North Vista Marketing LLC

BACKGROUND

Please describe your company and position.

I am the Founder, Managing Partner of MBL Partners

Describe what your company does in a single sentence.

We help leaders and organizations THRIVE. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire North Vista Marketing LLC to accomplish?

• Increase traffic to website or location
• Grow the bottom line of their companies

SOLUTION

How did you find North Vista Marketing LLC?

• Referral
• Other

Why did you select North Vista Marketing LLC over others?

• Referred to me
• Company values aligned

How many teammates from North Vista Marketing LLC were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

1. Strategy & Planning
Digital marketing strategy development
Competitor analysis and benchmarking
Audience segmentation and persona development
Marketing funnel creation
Performance tracking and reporting framework
2. Website & SEO Optimization
Website audit and optimization (UX/UI improvements)
Mobile responsiveness enhancements
Search Engine Optimization (SEO) strategy (on-page & off-page)
Keyword research and content optimization
Technical SEO fixes (site speed, schema markup, etc.)
Local SEO (Google My Business optimization)
3. Content Marketing
Content strategy and editorial calendar
Blog post creation and publishing
Email marketing content and automation
Lead magnet creation (eBooks, whitepapers, guides)
Video content creation and repurposing
Copywriting for website, ads, and landing pages
4. Paid Advertising (PPC & Social Media Ads)
Google Ads campaign setup and management
Meta (Facebook & Instagram) ad campaigns
LinkedIn Ads for B2B targeting
Retargeting and display advertising
Performance reporting and optimization
A/B testing of ad creatives and landing pages
5. Social Media Management
Social media strategy and content calendar
Post creation and scheduling (graphics, videos, captions)
Community management (comments, messages, engagement)
Influencer marketing strategy and partnerships
Social listening and reputation management
6. Email & SMS Marketing
Email list segmentation and management
Automated email sequences (welcome, nurture, conversion)
Email template design and development
SMS marketing campaigns
Performance tracking (open rates, CTR, conversions)
7. Conversion Rate Optimization (CRO)
Landing page design and development
A/B testing and heatmap analysis
Call-to-action (CTA) improvements
Lead capture form optimization
8. Branding & Creative Assets
Logo and brand identity development (if needed)
Ad creatives (graphics, GIFs, video ads)
Custom illustrations and infographics
Brand guidelines creation
9. Data Analytics & Performance Reporting
Google Analytics setup and monitoring
Custom dashboard creation (Google Looker Studio, etc.)
ROI and KPI reporting on all campaigns
Monthly and quarterly strategy reviews
10. Marketing Automation & CRM Integration
CRM setup and integration with marketing tools
Automated workflows (lead nurturing, sales handoff)
Chatbot implementation for lead generation

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increasing revenue through smart lead generation, documented process for my team to follow to increase conversion. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very strong project management skills. They preach their core values and stick to them. Very impressive. 

What was your primary form of communication with North Vista Marketing LLC?

Virtual Meeting

What did you find most impressive or unique about this company?

The cut through the fluff and get to results. They are VERY focused on outcome-based marketing...and I love it. I know what is happening, I know how they are getting it done, and I feel like there is no smoke and mirrors. 

Are there any areas for improvement or something North Vista Marketing LLC could have done differently?

As they continue to grow, they will want to continue to invest in team training. They appear to have such a solid process and they will want to make sure they can scale with how good they are at what they do.