Panem Agency

BACKGROUND

Please describe your company and your position there.

I’m the CEO of an eCommerce platform.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Panem Agency?

Our company hired Panem to set up and manage our pay-per-click campaigns. Our goal was to increase sales.

SOLUTION

How did you select this vendor?

We had previously hired Panem for SEO services and were satisfied with the results. Another deciding factor was that they provided a bunch of successful PPC case studies.

Describe the scope of their work in detail.

They analyzed our competition and did keyword research to create ad groups that would work best to achieve our goals. Then, they provided us with keywords and explained the basic rules of writing ad copies (in fact, they can do it themselves but we chose to write ads on our own). Once we sent them the ad copies, they launched our campaign.

During the first two weeks, their PPC specialist closely monitored KPIs to obtain insights on how our campaign could be improved — drive more conversions while decreasing our PPC expenses. The PPC specialist sent us the report with screenshots showing how the metrics had been changing during the first two weeks, which was followed by a video call where she explained the report in detail as well as her next steps. The new settings helped drive better results. The process takes place over and over, she analyzes metrics and adjusts the campaign.

What was the team composition?

Two:

• a project manager
• a PPC specialist

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are satisfied with the number of impressions, CPC, and conversion rates we are seeing now.

How effective was the workflow between your team and theirs?

It is easy to communicate with them, they are very responsive and can explain things in simple terms. We use Google Meet for video conferencing and Telegram for quick questions. They email reports on time.

What did you find most impressive about this company?

Their expertise in PPC and easy communication are impressive.

Is there any area for improvement or anything that could have been done differently?

No, everything is great.

BACKGROUND

Please describe your company and your position there.

I’m a marketing manager at an online store. We offer stationery and office supplies to businesses.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Panem Agency?

We needed professional assistance with PPC management.

SOLUTION

How did you select this firm and what were the deciding factors?

By word of mouth. Two of our partners used their PPC services and recommended Panem to us as they had seen very good results. Another deciding factor was affordability. We talked to many people and compared prices from different agencies.

Describe the project in detail and walk through their service package.

We started with discussing our conversion rate goals as well as our past DIY PPC efforts (which didn’t bring expected results so we sought help from professionals). The PPC specialist at Panem suggested setting up a new Google Ads account and doing everything from scratch, and we agreed. She also explained the project steps that included keyword research, competitor analysis, writing ad copies, combining them into groups, targeting etc. After a week, we were notified that our campaign had been launched and was closely monitored.

In the first two weeks, we saw the first results, but that wasn’t all. The PPC specialist needed that time to see how our ads performed and make necessary adjustments for better results. She sent us a report on the ads performance that included graphs with valuable statistics — how many people saw our ads, how many of them clicked, their demographics, etc. After the campaign was reviewed and the settings were modified based on the results of its performance during the first two weeks, we started receiving more conversions.

How many resources from the vendor's team worked with you, and what were their positions?

A PM and a PPC specialist.

RESULTS & FEEDBACK

Can you share any outcomes from the engagement that demonstrate progress or success?

The conversion rate has grown by around 400% if we compare the time when we managed our ads by ourselves with now, when our PPC campaign is handled by a professional. In addition, now we realize that we were simply draining our budget. Olesya, the PPC specialist at Panem we work with, is really talented at bidding that helps to save on advertising costs.

How effective was the workflow between your team and theirs?

In general, we’re satisfied with the way in which the project has been managed. They are responsive and don’t mind answering our questions. Our first meeting was on Google Meet. For communication, we mostly use Telegram and they email us the reports.

What did you find most impressive or unique about this company?

Their expertise in PPC impresses us. 

Are there any areas for improvement or something they could have done differently?

No, everything is great.

BACKGROUND

Please describe your company and your position there.

I am a marketing director at an eCommerce store specializing in pet products.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Panem Agency, and what were your goals?

When reconsidering our marketing strategy, we realized that we needed professional assistance with competitor analysis. Our goal was to obtain insights about our competition and use this data to step up our marketing efforts and thus grow leads and sales. In addition, we needed an agency with SEO expertise to help us analyze our link building strategy.

SOLUTION

How did you select this vendor and what were the deciding factors?

I used my extensive network of marketers and talked to some people who could give me good advice about what agency to choose. I conducted interviews with shortlisted agencies and chose Panem. They explained the process of competitor analysis step by step, provided examples and relevant case studies. It was obvious that they had done this many times and had the experience we were looking for.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

For starters, we had a meeting to discuss our goals in more detail. In two weeks, they sent us a detailed report on what had been already done, and, after some time, they provided the final report followed by another meeting at which they explained the outcomes of the project and suggested steps to improve our marketing strategy.

How many people from the vendor's team worked with you, and what were their positions?

An account manager, an SEO specialist, a marketing specialist.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We’ve received a clear picture of our competition which allows us to develop a stronger marketing strategy. Also, we got a report on the performance of our current link building strategy which helped us identify our growth points.

Describe their project management style, including communication tools and timeliness.

We contacted them by email first, but then we moved to Telegram, where we could ask their manager questions concerning our project. For online meetings, we used Google Meet. They met deadlines. In general, the project has been managed well.

What did you find most impressive or unique about this company?

Their extensive marketing expertise can help you with any aspect of marketing.

Are there any areas for improvement or something they could have done differently?

No, everything was great.

BACKGROUND

Please describe your company and your position there.

I am a marketing manager at a wedding services company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Panem Agency?

We needed help with creating and managing a Google Ads campaign.

SOLUTION

How did you select this firm and what were the deciding factors?

I found them on Google and explored client reviews. The independent reviews and the case studies I found on their website demonstrated the expertise we were looking for.

Describe the project in detail and walk through their service package.

It took their PPC specialist around a week to do the necessary research to tailor a viable Google Ads strategy. We were notified when the campaign went live. They’ve been closely monitoring all the metrics to adjust the campaign so that it can bring better results.

How many resources from the vendor's team worked with you, and what were their positions?

A PM and a certified Google Ads specialist.

RESULTS & FEEDBACK

Can you share any outcomes from the engagement that demonstrate progress or success?

Our expectations have been exceeded. The PPC campaign keeps on driving sales.

How effective was the workflow between your team and theirs?

They are always readily available to answer our questions and keep us in the loop about what’s going on by providing detailed reports. We use Telegram, email, and Google Meet for communication.

What did you find most impressive or unique about this company?

They are responsive, helpful, and have great PPC expertise.

Are there any areas for improvement or something they could have done differently?

It’s been a pleasure working with them, so nothing comes to my mind.

BACKGROUND

Please describe your company and your position there.

I am the site manager in the Old Lion Publishing House

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Panem Agency, and what were your goals?

They provide SEO services for us.

SOLUTION

How did you select this vendor and what were the deciding factors?

Positive feedback from other companies

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

They helped us with keywords, advertising campaings, setting redirects, audits

How many people from the vendor's team worked with you, and what were their positions?

Maybe around five people.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our site is the first in google searches, successful sales results after configured campaigns

Describe their project management style, including communication tools and timeliness.

We mostly use skype and email. We have good communication and the team is quick to respond to my tasks

What did you find most impressive or unique about this company?

Their level of professionalism and knowledge in this field was impressive.

Are there any areas for improvement or something they could have done differently?

I'd like it if they came to the able with more ideas

BACKGROUND

Please describe your company and your position there.

Geniusee is a software and product development company focused on the win of its clients. Founded in 2017 in Kyiv, Ukraine, it cumulates the expertise of 200+ skilled professionals who have already delivered 100+ notable projects in FinTech, EdTech, Retail, and other industries. Geniusee is a certified AWS consulting partner. I work as a communication manager.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Panem Agency, and what were your goals?

Grow Geniusee brand awareness through SEO activities. Get more traffic on the website.

SOLUTION

How did you select this vendor and what were the deciding factors?

We contacted a few agencies, looking at the process, prices, and approach.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Technical audit of the website, SEO strategy and optimization, keyword research, link building activities and crowd marketing, anchors, and Google ads.

How many people from the vendor's team worked with you, and what were their positions?

A team of 8 people: a project manager, SEO specialists, and marketing specialists.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The SEO strategy developed by Panem is bringing us great results.

Describe their project management style, including communication tools and timeliness.

Perfect timing and proper guidelines. We have weekly sync-ups, but we are in contact daily through Telegram.

What did you find most impressive or unique about this company?

They are hardworking, open to collaboration in different aspects of SEO, and give us valuable tools and tasks.

Are there any areas for improvement or something they could have done differently?

No, I do not see anything bad.

BACKGROUND

Please describe your company and your position there.

I am the CEO at an eCommerce Academy. We offer courses where our clients can learn how to set up online stores, manage advertising campaigns, etc.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Panem Agency, and what were your goals?

We hired Panem to help us achieve better online visibility through SEO, by driving more organic traffic.

SOLUTION

How did you select this vendor and what were the deciding factors?

We heard about Panem from some of our clients. They are one of the top-rated SEO agencies in our region. So we got in touch with them and arranged an interview, which helped us understand that their team had expertise and experience we needed. Numerous case studies they presented us with demonstrated impressive results, that was the deciding factor.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

A couple of days after we signed the agreement, they presented us with an SEO audit report (they didn’t charge anything for the audit) that described SEO issues our website had and steps to fix them. In a few days, they sent us a more detailed strategy, which was followed by an online meeting at which they explained each step and answered our questions. After we approved the strategy, their team started working on our project. They sent us reports every two weeks on what had been already done. As the content on our pages was changed, we started getting more traffic. Also, they helped our website grow through link building.

How many people from the vendor's team worked with you, and what were their positions?

• Account manager
• two SEO specialists
• copywriter

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

SEO helped us increase the traffic by 70% as of today.

Describe their project management style, including communication tools and timeliness.

Their project management style met our expectations. It was simple to communicate with them, the manager was always available to answer our questions, and we liked the clear, detailed reports. The deadlines were met. For keeping in touch, we used Google Meet and email.

What did you find most impressive or unique about this company?

Their expertise in SEO.

Are there any areas for improvement or something they could have done differently?

No, everything was great.

BACKGROUND

Please describe your company and your position there.

I am the CEO at a kids store. We have a chain of brick-and-mortar stores and an online store.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Panem Agency, and what were your goals?

We turned to Panem to carry out an SEO audit of our website to check if it performs well, and discover areas for improvement.

SOLUTION

How did you select this vendor and what were the deciding factors?

I found Panem online. I chose them after I had several interviews with other companies. The deciding factor was that they have considerable experience in SEO, and have already done numerous audits

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

They got down to work right after we signed the contract. In two weeks, they provided us with a detailed report describing our website’s performance in the context of SEO. The report also contained clear recommendations on what can be done to optimize our website.

How many people from the vendor's team worked with you, and what were their positions?

I communicated directly with an account manager. As far as I am concerned, three SEO specialists were involved in conducting the SEO audit.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The audit helped identify some errors made in the process of building and filling our website with content, and we are currently working to get things right.

Describe their project management style, including communication tools and timeliness.

It was very easy to communicate with the manager. We used email and the messenger we agreed on at the initial meeting.

What did you find most impressive or unique about this company?

They delivered the report on time, it was clear and easy to understand.

Are there any areas for improvement or something they could have done differently?

No

BACKGROUND

Please describe your company and your position there.

I am marketing director

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Panem Agency, and what were your goals?

We hired Panem to make a SEO audit and help us to find solutions in increasing organic traffic

SOLUTION

How did you select this vendor and what were the deciding factors?

It was by recommendation

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The neon idea was to create SEO audit to help our programmers with all the mistakes on our website

How many people from the vendor's team worked with you, and what were their positions?

One

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have a detailed plan of

Describe their project management style, including communication tools and timeliness.

The communication was by Telegram. It is nice because we were in touch with each other all the time

What did you find most impressive or unique about this company?

Everything was finished due to deadlines

Are there any areas for improvement or something they could have done differently?

Nope

BACKGROUND

Please describe your company and your position there.

I’m the Marketing Communication manager of ILTA Lviv — a car dealership in Lviv, Ukraine. We are an authorized dealer of Citroën, Peugeot, Opel & DS DS Automobiles.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Panem Agency, and what were your goals?

We hired Panem to help us launch a Google Ads campaign and optimize it for better results. Our primary goals were lead generation, increasing conversion rates and sales. Also, we focused on increasing brand awareness.

SOLUTION

How did you select this vendor and what were the deciding factors?

A comprehensive search and interview process led us to choose Panem.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We met their team in person to discuss our goals. Then they prepared a PPC strategy around our target demographic. They constantly monitored the results and adjusted the campaign to achieve better outcomes.

How many people from the vendor's team worked with you, and what were their positions?

We worked with a project manager and a team of Google Ads specialists.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Thanks to their tailored PPC strategy, our business has seen an increase in leads and sales. Also, Panem experts managed to meet our CTR and revenue per ad spend goals.

Describe their project management style, including communication tools and timeliness.

The workflow was smooth and highly effective. The detailed reports were really helpful in understanding how the project was going on.

What did you find most impressive or unique about this company?

They managed both the technical and the creative sides of the project really well. Also, we were impressed by clear communication.

Are there any areas for improvement or something they could have done differently?

They quickly and efficiently adjust to our requests to improve and optimize our cooperation. Panem is always making everything for comfort cooperation up to requests, so nothing comes to mind.