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Get a custom proposalOperator-Led Commercial, Tech & Ops Advisory
The Odd Agency is an operator-led commercial, technology, and operations advisory firm. We specialize in lower-middle market companies ($2M-$25M revenue), PE portcos, and generational family businesses in transition.
Founded by executive operators Laura Booras and William Fernandez, we bridge front-office revenue strategy with backend operational execution. We step in when your internal team lacks the bandwidth or specialized expertise to tackle complex technical debt, vendor clutter, or growth transitions.
Core Capabilities
- Family Business Advisory & Succession Transition
- PE Portfolio Optimization & Operational De-risking
- Tech Stack Consolidation & Architecture
- Independent Vendor Selection & Evaluation
- Commercial Strategy & Revenue Alignment
Why Work With Us
- Direct Partner Execution: You work directly with Laura and William—no junior account reps or layered overhead.
- True Independence: 100% vendor-neutral advice with zero markups or kickback incentives.
- Practical Simplicity: We eliminate bloat and build maintainable infrastructure designed to scale.
Industry Verticals
CPG, Wine & Beverage, Wholesale Distribution, Hospitality, and B2B Services.
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Min project size
$5,000+
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Hourly rate
Undisclosed
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Employees
2 - 9
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Year founded
Founded 2015
Service Lines
- Digital Strategy
- 30%
No Focus Areas have been added yet…
Industries
- Business services
- 100%
Clients
No Clients have been added yet…
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Our Story
The Odd Agency is a lean, operator-led team: Laura (sales & commercial operator) and William (operations & tech execution) that helps founders, family businesses and investors navigate major transitions. We diagnose siloed systems, execute vendor-neutral software/platform migrations, channel expansions, M&A diligence and governance, and build maintainable operational backbones that unlock revenue, reduce technical debt and sustain multi‑channel growth.
Contact The Odd Agency
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