Pancake Digital Ltd.

BACKGROUND

Please describe your company and position.

I am the Co-Founder

Describe what your company does in a single sentence.

We're an ebook advertising service for authors.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Pancake Digital Ltd. to accomplish?

• Improve our SEO
• Optimize our mobile responsiveness

SOLUTION

How did you find Pancake Digital Ltd.?

Referral

Why did you select Pancake Digital Ltd. over others?

• Good value for cost
• Referred to me

How many teammates from Pancake Digital Ltd. were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired the team at Pancake to improve our local SEO presence, focusing particularly on our visibility among ebook authors searching for self-publishing resources. Their service was excellent—professional, insightful, and well worth the investment.

The core objective was to enhance our visibility in search results and drive more organic traffic. Key deliverables included:

• Comprehensive local SEO audit, pinpointing technical and content-related opportunities.
• Strategic keyword research tailored to our audience, optimizing for high-intent search terms.
• Technical improvements, including enhanced site speed, mobile responsiveness, and structured data implementation.
• Recommendations and hands-on assistance to refine our existing content structure for maximum SEO impact.
• Implementation of structured data markup to boost our appearance in rich snippets.
• Clear, prioritized action plan for ongoing improvements beyond the initial project.
• Additionally, their insights on optimizing our content strategy have already started delivering tangible improvements in traffic and engagement.

Overall, I'm very pleased with their professional approach, effective communication, and measurable results. I'd confidently recommend their services to anyone serious about improving their site's SEO performance.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The core objective was to enhance our visibility in search results and drive more organic traffic. Key deliverables included:

• Comprehensive local SEO audit, pinpointing technical and content-related opportunities.
• Strategic keyword research tailored to our audience
• Technical improvements including enhanced site speed, mobile responsiveness, and structured data.
• Recommendations and assistance to refine our existing content structure for maximum SEO impact.
• Implementation of structured data markup to boost our appearance in rich snippets.

Measurable outcomes demonstrating the project's success:

• Increased organic traffic by 35% within three months.
• Improved page load speed by over 40%, which helped reduce bounce rates.
• Higher ranking positions for keywords that we have found to convert well.
• Noticeable growth in mobile engagement metrics due to enhanced responsive design.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We had a Trello board that Pancake used to communicate progress to us, which we found helpful. They were always responsive when we reached out to them.

Everything was delivered on time. We had no issues with deliverables.

What was your primary form of communication with Pancake Digital Ltd.?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We found that they had a much more practical and realistic approach to SEO. Other SEO firms we've worked with in the past did not have concrete, objective deliverables and what they did deliver tended to not move the needle for us in terms of conversions or revenue.

Pancake was specific about what they would deliver and have helped increase our revenue, which is the main thing that we were interested in seeing.

Are there any areas for improvement or something Pancake Digital Ltd. could have done differently?

No areas of improvement. We were happy with their service and have already referred them to several other businesses.

BACKGROUND

Please describe your company and position.

I am the Owner of Bullfinch

Describe what your company does in a single sentence.

Bullfinch is a digital marketing agency that services clients with Web Design, SEO, and Paid Ads.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Pancake Digital Ltd. to accomplish?

• Improve our business's SEO presence
• Improve the SEO presence of our clients

SOLUTION

How did you find Pancake Digital Ltd.?

Referral

Why did you select Pancake Digital Ltd. over others?

• High ratings
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Pancake Digital Ltd. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Pancake consulted and executed on helping our agency level up our internal SEO efforts as well as the SEO efforts we provide for our clients. 

Pancake painstakingly reviews multiple campaigns under our control to help us identify opportunities for improvement and even executed on many of the efforts they identified.

Pancake's expertise on local SEO was especially valuable and delivered enormous value to our clients. 

Pancake also helped us reduce administrative overhead by directing us on plugging in AI solutions into our systems and make our efforts significantly more efficient.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increased organic rankings for our business
• Increased organic rankings for our clients
• Reduced administrative overhead on our fulfillment duties

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Pancake delivered their tasks ahead of deadlines every step of the way. Fulfillment was completely transparent and easy to understand.

What was your primary form of communication with Pancake Digital Ltd.?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I was most impressed with Pancake's ability to internalize all moving parts for a given campaign and tailor a set of solutions/improvements that are unique to that account's nuances. They took a holistic approach that felt completely invaluable.

Are there any areas for improvement or something Pancake Digital Ltd. could have done differently?

Nothing comes to mind - we are blown away!