Your Partner In Growth

Pico specializes in all things 'digital' to help solve your business problems. We build fully customized programs across all digital channels from Pay Per Click to Search Engine Optimization, Social Advertising, Website Design, Account Based Marketing, Lead Generation & more. We offer flat rate fees and our clients own all their data. Pico is here to initiate the ideal sales conversation.

We don't just generate leads - we look to build a strategy that generates quality leads that get your product / service further down the sales funnel. Every client we partner with is incredibly important to our business.

 
$1,000+
 
$150 - $199 / hr
 
2 - 9
 Founded
2014
Show all +
Aurora, CO
headquarters
  • 6105 S. Main St. Suite 200
    Aurora, CO 80016
    United States
other locations
  • The Old Mill
    Kilwinning, AYR KA137RG
    United Kingdom

Portfolio

Key clients: 

Refactored Media, Charter Jet One, Children's Hospital WI, SRS Acquiom, Parking Reservation Software, Asia Transpacific Journey, Hatherleigh, Obesity Medicine Association, Restaurant Association, Trevita, Kalos, InteliSecure, Lovel Minnick Partners, InfinityQS, Automox, ChargeTech, Hair Sciences Center, Cuttlesoft, Splash, The Women's Foundation of CO, Instructure

Certifications Image

Certifications

GOOGLE PREMIER PARTNER

GOOGLE ANALYTICS QUALIFIED

YEXT CERTIFIED PARTNER

MICROSOFT ADS ACCREDITED

FACEBOOK BLUEPRINT CERTIFIED

AMAZON ADVERTISING ACCREDITED

CLICKMINDED SEO CERTIFIED

 

Samantha Bedford joins Denver Business Journal Leadership Trust Image

Samantha Bedford joins Denver Business Journal Leadership Trust

“Denver’s thriving business community is powered by leaders like Samantha” said Kevin Pitts, President and publisher of Denver Business Journal. “We’re honored to be creating a space where the region’s business influencers come together to increase their impact on the community, build their businesses, and connect with and strengthen one another.”


As an exclusively invited member, Samantha is now a

contributing author for Denver Business Journal website and will participate alongside fellow members in expert panels. She will connect and collaborate with a vetted network of local leaders in a members-only directory and a private forum on the group’s mobile app. Samantha will also benefit from leadership and business coaching, an Executive Profile on the Denver Business Journal website, select partner discounts and services, and ongoing support from the community’s concierge team.
Awards Image

Awards

  • BMA CO Gold Winner, Lead generation
  • BMA CO Silver Winner, Annual Digital Marketing Program, Paid, Owned & Earned Media $150K+
  • Diamond Winner: ITSMA Awards for Marketing Excellence – Small and Medium Businesses
  • Finalist: ITSMA Awards Marketing Excellence – Strengthening Brand Differentiation
  • Gold Award: Transform Awards North America – Best Rebrand of a Digital
Property
  • Highly Commended Honor: Transform Awards North America – Best Brand Evolution
  • B2 Gold Winner, Search Advertising
  • Fourteeners award, Gold for SEO
  • Fourteeners award, Best of Show for SEO
  • Fourteeners award, Silver for Account Based Marketing
  • Best PPC Agency in Denver - Expertise.com
  •  

    1700% Increase in Phone Calls and Store Look-ups Image

    1700% Increase in Phone Calls and Store Look-ups

    Pico engaged with a luxury multi-location jeweler to increase online sales and drive customers to find a store in their area. Our custom programs have led to increases in sales and a significant improvement in ROI.

    Results:

    • Total transactions increased 5% in the first 3 months of Pico’s management compared to the prior 3 month period
    • Average transactions per month increased
    137%
  • Total dollars sold from these purchases increased 19% in the first 3 months of Pico’s management compared to the prior 3 months
  • Average dollars per month increased 142%
  • Average ROAS improved 7%
  • Calls to stores and clicks on location details increased over 1700% in the first 3 months of Pico’s management
  • 55% Decrease in Cost Per Acquisition Image

    55% Decrease in Cost Per Acquisition

    The primary goal for us was to reach users interested in calling or requesting a quote for the product. Success was to be determined by calls and form fills from interested potential customers, sales from these leads, and an improvement in overall online metrics including cost per click, click-through rate, cost per acquisition, and traffic to the website. Results
    • Almost 100 conversions were recorded in the first 3 full
    months of Pico’s program management
  • In 2016, Pico’s campaigns provided a return of over 3.3:1
  • The cost per acquisition of those leads decreased 55% from previous months’ data
  • Cost per click decreased 87% allowing Pico to allocate more budget to top performing terms
  • Clickthrough rate increased 10% and average position improved by 37%
  • 160% Increase in Conversions in Just 5 Months Image

    160% Increase in Conversions in Just 5 Months

    Pico joined forces with a notable Children’s Hospital with a goal to improve their overall online presence as it relates to competitors and the children’s healthcare marketplace. See how we pair leads with analytics data to deliver results.

    Results:

    • Total average monthly conversions from parents increased over 160% in the first 5 months since Pico took over the program
    • Between
    June and December of 2015 as Pico continued to refine and optimize campaigns with new strategies, monthly average conversions increased an additional 52%
  • The cost per acquisition of each of these users decreased by over 60%
  • Bounce Rate decreased 14%
  • Pages Per Session increased 27%
  • Average Time per Session increased 39%
  • Total sessions from paid search increased over 41%
  • The number of new users increased over 25%
  • Website Heatmaps Lead to 186% Increase in Conversions Image

    Website Heatmaps Lead to 186% Increase in Conversions

    We wanted to understand what was happening during the purchase process knowing users were adding the product to their cart, but abandoning before check out. There was a compelling time-sensitive coupon code, so the website performance didn’t make sense.

    Results:

    • Conversion rate improved by 186%
    • Cost per conversion decreased by 30%
    • Bounce rate improved by
    80%
  • Pages per session increased by 53%
  • We're your committed digital marketing partner

    We provide custom digital advertising solutions built using our data-driven models. We aim to help small to mid-sized businesses provide frictionless digital experiences. To support that goal we dedicate ourselves to developing fully customized programs to address each client’s unique and dynamic environment. We are committed to analyzing the data we collect and translating it into kernels of actionable business intelligence

    that can directly impact each client’s growth and success. Our work philosophy is powered by a few simple rules:
    • Responding to change over following a plan
    • Rapid iterations over big-bang campaigns
    • Test & learn using data over opinions and conventions
    • Individuals and interactions over target markets
    • Collaboration over silos and hierarchy
    55% Decrease in Cost Per Acquisition Image

    55% Decrease in Cost Per Acquisition

    We partnered with a B2B software startup to deliver qualified sales leads in an expensive and competitive industry. Our online program has led the Marketing team in overall sales and continues to propel company growth.

    Results:

    • Almost 100 conversions were recorded in the first 3 full months of Pico’s program management
    • In 2016, Pico’s campaigns provided a return of over
    3.3:1
  • The cost per acquisition of those leads decreased 55% from previous months’ data
  • Cost per click decreased 87% allowing Pico to allocate more budget to top performing terms
  • Clickthrough rate increased 10% and average position improved by 37%
  • Reviews

    Sort by

    Amazon Digital Marketing Strategy for E-Commerce Enterprise

    "They're a highly communicative team, proactive, and always willing to listen to our needs."

    Quality: 
    5.0
    Schedule: 
    5.0
    Cost: 
    5.0
    Willing to refer: 
    5.0
    The Project
     
    $10,000 to $49,999
     
    Jan. 2020 - Ongoing
    Project summary: 

    Pico Digital Marketing was tasked with creating a comprehensive digital strategy with a focus on Amazon. They're responsible for the assessment of existing strategies, proposing an alternative, and performance.

    The Reviewer
     
    1-10 Employees
     
    Prestwick, United Kingdom
    Iain McFarlane
    Managing Director, Kylesmuir Associates Ltd & LLC
     
    Verified
    The Review
    Feedback summary: 

    Delante's work so far has contributed to a positive movement in overall sales volume and a clearer understanding of performance metrics. Having an effective workflow, they provide good feedback on campaigns and regular reporting. They took the client's frustrations and created a sensible strategy.

    The client submitted this review online.

    BACKGROUND

    Please describe your company and your position there.

    Kylesmuir Associates is a group of business in UK and US and is a digital e-commerce enterprise. We sell on sites such as Amazon, ebay, Wallmart etc... Iain McFarlane MD

    OPPORTUNITY / CHALLENGE

    For what projects/services did your company hire Pico Digital Marketing?

    Pico Digital Marketing were engaged to deliver a robust digital marketing strategy for our operations.

    What were your goals for this project?

    To find a premier partner in the US/UK to own our digital operations.

    SOLUTION

    How did you select this vendor?

    Pico came highly recommended by partners in our sector. Importantly their experience and knowledge was the right fit for our business. Pico showed that they understood our business and presented a convincing roadmap to address our requirements, short and medium term.

    Describe the scope of their work in detail.

    Initially Pico were tasked to create a comprehensive digital strategy that was fit for purpose. Initially a focus on providing a clear Amazon strategy was key. This required: Assessment of existing strategy, strengths & weaknesses Proposing an alternative strategy and costings Implementation of a short/Medium/longer term plan Provision of performance metrics

    What was the team composition?

    Team comprises of SEO/PPC/Marketing personnel and Overall Project management.

    RESULTS & FEEDBACK

    Can you share any outcomes from the project that demonstrate progress or success?

    Within two months, a positive movement on overall sales volume. Provision of a clear vision of ACOS/PPC/SEO performances and improvement. A clearer understanding of performance metrics and the ability to fine tune to achieve required results.

    How effective was the workflow between your team and theirs?

    They're a highly communicative team, proactive, and always willing to listen to our needs and translate into actions. Good feedback on campaigns and regular reporting.

    What did you find most impressive about this company?

    The Pico team took us from the frustrations of a costly and ineffective set of digital campaigns, in a very short period of time, to a sensibly managed and effective strategy. Our Amazon marketing spend is not only more cost-effective but and being spent wisely. Our confidence in their skills is high...

    Are there any areas for improvement?

    Always room for improvement and they are the first to tell us so...

    5.0
    Overall Score Easy to do business with and believable people...
    • 5.0 Scheduling
      ON TIME / DEADLINES
      Did what they said they would do, in realistic timescales...
    • 5.0 Cost
      Value / within estimates
      Cost is measured in results... great value!
    • 5.0 Quality
      Service & deliverables
      Great result, fast
    • 5.0 NPS
      Willing to refer
      Already plugged Pico into my clients, with great feedback already...

    SEO & PPC for Colorado-Based Tour Operator

    "We have always felt very personal cared for when working with PICO."

    Quality: 
    5.0
    Schedule: 
    5.0
    Cost: 
    5.0
    Willing to refer: 
    5.0
    The Project
     
    Confidential
     
    Apr. 2016 - Ongoing
    Project summary: 

    Pico Digital Marketing managed SEO and PPC efforts for a Colorado tour operator. They mapped out a digital marketing strategy before launching into different initiatives to adapt to a shifting digital space.

    The Reviewer
     
    11-50 Employees
     
    Boulder, Colorado
    Kirsten Louy-Nasty
    CEO & Co-Owner, ATJ (Asia Transpacific Journeys)
     
    Verified
    The Review
    Feedback summary: 

    Pico Digital Marketing spearheaded effective and valuable campaigns. Their team is always approachable and patient in explaining their techniques and the rationale behind them. While they could hold more meetings to touch base, they're an organized and capable team that can really deliver.

    The client submitted this review online.

    BACKGROUND

    Please describe your company and your position there.

    I am the CEO & CoOwner of a tour operator in Boulder, CO. We specialize in unique and authentic custom travel to Asia and the Pacific. We have been in business for over 33 years and are constantly needing to stay on top of our digital space, advertising, and other outreach which PICO has helped guides us with over the past 4 years.

    OPPORTUNITY / CHALLENGE

    For what projects/services did your company hire Pico Digital Marketing?

    We needed high level but approachable direction and service in the SEO/PPC digital space. We contracted with PICO to work with us in this area and to navigate and make suggestions to how we could best poise our company. They also work with our marketing contract to ensure that all the points are communicating and any changes needed are launched to best represent our company.

    What were your goals for this project?

    Our goals have been to better understand SEO/PPC and how these efforts affect and interact with the rest of our analytics. To ensure that our company is always at the top of our game and while utilizing our resources in the best possible way.

    SOLUTION

    How did you select this vendor?

    PICO was referred to us and after consultation and interviewing with Samantha and her team, we felt that they could do the best job for us and also with a symbiotic approach to best representation and personal touch. They understood quickly what we do, what we need and have been guiding us ever since.

    Describe the project in detail.

    We first met with PICO and the team to understand scope of services and to map out a strategy for our company in tandem with the rest of our marketing strategy and campaigns.

    We have since been fine tuning, tweaking, trying new approaches and understanding the quickly changing digital space and how it affects our business and how to take advantage of the tools. PICO has been our consult and 'sage' with all things digital in the SEO/PPC arena.

    What was the team composition?

    We have a small team made up of myself, our marketing firm and PICO's team, a great handful of bright women who have been excellent at communicating with us and working with us to adjust to our needs.

    RESULTS & FEEDBACK

    Can you share any outcomes from the project that demonstrate progress or success?

    We have been very happy with PICO's approach, services, and feedback analysis on our efforts. We have already referred them to other community business associates.

    How effective was the workflow between your team and theirs?

    Very effective, which is one reason we initially were attracted to PICO and their services. They're always approachable and are willing to explain the technique and rationale. We have always felt very personal cared for when working with PICO.

    What did you find most impressive about this company?

    How smart, confident, and organized they are!

    Are there any areas for improvement?

    The only area I would suggest for improvement is trying to get more face time with them. I know we are all very busy and no one wants 'more meetings' but its invaluable touching base in person whenever you can. This is not faulting anyone, its just that we have been really busy and now with limitations on personal meetings.

    5.0
    Overall Score We really enjoy working with PICO, they have our back and we know we get great service!
    • 5.0 Scheduling
      ON TIME / DEADLINES
      Scheduling has always been very easy!
    • 5.0 Cost
      Value / within estimates
      They are competitive yet realistic, they offer great value for cost and also help explain their reasoning so we have been able to learn quite a lot!
    • 5.0 Quality
      Service & deliverables
      They have always performed very well for us!
    • 5.0 NPS
      Willing to refer
      Already have!

    Paid Search & SEO for Hair Transplant Company

    "They are just so smart and strategically-driven and look at the big picture and connect the dots for results."

    Quality: 
    5.0
    Schedule: 
    4.5
    Cost: 
    5.0
    Willing to refer: 
    5.0
    The Project
     
    $10,000 to $49,999
     
    Sept. 2019 - Ongoing
    Project summary: 

    Pico Digital Marketing is providing digital marketing services including paid search, Google Ads, and SEO.

    The Reviewer
     
    1-10 Employees
     
    Evergreen, Colorado
    Cheryl Patrick
    Creative Director, The Creative Roost
     
    Verified
    The Review
    Feedback summary: 

    Pico Digital Marketing so far has contributed to an increase in traffic, calls, and customers. They collaborate well and are quick to respond. The team is data-driven and they take work from the client to alleviate stress.

    The client submitted this review online.

    BACKGROUND

    Please describe your company and your position there.

    I am the creative director for the marketing, branding, advertising company that does work for Hair Sciences Center of Colorado, a hair transplant company.

    OPPORTUNITY / CHALLENGE

    For what projects/services did your company hire Pico Digital Marketing?

    We hired Pico to do strategy and implementation for paid search, google ads and SEO.

    What were your goals for this project?

    To increase traffic to the website. To ultimately increase patients to the clinic.

    SOLUTION

    How did you select this vendor?

    Referred to them from another company who uses their services.

    Describe the project in detail.

    Hair Sciences Center relies heavily on people finding them via search. Jim Harris is a world renowned expert in the field. When google did a major update to their algorithm, we saw that our rankings were tanking. We decided to search out a new team. We feel that Pico saved us! They took on the project and quickly turned us back around. So grateful to be working with them. They are so knowledgeable.

    What was the team composition?

    We have a dedicated SEO person, a dedicated analytics, paid search and social person, and the owner of the company sometimes joins in.

    RESULTS & FEEDBACK

    Can you share any outcomes from the project that demonstrate progress or success?

    Each month, we are increasing traffic and more calls to the clinic, along with consultations. Pico keeps amazing us on their results and the clinic sees the difference from the previous team we had working on the project.

    How effective was the workflow between your team and theirs?

    Our teams work really well together. We all do our pieces, and collaborate. Pico is so quick to respond and tells us exactly what we need to do so that we can work together for results. They are data driven which lets us know where we are and where we need to go to improve our online presence. And, when they can do something for us, they take it upon themselves to take work off our plate and implement.

    What did you find most impressive about this company?

    They are just so smart and strategically-driven and look at the big picture and connect the dots for results. They are also so responsive, they never leave us hanging and so quick to respond to any issues. They are a roll-up-your-sleeves type of group. We are a lean team for this client so anything they do is a huge help for us.

    Are there any areas for improvement?

    Maybe they need to grow staff and expand their offerings because they have an amazing team. We are so happy to have them as a partner, really have no complaints.

    5.0
    Overall Score
    • 4.5 Scheduling
      ON TIME / DEADLINES
      They are a busy team so you really have to get them on schedule but they always seem to make room for us.
    • 5.0 Cost
      Value / within estimates
      Their value outweighs their cost. We make up for it in new consultations for our client.
    • 5.0 Quality
      Service & deliverables
    • 5.0 NPS
      Willing to refer
      I do refer and will continue to refer to them when I can.

    Digital Marketing & SEO for Marketing Software

    "They're really knowledgable about the industry."

    Quality: 
    5.0
    Schedule: 
    4.5
    Cost: 
    5.0
    Willing to refer: 
    5.0
    The Project
     
    Confidential
     
    June 2019 - Ongoing
    Project summary: 

    Pico Digital Marketing provided SEO and paid advertising. They worked with copywriting and an SEO audit. 

    The Reviewer
     
    51-200 Employees
     
    New York
    Demand Generation Manager, Event Marketing Software
     
    Verified
    The Review
    Feedback summary: 

    Pico Digital Marketing successfully responded quickly. They are knowledgeable and effective. The workflow could've been smoother, but the results were there.

    The client submitted this review online.

    BACKGROUND

    Please describe your company and your position there.

    We're an event marketing software and I'm the Demand Generation Manager.

    OPPORTUNITY / CHALLENGE

    For what projects/services did your company hire Pico Digital Marketing?

    Pico is our digital agency for all of our paid advertising and SEO needs. They're essentially an extension of our marketing team.

    What were your goals for this project?

    The goals initially were a content library, attribution, and increased reach for demand gen using digital campaigns. Being a small team, we need their expertise in managing digital campaigns as well as keeping us up to date with the newest trends.

    SOLUTION

    How did you select this vendor?

    The VP of marketing made the selection via an RFP process.

    Describe the scope of their work in detail.

    Pico helps with strategy, execution, project management, copywriting, reporting, and ideas for improvement. They also completed an SEO audit for our site in order to help us prepare for a new website build.

    What was the team composition?

    We have an overall account director and an account manager that we work with weekly.

    RESULTS & FEEDBACK

    Can you share any outcomes from the project that demonstrate progress or success?

    Not looking to share specifics for this.

    How effective was the workflow between your team and theirs?

    The vendor is quick to respond, but our workflow could be a bit cleaner if we worked through a shared tool beyond just google sheets. It's helpful to have a tool like basecamp or at least a google drive where we can pass info back and forth and have a clear task list/due dates managed with visibility.

    What did you find most impressive about this company?

    They're really knowledgable about the industry and able to extend our productivity even when we aren't able to be as responsive as we should be.

    Are there any areas for improvement?

    Better way to align on current/upcoming priorities/notes in a consolidated place. I'm looking for them to PM it a bit more than through email.

    5.0
    Overall Score
    • 4.5 Scheduling
      ON TIME / DEADLINES
    • 5.0 Cost
      Value / within estimates
    • 5.0 Quality
      Service & deliverables
    • 5.0 NPS
      Willing to refer