NAV43

BACKGROUND

Please describe your company and position.

I am the Owner of West of Contra

Describe what your company does in a single sentence.

We are an event marketing and production company.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire NAV43 to accomplish?

• TikTok Ads

SOLUTION

How did you find NAV43?

Referral

Why did you select NAV43 over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

What was the size of NAV43’s team?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

• TikTok Ads - Event Overview Flight Dates: March 3-19,2023.
• Impressions: 440,864.
• Clicks: 1,448 total ad clicks.
• Avg CPA: $14.47 CAD.
• Conversions: 128 total [110 Ticket Button + 18 Purchases].

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• $14.47 CAD average CPA.
• 128 total conversions.
• 440,864 impressions.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were punctual every step of the way. Paid attention to detail and made sure everything was setup correctly before launching. They also provided us with best practices.

What was your primary form of communication with NAV43?

Virtual Meeting

What did you find most impressive or unique about this company?

Their willingness to help out in areas outside the scope of services impressed us.

Are there any areas for improvement or something NAV43 could have done differently?

Not that I can think of.

BACKGROUND

Please describe your company and your position there.

Group of companies including e commerce, lending, and hospitality venues.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire NAV43, and what were your goals?

Brand awareness, B2C sales,, B2B sales, digital ad buying and promotion.

SOLUTION

How did you select this vendor and what were the deciding factors?

Nav43 pervious experience in dealing with fortune 500 companies and a results based approach.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

A deep dive of our current businesses, market analysis and benchmarking. After this we set targets with weekly meeting to ensure goals were properly reached. Email marketing, Google Adwords, Listicles / Landing Pages, FB and IG, TikTok and influencer marketing.

How many resources from the vendor's team worked with you, and what were their positions?

Directly with ownership, Director of Marketing and an Account Co-ordinator.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Highest open rate to-date, conversion and traffic benchmarks that surpass any baseline and industry standards by 50-200%

How effective was the workflow between your team and theirs?

Extremely responsive, with team members who understood both our business and theirs.

What did you find most impressive or unique about this company?

We were impressed with their hands-on approach and flexibility. We also appreciated their commitment to constantly tweak and adapt our plan to ensure we had the highest possible conversion.

Are there any areas for improvement or something they could have done differently?

Nothing at this time.