Contact Purposeful IT
Get a custom proposalSEO & Web Design for Local Trades Businesses
Purposeful IT helps trades businesses in the greater Cleveland and Lorain County area get found online and turn that visibility into real leads. We work with HVAC contractors, roofers, plumbers, and electricians who have been in business for years but are invisible on Google -- or close to it.
Most trades businesses we talk to have the same problems. Their website is outdated or was never built with search in mind. Their Google Business Profile is incomplete or unclaimed. Competitors with inferior service are outranking them because they invested in their online presence and got there first. We fix that.
Our core services are SEO, local search optimization, Google Business Profile management, web design, and answer engine optimization (AEO) -- which is about making sure your business shows up when people ask AI tools like ChatGPT or Google's AI Overviews for a recommendation in your area.
We are not a large agency with account managers and layers of overhead. You work directly with us, and we do the work ourselves. That means faster turnaround, clearer communication, and no surprises on your bill.
Our approach is straightforward. We audit your current digital presence, identify what's holding you back, and build a plan that targets the specific cities and suburbs where you want to grow. Then we execute it. On-page SEO, technical fixes, location-based landing pages, content, schema markup -- whatever it takes to move the needle in your actual service area.
We specialize in the trades because it's a space where the gap between a contractor's reputation on the street and their visibility online is often enormous. Closing that gap is what we do.
Purposeful IT is based in Avon, Ohio. We serve clients throughout Cuyahoga, Lorain, Medina, and Summit counties.
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Min project size
Undisclosed
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Hourly rate
$100 - $149 / hr
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Employees
Freelancer
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Locations
Avon, OH
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Year founded
Founded 2023
1 Locations
- Avon , OH
Service Lines
- Digital Strategy
- 15%
- Web Design
- 15%
- UX/UI Design
- 10%
- AI Agents
- 5%
Select Focus Area
- AI Expertise
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- Computer Vision
- 30%
- Machine Learning
- 15%
- AI Agent Development Focus
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- AI Agent Frameworks
- 50%
- AI Agent Platforms & Builders
- 25%
- Voice AI Agents
- 25%
- AI Agent Purpose Focus
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- Business Intelligence AI Agents
- 20%
- Productivity AI Agents
- 20%
- Personal Assistant AI Agents
- 15%
- Coding & Development AI Agents
- 10%
- Content Creation AI Agents
- 10%
- Customer Service AI Agents
- 10%
- Data Analysis AI Agents
- 10%
- Workflow AI Agents
- 5%
- AI Consulting Focus
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- AI Strategy
- 30%
- AI Deployment
- 25%
- AI Platform Integration Focus
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- Notion AI Integration
- 35%
- Hubspot AI Integration
- 25%
- Wix AI Integration
- 25%
- Google Workspace AI Integration
- 15%
- AI Technologies & Models
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- Anthropic
- 35%
- Open AI Dall-E 2
- 15%
- Open AI GPT-3
- 15%
- OpenAI Jukebox
- 15%
- GPT-J
- 10%
- GPT-Neox
- 10%
- CMS Focus
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- Wix CMS
- 30%
- WordPress CMS
- 20%
- Netlify
- 15%
- Drupal CMS
- 10%
- Squarespace CMS
- 10%
- Weebly CMS
- 5%
- Content Marketing Focus
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- Copywriting
- 35%
- Digital and IT Strategy Consulting Focus
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- IT Assessment
- 30%
- Virtual CIO Services
- 20%
- Mobility Strategy
- 15%
- IT Governance
- 10%
- Influencer Marketing Platforms
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- Influencer Marketing Services
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- Influencer Management
- 25%
- Platform SEO Focus
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- Shopify SEO
- 35%
- WordPress SEO
- 30%
- YouTube SEO
- 20%
- Squarespace SEO
- 15%
- SEO Focus
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- Local search
- 25%
- SEO Reputation Management
- 10%
- Technical SEO
- 10%
- User Experience Focus
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- UX Strategy
- 40%
- User Research
- 35%
- Social Media Focus
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Industries
- Advertising & marketing
- 50%
- Information technology
- 50%
Clients
- Small Business (<$10M)
- 65%
- Midmarket ($10M - $1B)
- 35%
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Our Story
Purposeful IT is led by Curtis McEwen, an IT and digital marketing professional with 25 years of experience in technology leadership, cybersecurity, and web strategy. Curtis works directly with every client -- no handoffs, no account managers. He holds multiple industry certifications including CISSP, PMP, and CEH, and brings enterprise-level thinking to small and mid-sized trades businesses that deserve better than cookie-cutter marketing solutions.
What Sets Us Apart
Direct Access to the Person Doing the Work
No account managers, no handoffs to junior staff. Every call, every deliverable, every question goes through the same person who built the strategy and is executing it.Enterprise Experience, Small Business Focus
25 years running IT and security at organizations with hundreds of locations and thousands of users. That level of analytical rigor doesn't usually show up in a boutique local SEO shop, and it shows in how we approach problems.Built for Trades, Not Adapted for Them
We don't serve every industry and bolt on a trades vertical. HVAC, roofing, plumbing, and electrical contractors are the entire focus. The keyword research, the content, the local strategy; all of it is built around how trades customers actually search.Locations (1)
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