Petra Labs

BACKGROUND

Please describe your company and position.

I am the Senior Social Media Specialist of Zapier

Describe what your company does in a single sentence.

Zapier is the safe, governed platform for AI automation: Zapier gives teams one place to set guardrails, manage model access, and see everything, so everyone can build with AI confidently, on any model, without waiting for permission. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Petra Labs to accomplish?

• Generative Engine Optimization strategy
• AI visibility and citation data analysis services
• Content writing (blogs, social media)

SOLUTION

How did you find Petra Labs?

Other

Why did you select Petra Labs over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Petra Labs were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Petra Labs handles all things GEO for us from analyzing the data to making recommendations for new content to helping us write new content. Petra collaborates with us to recommend and draft different types of content, including blog articles, Reddit content, and more. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased AI search visibility and improved marketing spend allocation based on AI search attribution initiatives. 

Increasing LLM citation frequency and driving improved sentiment for Zapier’s brand around topics like ease of use, supporting complex automation workflows, and cost-effective pricing!

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Petra moves really quickly! They usually find the right balance between speed and quality, and they’re super flexible to our needs, responsive, and proactively communicative. If there’s something ad hoc that we need, they usually get back within a week, and sometimes within a day or so.

What was your primary form of communication with Petra Labs?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We love working with Petra! AI search is can be a black box, but the Petra team brings a ton of technical and SEO / AEO expertise. Plus, they help us track down what types of content strategies actually lead to improvements on ChatGPT and other LLMs and that helps a ton with decision making.