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New Paltz Marketing

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Custom Software & AI Consulting

New Paltz Marketing is a Holistic Tech Solutions Group company focused on custom software, business platforms, integrations and AI consulting.

We scope and build portals, membership and ordering systems, CRM workflows, AI assistants and automation around real operational needs. Work starts with discovery, a useful first release, agreed testing and clear support responsibilities.

  • Min project size
    $10,000+
  • Hourly rate
    $100 - $149 / hr
  • Employees
    2 - 9
  • Year founded
    Founded 2023

Overview by:

Reviewer avatar
Dean Lambros
CEO / Co-Founder About the Team

Service Lines
Custom Software Development
40%
AI Consulting
30%
Web Development
20%
Search Engine Optimization
10%
Select Focus Area
CMS Focus
Adobe Experience Manager CMS
50%
WordPress CMS
50%
SEO Focus
Content development
20%
Link earning & development
20%
Local search
20%
On site optimization
20%
Technical SEO
20%
Industries
Advertising & marketing
25%
Business services
15%
Consumer products & services
15%
HVAC
15%
Home Services
15%
eCommerce
15%
Clients
Small Business (<$10M)
60%
Midmarket ($10M - $1B)
25%
Enterprise (>$1B)
15%

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Our Story

At New Paltz Marketing, responsive service is part of the product. We combine web and software development, SEO, and AI solutions with strong account management, clear communication, and performance-driven execution. Our clients trust us to deliver premium digital infrastructure with precision, consistency, and ROI in mind.

We stay engaged from planning through delivery because we genuinely care about our clients and take pride in supporting their long-term success.

Meet the Team

Dean Lambros

Dean LambrosCEO / Co-Founder

Dean Lambros leads digital strategy with a focus on web development, SEO, AI solutions, client growth, and premium execution. He values responsiveness, clear communication, and building systems that drive measurable ROI.

Ruthvik Tanda

Ruthvik TandaLead Software Developer

Ruthvik Goud Tanda builds secure digital systems across GenAI, backend development, and payment workflows. He combines technical precision with professionalism, thoughtful communication, and a strong commitment to client success.

What Sets Us Apart

Executive-Level Responsiveness

At New Paltz Marketing, responsive service is part of the product. We combine strong account management, clear communication, and dependable follow-through with high-level technical execution, giving clients a partner that stays engaged from strategy through delivery.

Built for Performance and ROI

We build digital infrastructure that is designed to perform, scale, and generate measurable business value. From web and software development to SEO, automation, and AI solutions, every engagement is guided by performance, clarity, and return on investment.

Modern Tech, Premium Execution

Our team combines software-minded development, technical SEO, AI integration, and premium design standards to deliver modern digital systems without cutting corners. We use proven tools, thoughtful processes, and disciplined execution to create solutions serious companies can trust.

Tools and Technology

Slack
Google Meet
Trello
Google Drive
Gusto
Google Docs
Google Sheets
Google Slides
Microsoft Word
Microsoft Excel
Microsoft PowerPoint
Adobe Creative Cloud

Commonly Asked Questions

We measure success by business impact, not just activity. Depending on the engagement, that can include qualified leads, revenue growth, conversion improvements, search visibility, site performance, workflow efficiency, and return on investment. We set clear objectives at the start, track performance throughout the project, and keep communication transparent so clients understand what is improving, why it matters, and where we are headed next.

Our onboarding process is built to create clarity, momentum, and trust from the start. We know new digital projects can feel overwhelming, especially when technical needs, marketing goals, and operational priorities all overlap. Our role is to make the process feel organized, understandable, and well managed. We begin with discovery, where we learn about the business, the goals, the current challenges, and what success should look like. From there, we gather the access, assets, and background information needed to move efficiently, whether that includes website access, hosting, analytics, brand materials, or existing systems. Once the foundation is in place, we define scope, priorities, and milestones so everyone understands the roadmap. We also establish communication early, including points of contact, update rhythms, and review processes. Responsiveness is a major part of how we work, so clients know they are not being left in the dark. From there, we move into execution with clear next steps, documentation, and accountability. Whether the work involves web development, software functionality, SEO, AI solutions, or a combination of services, our goal is to make progress visible and aligned with business outcomes. We do not view onboarding as a formality. We view it as the first step in building a strong working relationship and setting the project up for meaningful results.

Turnaround time depends on the scope, complexity, and level of collaboration involved, but we believe in setting realistic timelines and then executing with urgency and consistency. Smaller updates or focused technical tasks can often move quickly, while larger website, software, SEO, or automation projects require a more phased approach. At the start of every engagement, we define priorities, milestones, and delivery expectations so clients understand the roadmap from the beginning. We would rather communicate clearly and deliver with quality than overpromise on speed and underdeliver on results. That said, responsiveness is a big part of how we work. We stay engaged, communicate proactively, and keep projects moving. Our goal is always to balance speed, precision, and long-term performance so the final product is not only delivered on time, but built to last.

Our goal is to create a strong, measurable return on investment, and in many engagements we aim for roughly 4x to 5x return relative to the monthly spend. For example, if a client is investing $2,500 per month, we are generally working toward outcomes that can support roughly $10,000 to $12,500 in monthly value, depending on the business model, sales cycle, and service mix. That said, ROI is not one-size-fits-all. Some projects generate value through direct lead flow and revenue, while others improve conversion rates, operational efficiency, search visibility, or the long-term performance of the business. We set realistic goals at the start, track the right metrics throughout the engagement, and focus on building systems that create sustainable growth rather than short-term spikes. We take performance seriously, and we believe digital work should justify itself in business terms. Our job is not just to deliver activity, it is to deliver outcomes that move the company forward.

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