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New Idea Machine Inc.

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Custom software, automation, AI for small business

New Idea Machine is a Calgary custom software and AI agency for small business owners across Canada and the US. Apps, automation, and AI agents you own outright from day one.

Why $300 an hour costs you less
AI-assisted development means one senior developer delivers what used to take a team. Most builds finish in under two months. Compare finished builds, not hourly rates: cheaper rates routinely cost more per project once overruns, rebuilds, and delays are added up.

  • Min project size
    $10,000+
  • Hourly rate
    $50 - $99 / hr
  • Employees
    2 - 9
  • Locations
    Calgary, Canada
  • Year founded
    Founded 2022

Overview by:

Reviewer avatar
Al Del Degan
CTO, Co-Founder About the Team

1 Locations

  • Calgary , Canada

Service Lines
Audio Production
10%
Blockchain
10%
Cloud Consulting & SI
10%
Corporate Photography
10%
Custom Software Development
10%
E-Commerce Development
10%
Graphic Design
10%
IT Managed Services
10%
Video Production
10%
Web Design
10%
Select Focus Area
Application Platforms
Google app engine
55%
Amazon Application Development Framework
35%
Azure Platform
10%
Cloud Computing Focus
AWS Cloud Consulting & Implementation
35%
Google Cloud
35%
Azure Cloud Consulting & Implementation
30%
Animation Focus
2D Animation
25%
3D Animation
25%
Motion Graphics
25%
Other Animation
25%
AWS Consulting Services
AWS Applications
25%
AWS DevOps
25%
AWS Development
25%
AWS Managed Cloud
25%
Azure Consulting Services
Azure Analytics
25%
Azure DevOps
25%
Azure Development
25%
Azure Management & Governance
25%
Blockchain Focus
Smart Contract Development
100%
CMS Focus
WordPress CMS
100%
Corporate Photography Subject
Event Photography
50%
Product Photography
50%
Frameworks and CMS
NodeJS
52%
Laravel
18%
React Native
18%
.NET
12%
IT Managed Services Focus
Managed Software Application & Solutions
50%
Other IT managed services
50%
Production Services
Filming
25%
Sound Effects
25%
Storyboarding
25%
Visual Effects
25%
Programming & Scripting
JavaScript
45%
Python
25%
SQL
15%
PHP
10%
C#
5%
Video Type
Branded Video Production
25%
Commercial Production
25%
Corporate Video Production
25%
Explainer Video Production
25%
Industries

No Industries have been added yet…

Clients
Small Business (<$10M)
50%
Midmarket ($10M - $1B)
35%
Enterprise (>$1B)
15%

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Our Story

You know your business better than anyone. You need a builder who'll tell you straight what your software should cost, then build it so you own it.

It started on a walk. AL, my co-founder, was venting about owners getting overcharged by dev firms. I said, "Why don't you do something about it?" He said, "Only if you do it with me."

I'm not a developer. I ask the questions you'd ask before a dollar is spent. When you're ready to talk, it'll be me on the call.

Rea Hailley | Co-founder and CEO

Meet the Team

Al Del Degan

Al Del DeganCTO, Co-Founder

33 years building software, including work with the Calgary Airport Authority, the City of Calgary, and Travel Alberta. AL guides every project we take on, at no extra charge, and AI-assisted development means he passes the savings to you.

Rea Hailley

Rea HailleyCEO, Co-Founder

20 years in B2B strategy and business development, including growing a Shopify portfolio to $90 million in a single year. Rea is not a developer and works with technology the same way you do. Your first call is with her, not a salesperson.

What Sets Us Apart

The right-size solution, even if it isn't ours

Our job is to lay out your options and what each one costs, up front and down the road, so you can choose the one that's right for you. If something off the shelf will do the job, that's what you'll hear. We walked away from a $30,000 build because a $100 a month tool did it.

The AI savings, passed on to you

One senior developer, matched to your project, delivers what used to take a team, and most builds finish in under two months. You pay for the hours it takes now, not the hours it used to take. Most agencies use AI-assisted development and keep the savings. Yours come back to you.

AI agents that run on your own hardware

You decide where your data lives. We can build an AI agent that runs entirely on your own hardware, with no cloud connection at all, so your customer records, pricing, and contracts stay with you. It's yours from day one, like everything else we build.

Commonly Asked Questions

In Canada, a working Minimum Viable Product (MVP) typically costs $20,000 to $60,000, and a full-featured custom app runs $60,000 to $150,000 or more. Smaller projects start lower: tools that talk to each other from $5,000, automations and AI agents from $10,000, a new app from $20,000. Nobody can quote your project accurately without gathering requirements first. That's why quotes for the same app vary so much: one developer imagines the simple version, another the complex one, and a third pads for risk. Our App Cost Calculator asks the right questions and gives you developer-ready specs and a realistic estimate in about 20 minutes, credited back in full if you build with us. Every project is split into must-haves and nice-to-haves. We build the essentials first, so you launch faster and protect your budget. You pay time and materials only, with detailed time logs on every invoice, and any unused retainer comes back to you. And if something off the shelf will do the job, that's what you'll hear. We walked away from a $30,000 build because a $100 a month tool did it.

Software needs care after launch: updates, small fixes, and new features as your business grows. We build in modular pieces, so new features are added without expensive rebuilds. Maintenance is optional. Most clients keep a small monthly retainer of 5 to 10 hours for updates, security patches, and minor tweaks. Others handle it in-house or with their own team. Because you own all the code and you're the admin on every account, any developer can maintain it, not just us. If you want to move on after launch, everything is handed over with full documentation and a smooth transition. You stay with us by choice, not by necessity.

It isn't a vending machine. You don't say "go" and come back tomorrow to a finished app. AI is how we build, not what you're buying. AL Del Degan, our CTO, has 33 years of building software, including work with the Calgary Airport Authority, the City of Calgary, and Travel Alberta. He guides every project we take on, at no extra charge. One senior developer, matched to what your project needs, uses AI-assisted development to deliver what used to take a team. That cuts timelines by 50 to 75 percent, and most builds finish in under two months. You see working software every week or two, not months later, so you can redirect us before we've gone too far down any path. Your software is tested as it's built. For projects with sensitive data, we bring in an independent security expert. Most agencies use AI-assisted development and keep the savings. Yours come back to you.

Locations (1)

407 9 Avenue Southeast Calgary, Canada T2G 2K7

2 - 5

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