OMG Commerce, LLC

BACKGROUND

Please describe your company and position.

I am a Director at BodyBio

Describe what your company does in a single sentence.

BodyBio is focused on developing nutritional supplements that make people healthier one cell at a time.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire OMG Commerce, LLC to accomplish?

• Manage Search & Display advertising for Google & Bing
• Manage Amazon advertising (US + CA)

SOLUTION

How did you find OMG Commerce, LLC?

Referral

Why did you select OMG Commerce, LLC over others?

• High ratings
• Company values aligned
• Data oriented

How many teammates from OMG Commerce, LLC were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The OMG team is responsible for running Google advertising, Bing advertising & Amazon advertising for our US, UK and Canadian business. Key KPIs are tacked monthly for each of these platforms like: traffic, clicks, conversions, revenue, ROAS, CPC, CTR & new customers.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

OMG increased our traffic by +60%, CPAs went down 20%, ROAS increased 45% YoY

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The OMG team works in a very timely manner. Tasks are executed before the deadline and the team is very clear in communicating resources they need from us and deliverable expectation. The team is very enthusiastic to try new ideas, which have a scope of increasing new customers and revenue.

What was your primary form of communication with OMG Commerce, LLC?

Virtual Meeting

What did you find most impressive or unique about this company?

Data-oriented test & learn method to implement any new ideas/changes.

Are there any areas for improvement or something OMG Commerce, LLC could have done differently?

Implement high level Quarterly business reviews/roadmaps to make sure both the teams are aligned and their is involvement from the leadership.

BACKGROUND

Please describe your company and position.

I am the Digital Campaign Manager of a manufacturing company

Describe what your company does in a single sentence.

We're about building things that matter. We lead the welding industry in building advanced, solution-focused products and meeting crucial welding safety and health needs.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire OMG Commerce, LLC to accomplish?

Google and YouTube Strategy

SOLUTION

How did you find OMG Commerce, LLC?

Referral

Why did you select OMG Commerce, LLC over others?

• High ratings
• Pricing fit our budget
• Company values aligned

How many teammates from OMG Commerce, LLC were assigned to this project?

2-5 Employees

What was your primary form of communication with OMG Commerce, LLC?

Virtual Meeting

Describe the scope of work in detail. Please include a summary of key deliverables.

Our deliverable is changing due to divisional objectives.OMG, creates the strategy, tactics, and executes to achieve our key conversion goals.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Conversion Rate in our bottom-of-funnel tactics and Video View Rate in our TOF tactics. At this time we are 40% above industry average in VTR and on-target fo conversion rate.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes and they respond on time, if not before I need it. Project Management is done using Slack, but they also adapted to Basecamp per our company's preferred method. Excellent Project Manager assigned to the account.

What did you find most impressive or unique about this company?

Their team can present detailed information in a clear and easy-to-understand format. I need to present to leadership that is not familiar with paid strategy and they make it easy for me.

Are there any areas for improvement or something OMG Commerce, LLC could have done differently?

Not at this time

BACKGROUND

Please describe your company and position.

I am the Owner of TPC

Describe what your company does in a single sentence.

Ecommerce brand in the Toys & Games sector.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire OMG Commerce, LLC to accomplish?

• Set up solid Google Ads structure
• Test viability of Google Ads for our business
• Scale Google Ads if viable

SOLUTION

How did you find OMG Commerce, LLC?

Referral

Why did you select OMG Commerce, LLC over others?

High ratings, Referred to me

What was the size of OMG Commerce, LLC’s team?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

• Strategic planning & onboarding 
• Set up and optimize the following:
  • Google Search + Shopping + PMax 
  • Google Display Remarketing 
  • Audience research and buildout 
  • Keyword + competitor research 
  • Campaign structure strategic build-out 
  • Conversion tracking setup and troubleshooting 
  • Regular reporting and analytics.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Ad spend and attributed ROAS

Describe their project management. Did they deliver items on time? How did they respond to your needs?

OMG's team delivered above what they were contracted to do. They conducted the initial account review and setup quickly with excellent communication. When tracking and attribution errors were found, they went beyond their obligations to resolve them, bringing in more and more senior experts until the cause was identified and fixed. For a relatively small client, this was great service. They have been very responsive to all queries and requests, and continue to be transparent with results and expectations.

What was your primary form of communication with OMG Commerce, LLC?

Virtual Meeting, Email or Messaging App

What did you find most impressive or unique about this company?

• Their knowledge about the Google ads ecosystem, and their ability to accurately identify where my brand would fit best. 
• The ease and reliability of communication. 
• They performed diagnostic and remedial work outside their scope of work to improve the overall account. 
• They proactively make suggestions to further boost our growth.
• When I approached them to expand their services, they conducted an in-depth analysis and concluded that it was not in my best interest to pursue that. Most companies would have taken the additional retainer fee, but OMG clearly have their client's best interest forefront.

Are there any areas for improvement or something OMG Commerce, LLC could have done differently?

Nothing I have experienced yet

BACKGROUND

Please describe your company and position.

I am the Senior Director, Digital Marketing & Ecommerce of Colorescience

Describe what your company does in a single sentence.

Colorescience is a leading omnichannel professional skincare brand

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire OMG Commerce, LLC to accomplish?

• Manage and grow our paid search and google display programs
• Drive growth with efficency goals
• Drive new customer acquisition

SOLUTION

How did you find OMG Commerce, LLC?

Referral

Why did you select OMG Commerce, LLC over others?

Good value for cost, Referred to me

What was your primary form of communication with OMG Commerce, LLC?

Virtual Meeting, Email or Messaging App

Describe the scope of work in detail. Please include a summary of key deliverables.

OMG Commerce has been running our PPC programs in paid search (Google + Bing), Google Display, and Youtube since 2020. They have shown value right away, understanding our brand and marketing goals, delivering on set goals within efficiency targets, and acting as an extension of our internal team.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Drove revenue growth within efficency goals month after month
• Drove growth in new customer acquisition

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The OMG Commerce team is extremely thorough and organized. They are responsive, strategic, and always show a positive attitude. Each call has a clear agenda and action items to help all teams be organized. They are one of my favorite agency calls.

What did you find most impressive or unique about this company?

Their responsiveness, strategic approach to PPC, and their willingness to go above and beyond to drive growth. They truly act as an extension of our team.

Are there any areas for improvement or something OMG Commerce, LLC could have done differently?

Nothing comes to mind.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO and one of the founders of Coat Care, a company that sells animal coat care and human skincare products.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with OMG Commerce, LLC?

We were trying to improve our independent new business through Google search optimization.

SOLUTION

What was the scope of their involvement?

First, we provided OMG Commerce with access to our social media accounts and explained how and where we were spending our advertising money, and they did a thorough review of our digital efforts. Then, they provided us with advice on how our website could improve its conversion rate. 

OMG Commerce has also done a lot of other things outside of their scope for us, providing us with their expertise in various areas. For example, they’ve introduced us to video production companies and helped us with our Facebook Ads.

What is the team composition?

We’ve worked directly with two people from OMG Commerce: an account manager and a Google expert. Still, we’ve had contact with other people from their team, such as analysts.

How did you come to work with OMG Commerce, LLC?

I became familiar with OMG Commerce through their SEO blogs and courses, and we actually took a course with them on how to use Google to improve our SEO.

How much have you invested with them?

We’ve spent around $35,000.

What is the status of this engagement?

We started working together last summer, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

OMG Commerce’s advice has worked well. The biggest metric that we’ve achieved with these efforts has been reducing our dependence on Facebook. Before working with OMG Commerce, 90% of our new business revenue came from people who already knew our brand name from Facebook and typed it on Google, and only 10% of it came from people finding us on Google using search terms. Now, those metrics are 50-50, which means that 50% of our new business revenue comes from generic online searches.

How did OMG Commerce, LLC perform from a project management standpoint?

OMG Commerce’s performance has been great; their project management is stellar. After every meeting, we get an email outlining what they agreed to do and by when. We communicate via email and have twice-monthly meetings. Recently, we started communicating via Slack.

What did you find most impressive about them?

The value that OMG Commerce brings to the table is impressive. Their deliverables have exceeded our expectations, yet they still provide us with their expertise in areas outside their scope.

Are there any areas they could improve?

No.

Do you have any advice for potential customers?

Follow their advice and start as soon as you can.

BACKGROUND

Please describe your company and your position there.

We're a consumer products brand with distribution at retail and online. We make premium haircare products which use premium ingredients and proprietary salon formulations.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire OMG Commerce, LLC, and what were your goals?

As a retail (brick-and-mortar) focused business we needed help with managing our brand messaging, targeting, and economics on Amazon. We believed that our potential on that platform was not being tapped to a satisfactory degree with our prior marketing partners.

SOLUTION

How did you select this vendor and what were the deciding factors?

We spoke to a number of firms of varying size which identified Amazon brand management as their core competency. OMG was identified for us by a very satisfied client with a highly demanding and best-in-class marketing team.

Given that the high praise for OMG came from a brand and team that we admire, we were optimistic about speaking with them. After the conversation, it was immediately obvious that OMG was the natural choice for our business. Their most admirable traits are complete transparency, unquestionable integrity, incredible tenacity, and the ability to be scrappy.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

OMG manages our entire Vendor Central business, including all on-platform and off-platform advertising, listing improvements, issue resolution, support ticket management, and planning promotional activity.

How many resources from the vendor's team worked with you, and what were their positions?

Three resources. One Project/Account Manager, one on-platform advertising expert, and one off-platform advertising expert.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have thus far been very pleased with the results that OMG has delivered and are cautiously optimistic that under their leadership we will see high double digit year-over-year growth in our business. The most important part of what OMG has delivered is that the growth has come in at a reduced cost since their ongoing optimization of our advertising has substantially improved the productivity of our ad dollars.

How effective was the workflow between your team and theirs?

Entirely satisfactory. Update calls are held every other week, with emails and reports keeping everyone up to do date in the meanwhile

What did you find most impressive or unique about this company?

For us, a key factor was that we needed a partner and not just a vendor. OMG has played that role well thus far. When issues come up or when opportunities present themselves, the OMG team takes them on with a sense of ownership the same way that our internal team would. This to be is their greatest strenght.

Are there any areas for improvement or something they could have done differently?

Integration of greater AI capability over time and expansion of service offering to include financial/payment management with Amazon.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of a gift accessories company based in Los Angeles, California. We primarily sell greeting cards and paper-based products, and we’ve been around for almost two and a half years now.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with OMG Commerce, LLC?

We have partners for many different things in our business from email marketing to other ad platforms, and the challenge we were trying to address was finding a good Google Ads partner. We were with a previous agency, but the communication wasn’t as good, and I felt that we had additional opportunities we could capitalize on. That’s why I started doing some research and found OMG Commerce.

SOLUTION

What was the scope of their involvement?

Right now, we’re on a climb with OMG, doing recurring plans to manage our entire Google Ads platform. They’re handling everything such as Google Search, Google Shopping, and branded search. They’re also running YouTube ads for us as well.

During the initial discussion, we talked about capturing seasonal demands and moments like Valentine’s Day or Mother’s Day, and how we can scale up quickly on our ad site and develop new strategies to capitalize on the opportunities.

What is the team composition?

There are four people from their team that are in our account right now.

How did you come to work with OMG Commerce, LLC?

We were in the market for a new agency to work on our Google Ads, so we ended up going with OMG Commerce because all of our peers and everyone who was in the e-commerce group I was part of said that they were going to be the best bet. They’ve been performing very well for us, which is exactly what they promised.

How much have you invested with them?

So far, we’ve invested more than $200,000.

What is the status of this engagement?

The ongoing partnership started in January 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’ve seen a lot of positive effects on our business and made a lot of money since we started working with them. Additionally, we’ve gained more sales, our highs are higher, and our lows are less low — there’s a little bit more stability in our business because of the additional advertising they provide for us.

How did OMG Commerce, LLC perform from a project management standpoint?

We have a Slack channel with them, and they’re very good about keeping everything communicated. If anything falls through, it’s probably because I didn’t see it on my own.

What did you find most impressive about them?

Right now, the biggest difference between OMG Commerce and the previous agency we worked with, is the communication. The communication is really good and I feel like they really know what they’re doing. We communicate multiple times a week and it’s really been easy to see where our dollars are going. In addition, they’re also really good at Google Ads. I would say that they’re better than many people in this space.

Do you have any advice for potential customers?

My advice would be to make sure you do what is asked of you, whether they ask you for access or set up something. I haven’t really done much because they’ve made it really easy for me.

BACKGROUND

Please describe your company and your position there.

I handle all paid media for our D2C e-commerce brand, AutoBrush. Pre OMG that included facebook/ig, Google, Bing, yahoo Gemini, snapchat, tiptoe and other PPC opportunities.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire OMG Commerce, LLC, and what were your goals?

After our 2020 holiday performance was not where we needed it to be & with AutoBrush being a start up, we unfortunately had to let some people go and it was extremely hard decisions. When that happened, it meant I would be now responsible for all those paid channels by myself. We knew there was no way I could handle both fb & Google without stretching myself too thin.

We began looking at other options to take on Google, first we looked for a person who's whole pitch was Google and lived and breathed by it. Then we came across OMG and after our first intro call, I stayed on the call with their media buyer just talking shop and I felt like that set the groundwork for a really open relationship. We didn't want to find someone to treat us as a client, we wanted a partner.

SOLUTION

How did you select OMG Commerce, LLC and what were the deciding factors?

OMG came in and did a ton of research on our ad account and where there could be optimizations before we even started talking about working together. Also, their no fear of being completely transparent and just calling the shots for what they are help get past any initial awkwardness of walking that line of trying to make your numbers look good by just looking at them through one spectrum.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

After our kick off call and we onboarded them to our Google platform they completely took control. The first thing they did was clean up the account, apply naming conventions and organized it so we didn't have any campaigns duplicated by accident. After they handled that, we worked together on coming up with a TOF YouTube strategy as a cheap way to get customers into our funnels. This is a project we are still working on and results will take time but Mary Kay and Craig were willing to keep on doing every other week calls even though our contract stated at that point they would be monthly.

How many people from the vendor's team worked with you, and what were their positions?

We have 2 main points of contact- Mary Kay Bennett, our AM, & Craig Graham, the head media buyer. It doesn't stop with them though, we have an integrated slack channel with Chelsea Cardoza, our feed specialist. This really makes us feel like partners with OMG and not just a client.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We set a goal of overall 3.50 ROAs from a combination of TOF & our standard MOF & BOF search, display and shopping campaigns. What we didn't know at the time was our conversion tracker was actually over-reporting so our historical data was actually inflated. OMG is still hitting our inflated goal of 3.50 ROAs.

Describe their project management style, including communication tools and timelines.

Mary Kay is my favorite AM ever! Every meeting she sends a complete recap so when our CEO can't make the call, he feels he is getting just as much out of it. They send them with 20 minutes of our meeting ending. If we have a question on slack,, somebody from the team is getting back to us right away. I feel like Mary Kay, Craig & the rest of the OMG team I can say are truly friends, not just work associates.

What did you find most impressive or unique about this company?

Their ability to show they are willing to take direction if needed or lead the conversation. Most companies can only do 1 but OMG understands when they need to help lead the conversation & when they need to just hear what our overall landscape is looking like and how we can maximize results knowing those details.

Are there any areas for improvement?

Maybe mess up something so on each of these questions I'm not just saying the same thing! (Jokong of course, please dont mess up on purpose)

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of CarCovers.com and two other companies, and we primarily sell automotive e-commerce products.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with OMG Commerce, LLC?

We were trying to scale our advertisements on Google, Bing, Facebook, and other platforms to get our products to our target market.

SOLUTION

What was the scope of their involvement?

The OMG Commerce team manages our Google advertising account, so when people are searching for different kinds of car covers or protective covers that we offer, our company shows up. At the same time, they also ensure we’re converting profitably from that.

During the research and discovery phase, we provided the team with access to our accounts. They also conducted a full audit and after that, they made recommendations on what we could do. We followed their recommendations and implemented them. 

Currently, we provide all creative collaterals such as images and videos to help the team in developing advertisements. They publish everything and ensure that we’re getting the correct audiences on Facebook, Google, and other platforms.

What is the team composition?

We have two account managers. We also have other people working on specific parts of our project, including one person who works on our Facebook, two people who work on our Google ads, and product specialists. 

How did you come to work with OMG Commerce, LLC?

We met at a business conference — Brett (CEO) spoke at the event and he had a very compelling presentation. From there, we met with them and vetted a few other agencies. In the end, we decided it was best to partner with OMG Commerce. 

How much have you invested with them?

In total, we’ve probably spent $250,000. Recently, we pay at least $20,000 per month. 

What is the status of this engagement?

We started working together in May 2019, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

OMG Commerce has been able to hit our core metrics and because of that, we’ve received profitable returns. They’ve been able to scale up our advertisements to get our desired reach.

We’ve been using them for several years now and we’re pleased that they’re managing our ads properly. Most importantly, they’ve always hit our goals. 

How did OMG Commerce, LLC perform from a project management standpoint?

They have their own internal dashboard and from that, they provide us with monthly reporting. We usually discuss the reporting through calls. Then, if we have new projects that we need them to tackle, we reach out to their team lead and go over our specific needs. 

What did you find most impressive about them?

The best thing is that OMG Commerce does what they say they’re going to do and that’s hard to find these days. 

Are there any areas they could improve?

I haven’t had anything that I’ve been unhappy with. Honestly, I can’t think of anything they can improve. 

Do you have any advice for potential customers?

Contact multiple agencies and ensure that they’re right for you. That way, you’ll have multiple bids to get the best deal for your company. 

With OMG, they primarily focus on e-commerce and they’re more for established companies. 

BACKGROUND

Please describe your company and position.

I am the Founder of Beauty Products Retailer

Describe what your company does in a single sentence.

We distribute and market beauty products in mass market retail.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire OMG Commerce, LLC to accomplish?

• Restart Amazon FBA business after a small lull
• Add new products and maximize on site content/SEO
• Launch advertising campaigns to grow sales back to prior levels

SOLUTION

How did you find OMG Commerce, LLC?

• Referral

Why did you select OMG Commerce, LLC over others?

• High ratings
• Great culture fit,
• Good value for cost
• Referred to me
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

Reinvigorate the brand on Amazon FBA after the brand took a break while transitioning to a new company. Kickoff advertising on Amazon and drive sales/revenue back to pre-transition levels and beyond. Revise all brand copy/landing pages/content to increase on site SEO and search.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Revenue

Describe their project management. Did they deliver items on time? How did they respond to your needs?

OMG uses email and Slack as primary forms of communication and Slack for deliverables management. They have been on time and push when they need to, to keep us on track.

What was your primary form of communication with OMG Commerce, LLC?

• Virtual Meeting
• Email
• Messaging App

What did you find most impressive or unique about this company?

I was amazed at their strong culture and willingness to hear accurate feedback, whether positive or negative.

Are there any areas for improvement or something "OMG Commerce, LLC could have done differently?

Every agency can strive to move even faster and push their clients harder.