PURPLE

BACKGROUND

Please describe your company and position.

I am the VP of Marketing of Qmarkets

Describe what your company does in a single sentence.

Qmarkets develops an intelligent innovation management software that empowers business leaders to achieve the impossible.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire PURPLE to accomplish?

• Improve our website engagement
• Improve our website SEO power
• Improve our brand experience
• Improve day-to-day work efficiency

SOLUTION

How did you find PURPLE?

• Referral

Why did you select PURPLE over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from PURPLE were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

New WordPress website UI design and development.

• UI:
  • new branding design system development
  • web pages design (Desktop and Mobile)
• Development:
  • WordPress (PHP) web application based on ACF Advanced Custom Fields
  • HubSpot forms integration
  • WordPress plugins and Google Tag Manager implementation and setup
  • QA & Implementation

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Timelines and budget were on par with the original plan.
• Improvement in website performance (engagement, conversion rate etc.)
• Improvement in SEO strength

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Purple's team is highly experienced with project management. After scoping our needs carefully, and taking into account our business goals, timeline and budget, they've managed to build a launch plan and a shared working process that made us go live on time! We made sure to keep multiple communication channels open and have continues alignment along every milestone of the project. High-frequency and clear and open communication were what made the project successful.

What was your primary form of communication with PURPLE?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The Purple team is of course top-notch when it comes to the development and design of digital applications, that's a no-brainer...But what really sets them apart is the fact that they're driven by customer value, not by additional cash. This means they they'll do everything in their power to make sure you're seeing value from the end product.

Also, I never heard the words 'No' or 'I can't do it', add to that competitive pricing (I evaluated multiple vendors), and you get an awesome vendor to partner with.

Are there any areas for improvement or something PURPLE could have done differently?

It would probably be better to split complex web pages components to multiple design and development stages, so the customer can provide feedback early on as possible.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of a furniture factory.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with PURPLE?

We needed to create a new website.

SOLUTION

What was the scope of their involvement?

We initially contacted PURPLE and discussed the WordPress website’s design and development process, and they gave me an offer and price. After I accepted, they provided a few examples of how we could design the website. Finally, we chose one of the options, and PURPLE started the development process.

What is the team composition?

We were in contact with 2–3 team members, including the CEO.

How did you come to work with PURPLE?

I asked some friends. They gave a good recommendation about PURPLE.

How much have you invested with them?

We spent around 60,000 Israeli Shekels (approximately $17,000 USD).

What is the status of this engagement?

We worked with them from December 2021–February 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Traffic, sales, and phone calls have gone up. Also, we’ve decreased the time we invest in adding new content, so it’s much easier to handle the new website.

How did PURPLE perform from a project management standpoint?

Project management was excellent. Everything was accurate, and PURPLE was communicative and on time. They were always available and willing to answer questions.

We mainly communicated through emails and phone calls.

What did you find most impressive about them?

The project timeline was short, and the results were fantastic. The team was incredibly professional and experienced. They knew their field really well.

Are there any areas they could improve?

No, we didn’t have any. We were exceedingly happy with their service.

Do you have any advice for potential customers?

Don’t hesitate to work with them. Listen well to the staff’s recommendations and go ahead.

BACKGROUND

Please describe your company and your position there.

I am the CEO of Unique Technology, Unique Technology is a manufacturer of Smart Electricity Meters.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire PURPLE, and what were your goals?

We develop and manufacture products that have two way communication. We hired Purple to develop a meter management software so we can offer a total solution to our customers. The main challenges were to connect between data collection elements using various hardware products with the software developed by Purple

SOLUTION

How did you select this vendor and what were the deciding factors?

We were approached by Purple in the past and were very impressed by the team, the dynamic atmosphere in the company and the solutions they developed for other customers.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

The MDMS software developed provides as follows:

• A database of all the UTILITY/Disco’s list of clients and their details
• A list of all meters installed at the UTILITY/Disco
• Allows creation of periodical bills for clients
• Control the electrical meters (disconnect/reconnect)
• Receive notifications on the status of the meter
• Receive System alerts regarding the meters
• Gather information about the meter's use
• View graphs of the usage
• Create a client portal for the client, where the client can view his consumption in energy, his consumption in monetary values and pre-payment credit
• View the bills 
• Graphs of the usage
• list the lamps installed
• Map the installed lamps
• control the installed lamps

How many people from the vendor's team worked with you, and what were their positions?

We'ved worked with:

• CEO of Purple
• A person in charge of design and architecture
• Project manager
• design people

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We implemented the new software on five customer projects, including two of our customer metering projects. Those two customers are very satisfied with the software because they can be more independent and it's user-friendly. Other customers are satisfied with the software, although they haven't started fully using it yet. 

Describe their project management style, including communication tools and timeliness.

Throughout the project, I've communicated with the project manager through WhatsApp and emails. We also have scheduled weekly telephone calls. Their team has relayed all project pieces to me via email for approval. 

What did you find most impressive or unique about this company?

PURPLE knows what they're doing — their team is vibrant and really understands the technical aspects of their work, including API and software integrations and product security measures. The ingredients for a good partnership are there: they're willing to assist on any projects, they're professional, and the value for the investment made is great. 

Are there any areas for improvement or something they could have done differently?

We've ended up quite a bit over budget, but we've been happy with the result. 

Do you have any advice for potential customers?

I'd suggest that customers have a detailed project scope to help keep the project within budget. 

BACKGROUND

Please describe your company and your position there.

I'm the owner of Airvrix. We are an aviation safety company, we provide costume-made innovative safety solutions for airports and air forces.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire PURPLE, and what were your goals?

The project includes integration with aerospace solutions and provides a real-time view of airport takeoff and landing. The project includes software and hardware integrations, multiple endpoints, and specific configuration for each client. The level of security and system robustness is crucial.

SOLUTION

How did you select this vendor and what were the deciding factors?

Research the subject, Apply user research to fit the needs of each one. Design the solution, the software has a great focus on UX and the work that has been done by PURPLE is amazing people are able to use the solution one-handed almost without looking at the screen Development and maintenance.

After defining the solution in detail, we started the development process based on weekly releases that helped me see the project progress and also allowed us to get feedback from the clients. Since our launch, we have included more features and improved the system, and we continue to do so every month with new features and improvements.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Project steps where the following:

• High-level specification
• User research
• UX
• Wireframes
• Full Specification
• Backend development
• Design (which happened during the backend development)
• Frontend and mobile development
• Testing (every release)

The project deliverables were new versions and screens, the process took a few months, but it was working very closely with the project managers from our end

How many people from the vendor's team worked with you, and what were their positions?

The project included the following: 1 Product manager 3 Backend engineers 3 Frontend (Web) 2 Mobile developers 1 QA 1 Designer

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The final customer and we were very pleased with the results.

Describe their project management style, including communication tools and timeliness.

We had a Slack channel that PURPLE provided for real-time updates, and we had weekly meetings to get project status on top of that we were able to see the project progress in their project management tool for status and to make sure the project is on budget and on time.

What did you find most impressive or unique about this company?

The project research came out within the timeline and budget that was agreed on, later the development process took even less time than initially estimated, since the launch we have applied more features so are we working with monthly releases and continue to improve the project

Are there any areas for improvement or something they could have done differently?

I have worked with many software development companies before, and PURPLE was easily the most professional one.

BACKGROUND

Please describe your company and your position there.

I am the Founder and CEO of a NPO which aims to support and guide Lone Soldiers in Israel, during their IDF service.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire PURPLE, and what were your goals?

We wanted to create a mobile app platform that would serve as a the central hub to concentrate any and all resources/services available to Lone Soldiers. Our goal was to create this platform to ensure more accessibility and awareness among the Lone Soldier beneficiary, as to their network of support and the specific offerings at their disposal.

SOLUTION

How did you select this vendor and what were the deciding factors?

After much research regarding different app developers, our decision to work with Purple was due to the positive interaction we had with them. Firstly, their full service offering was far superior to other companies we spoke with, and when the CEO heard about our concept, he decided to apply a generous discount because he saw the importance of this project to improving the lives of a community in need.

They are not just app developers that mindlessly push through a project, but more so, they care about their clients, the quality of their products, and most importantly they hold themselves to the highest level of accountability with regards to the level of service they provide.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We started the process with brainstorming meetings, so they can better understand my aspirations for the project. Along the way, they helped me condense my vision into a more practical and realistic product. They held weekly meetings with me to explain next steps, achievements, any milestones reached, and to ensure I was feeling good about the process.

How many resources from the vendor's team worked with you, and what were their positions?

I worked alongside the project manager, with occasional meetings with the app developers, QC team and the design team.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

With our App still not complete, we have already successfully onboarded partnerships, funding commitments and have received a lot of positive feedback regarding the purpose and current Beta. version of the App.

Describe their project management style, including communication tools and timeliness.

Purple's project management style is superior to other companies in the industry. Their communication is effective, consistent, and completey reassures my faith in this project. Purple did a great job of providing an accurate and detailed project timeline, which helped me prepare anything needed from my side, in a timely manner.

Over the course of the project, if there were ever any updates to the project timeline, I would be notified immediately. The communication has been exactly as I hoped and I am constantly impressed by the level of service I receive from them.

What did you find most impressive or unique about this company?

I was most impressed by the level of service, the organizational methods, and most importantly, the passion each individual in the company has for their projects and the work they do.

Are there any areas for improvement or something they could have done differently?

I think the only improvement would be to offer a consultation service for clients who don't have any tech experience, to help breakdown the additional recommended steps to running a smooth app, such as how to accurately estimate and prepare budgets for the services offered.

BACKGROUND

Please describe your company and your position there.

Greener is a consulting company for sustainable and green building.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire PURPLE, and what were your goals?

We've hired PURPLE to build an application that would be able to run simulations on existing construction modules and estimate the energy efficiency of each Project based on mathematical assumptions

SOLUTION

How did you select this vendor and what were the deciding factors?

We've selected PURPLE based on positive reviews, reasonable prices, and intuition

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

First, we conducted a high-level specification cooperating with PURPLE CEO, then started working on the functionalities. Afterward, we tested and deployed the website, and checked that the integration with EnergyPlus worked perfectly.

How many people from the vendor's team worked with you, and what were their positions?

We've worked closely with one project manager and two developers, which was really efficient because we had information from the "first hand".

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Generally, the outcome was a fluent work process and much more accurate and structured data generation.

Describe their project management style, including communication tools and timeliness.

We have been working on a weekly meeting basis, but in reality, we've been in touch almost constantly. I had access to a time tracking system so everything was very transparent and accommodating.

What did you find most impressive or unique about this company?

The unique aspect of working with PURPLE is the feeling of their awareness that they care about cooperation. They made us feel like our success is as important to them as it is to us.

Are there any areas for improvement or something they could have done differently?

We had to wait sometime after adding new features to the project, but we understand that with such a complicated project it is hard to estimate the work.

BACKGROUND

Please describe your company and your position there.

I'm the product manager of the website of a company that sells custom orthotics online, direct to consumer. Upstep specializes in the design and manufacture of custom foot orthotics and foot care solutions.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire PURPLE, and what were your goals?

When the company was founded, 6 years ago we built it over Magento. When the time has passed and our requests become more and more complex we have started to think about building a custom website. We wished to give the users and our customers a unique experience that will be tailored to their needs. We are not just selling clothes or shoes, we are selling custom-made orthotics and we want to create a custom-made flow for our users. We hired PURPLE in order to achieve the most we can get.

SOLUTION

How did you select this vendor and what were the deciding factors?

We have chosen PURPLE over other vendors mainly because of their proven experience with unique and complex languages. PURPLE is a one-stop-shop with a passionate IT team with the ability to deliver high-quality solutions in no time and at the highest levels.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We had a kickoff meeting where we shared our visions, must-haves, and nice to have dreams. We talked about the pros and cons of our experience working over Magento and shared what both sides believe the workflows should be. PURPLE delivered the wireframes of the site and the admin panel which we then approved.

After a few iterations (if needed) PURPL team designed and created the HTML, QAing it, developed the logic, reviewed the code, and deployed it on production. Since the beginning, our working methodology has changed dramatically, we are working on a roadmap with weekly scopes. We developed tens of features, complex integrations, and unique APIs. The company grew dramatically thanks to PURPL because of its loyal team, guidance, and dedication throughout the way.

How many people from the vendor's team worked with you, and what were their positions?

• A project manager who is the main contact person through the day to day
• 1 frontend developer who is responsible for all HTML files
• 1-5 backend developers - depending on the times and needs
• 1 IT expert who is available to advise at any time and in charge for privacy and storage
• 1-2 UI/UX designers
• 1 QA manager

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Right after launching our new site with PURPL, we saw a 30% increase in conversion rate, customer and users tend to rate the site as more friendly and easy to navigate. We are now available to offer our users a diversity of payment options and an easy-to-follow checkout process.

We see more organic traffic thanks to the dev work with the right SEO structure and an amazing site speed loading. We created an easy log-in area for returning customers that enables an effortless reorder process that increases retention dramatically by 60%.

Describe their project management style, including communication tools and timeliness.

We are communicating via Asana, Slack, GitHub, etc. Daily calls and weekly meetings for keeping priorities up to date. We are making zoom calls with the dev team to keep all on the same page. Delays are part of the work but we know how to estimate tasks in a way it will help us decrease surprises in timelines.

What did you find most impressive or unique about this company?

A lot of experience with complex projects and their knowledge about new and relevant features. They are available 24/7 and that is a huge advantage.

Are there any areas for improvement or something they could have done differently?

Not anything I can think about, they were flawless from day one.

BACKGROUND

Please describe your company and your position there.

sitrus is a digital marketing performance agency. Im a CEO and head of marketing

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire PURPLE, and what were your goals?

As a digital marketing agency, we hire purple because we have many clients who are looking for development and we are working on collab making a perfect pixel websites of all kinds

SOLUTION

How did you select this vendor and what were the deciding factors?

We reached out to PURPLE based on prior experiences of our business colleges the main factors in that decision were professional work methods transparency and agility.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We were committed to a deadline that was very important to our client and based on feedback from our colleagues we chose PURPLE to be the company that will aid us in achieving that deadline.

How many people from the vendor's team worked with you, and what were their positions?

3 resources - 2 developers and project manager

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The development process and estimation were very agile and professional. The delivery estimates were very pointed and accurate which allowed us to make sure that we would deliver on every aspect of the project and the deadline

Describe their project management style, including communication tools and timeliness.

From the initial meeting and kick-off presentation, PURPLE provided us with all of their tools and abilities to make sure that first of all, we were on the same page in regards to requirements and estimations from the client. PURPLE made sure to always have a stable and constant connection with us from the development team to the project managers and all of the relevant departments to make sure that everything was satisfactory and met our standards.

What did you find most impressive or unique about this company?

Their work methodology and the personal connection with the people in our company were exceptional. They were able to instantly grasp our needs and came to the project with a partner mentality and attitude.

Are there any areas for improvement or something they could have done differently?

All of our needs and requirements were answered with extreme efficiency and passion to make sure that we are given the utmost care, regarding this project there is nothing we would have changed.

BACKGROUND

Introduce your business and what you do there.

ADI System is the biggest vehicle integrator in Israel, as we do all the vehicle customization for the Israeli vehicle market. The market also has a lot of customer regulations that we manage. Let's say a vehicle buyer gets their car, and they have to get customized regulation that isn’t being done by the manufacturer, for example, Chevrolet.

ADI does all the customization and also brings all of the technology that the regulation would require — such as safety, entertainment, anti-theft, and so on. The company is about 3 years in the business, and we have more than 50–55% of the market share.

At ADI, I used to be the head of innovation and the manager, basically onboarding new products and technology.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Purple?

We hired Purple to develop software for advanced driver safety. The Minister of Transportation demands vehicles from a certain age to have that technology in cars to get tax benefits, and for drivers to promote safety on the road.

SOLUTION

What was the scope of their involvement?

Basically, we had to do the regulation requirement with a visibility and data transparency software for the Ministry of Transportation office. We also had to build a live online installation software, which connects to an API or to the actual device when installed in the car. Once installed, it will then transmit all the data installation to the Ministry so they’re able to do a full circulation.

For this software to work, we had someone who monitors the activity so people don’t abuse the system. It's basically a layer between the hardware that’s inside the vehicle, so users need to connect it to an API or to the actual hardware itself. On top of that, users also have to allow the installer to configure an audio system, and that is done by the Purple software.

After that, the user will have some kind of restriction and security advisor that prevents people from transferring that hardware anywhere they want. From there, you need to basically manage it from the ADI software and accomplish the regulation process, so the Minister of Transportation will also so have live updates through the internet.

In addition, the software is mobile-friendly and can be natively connected to mobile phones. We provided wireframes for the initial RFP, but as the project moved on, Purple also added some more features to the software.

What is the team composition?

For the actual communication, I would say I worked with at least four people, including an account manager and other team leaders.

How did you come to work with Purple?

The first time I worked with them, they built me a website for another project I had. They were super fast and responsive, which left a positive impression on me.

When we had another need for this project, I asked them to submit an offer. I took them because they took a serious look at my project, and I like how they built the visibility and transparency of the software.

What is the status of this engagement?

I think the engagement started around January 2018, and to my knowledge, it’s still ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

ADI is a local company that basically deals with vehicles. We’re not a tech company, and since we weren’t tech-savvy, Purple showed tremendous understanding and customer support to all the stakeholders from ADI — they were patient and their service was remarkable.

When you have a development project or any kind of a project, things are always going to be changing, especially if you’re working with the regulation and a very stubborn client. Purple showed flexibility with RFP and the things that needed to change. Their response time was quite fast, and it always felt like they were going the extra mile to make sure we were satisfied.

We got feedback from the end-user and had to do some changes, as there were a few challenges with the Korean API of the hardware — but we eventually solved them.

How did Purple perform from a project management standpoint?

They were very efficient with the sprints, backlog, and they always met the timeline. It was a rough start for the API to be able to connect to the actual hardware, so it took a bit more time than we expected. However, we were able to resolve it.

We used Asana for project management and bug reporting, and communication was typically done through Skype and Zoom.

What did you find most impressive about them?

What I liked about Purple was they always went the extra mile to make sure the client was happy and satisfied.

Are there any areas they could improve?

Not that I can think of as of now.

Any advice for potential customers?

Sometimes I felt like we did a big project, but the validation and the testing were only done at the end. Therefore, if you can break down your project into more stages, it would allow you to be more accurate and save time. We did a good job, but we built a huge component that we only validated with the installer or with the market itself.

BACKGROUND

Please describe your company and position.

I am an executive at (a/an) Supply Chain, Logistics, and Transport

Describe what your company does in a single sentence.

Innovating freight forwarding

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire PURPLE to accomplish?

• Low cost MVP

SOLUTION

How did you find PURPLE?

Referral

Why did you select PURPLE over others?

• Referred to me
• Other

What was the size of PURPLE’s team?

• 2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Software characterization, choosing the appropriate technology for the project's goals and implementation until final MVP.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• A working MVP proving our solutions

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Excellent, always on time, all PURPLE personnel understood quickly the needs and implemented as well as the platform allowed.

What was your primary form of communication with PURPLE?

• Virtual Meeting
• Email
• Messaging App

What did you find most impressive or unique about this company?

Their quick understanding of our needs and Shai's ability to identify the key elements of the system.

Are there any areas for improvement or something PURPLE could have done differently?

They are just perfect.