PURPLE

BACKGROUND

Introduce your business and what you do there.

ADI System is the biggest vehicle integrator in Israel, as we do all the vehicle customization for the Israeli vehicle market. The market also has a lot of customer regulations that we manage. Let's say a vehicle buyer gets their car, and they have to get customized regulation that isn’t being done by the manufacturer, for example, Chevrolet.

ADI does all the customization and also brings all of the technology that the regulation would require — such as safety, entertainment, anti-theft, and so on. The company is about 3 years in the business, and we have more than 50–55% of the market share.

At ADI, I used to be the head of innovation and the manager, basically onboarding new products and technology.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Purple?

We hired Purple to develop software for advanced driver safety. The Minister of Transportation demands vehicles from a certain age to have that technology in cars to get tax benefits, and for drivers to promote safety on the road.

SOLUTION

What was the scope of their involvement?

Basically, we had to do the regulation requirement with a visibility and data transparency software for the Ministry of Transportation office. We also had to build a live online installation software, which connects to an API or to the actual device when installed in the car. Once installed, it will then transmit all the data installation to the Ministry so they’re able to do a full circulation.

For this software to work, we had someone who monitors the activity so people don’t abuse the system. It's basically a layer between the hardware that’s inside the vehicle, so users need to connect it to an API or to the actual hardware itself. On top of that, users also have to allow the installer to configure an audio system, and that is done by the Purple software.

After that, the user will have some kind of restriction and security advisor that prevents people from transferring that hardware anywhere they want. From there, you need to basically manage it from the ADI software and accomplish the regulation process, so the Minister of Transportation will also so have live updates through the internet.

In addition, the software is mobile-friendly and can be natively connected to mobile phones. We provided wireframes for the initial RFP, but as the project moved on, Purple also added some more features to the software.

What is the team composition?

For the actual communication, I would say I worked with at least four people, including an account manager and other team leaders.

How did you come to work with Purple?

The first time I worked with them, they built me a website for another project I had. They were super fast and responsive, which left a positive impression on me.

When we had another need for this project, I asked them to submit an offer. I took them because they took a serious look at my project, and I like how they built the visibility and transparency of the software.

What is the status of this engagement?

I think the engagement started around January 2018, and to my knowledge, it’s still ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

ADI is a local company that basically deals with vehicles. We’re not a tech company, and since we weren’t tech-savvy, Purple showed tremendous understanding and customer support to all the stakeholders from ADI — they were patient and their service was remarkable.

When you have a development project or any kind of a project, things are always going to be changing, especially if you’re working with the regulation and a very stubborn client. Purple showed flexibility with RFP and the things that needed to change. Their response time was quite fast, and it always felt like they were going the extra mile to make sure we were satisfied.

We got feedback from the end-user and had to do some changes, as there were a few challenges with the Korean API of the hardware — but we eventually solved them.

How did Purple perform from a project management standpoint?

They were very efficient with the sprints, backlog, and they always met the timeline. It was a rough start for the API to be able to connect to the actual hardware, so it took a bit more time than we expected. However, we were able to resolve it.

We used Asana for project management and bug reporting, and communication was typically done through Skype and Zoom.

What did you find most impressive about them?

What I liked about Purple was they always went the extra mile to make sure the client was happy and satisfied.

Are there any areas they could improve?

Not that I can think of as of now.

Any advice for potential customers?

Sometimes I felt like we did a big project, but the validation and the testing were only done at the end. Therefore, if you can break down your project into more stages, it would allow you to be more accurate and save time. We did a good job, but we built a huge component that we only validated with the installer or with the market itself.

BACKGROUND

Please describe your company and position.

I am the Product manager of Wategen

Describe what your company does in a single sentence.

My company produces water from the air with multidisciplinary system and a special patent

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire PURPLE to accomplish?

• Application design and user experience

SOLUTION

How did you find PURPLE?

• Online Search
• Other

Why did you select PURPLE over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from PURPLE were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Application design in Figma - Logo, animations and special buttons included
The design is very high level
Everyone liked and impressed

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Receiving products in the shortest possible time

The design matches our request

Professional team, we like to work with them.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Delivered in a quick time, exactly for our needs.

What was your primary form of communication with PURPLE?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They have an excellent attitude, and you can trust them without a doubt

Are there any areas for improvement or something PURPLE could have done differently?

Everything is great

BACKGROUND

Please describe your company and position.

 I am the Global L&D Expert of an AdTech Company

Describe what your company does in a single sentence.

Ad tech company 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire PURPLE to accomplish?

• Develop an L&D website

SOLUTION

How did you find PURPLE?

Referral

Why did you select PURPLE over others?

• High ratings
• Referred to me

How many teammates from PURPLE were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

...

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

..

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They've been highly responsive throughout the project.

What was your primary form of communication with PURPLE?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

The people and the management team 

Are there any areas for improvement or something PURPLE could have done differently?

Not really

BACKGROUND

Please describe your company and position.

I am the CEO of Camellia Jewelry

Describe what your company does in a single sentence.

I am the Business consultant for Camellia Jewelry company

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire PURPLE to accomplish?

• We wanted to increase our sales and use PURPLE’S marketing and content creating services to help us get better results and traffic

SOLUTION

How did you find PURPLE?

Referral

Why did you select PURPLE over others?

Company values aligned

How many teammates from PURPLE were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

From the initial consult to launch, their team impressed with professionalism, creativity, and dedication. Their detailed project plan kept things on track, giving me peace of mind. The developers and designers are top-notch - they built a marketing program and website that's gorgeous, functional, and responsive across all devices. They even exceeded my expectations by optimizing performance.

If you need a stellar website, look no further than PURPLE. They made the process smooth and rewarding, and I couldn't be happier with the product.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our sales grew after a few months working with PURPLE, there is much more traffic and purchases in our website. The positive reactions from customers are unbelievable.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

PURPLE’S project management style is top-notch. Their detailed plan kept the project on track, ensuring all milestones were delivered on time, which gave the me peace of mind. They were very responsive to our needs, even exceeding expectations by optimizing the website's performance beyond initial requests. This suggests clear communication, a proactive approach, and a focus on our satisfaction throughout the development process.

What was your primary form of communication with PURPLE?

Virtual Meeting

What did you find most impressive or unique about this company?

Their focus on exceeding expectations with proactive problem-solving suggests a client-centric approach that prioritizes satisfaction over just meeting base requirements. Additionally, the detailed project management style with on-time delivery implies a structured and organized process, as a person who values clear communication and predictable timelines. I love working with them.

Are there any areas for improvement or something PURPLE could have done differently?

Ongoing

BACKGROUND

Please describe your company and position.

I am the Department VP of Aroma Republic.

Describe what your company does in a single sentence.

Kuni is the 1st scentware for home, the next generation of fragrance diffusers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire PURPLE to accomplish?

• rework our branding design
• on going design work

SOLUTION

How did you find PURPLE?

linkedin

Why did you select PURPLE over others?

• Pricing fit our budget
• Good value for cost
• service

How many teammates from PURPLE were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

A few months ago, we decided to review our product branding as we weren't completely sure about it. We started to work with Purple, and right away, we received a very professional, quick, and listening vendor. We reworked together our consumer journey on our website and developed a new journey based on their knowledge.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

They always delivered on time and respected deadlines.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Comprehension was key to understanding our needs, and the team met with us before every step to see if we were on the same page. Items were delivered on time or even before deadlines, giving us time to review and correct if needed.

What was your primary form of communication with PURPLE?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I loved the fact they had different specialties within the same roof. It gives me the possibility to consult them on different subjects and always get the best fit.

Are there any areas for improvement or something PURPLE could have done differently?

Not from my POV

BACKGROUND

Please describe your company and position.

I am an executive at (a/an) Supply Chain, Logistics, and Transport

Describe what your company does in a single sentence.

Innovating freight forwarding

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire PURPLE to accomplish?

• Low cost MVP

SOLUTION

How did you find PURPLE?

Referral

Why did you select PURPLE over others?

• Referred to me
• Other

What was the size of PURPLE’s team?

• 2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Software characterization, choosing the appropriate technology for the project's goals and implementation until final MVP.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• A working MVP proving our solutions

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Excellent, always on time, all PURPLE personnel understood quickly the needs and implemented as well as the platform allowed.

What was your primary form of communication with PURPLE?

• Virtual Meeting
• Email
• Messaging App

What did you find most impressive or unique about this company?

Their quick understanding of our needs and Shai's ability to identify the key elements of the system.

Are there any areas for improvement or something PURPLE could have done differently?

They are just perfect.

BACKGROUND

Please describe your company and your position there.

The Company specializes in selling nutritional supplements to trainees. VP Marketing and Sales.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire PURPLE, and what were your goals?

We've hired PURPLE in order to help us with our e-commerce website, facilitate its end touch points with our third side SaaS providers, and improve its overall performance.

SOLUTION

How did you select this vendor and what were the deciding factors?

We've selected PURPLE based on positive reviews, price and intuition.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

First, we have conducted a high-level specification, then started working on the design and functionality, and coding. Afterward, we tested and deployed the website, and checked that all of its integrations (especially the reservations system - Comax and the payment system- Transilla) worked perfectly.

In the end, we've shifted from our previous site to PURPLE's site.

How many people from the vendor's team worked with you, and what were their positions?

We've worked closely with the project manager and he oversaw the designers, QAs, and developers - a total of 5 team members.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We did not imagine that the product will be so accurate to what we wanted. Exceeded every possible expectation. The site has reached a great traffic.

Describe their project management style, including communication tools and timeliness.

Their project management style is very agile. They were available any time and make sure we are on time.

What did you find most impressive or unique about this company?

The communication was very intuitive and worked smoothly. Our weekly meetings were in my eyes the cherry on the top of the cake - really helped me feel in control and on top of everything without having the feeling that I'm paying for things I cannot see or feel.

Are there any areas for improvement or something they could have done differently?

We had to wait a bit for the specification process to happen and it was a little annoying at first, but after the site came to life it was clear that this process was essential for the service to reach the level of detail and thought that made the difference.

BACKGROUND

Please describe your company and your position there.

We are a big office furniture retailer in Israel. We manufacrture and import our chairs from all around the world

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire PURPLE?

We used them to design and build our new website.

SOLUTION

How did you select this vendor and what were the deciding factors?

We heard about them and decided to try them out.

Describe the project in detail and walk through the stages of the project.

We initially set down and described our need. after about 2weeks we recieved a number of options for innovations and new thinking about our new website and decided together wit PURPLE which direction we should take. Then we started the execution part which ended after less then 2 months , when we recieved the new beta version of the website. then after a few ping pong sessions we finally uploaded the new wesite online.

How many resources from the vendor's team worked with you, and what were their positions?

we worked directly with 2 people, the main manager, and one of his project managers, both were amazing

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The new website brings us a lot more traffic then the old one. I am delighted with the results of this project.

How effective was the workflow between your team and theirs?

really really ggod/

What did you find most impressive or unique about this company?

Their original thinking and their quick response.

Are there any areas for improvement or something they could have done differently?

I was really impressed and satisfied from all fields of interaction with them.

BACKGROUND

Please describe your company and your position there.

Rezume is a leader in advanced work solutions for human resources. Rezume offers its clients a board range of innovate products including permanent and flexible placemanet solutions. Im COO in the company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire PURPLE, and what were your goals?

We were looking for all in one place to organize our entire business. PURPLE's s solution was amazing!

SOLUTION

How did you select this vendor and what were the deciding factors?

We are a company that does not understand much on technology and it was important to us that the use of the CRM be as simple and understandable as possible.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

First, they did Spacification was written that describes exactly the product we want for the company. Then design and then get into development. At the end, a project manager instructed us on the management system.

How many people from the vendor's team worked with you, and what were their positions?

The CEO and the project manager worked with us in continuous contact. In addition, developrs and designers worked on the project

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Before the CRM everything was messy. We feel that the use of the new software brought a lot of order so we did not miss anything and we could streamline the work. It is not by chance that the company's revenues also rose during that period

Describe their project management style, including communication tools and timeliness.

First there is a Kick Off meeting in which we present what we expect to be in the CRM. The project managers update on a daily basis what the status of the project is and show us each milestone individually.

What did you find most impressive or unique about this company?

All the staff were very professional and pleasant. They were always available and supported us on technological aspects. Even after they finish the CRM.

Are there any areas for improvement or something they could have done differently?

I think they worked the ultimate way.