Most agencies dazzle you with a pitch, then hand your account to a junior team. At PICO, we stay boutique by choice. We are intentionally selective, ensuring you work exclusively with senior specialists. Every account is led by an owner who has been in the trenches since the "Google Garage" era—veterans personally accountable for your success.
The PICO Framework: We don't just "run campaigns"; we conduct rigorous growth experiments. Adapted from scientific research models, our PICO Framework eliminates guesswork:
P (Problem): We diagnose the friction. Whether it's budget bleed or poor lead quality, we find the root cause, not just the symptoms.
I (Intervention): We define the tactical shift required to disrupt your current plateau and push boundaries.
C (Comparison): No "gut feelings." We run 90-day testing cadences, measuring interventions against historical baselines to prove statistical significance before scaling.
O (Outcome): We scale the winners, bank the learnings, and repeat.
Battle-Tested Strategy: Real expertise is hard-won through nearly thirty years of navigating market volatility. We turn those decades of "scars" into proven logic for identifying and mitigating budget bleed—the friction points where your spend isn't reaching its potential. This methodology is validated by our status as a member of the elite top 3% of Google Ads Agencies.
Aligned Incentives: The Flat-Rate Model. We treat your budget with the same respect we’d treat our own:
Flat-Rate Pricing: Our fee is decoupled from your ad spend. Our priority is your performance—not how much of your budget we can spend.
Total Ownership: You pay ad platforms directly and own 100% of your accounts. No "black boxes" and no data hostages.
Full-Funnel Visibility: We track the entire journey from the first impression to the closed deal. Every dollar must work toward a tangible result.
Partner with a Top 3% agency that acts as an extension of your business. Let’s get to work.
Pico Digital Marketing is noted for providing good value for cost, with clients highlighting their budget-friendly pricing and effective strategies. Specific project costs were not disclosed, but clients appreciated their high-quality service, attention to detail, and strong results in improving metrics and ROI.
Pico Digital Marketing excels in SEO and PPC, significantly improving clients' cost per lead and search engine rankings. Their strategic approach has resulted in increased organic traffic and better return on ad spend for multiple clients.
Innovative Campaigns
The team is commended for their creativity, as seen in campaigns like 'Dogtober,' which engaged audiences effectively. Their innovative approach contributes to strong brand interactions and positive audience feedback.
Positive Client Relationships
Clients appreciate the personal touch and commitment to their success. Pico Digital Marketing's team is described as approachable, knowledgeable, and genuinely invested in client outcomes.
Responsive Communication
Pico Digital Marketing is noted for their quick response times and clear communication. Clients feel supported and valued, with the team being readily available to address concerns and provide updates.
Excellent Project Management
Clients consistently praise Pico Digital Marketing for their project management skills. Deliverables are always on time, and the team is responsive and proactive in communication, making them a reliable partner for various projects.
Room for Improvement in Workflow Tools
While communication is strong, some clients suggest improvements in workflow management tools to better align on priorities and streamline task management, indicating areas for potential enhancement.
Pico Digital Marketing provided SEO and paid advertising. They worked with copywriting and an SEO audit.
Pico Digital Marketing successfully responded quickly. They are knowledgeable and effective. The workflow could've been smoother, but the results were there.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
We're an event marketing software and I'm the Demand Generation Manager.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Pico Digital Marketing?
Pico is our digital agency for all of our paid advertising and SEO needs. They're essentially an extension of our marketing team.
What were your goals for this project?
The goals initially were a content library, attribution, and increased reach for demand gen using digital campaigns. Being a small team, we need their expertise in managing digital campaigns as well as keeping us up to date with the newest trends.
SOLUTION
How did you select this vendor?
The VP of marketing made the selection via an RFP process.
Describe the scope of their work in detail.
Pico helps with strategy, execution, project management, copywriting, reporting, and ideas for improvement. They also completed an SEO audit for our site in order to help us prepare for a new website build.
What was the team composition?
We have an overall account director and an account manager that we work with weekly.
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
Not looking to share specifics for this.
How effective was the workflow between your team and theirs?
The vendor is quick to respond, but our workflow could be a bit cleaner if we worked through a shared tool beyond just google sheets. It's helpful to have a tool like basecamp or at least a google drive where we can pass info back and forth and have a clear task list/due dates managed with visibility.
What did you find most impressive about this company?
They're really knowledgable about the industry and able to extend our productivity even when we aren't able to be as responsive as we should be.
Are there any areas for improvement?
Better way to align on current/upcoming priorities/notes in a consolidated place. I'm looking for them to PM it a bit more than through email.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
4.5
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Showing 11-11 of
11 Reviews
Packages we offer:
Social Ad Management Fees
Build a personal connection with your audience through battle-tested content strategies. We develop cohesive, engaging pillars for Instagram, Facebook, and LinkedIn to grow your brand’s authority and presence. Our approach focuses on high-impact storytelling to turn followers into loyal communities. Fees start at $1,000/mo.
Small
2 posts per week (8/mo). Up to 3 social channels.
$1,000
/month
Ad Copywriting
Market Research
Monthly Reporting
Competitor Analysis
Number of Social Media Platforms: 3
Medium
3 posts per week (12/mo). Up to 4 social channels.
$1,600
/month
Ad Copywriting
Market Research
Monthly Reporting
Competitor Analysis
Number of Social Media Platforms: 4
Large
4 posts per week (16/mo). Up to 5 social channels.
$2,250
/month
Ad Copywriting
Market Research
Monthly Reporting
Competitor Analysis
Number of Social Media Platforms: 5
Features
Small
$1,000
/mo
Medium
$1,600
/mo
Large
$2,250
/mo
Ad Copywriting
Market Research
Monthly Reporting
Competitor Analysis
Number of Social Media Platforms
3
4
5
Social Media Content Creation
Includes universal assets; channel-specific tailoring excluded.
Enhanced Creative: Custom carousels, infographics, and 1 high-impact lite video.
Premium creative assets, including bespoke carousels and infographics, plus two short-form video.
Audience Segmentation and Testing
Small
$1,000
/mo
Ad Copywriting
Market Research
Monthly Reporting
Competitor Analysis
Number of Social Media Platforms
3
Social Media Content Creation
Includes universal assets; channel-specific tailoring excluded.
Audience Segmentation and Testing
Medium
$1,600
/mo
Ad Copywriting
Market Research
Monthly Reporting
Competitor Analysis
Number of Social Media Platforms
4
Social Media Content Creation
Enhanced Creative: Custom carousels, infographics, and 1 high-impact lite video.
Audience Segmentation and Testing
Large
$2,250
/mo
Ad Copywriting
Market Research
Monthly Reporting
Competitor Analysis
Number of Social Media Platforms
5
Social Media Content Creation
Premium creative assets, including bespoke carousels and infographics, plus two short-form video.
Audience Segmentation and Testing
Audit Driven SEO Pricing
Our two-phase SEO plan helps you dominate traditional search and the new world of AI-driven engines. We build a solid foundation to ensure you’re visible and trusted by both customers and AI models. By ranking higher and driving organic traffic, our strategy positions your brand as a recognized authority in the industry.
Small
Foundational growth for steady results.
$2,000
/month
Google Webmaster Tools Setup
Title Tag Optimization
Meta Description
H1, H2, H3 Tags
Schema Markup
Medium
More monthly hours to accelerate rank.
$2,500
/month
Google Webmaster Tools Setup
Title Tag Optimization
Meta Description
H1, H2, H3 Tags
Schema Markup
Large
Peak capacity for the fastest possible scale.
$3,000
/month
Google Webmaster Tools Setup
Title Tag Optimization
Meta Description
H1, H2, H3 Tags
Schema Markup
Features
Small
$2,000
/mo
Medium
$2,500
/mo
Large
$3,000
/mo
Google Webmaster Tools Setup
Title Tag Optimization
Meta Description
H1, H2, H3 Tags
Schema Markup
Keywords Optimized
30
60
120
XML Sitemap
Robots.txt
Blog Article Writing
0
1
2
Number of Pages
1
3
5
Competitor Analysis
SEO Audit & Report
Website Speed Optimization
Google My Business Setup
Content Audit & Strategy
Monthly Performance Reporting
Backlink Analysis
Broken Link Removal
Spammy Link Removal
Link Building (number of links)
Organic Link Building
Organic Link Building
Organic Link Building
Copywriting
Dependent on Audit Requirements
Dependent on Audit Requirements
Dependent on Audit Requirements
AEO Optimization
Small
$2,000
/mo
Google Webmaster Tools Setup
Title Tag Optimization
Meta Description
H1, H2, H3 Tags
Schema Markup
Keywords Optimized
30
XML Sitemap
Robots.txt
Blog Article Writing
0
Number of Pages
1
Competitor Analysis
SEO Audit & Report
Website Speed Optimization
Google My Business Setup
Content Audit & Strategy
Monthly Performance Reporting
Backlink Analysis
Broken Link Removal
Spammy Link Removal
Link Building (number of links)
Organic Link Building
Copywriting
Dependent on Audit Requirements
AEO Optimization
Medium
$2,500
/mo
Google Webmaster Tools Setup
Title Tag Optimization
Meta Description
H1, H2, H3 Tags
Schema Markup
Keywords Optimized
60
XML Sitemap
Robots.txt
Blog Article Writing
1
Number of Pages
3
Competitor Analysis
SEO Audit & Report
Website Speed Optimization
Google My Business Setup
Content Audit & Strategy
Monthly Performance Reporting
Backlink Analysis
Broken Link Removal
Spammy Link Removal
Link Building (number of links)
Organic Link Building
Copywriting
Dependent on Audit Requirements
AEO Optimization
Large
$3,000
/mo
Google Webmaster Tools Setup
Title Tag Optimization
Meta Description
H1, H2, H3 Tags
Schema Markup
Keywords Optimized
120
XML Sitemap
Robots.txt
Blog Article Writing
2
Number of Pages
5
Competitor Analysis
SEO Audit & Report
Website Speed Optimization
Google My Business Setup
Content Audit & Strategy
Monthly Performance Reporting
Backlink Analysis
Broken Link Removal
Spammy Link Removal
Link Building (number of links)
Organic Link Building
Copywriting
Dependent on Audit Requirements
AEO Optimization
PPC Flat-Fee Management Structure
Stop "budget bleed" with full-funnel strategies across Google, Meta, and LinkedIn. We use a 90-day testing framework to find and fix inefficiencies, prioritizing ROI over ad spend. Our flat fee starts at $2,000/mo, ensuring our focus remains entirely on your growth—not on how much you spend. We don't guess; we scale.
Small
Management of 1 channel up to 5 campaigns.
$2,000
/month
Goal Tracking / Analytics Integration
Keyword Research & Selection
Ad Campaign Copywriting
Ad Extension Development
Ad Copy Performance Testing
Medium
Management of 2 channels up to 5 campaigns each.
$3,000
/month
Goal Tracking / Analytics Integration
Keyword Research & Selection
Ad Campaign Copywriting
Ad Extension Development
Ad Copy Performance Testing
Large
Management of 3 channels up to 5 campaigns each.
$4,000
/month
Goal Tracking / Analytics Integration
Keyword Research & Selection
Ad Campaign Copywriting
Ad Extension Development
Ad Copy Performance Testing
Features
Small
$2,000
/mo
Medium
$3,000
/mo
Large
$4,000
/mo
Goal Tracking / Analytics Integration
Keyword Research & Selection
Ad Campaign Copywriting
Ad Extension Development
Ad Copy Performance Testing
Strategic Bid Management
Competitor Analysis
48 Business Hours Response Time
45 Min Monthly Report Call
Ongoing Strategic Recommendations
Small
$2,000
/mo
Goal Tracking / Analytics Integration
Keyword Research & Selection
Ad Campaign Copywriting
Ad Extension Development
Ad Copy Performance Testing
Strategic Bid Management
Competitor Analysis
48 Business Hours Response Time
45 Min Monthly Report Call
Ongoing Strategic Recommendations
Medium
$3,000
/mo
Goal Tracking / Analytics Integration
Keyword Research & Selection
Ad Campaign Copywriting
Ad Extension Development
Ad Copy Performance Testing
Strategic Bid Management
Competitor Analysis
48 Business Hours Response Time
45 Min Monthly Report Call
Ongoing Strategic Recommendations
Large
$4,000
/mo
Goal Tracking / Analytics Integration
Keyword Research & Selection
Ad Campaign Copywriting
Ad Extension Development
Ad Copy Performance Testing
Strategic Bid Management
Competitor Analysis
48 Business Hours Response Time
45 Min Monthly Report Call
Ongoing Strategic Recommendations
SEO Content Writing and Optimzation
In the age of AI, high-quality content is your greatest competitive advantage. We create valuable, relevant assets—from insightful blog posts to data-backed case studies—designed to attract and retain a clearly defined audience. Build a trusted brand authority that resonates with humans and ranks with algorithms. Fees start at $200/mo.
Small
Standard Article (500 words)
$200
/month
Basic Keyword Integration
PR Services: Optional Add On
Email Marketing: Optional Add On
Medium
Advanced Article (1,000 words)
$350
/month
Comprehensive SEO (Research, Optimization, Linking)
PR Services: Optional Add On
Email Marketing: Optional Add On
Large
Premium Article (2,000 words)
$600
/month
Comprehensive SEO (Research, Optimization, Linking)
Long Form Content / Guides
PR Services: Optional Add On
Email Marketing: Optional Add On
Features
Small
$200
/mo
Medium
$350
/mo
Large
$600
/mo
Basic Keyword Integration
–
–
Comprehensive SEO (Research, Optimization, Linking)
–
Long Form Content / Guides
–
–
PR Services
Optional Add On
Optional Add On
Optional Add On
Email Marketing
Optional Add On
Optional Add On
Optional Add On
Small
$200
/mo
Basic Keyword Integration
Comprehensive SEO (Research, Optimization, Linking)
–
Long Form Content / Guides
–
PR Services
Optional Add On
Email Marketing
Optional Add On
Medium
$350
/mo
Basic Keyword Integration
–
Comprehensive SEO (Research, Optimization, Linking)
Long Form Content / Guides
–
PR Services
Optional Add On
Email Marketing
Optional Add On
Large
$600
/mo
Basic Keyword Integration
–
Comprehensive SEO (Research, Optimization, Linking)
Long Form Content / Guides
PR Services
Optional Add On
Email Marketing
Optional Add On
Our Story
With nearly 30 years of experience dating back to the "Google Garage" era, Pico is the boutique alternative for businesses tired of junior hand-offs. Our founder is personally invested in every client, applying three decades of stress-tested intuition to identify and mitigate budget bleed. We replace agency guesswork with data-backed logic and a flat-rate model, ensuring our senior experts are 100% aligned with your growth—not your spend. No black boxes, just veteran strategy.
Meet the Team
Samantha BedfordCo-Owner & CEO
Sam has been developing digital strategies since 2000. She thrives on the industry's constant change, valuing continuous learning and the direct, rewarding impact of her work. Her biggest lesson: adapting to setbacks fuels growth.
Joshua WillowsPaid Media & Content Specialist
Josh has 7+ years in marketing, specializing in paid media and content in the age of AI. He thrives on analyzing user behavior to drive results. He's Picofied by the team collaboration—relaxed, supportive, and driven to achieve any goal.
Tyler McCarrollClient Success Specialist
Tyler focuses on client success, blending strategy, psychology, and creativity (SEO/Paid Media). He clarifies complex data into effective solutions to guide lead generation strategies.
Craig PartridgeSEO Account Manager
Craig has 8+ years of experience in the SEO industry, driving measurable growth and long-term success for online businesses. He's drawn to its dynamic, ever-evolving nature, thriving on strategic planning and data-driven decisions.
John PopeCo-Owner & COO
Built and founded successful businesses across three continents, giving me deep marketing and entrepreneurial expertise. I thrive on the challenge of digital evolution. Outside work, I enjoy family, music, humor, travel (Botswana next!), and my dogs!
Taneille RoachSocial Media Specialist
I am a Social Media Specialist focused on building human-level content and strategies that spark real conversations, adapt to online changes, and bring brands to life. I thrive on diverse challenges and impactful results.
Mathew CorreiaTechnical SEO Specialist
I thrive on the creative mix of marketing and problem-solving. I specialize in SEO and web development, resolving technical issues, enhancing site health, and optimizing rankings with targeted keyword strategies for clear business ROI.
Madison AdamsPaid Media Director
Madison has been a Paid Media expert since 2012, specializing in search, social, display, and video across all top channels. She loves demonstrating how small changes drive significant impact in a strategy.
What Sets Us Apart
Logic-Driven Audits, Not Guesswork
Marketing isn’t a straight line, and "set and forget" is a myth. We apply 20+ years of stress-tested insights to identify budget bleed upfront. Through weekly cycles of testing and proactive pivoting, we find the "why" behind your data and fix friction points before you even open our report.
Flat-Rate Fees vs. Percentage of Spend
We’ve eliminated the conflict of interest in which agencies profit from spending more of your money. Our flat-rate model ensures our priority is your performance, not your budget size. You pay ad spend directly and retain 100% account ownership. No "black boxes" and no data hostages.
Senior Specialists, Not Junior Hand-offs
Most agencies pitch with veterans and deliver with juniors. At Pico, you work exclusively with senior experts who’ve been in the trenches since the "Google Garage" days. Every account is led by an owner personally accountable for your results—no hand-offs, no "learning on your dime."
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