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HubSpot Elite Partner | CRM, RevOps & AEO

MO Agency is a HubSpot Elite Partner with offices in Johannesburg, Cape Town and London. We help enterprise and growth-led companies build their Revenue Nervous System - five connected layers across HubSpot, digital marketing, CRM and RevOps, digital experiences and web development, and AI.

  • Min project size
    $5,000+
  • Hourly rate
    $50 - $99 / hr
  • Employees
    10 - 49
  • Locations
    Johannesburg, South Africa
  • Year founded
    Founded 2011

Overview by:

Reviewer avatar
Luke Marthinusen
CEO About the Team

1 Locations

  • Johannesburg , South Africa

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    Our Story

    Luke Marthinusen founded MO Agency to focus on HubSpot CRM done properly. We have grown into a HubSpot Elite Solutions Partner with offices in Johannesburg, Cape Town and London, and 500+ HubSpot CRM implementations delivered. We work with enterprise and growth-led companies across HubSpot, CRM and RevOps, digital marketing, web development and AEO / GEO/ AI search. Our model is embedded partnerships and outcomes tied to revenue, not project-vendor work.

    Meet the Team

    Luke Marthinusen

    Luke MarthinusenCEO

    Luke Marthinusen is Founder & CEO of MO Agency, a HubSpot Elite Partner with offices in Johannesburg, Cape Town and London. The firm has delivered 500+ HubSpot implementations and won multiple HubSpot Impact Awards including Platform Excellence.

    What Sets Us Apart

    One of the most awarded HubSpot partners globally

    MO Agency holds the HubSpot Elite Solutions Partner tier - the highest level of HubSpot partnership available globally - and has won HubSpot Impact Awards for Customer First, Integrations Innovation, Platform Migration Excellence and Platform Excellence. 500+ HubSpot CRM implementations delivered.

    AEO, GEO and AI search visibility specialists

    MO Agency was one of the first agencies globally to operationalise Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO) as a programmatic retainer service. We track share of voice across ChatGPT, Claude, Perplexity, Gemini and Google AI Overviews, powered by getMD.ai.

    One partner across five connected services

    MO Agency runs five service pillars (HubSpot, digital marketing, CRM and RevOps, web development, AI) as one integrated practice, not separate teams. Buyers get one accountable partner for marketing automation, sales operations, web build and AI visibility - not five vendors to coordinate.

    Quick Facts

    15 years in business

    Tools and Technology

    HubSpot
    Figma
    GitHub
    Adobe Creative Cloud
    SendGrid
    Google Workspace

    Commonly Asked Questions

    MO Agency is a HubSpot Elite Solutions Partner and has delivered 500+ HubSpot CRM implementations for enterprise and growth-led companies in technology, professional services, financial services and industrial sectors. Our experience covers full Hub deployments across Marketing Hub, Sales Hub, Service Hub, Operations Hub, Content Hub and Data Hub, migrations from Salesforce, Pipedrive, Microsoft Dynamics and legacy CRMs, custom object architecture, and integrations with ERPs including Acumatica, NetSuite and SAP. We hold the Elite Solutions Partner tier, which is the highest level of HubSpot partnership available globally, and we have been recognised at HubSpot Impact Awards and other industry awards for our implementation work. Engagements typically begin with a CRM architecture diagnostic, followed by phased implementation against a 12-month roadmap. We work as embedded partners rather than transactional vendors, with senior consultants assigned to each engagement and outcomes measured against revenue and adoption KPIs, not project deliverables alone.

    MO Agency runs Answer Engine Optimisation (AEO), Generative Engine Optimisation (GEO) and AI visibility programmes that go beyond traditional SEO. The objective is to make sure clients are found, cited and recommended across ChatGPT, Claude, Perplexity, Gemini and Google AI Overviews, not just Google Search. Our methodology covers four layers: Content readability for AI crawlers. We deliver structured markdown via getMD.ai, our SaaS platform that converts websites into AI-readable .md files served live to AI bots, with built-in AI crawler analytics so clients see exactly which AI assistants are reading which pages. Citation acquisition. We identify the directories, review platforms and editorial sites that LLMs actually cite when answering relevant queries (verified through Profound and RankScale tracking) and run programmes to secure presence on those sources. Schema and entity work. JSON-LD, knowledge panel optimisation, BreadcrumbList and Organisation schema, llms.txt hosting, and entity reconciliation across Wikidata, Google Knowledge Graph and AI training corpora. Measurement. We track share of voice across LLMs by week, by prompt category, and by competitor set, so clients can see whether they are gaining or losing AI mention rate against their category competitors. This is one of the few service areas where buyer demand has appeared faster than supply. MO is one of the early agencies to operationalise AEO and GEO as a programmatic, retainer-based service rather than a one-off audit.

    MO Agency designs and builds websites on both HubSpot Content Hub (formerly CMS Hub) and WordPress, with a specialist focus on conversion-led front-end engineering, accessibility, performance, and SEO/AEO readiness from the ground up. On HubSpot Content Hub we are a specialist build partner with multiple Content Hub implementations delivered for enterprise clients, and we have been recognised at HubSpot Impact Awards for our work in the website category. Our Content Hub builds make full use of the platform's smart content, dynamic personalisation, A/B testing, and integration with HubSpot's CRM, marketing automation and sales tools, so the site operates as part of the revenue system rather than a brochure attached to it. On WordPress we deliver custom theme development, headless and decoupled architectures, and integration with HubSpot or other CRMs via API. We handle migrations between WordPress and Content Hub in either direction, and support hybrid stacks where appropriate. Across both platforms we cover UX research, design, build, conversion rate optimisation, A/B testing, analytics implementation (GA4, HubSpot reporting, server-side tracking), structured data and schema, AEO readiness, accessibility (WCAG 2.2 AA), and post-launch optimisation.

    MO Agency works with enterprise and growth-led companies across four primary sectors: Technology. SaaS, fintech, edtech and B2B technology companies scaling revenue operations, running integrated marketing-and-sales motions, and capturing AI search visibility in competitive categories. Professional Services. Legal, consulting, accounting and advisory firms where the buying journey is relationship-led but increasingly mediated by digital channels. Our work focuses on lead qualification, lifecycle nurture and partner enablement. Financial Services. Banks, insurance, wealth management and fintech with complex compliance, lifecycle and lead-routing requirements. We deliver regulatory-aware implementations aligned to South African and UK frameworks. Industrial. Manufacturing, mining services, energy, agriculture and supply chain companies historically run on disconnected sales tools and now modernising into integrated CRM and revenue operations. Adjacent sectors we also serve include healthcare, education, real estate and retail, where the client profile fits our enterprise and growth-led focus. Our typical engagement suits established organisations with revenue operations complexity, rather than early-stage or small-business clients.

    Revenue Operations should be the connecting layer between marketing, sales, service, data and AI, not a back-office reporting function. MO Agency builds RevOps capability that treats revenue as a system to be designed and continuously optimised, with clear ownership of pipeline data, automation, lifecycle stages, lead scoring, sales enablement and reporting. In practice, our RevOps engagements deliver: Data architecture. Single source of truth across HubSpot, Salesforce, ERP and product analytics, with deduplication, normalisation and lifecycle automation. Pipeline design. Stage definitions, conversion measurement, weighted forecasting, deal velocity tracking, and win-loss reporting. Automation. Lead routing, account assignment, lifecycle progression, deal task automation, and renewal and expansion sequences. Sales enablement. CRM adoption, playbooks, deal coaching dashboards, sequence libraries, and embedded reporting. Reporting. Executive revenue dashboards, sales performance reports, marketing-sourced revenue attribution, and multi-touch attribution where data quality permits. We have implemented RevOps across 500+ HubSpot CRM customers, with measurable outcomes including reduced sales cycle, improved forecast accuracy, higher CRM adoption rates and clearer attribution between marketing spend and closed revenue. The principle running through all of it: revenue teams should not be guessing. If a leader cannot answer 'where is the bottleneck this quarter' from one dashboard, the system is broken.

    Locations (1)

    First Floor, Hyde Gate, Hyde Park Lane, Cnr William Nicol & Jan Smuts Avenue, Hyde Park Johannesburg, South Africa 2196

    21 - 30

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