Phoenix Project

BACKGROUND

Please describe your company and position.

I am the Founder & CEO of Kovár & Design

Describe what your company does in a single sentence.

We are a Czech-based e-commerce company specializing in high-quality interior decor and home furnishings.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Phoenix Project to accomplish?

• Recover organic search rankings and traffic following a problematic domain migration.
• Identify and resolve technical SEO issues and remove search engine penalties/filters.
• Improve keyword visibility for key product categories and reduce reliance on paid advertising (PPC).

SOLUTION

How did you find Phoenix Project?

Online Search

Why did you select Phoenix Project over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from Phoenix Project were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Phoenix Project was responsible for recovering our website’s search visibility after a domain migration. The scope of work included a full technical audit to identify why the site had fallen under search engine filters. Following the audit, the team fixed critical technical issues and worked on the optimization of new pages. Their primary goal was to restore our keyword rankings and stabilize organic traffic.

Key deliverables:

• Comprehensive technical SEO audit.
• Technical issue resolution and filter removal.
• Creation and optimization of new website pages.
• Keyword ranking and traffic reports.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The primary outcome was the successful recovery of our search rankings. After the technical fixes were implemented, our key search terms started returning to the top positions in the Czech market. This led to a steady increase in organic traffic, which allowed us to slightly decrease our dependency on paid advertising (PPC). The site is now free from the previous search filters and continues to show stable growth in visibility.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management was professional and transparent. They delivered all technical audits and new page optimizations according to the agreed-upon timeline. Communication was clear; the team was responsive to our questions and kept us updated on the recovery progress after the domain move. Their structured approach made a stressful situation much easier to handle.

What was your primary form of communication with Phoenix Project?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed me most was their deep expertise in handling search engine penalties and complex domain migrations. They didn't just suggest general SEO improvements; they conducted a thorough audit to find the root cause of our ranking drop. Their ability to translate technical SEO issues into clear business results - like returning to top positions and reducing our paid traffic costs - was truly impressive.

Are there any areas for improvement or something Phoenix Project could have done differently?

There were no major issues during our collaboration. If I had to mention something, the technical reports were very detailed and sometimes a bit complex for a non-technical person to digest. However, the team was always happy to jump on a call and explain everything in simpler terms, so it didn't slow us down.