WE WON'T DO VANILLA PR (and we won't let you do it either!)
Pointman News Creation has a 25-year history of consistently beating the odds, innovating with media-dominating pitches and creating some of the most widely seen and discussed media stories of the past two decades for our varied clients.
That leads to major visibility and credibility for our clients from trusted third-party media sources online, on tv, on radio and in print.
From real estate to beds in a box, from travel to fashion, insurance to financial advisors, ethical hackers and beef jerky flowers and gluten-free bread to poultry plant whistleblowers ... we've done it all!
NO, IT'S NOT CAUSE WE 'KNOW A GUY AT THE NATIONAL POST/FORBES/CBC/OR CNN!'
Having worked as a journalist at 3 of Canada's 4 national broadcast news networks, our Founder Patrick McCaully personally knows a lot of media. That's a good thing, but no one does a story because they like you; the least number of journalists are generating the most content in history; it all comes down to the 'gravitas' of the campaign idea and tactically creating legitimately newsworthy pitches that the media can (and does) get excited about.
WE BELIEVE IN A 'TROJAN HORSE' APPROACH!
The best pr pitches get you past the gates, in front of the media and ultimately score you the earned media coverage you deserve. So be bold, go big and work with Pointman to do something truly different.
Pointman News Creation offers competitive pricing, typically ranging from $6,000 to over $50,000 per project, providing significant value through innovative PR strategies. Clients consistently highlight high ROI and substantial media coverage, indicating strong cost-effectiveness.
Pointman News Creation is praised for their creative and out-of-the-box campaign ideas. Their innovative approaches have helped clients stand out in competitive markets and engage audiences effectively, leading to successful outcomes.
Proven Track Record with Diverse Clients
The company has a proven track record of working with a wide range of clients across industries, from non-profits to financial services. Their tailored approach and industry knowledge make them a valuable partner.
Adaptability to Client Needs and Market Trends
The team is noted for their adaptability to client needs and market trends. They offer flexible solutions and adjust strategies to align with evolving client objectives and external conditions, ensuring optimal results.
Successful Brand Awareness and Lead Generation
Pointman News Creation has effectively helped clients increase brand awareness and generate leads. Their campaigns have led to increased inquiries, new client acquisitions, and enhanced market presence for various businesses.
No Significant Areas for Improvement Noted
Across multiple reviews, clients did not identify significant areas for improvement, indicating a high level of satisfaction with Pointman News Creation's services and outcomes.
Executive Director, Global Student Entrepreneur Awards
Michelle Ernest
Verified
Other industries
Vancouver, British Columbia
1-10 Employees
Online Review
Verified
Pointman News Creation was a global nonprofit’s PR partner. They first conducted a survey and used insights from that to create PR materials. Their goal was to increase the client’s brand awareness.
Pointman News Creation’s work successfully diverted attention to the client’s cause, despite a challenging news cycle. Their prompt, supportive, and responsive approach fostered a positive working environment. Beyond their top-notch customer service, their communication skills were impressive.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I am the Executive Director for a national chapter of a global non-profit organization that promotes and awards student entrepreneurship.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Pointman News Creation, and what were your goals?
We hired Pointman News Creation to build and run a press release for us to help gain awareness across the country for our program. Our goals were to be picked up by many news outlets and hopefully generate interview opportunities too.
SOLUTION
How did you select this vendor?
Patrick came through a recommendation based on his experience with EO companies.
Describe the scope of their work in detail, including any steps and the final deliverables.
Create a survey, run a survey, build a story around the survey incorporating key facts and information about our program, and send the story out multiple times to national and regional news outlets.
How many people from the vendor's team worked with you, and what were their positions?
1 - owner
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
We were extremely please with Pointman's story creation and ability to capture eyes across the country in the midst of a VERY very challenging and robust news cycle.
Describe their project management style, including communication tools and timeliness.
Extremely responsive, quick, generous, thorough, provided recommendations through his expertise.
What did you find most impressive or unique about this company?
They were very enjoyable to work with. I was greatly appreciative of Patrick's communication style and his dedication to helping get our story out there.
Are there any areas for improvement or something they could have done differently?
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