Orr Consulting

Orr Consulting is a fractional CMO and marketing strategy practice serving premium DTC, healthcare, telehealth, and B2B services brands, typically in the $50 million to $500 million revenue range.

The practice is led by Linda Orr, PhD. After more than two decades as a marketing professor, with published books, peer-reviewed research, and consulting engagements with CEOs across multiple industries, Linda retired from academia in 2020 to apply that work in live operating environments. Orr Consulting is the result.

Most engagements fall into one of four categories. Marketing diagnostics and audits, where the goal is to identify what is actually limiting growth. Brand positioning and market research, where the goal is to clarify who the company is for and why it wins. Channel and growth strategy, with particular depth in influencer and UGC programs that have produced sustained, multi-year conversion lift for client brands. And ongoing fractional CMO leadership for companies preparing for a bigger funding round, a full-time CMO hire, an acquisition, or a strategic exit.

Clients tend to come to Orr Consulting at an inflection point. The marketing function has outgrown its current leadership, the founder needs a senior strategic partner without the cost of a full-time CMO hire, or the company is approaching a transaction and needs the marketing story tightened before diligence.

The practice combines the rigor of two decades in academic research with the pace and pragmatism of operating work. Engagements are structured in tiers ranging from diagnostic discovery calls and office hours sessions through defined-scope projects and monthly retainers, so companies can engage at the level that fits the moment.

Most engagements are NDA'd. What clients consistently say is that the hardest conversations were the ones that ended up making them the most money.