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Perform by AI

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Consulting for Strategy, AI and Research

Perform by AI is a Dubai-based consulting, AI, and technology solutions firm. We help enterprises, consulting firms, and investors across the UAE, Saudi Arabia, and the Middle East to drive AI adoption, execute strategy, and scale growth.

  • Min project size
    $10,000+
  • Hourly rate
    Undisclosed
  • Employees
    10 - 49
  • Year founded
    Founded 2025

Overview by:

Reviewer avatar
Mo Smadi
Founder and CEO About the Team

Service Lines
Business Consulting
20%
AI Agents
10%
AI Development
10%
BI & Big Data Consulting & SI
10%
Compliance Consulting
10%
DevOps Managed Services
10%
Generative AI
10%
IT Strategy Consulting
10%
Market Research
10%

No Focus Areas have been added yet…

Industries
Business services
50%
Information technology
50%
Clients
Enterprise (>$1B)
50%
Midmarket ($10M - $1B)
35%
Small Business (<$10M)
15%

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Our Story

AI brings tremendous potential to transform how businesses operate, deliver, and maximize impact, but it must be developed and delivered responsibly. It is about more than just building software; it is about changing how daily work itself gets done. But technology alone is not the answer. The real transformation happens when advanced AI is combined with human expertise and global connectivity, creating a genuine force multiplier.

That is why we built Perform by AI

Meet the Team

Mo Smadi

Mo SmadiFounder and CEO

More than 20 years leading strategy and transformation at PwC, Deloitte, and GE across the UK and GCC. Global AI Delegate to the UAE and Member of GAFAI and GCRAI. Founder of Perform by AI and co-founder of applied AI ventures HODO'U and ShadeMe.

What Sets Us Apart

From the advisory to the technology deployment

Advisory, governance, and upskilling, together with use case development, readiness, and the right technology deployment. Responsible, independent, and objective in choosing what gets built and who builds it.

Faster, and with far better value

The work moves at a pace conventional firms cannot hold, at the same calibre, and lands at up to 75% less cost and time to decision. The speed comes from how the firm is built, not from cutting the depth of the work.

The Middle East's largest network and expertise

More choice than anyone in the region can offer. The largest network of technology capabilities and the largest pool of expertise in the Middle East, brought together for whatever the problem needs.

Commonly Asked Questions

Perform by AI delivers consulting, AI, and technology solutions, and builds applied AI. On the consulting side, we support our clients with AI transformation, strategy execution, market research and intelligence, and independent consultants and interim experts. Our AI and technology solutions are developed and deployed safely and responsibly to solve specific problems and deliver a clear return on investment. Our applied AI work sits in the Perform by AI Lab, where we build products that solve real-world problems and create positive impact for communities and society, developed under responsible and ethical AI standards.

Sustainable AI adoption takes a unified approach to maximise ROI and manage or minimise risk. Consultancies offer advisory but have limited technical depth, and mark up the technology they sub-contract. Tech-only providers focus on software, leaving strategy, governance, and risk to you. Perform by AI closes this gap, uniting strategy, technology, governance, and upskilling under one accountable team. Every specialist is matched to your scope. Through our vetted network we bring capabilities few firms can match, and our open-book fees provide full financial transparency.

Our fees are fully transparent and margin-based, with no hidden mark-ups. You receive a costed proposal first, in as little as 3 days and up to 15 for larger scopes, and pay nothing until you approve it. For most of our services the fee is tied to the outcomes we deliver and the return we model up front. Where a service is priced by time or a fixed scope, we set that out clearly before you start.

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