manage our Google Ad spend to determine the most efficient and positive return on ad spend.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Averaging double digit return on ad spend. Trackable new business outcomes as a result of their wotk.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Clear and strong communications about progress, issues, and outcomes. Very organised and detailed processes and reporting. Thorough and consistent ongoing analysis of data trends and speedy responses to those trends when required. Always focussed on our needs and quick to respond as needed.

What was your primary form of communication with The Quantified Web?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their level of expertise is outstanding and there is a clear and focussed drive to deliver great outcomes for us.

Are there any areas for improvement or something The Quantified Web could have done differently?

Not from my perspective.

BACKGROUND

Please describe your company and position.

I am the Managing Director of Refresh Carpet Care

Describe what your company does in a single sentence.

Professional Carpet & Upholstery Cleaning Company

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Quantified Web to accomplish?

• Generate Leads
• Test & Measure the Leads
• Improve ROAS

SOLUTION

How did you find The Quantified Web?

Referral

Why did you select The Quantified Web over others?

• High ratings
• Good value for cost
• Referred to me

Describe the scope of work in detail. Please include a summary of key deliverables.

Built & Activated Google Ads - Directed to Website and Generated Qualified Leads

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Cost per Conversion was Reduced
• The Quality of Leads has Improved
• Overall Improvement on ROAS

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• Fantastic Communication
• Great Analytic Reporting
• Easy to Contact when needed

What was your primary form of communication with The Quantified Web?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Punctual & Results Driven. They understood our company goals and delivered well.

Are there any areas for improvement or something The Quantified Web could have done differently?

None.