Pattern

BACKGROUND

Please describe your company and position.

I am the Director of Product Management of Bobbie Baby Inc

Describe what your company does in a single sentence.

European style organic baby formula that meets the U.S. FDA's nutritional requirements. Bobbie is the only female-founded and mom-led baby formula company.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Pattern to accomplish?

• UX design for high growth D2C startup

SOLUTION

How did you find Pattern?

Referral

Why did you select Pattern over others?

• High ratings
• Great culture fit
• Referred to me

How many teammates from Pattern were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Optimize the D2C e-commerce subscription website with a mobile first CVR focus. 
• Leverage best in class e-commerce UX across discovery and checkout minimizing bounce rate and condensing behavior flows. 
• Lend design cohesion across the site experience.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Planning & Design: On time design deliverables and feedback iterations. Strong collaboration across strategy and execution. 
• Build & Deliver: Developed with zero critical errors and immediate 14% increase to site conversion.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Succinct delivery and feedback loops, adhering to sprint timelines. They were excellent strategic partners.

What was your primary form of communication with Pattern?

Virtual Meeting

What did you find most impressive or unique about this company?

High level of collaboration and empathy for our user needs.

Are there any areas for improvement or something Pattern could have done differently?

No.

BACKGROUND

Please describe your company and position.

I am the Director, Ecommerce of Houseplant

Describe what your company does in a single sentence.

We make thoughtfully designed products that people are proud to own, use and display. For people who love weed, by people who love weed.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Pattern to accomplish?

• Replatform to Shopify
• Deliver a best in class online shopping experience
• Make our brand and products shine through beautiful design

SOLUTION

How did you find Pattern?

Referral

Why did you select Pattern over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Pattern were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Redesign the Houseplant brand website to deliver a best in class shopping experience for our ultra passionate fans. Make sure our products shine and the user experience is seamless and intuitive.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• CVR, Time Spent, Bounce, Page Value, New Subs, AOV

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management style was thorough — they were attentive to details, extra communicative, and always on time.

What was your primary form of communication with Pattern?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their perspective, appreciation for our brand, they lead us and educated us through the process, low ego + high eq

Are there any areas for improvement or something Pattern could have done differently?

No