Nelson Digital

BACKGROUND

Please describe your company and position.

I am the CEO of TrainingLab

Describe what your company does in a single sentence.

TrainingLab improves essential employee communication skills by role-playing with AI avatars in realistic scenarios.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Nelson Digital to accomplish?

• Learn how to begin Marketing processes to generate initial sales.
• Follow guidance to follow the sales process to close first few customers.
• Build relationships with our ideal customers for future sales efforts.

SOLUTION

How did you find Nelson Digital?

Nelson Digital reached out to me.

Why did you select Nelson Digital over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Nelson Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Enterprise Outreach & Pilot Program Sales 
- Develop and execute targeted outreach campaigns to secure paid pilot program clients 
for Client. 
- Generate leads and schedule meetings with enterprise decision-makers. 
- Provide email copy, outreach strategy, and call scripts.

Pilot Program Sales Execution 
- Book meetings with enterprise prospects interested in the 3-month paid pilot program. 
- Support Client in structuring offers and closing deals with pilot customers. 
- Ensure that at least 1 pilot program is secured.

Implementation Support 
- Set up domains and launch cold outreach campaigns. 
- Provide sales funnels and follow-up sequences to Client’s team. 
- Deliver strategic recommendations to maximize customer conversion.  

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Nelson Digital has completed this portion of the deliverables:

Enterprise Outreach & Pilot Program Sales 
- Develop and execute targeted outreach campaigns to secure paid pilot program clients 
for Client. 
- Generate leads and schedule meetings with enterprise decision-makers. 
- Provide email copy, outreach strategy, and call scripts.

Pilot Program Sales Execution 
- Book meetings with enterprise prospects interested in the 3-month paid pilot program. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Project Management is excellent. They always deliver on time. They nudge me when I am late with my delieverables. They are very responsive to any communications that I send.

What was your primary form of communication with Nelson Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their attention to detail and their flexibility to work with a young startup and addressing the needs for this type of company.

Are there any areas for improvement or something Nelson Digital could have done differently?

None.