Phanoon Software Solutions

BACKGROUND

Introduce your business and what you do there.

I’m an administrator at an e-commerce store offering a wide range of products, from health and beauty to toys, games, and unique special buys.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Phanoon Software Solutions?

We needed to design and develop a professional e-commerce website that would provide a seamless shopping experience for our customers. Our specific goals were to create a user-friendly, secure, and scalable platform to showcase a wide range of products, enable smooth transactions, and support future growth of the store. We also wanted a modern, mobile-responsive site that reflects our brand and helps build trust with customers.

SOLUTION

What was the scope of their involvement?

Phanoon Software Solutions handled the complete development of our e-commerce website from start to finish. Their scope of work included designing the site’s layout and UI, developing the e-commerce platform with product categories such as health & beauty, toys, games, and special buys, integrating a secure payment gateway, and ensuring the site was mobile-responsive and SEO-friendly. They also set up product management tools, customer account functionality, and order tracking features. The main deliverables were a fully functional professionally designed e-commerce website, integrated payment and checkout system, and an admin dashboard for managing products and orders.

What is the team composition?

 We worked with a team leader, two developers, and a graphic designer.

How did you come to work with Phanoon Software Solutions?

 Phanoon Software Solutions was referred by a friend who had a few projects done by them and was really happy with them.

How much have you invested with them?

 We spent around $5,000.

What is the status of this engagement?

 We started working with them in November 2024, and the main project ended in February 2025. However, ongoing maintenance is still going on.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The project delivered measurable improvements for our e-commerce store. We saw an increase in website traffic due to the SEO-friendly design and faster loading times. The new user-friendly interface led to higher customer engagement and longer browsing sessions. We also experienced a significant boost in completed transactions after the secure payment gateway was integrated. Overall, the project resulted in a fully functional online store that improved customer satisfaction and positioned us for scalable growth. Within three months of launch, website traffic increased by 45%, and our completed transactions grew by 30% compared to the old site. Bounce rates dropped by 20%, and the average session duration increased by 40%, showing improved customer engagement. In addition to tracking website traffic and completed transactions, we evaluated success using conversion rate, bounce rate, average session duration, and cart abandonment rate. We also monitored mobile performance, customer feedback, and overall revenue growth to ensure the new site was delivering both a better customer experience and stronger business results.

How did Phanoon Software Solutions perform from a project management standpoint?

Phanoon Software Solutions demonstrated strong project management throughout the development process. They maintained clear communication, provided regular progress updates, and were responsive to feedback via Slack and Microsoft Teams. The project was well-organized, and milestones were delivered on schedule. Overall, they completed the e-commerce website within the agreed timeframe and met our expectations.

What did you find most impressive about them?

 Their continuous communication was impressive.

Are there any areas they could improve?

 Overall, Phanoon Software Solutions delivered an excellent project. If anything, clearer documentation of certain technical features during the handover could have made it slightly easier for our team to manage updates independently. Otherwise, their responsiveness, communication, and quality of work were very strong.