Netpeak

BACKGROUND

Please describe your company and your position there.

OLX Group are one of the world’s fastest-growing networks of trading platforms, operating in 30+ countries around the world. We build leading destinations for buying, selling, and exchanging products and services, used by 300 million people every month.

We are powered by a team of 10,000+ people, working across 5 continents in offices all around the world. I am a performance marketing manager at OLX. The main task of our department is to identify the channels and tools that provide the maximum result for our business and to build and implement a comprehensive strategy for their use and development.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Netpeak, and what were your goals?

Since March 2019, Apple Search Ads has been active in 46 countries, including Eastern Europe. This advertising tool allows advertizers to promote the apps on the App Store. With Apple Search Ads, we wanted to get cheap app installs and attract iPhone users who would find our app useful.

The PPC specialists are always on the lookout for new growth opportunities to improve the project performance. After Apple expanded the geo-targeting reach of the advertising tool to Ukraine, we decided to launch the Apple Search Ads campaigns to attract more relevant users of iOS devices.

SOLUTION

How did you select this vendor and what were the deciding factors?

The OLX project (formerly Slando) is one of the first Netpeak clients. We have been cooperating since 2007.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Apple offers two different packages for its advertising toolkit: Basic and Advanced. We settled on the Advanced package because it provides the maximum possible leverage on campaigns: no monthly budget restrictions; the opportunity to use keywords for targetting not only through the automatic optimization of the system that finds relevant, in its opinion, audience (machine learning); more flexibility in bid adjustments; access to detailed reports.

We have rearranged advertising campaigns according to the main trends to get more traffic. We did the keyword research based on the App Store search aspects. Unlike the classic Google search, in the mobile app store, the user either already knows the name of the app they need or uses simple non-branded search queries. Our project has both an app and a website, so the keywords for the app had to be different from the semantic core for website promotion.

Besides, we set the keywords that our competitors use in ASO (text elements on the app page). We also set up campaign settings relevant to our tasks: set a test initial campaign budget; limited the maximum CPT (Cost Per Tap) to the optimal one based on the experience of other projects; targeted the relevant audience (by device, region, demographics, and user types): all users, new, returning, or users of your other apps.

How many people from the vendor's team worked with you, and what were their positions?

The Netpeak specialists are Maxim Sokol, Middle PPC Specialist; Vadim Ryzhikh, Middle PPC Specialist; Alexander Shcherbina, Team Lead of PPC Team; Daria Skripka, Team Lead of PPC Team.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Right after the ad campaigns start, the KPIs have significantly improved - the cost per install with the first opening of the app was 39% less than for Google Ads. After that, we carried out an initial optimization of campaigns for further scaling. A few weeks later, we managed to increase the number of installs per day by an average of 119%, with an increase in CPI by 13%.

In just two months with ASA, we could get installs 35% cheaper than the average CPI of paid traffic sources on this platform. Advertising in Apple Search Ads increased the number of iOS installs from paid traffic sources by 80%, while CPI decreased by 11%. Compared to Google Ads (UAC), the ASA CPI proved to be 42% cheaper. Thus, we could attract more users of iOS devices and reduce the average cost per install.

Describe their project management style, including communication tools and timeliness.

We are grateful to the team for their engagement and a well-designed campaign structure. Thanks to it, we got excellent results and the opportunity to grow our customer base among iOS users even more effectively.

What did you find most impressive or unique about this company?

When working with Netpeak, we like how timely they make changes and implement new tools. And, of course, a result that never keeps you waiting.

Are there any areas for improvement or something they could have done differently?

OLX has been cooperating with the Netpeak specialists for many years so far, so there was no doubt when choosing a contractor to launch a new tool.

BACKGROUND

Please describe your company and position.

I am the Sales Manager of Akurateco

Describe what your company does in a single sentence.

We're a cutting-edge white-label payment software vendor, delivering tailored infrastructure solutions for payment providers, merchants, and financial institutions worldwide.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Netpeak to accomplish?

• Improve our Organic Search Visibility
• Drive more qualified traffic to our site
• Establish a stronger content presence in a highly competitive fintech niche

SOLUTION

How did you find Netpeak?

Referral

Why did you select Netpeak over others?

• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Netpeak were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope included a comprehensive SEO audit, competitive and keyword research, on-page optimization across priority pages, and a full content strategy focused on high-intent topics relevant to payment software decision-makers. Netpeak’s team delivered monthly blog articles, optimized landing page copy, and implemented performance tracking dashboards. They also supported internal linking and metadata improvements.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

- 3x increase in organic traffic to key landing pages
- 60% growth in blog-driven sessions within six months
- Improved engagement metrics including time on page and bounce rate

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Netpeak was consistent and reliable in their project management. Deadlines were always met or communicated well in advance. They were highly responsive, flexible when internal priorities shifted, and proactive in suggesting new opportunities.

What was your primary form of communication with Netpeak?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their deep understanding of technical SEO combined with the ability to produce content that speaks to both humans and algorithms really stood out. They also integrated with our team effortlessly, making the collaboration feel seamless.

Are there any areas for improvement or something Netpeak could have done differently?

There’s not much we would change, but having more visibility into their content calendar earlier on would have helped us plan internal reviews more efficiently.

BACKGROUND

Please describe your company and position.

I am the Growth Marketer of HelpCrunch

Describe what your company does in a single sentence.

One-stop platform to build strong customer relationships 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Netpeak to accomplish?

• We hired Netpeak to develop and implement a comprehensive digital marketing strategy for our business. Their expertise was needed to analyze our online presence, identify growth opportunities, and create a roadmap to achieve our digital objectives. With their help, we aimed to increase brand awareness, drive more qualified traffic to our website, and ultimately boost conversions and sales through effective digital campaigns.

SOLUTION

How did you find Netpeak?

Online Search

Why did you select Netpeak over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Referred to me

How many teammates from Netpeak were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope included a comprehensive audit of our current digital marketing efforts, competitive analysis, and in-depth market research. Key deliverables were a detailed digital strategy roadmap outlining recommendations for SEO, paid advertising, social media, email marketing, and analytics/tracking implementations. 

They also provided a content strategy, editorial calendar, and asset creation guidelines. Regular reporting and strategic advisory were part of their ongoing services to ensure effective execution.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. Significant growth in organic website traffic, driving thousands of new potential customers to our online presence each month.
2. Improved conversion rates and return on ad spend for our paid marketing campaigns, maximizing efficiency and ROI.
   3. Substantially expanded our email marketing database and increased open rates after implementing Netpeak's content and engagement strategies.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Netpeak excelled at managing our digital strategy project efficiently. Their team consistently met or exceeded deadlines for deliverables and milestones. Responsiveness was one of their strengths - our needs and inquiries were always handled swiftly by the project manager. 

Netpeak showcased remarkable adaptability, pivoting smoothly when our business priorities shifted, all while ensuring our initiatives remained on schedule. Their proactive communication and ability to realign plans demonstrated a client-centric approach.

What was your primary form of communication with Netpeak?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Netpeak's combination of deep digital marketing expertise and data-driven, analytical approach was truly impressive. Their team clearly stays ahead of industry trends, providing insightful, research-backed recommendations. What set them apart was translating complex concepts into clear, customized tactics aligned with our specific goals and landscape. 

Their strategies leveraged the latest technologies pragmatically while accounting for our real-world constraints. Their ability to deeply understand our business before prescribing solutions was unique.

Are there any areas for improvement or something Netpeak could have done differently?

Netpeak has demonstrated professionalism, expertise, and a strong commitment to our success throughout the engagement. Continuing to refine their already exemplary processes will only strengthen the exceptional client experience they deliver.

BACKGROUND

Please describe your company and position.

I am the Marketing manager of Spendbase

Describe what your company does in a single sentence.

We help companies save on software and cloud subscriptions.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Netpeak to accomplish?

• We engaged Netpeak for Digital Strategy services to enhance our online presence and achieve specific business objectives.

SOLUTION

How did you find Netpeak?

Referral

Why did you select Netpeak over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Netpeak were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Netpeak meticulously crafted a comprehensive Digital Strategy for us, outlining targeted online campaigns, SEO optimization, and effective content strategies. Key deliverables included strategic plans, performance analytics, and tailored recommendations.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Their strategic approach led to measurable success, reflecting positively on our overall digital presence and performance.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Netpeak demonstrated exemplary project management throughout our collaboration. They consistently delivered on time, ensuring the timely implementation of strategies and meeting deadlines.

What was your primary form of communication with Netpeak?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their responsiveness to our needs is commendable, fostering a smooth and efficient working relationship.

Are there any areas for improvement or something Netpeak could have done differently?

While the overall collaboration with Netpeak was highly successful, there is always room for improvement. Clearer communication on certain aspects of the strategy and more detailed progress updates could enhance the client experience.

UPDATED REVIEW

This review was published on December 18, 2023.

Aram Atanesyan

Marketing Manager, Spendbase

IT Services

51-200 Employees

Kyiv, Ukraine

$10,000 to $49,999

Jun 2023 - Dec 2023

Project summary

A subscription SaaS company hired Netpeak for digital strategy development. The team provided strategic planning, online presence optimization, and performance monitoring.

Feedback summary

Netpeak's efforts helped the client grow traffic, improve SEO rankings, and enhance user engagement. Netpeak's team was efficient, punctual, responsive, and proactive. The client also praised the team's seamless creativity and data-driven strategies.

BACKGROUND

Please describe your company and position.
I am the Marketing Manager of Spendbase
Describe what your company does in a single sentence.
Spendbase specializes in cost reduction and SaaS subscription management, helping clients cut expenses and maintain control over their software subscriptions.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Netpeak to accomplish?

• We engaged Netpeak to achieve specific objectives in our digital marketing strategy, including improving online visibility, increasing website traffic, and enhancing overall brand awareness.

SOLUTION

How did you find Netpeak?

• Online Search

Why did you select Netpeak over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Netpeak were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Netpeak provided a comprehensive suite of digital marketing services, covering strategic planning, online presence optimization, and performance monitoring. The collaboration resulted in an enhanced overall digital strategy and improved outcomes for our online presence.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. Substantial growth in website traffic
2. Improved search engine rankings for key keywords
3. Enhanced user engagement and interaction metrics

Describe their project management. Did they deliver items on time? How did they respond to your needs?Netpeak exhibited efficient project management, consistently delivering items on time. Their responsiveness to our needs was commendable, demonstrating a proactive and client-centric approach throughout the collaboration.
What was your primary form of communication with Netpeak?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?
Netpeak's standout quality lies in their ability to seamlessly blend creativity with data-driven strategies.
Are there any areas for improvement or something Netpeak could have done differently?
Netpeak consistently demonstrates a receptive attitude towards recommendations and actively engages in ongoing efforts to improve performance.

STAR RATINGS

Overall rating: 5

Quality: 5

Cost: 5

Schedule: 5

Willing to refer: 5

BACKGROUND

Please describe your company and position.

I am the PR & Marketing Manager of Epom

Describe what your company does in a single sentence.

Epom makes ambitious advertising simple. We combine flexibility and care to create a comfort zone for ad business growth, regardless of type.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Netpeak to accomplish?

• We hired Netpeak to enhance our digital marketing strategy, focusing on SEO services to improve our online visibility and drive targeted traffic to our website. Their expertise and dedication significantly contributed to achieving our optimization goals.

SOLUTION

How did you find Netpeak?

Online Search

Why did you select Netpeak over others?

• High ratings
• Referred to me

How many teammates from Netpeak were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Netpeak's work encompassed a thorough SEO analysis, keyword research, on-page optimization, and effective link-building strategies. They furnished detailed reports on website performance, implemented technical enhancements, and consistently provided updates on progress. Key outcomes included elevated search engine rankings, a surge in organic traffic, and an overall enhancement of our online presence.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project yielded tangible results, including a significant boost in search engine rankings, a notable increase in organic traffic, and improved conversion rates. These measurable outcomes underscored the success of Netpeak's efforts in enhancing our online visibility and achieving the predefined digital marketing objectives.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management significantly contributed to the success of our partnership.

What was your primary form of communication with Netpeak?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most about Netpeak was their exceptional commitment to service quality and their team's unwavering dedication. Their proactive approach, consistent communication, and willingness to go above and beyond expectations made them standout and solidified our trust in them as a reliable and valuable digital marketing partner.

Are there any areas for improvement or something Netpeak could have done differently?

While our overall experience with Netpeak was highly positive, a potential area for improvement could be in providing even more detailed progress reports. Enhanced granularity in reporting could offer deeper insights into specific strategies and further enrich our understanding of the ongoing optimization efforts.

BACKGROUND

Please describe your company and position.

I am the Sales manager of Happi Bottles

Describe what your company does in a single sentence.

Hapi Bottles is a reusable product brand, manufacturer and online retailer based in the United Kingdom.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Netpeak to accomplish?

We engaged Netpeak with the specific goal of enhancing our digital marketing strategy, particularly focusing on their Analytics service. The objectives included gaining valuable insights, optimizing our online performance, and ultimately achieving a more effective and data-driven approach to our marketing efforts.

SOLUTION

How did you find Netpeak?

Online Search

Why did you select Netpeak over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Referred to me

How many teammates from Netpeak were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Netpeak's scope of work included comprehensive digital marketing services, with a primary focus on Analytics. The key deliverables encompassed in-depth data analysis, strategic insights, and actionable recommendations to optimize our online presence. Their team provided regular reports, performance metrics, and tailored strategies, contributing to a more informed and successful digital marketing campaign.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. Optimized Analytics Setup 
2. Improved Conversion Rates 
3. Enhanced Website Traffic

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their responsiveness to our needs was commendable, with effective communication and a proactive approach to addressing any concerns or requests.

What was your primary form of communication with Netpeak?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The most impressive aspect of Netpeak was their exceptional proficiency in analytics. Their ability to translate complex data into actionable insights was truly unique.

Are there any areas for improvement or something Netpeak could have done differently?

There are no areas for improvement that I can identify; Netpeak executed their tasks excellently.

BACKGROUND

Please describe your company and position.

I am the CMO of UniTalk

Describe what your company does in a single sentence.

UniTalk is a business communications platform.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Netpeak to accomplish?

• We hired Netpeak to enhance our digital marketing strategy through their SEO services, aiming to improve online visibility and organic search rankings for our projects.

SOLUTION

How did you find Netpeak?

Referral

Why did you select Netpeak over others?

• High ratings
• Pricing fit our budget

How many teammates from Netpeak were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Netpeak's scope of work primarily focused on SEO optimization for our digital projects. They conducted thorough website audits, implemented on-page and off-page optimization strategies, and provided valuable keyword analysis.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Netpeak's efforts yielded a significant increase in organic traffic, showcasing their success in improving search engine rankings. The project also led to a notable enhancement in keyword visibility, contributing to a stronger online presence. The detailed progress reports provided by Netpeak served as measurable evidence of the project's success.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Netpeak demonstrated effective project management throughout our partnership. They consistently met deadlines, showcasing a high level of professionalism and efficiency.

What was your primary form of communication with Netpeak?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The combination of their expertise, reliability, and proactive approach set them apart in the competitive landscape, making them a standout partner in our projects.

Are there any areas for improvement or something Netpeak could have done differently?

Throughout our collaboration, everything went exceptionally well with Netpeak.

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of PlagiarismCheck.org

Describe what your company does in a single sentence.

We provide plagiarism detection solutions for institutions and individuals.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Netpeak to accomplish?

• We hired Netpeak to develop and implement a comprehensive marketing strategy aimed at increasing our brand's online visibility, engagement, and ultimately driving more leads and conversions.

SOLUTION

How did you find Netpeak?

Online Search

Why did you select Netpeak over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Netpeak were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Our collaboration with Netpeak revolved around creating and executing an effective marketing strategy. This strategy, based on a comprehensive market analysis, focused on enhancing our brand's digital presence and engaging with our target audience.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable outcomes from our project with Netpeak include a significant increase in website traffic, higher user engagement across our digital platforms, and a noticeable rise in lead generation. These results clearly indicate the progress and success of their marketing strategy.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Netpeak's project management was commendable. They consistently delivered project milestones on time, and their responsiveness to our needs was impressive.

What was your primary form of communication with Netpeak?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The most impressive aspect of Netpeak was their ability to develop a highly tailored marketing strategy that precisely met our needs. Their in-depth market analysis and customized approach set them apart, ensuring the strategy was uniquely suited to our brand and goals.

Are there any areas for improvement or something Netpeak could have done differently?

While our experience with Netpeak was largely positive, there's always room for improvement in communication and reporting. Clearer and more frequent updates on project progress would further enhance the overall experience.

BACKGROUND

Please describe your company and position.

I am the Project manager of Frontmen

Describe what your company does in a single sentence.

Software & Web App Development Company

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Netpeak to accomplish?

• We hired Netpeak to accomplish specific goals related to link building to enhance our digital presence and improve our website's search engine rankings.

SOLUTION

How did you find Netpeak?

Online Search

Why did you select Netpeak over others?

• High ratings
• Great culture fit
• Referred to me

How many teammates from Netpeak were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Netpeak's scope of work primarily involved link building activities. They conducted comprehensive keyword research, identified relevant websites for link placements, and successfully secured high-quality backlinks. Key deliverables included a list of acquired backlinks, progress reports, and a noticeable improvement in our website's organic search traffic.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project demonstrated clear progress and success. We observed a substantial improvement in our website's search engine rankings, leading to increased organic traffic. Furthermore, the acquisition of high-quality backlinks significantly enhanced our online presence.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Netpeak's project management was efficient and responsive. They consistently delivered items on time, meeting our project deadlines effectively. Whenever we had specific needs or requests, they were quick to address them and provide suitable solutions, ensuring a smooth and collaborative working relationship.

What was your primary form of communication with Netpeak?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out as most impressive and unique about this company was their ability to consistently secure high-quality backlinks, which significantly boosted our website's visibility and search engine rankings.

Are there any areas for improvement or something Netpeak could have done differently?

We were completely satisfied with Netpeak's services and couldn't identify any areas for improvement. Their performance exceeded our expectations, and their approach to link-building was highly effective.

BACKGROUND

Please describe your company and position.

I am the Content Manager of Webnauts

Describe what your company does in a single sentence.

Our company is developing websites.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Netpeak to accomplish?

• Our objective was to improve data-driven decision-making.
• Optimize our marketing strategies.
• Ultimately increase our online visibility and customer engagement.

SOLUTION

How did you find Netpeak?

Referral

Why did you select Netpeak over others?

• High ratings
• Pricing fits our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Netpeak were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work included comprehensive analysis of our website and digital marketing channels. Netpeak conducted in-depth audits, tracking and measuring key performance indicators, identifying areas for improvement, and providing detailed reports and recommendations.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. Regular performance reports to track progress and make informed decisions. 
2. Custom dashboards for real-time monitoring.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Netpeak demonstrated excellent project management throughout our engagement. They consistently delivered services on time and adhered to agreed-upon timelines and milestones.

What was your primary form of communication with Netpeak?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They effectively communicated progress, sought feedback. They ensured that our requirements were met with professionalism and efficiency.

Are there any areas for improvement or something Netpeak could have done differently?

Overall, their was commendable and contributed to a smooth collaboration.