Mind Group

BACKGROUND

Please describe your company and position.

I am the Administrator of Mausoleu

Describe what your company does in a single sentence.

Mausoléu is a digital platform created to preserve family memories, stories, and connections across generations.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Mind Group to accomplish?

• Our biggest challenge was transforming a highly emotional and human concept into a reliable digital product. We wanted to create something much more meaningful than a traditional website. The platform needed to allow users to preserve memories, build family connections, create memorials, and share important moments with relatives and friends. From a technical perspective, this created several challenges. We needed a system capable of managing user accounts, memorials, family relationships, multimedia content, privacy, notifications, payments, subscriptions, and different types of digital spaces. At the same time, the user experience needed to remain extremely simple and sensitive. The target audience includes people who may not be particularly comfortable with technology, so the platform needed to feel intuitive from the first interaction. The software house understood this challenge very well and helped us transform a complex technical concept into a remarkably simple experience.

SOLUTION

How did you find Mind Group?

• Online Search
• Referral

Why did you select Mind Group over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Mind Group were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The software house was responsible for the complete design and development of the Mausoléu digital ecosystem. The project included: Custom website development; Custom UI/UX design; User registration and authentication; Digital memorial creation; Individual digital grave creation; Family memorial/jazigo functionality; Family tree creation; Relationship management between family members; Individual memorial profiles; Biography and personal information; Personalized digital tombstones; Timeline functionality; Education and professional history; Hobbies and personal interests; Photo and video uploads; Tribute messages; Guest book; Family collaboration; Memorial sharing; Notification system; Anniversary and memorial-date reminders; Premium subscription functionality; One-time payment functionality for digital graves and family memorials; Administrative dashboard; Content management; Responsive design; Cloud-based data storage; Security and data protection; Analytics integration; SEO-friendly website structure; Performance optimization. The family tree was one of the most technically interesting parts of the project. Users can create relationships between family members and connect those relationships to digital memorials, allowing the platform to represent several generations within the same family structure. The development team also created different levels of access and functionality, allowing users to start for free and later purchase additional digital graves, family memorials, or premium features.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The platform generated very positive results during the first six months after launch. We achieved: More than 4,500 registered users; Over 2,800 digital memorials created; More than 1,200 family trees created; Approximately 180% growth in organic traffic; 57% increase in user registrations; 46% increase in memorial creation; 38% increase in family invitations and collaborative contributions; 43% increase in premium subscriptions; Significant increase in average time spent on memorial pages. The most important result, however, was the engagement generated by the platform. Families began using Mausoléu not only to create individual memorials but also as a place to preserve stories, photographs, family relationships, and important moments across generations. The platform became much more than we initially envisioned.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was excellent. The team created a detailed roadmap and divided the development into clearly defined stages. We had regular meetings, sprint reviews, product demonstrations, and structured feedback cycles. Communication was consistently transparent. Whenever we identified a problem or wanted to change part of the user experience, the team quickly assessed the impact and proposed alternatives. They were also very proactive. Several improvements incorporated into the final platform came from suggestions made by the development team themselves. Their ability to anticipate technical challenges saved us considerable time during development.

What was your primary form of communication with Mind Group?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The combination of technical expertise and empathy was by far the most impressive aspect. Mausoléu is a product that deals with memories, family relationships, and loss. The experience needed to be technologically sophisticated without ever feeling cold or overly complicated. The team understood this from the beginning. They paid attention to typography, navigation, language, interaction patterns, and even the number of steps required to create a memorial. Technically, the family tree, multimedia content, user permissions, notifications, subscriptions, and payment flows were all complex. But the final experience feels remarkably simple to the user. That is a major achievement. Another impressive aspect was the team's ownership. They didn't simply implement the features we requested. They constantly thought about scalability, security, usability, and how the product could evolve in the future. They genuinely behaved like product partners.

Are there any areas for improvement or something Mind Group could have done differently?

Our overall experience was extremely positive. Because this was a new type of product for us, some requirements naturally evolved throughout the development process as we learned more about how users interacted with the platform. There were a few adjustments to the family tree and memorial customization features during development. The software house handled these changes very professionally and transparently. They helped us prioritize what was essential for the first version while keeping more advanced features on the roadmap.

BACKGROUND

Please describe your company and position.

I am the CEO of HL Automação

Describe what your company does in a single sentence.

HL Automação is a company specialized in intelligent automation solutions for residential and commercial environments.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Mind Group to accomplish?

• Our main challenge was to completely modernize our digital presence and create a website that could communicate the sophistication of our automation solutions. Our previous digital presence did not adequately demonstrate the technological capabilities of HL Automação or the experience we provide to customers. We needed a website capable of presenting a relatively complex portfolio of solutions in a simple and visually attractive way. It was particularly important to clearly communicate concepts such as smart connectivity, advanced security, integrated environments, personalized scenes, voice commands, and our WaveOne Control application. We also wanted the new website to generate qualified leads and position HL Automação as a premium technology company rather than simply an installation service provider.

SOLUTION

How did you find Mind Group?

• Online Search
• Referral

Why did you select Mind Group over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Mind Group were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The software house was responsible for the complete redesign and development of our digital platform. The project included: Complete redesign of the corporate website; Custom UI/UX design; Responsive design for desktop, tablet, and mobile; Development of dedicated pages for our solutions; Presentation of the WaveOne Control application; Sections focused on connectivity and smart environments; Presentation of advanced security solutions; Presentation of intelligent device integration; Personalized automation and scene creation; Multi-environment automation; Alexa integration presentation; AWS integration presentation; Portfolio/project presentation; Lead-generation forms; WhatsApp integration; SEO-friendly architecture; Performance optimization; Analytics integration; Administrative content management; Scalable architecture for future products and services. The team did an excellent job of translating highly technical concepts into a visual and intuitive experience. Rather than overwhelming visitors with technical information, they structured the website around the benefits of automation — comfort, security, convenience, personalization, and control.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The new website generated very positive results during the first six months after launch. We achieved: Approximately 145% growth in organic traffic; 58% increase in qualified leads; 47% increase in WhatsApp inquiries generated through the website; 63% increase in visits to product and solution pages; 39% increase in average session duration; Significant improvement in mobile engagement; Faster page loading times; Improved visibility for strategic keywords related to home automation. We also noticed an important qualitative improvement in our sales process. Potential customers now arrive with a much better understanding of our solutions, particularly WaveOne Control and the possibilities of integrating different systems into a single environment. The website has become an important commercial tool rather than simply an institutional website.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was excellent. The software house established a clear roadmap from the beginning and maintained consistent communication throughout the entire project. We had regular meetings, sprint reviews, demonstrations, and structured feedback cycles. The team was extremely responsive whenever we had questions or needed adjustments. One of the things we appreciated most was their proactive approach. They frequently identified opportunities to improve the user experience or simplify the presentation of complex technical concepts. They also communicated technical decisions in a way that was easy for our commercial and management teams to understand. The project was delivered within the agreed timeline, with a very high level of quality.

What was your primary form of communication with Mind Group?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to transform complex technology into a simple, attractive experience impressed us the most. Automation involves many technical concepts that can be difficult for the average customer to understand. The development team managed to communicate these concepts through clear navigation, strong visual hierarchy, and an experience focused on the actual benefits for the customer. They also demonstrated excellent technical expertise when dealing with integrations and the technological ecosystem behind our products. Another major strength was their attention to detail. They considered everything from responsiveness and performance to SEO, conversion, user experience, and scalability. They didn't simply build the website we asked for. They helped us build a significantly better digital representation of our company.

Are there any areas for improvement or something Mind Group could have done differently?

Our experience was extremely positive. There were some minor adjustments throughout the development process as we refined the way we wanted to present certain technical solutions and products. The team handled these changes professionally and transparently. They were flexible when necessary and always helped us understand the impact of each change.

BACKGROUND

Please describe your company and position.

I am the Administrative Manager of Lifthub

Describe what your company does in a single sentence.

LiftHub is a specialized digital platform created to connect professionals and companies within the elevator industry.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Mind Group to accomplish?

• Our main challenge was to create a digital platform capable of connecting two very specific audiences: specialized professionals and companies operating in the elevator industry. Traditional recruitment platforms are very broad and do not necessarily understand the technical requirements of this market. A company looking for an elevator technician, maintenance specialist, installer, engineer, or sales professional often needs to consider specific technical experience, technologies, manufacturers, equipment, and functions. We therefore needed a platform where companies could search for professionals based on highly relevant criteria, while candidates could find opportunities specifically related to their industry. The platform also needed to make the experience simple for both sides, despite the complexity of the information involved.

SOLUTION

How did you find Mind Group?

• Online Search
• Referral

Why did you select Mind Group over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Mind Group were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The software house was responsible for the complete design and development of the LiftHub platform. The project included: Custom marketplace development; Responsive website; Professional registration; Employer registration; Login and authentication; Candidate profiles; Company profiles; Job opportunity listings; Professional directory; Candidate search; Advanced search filters; Location-based searches; Job category filters; Technical specialization filters; Experience and professional profile filters; Favorite professionals; Favorite opportunities; Job alert functionality; Candidate management; Employer management; Administrative dashboard; Content management; Blog structure; Contact forms; Responsive mobile experience; SEO-friendly architecture; Analytics integration; Performance optimization. One of the most challenging parts was creating a search experience specifically adapted to the elevator industry. The platform allows users to navigate through different professional and technical criteria, including areas such as Technical, Engineering, Management, Sales, and Administrative, as well as experience with elevator technologies, companies, functions, and software tools. The team managed to transform this complex filtering structure into an intuitive interface. The registration process was also designed around the two main user profiles — Professional and Employer — with dedicated information fields for each type of account.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The platform generated very positive results during the first six months following its launch. We achieved: More than 3,000 registered professionals; Over 180 companies registered on the platform; Approximately 750 active professional profiles; More than 400 job opportunities published; 135% growth in organic traffic; 52% increase in applications for job opportunities; 61% increase in visits to professional profiles; 44% increase in company registrations; Significant growth in recurring users. We also saw a considerable improvement in the recruitment process. Companies were able to search for professionals much more efficiently, while candidates gained access to opportunities specifically related to their field. The platform also created a much more structured digital environment for the elevator industry.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was one of the strongest aspects of the partnership. The team maintained a clear roadmap throughout the project, with defined milestones and regular progress reviews. We had recurring meetings, sprint demonstrations, structured feedback sessions, and clear communication regarding priorities. The team was extremely responsive whenever we had questions or requested adjustments. One of the things we valued most was their ability to balance our business expectations with technical considerations. When we requested a feature that could create unnecessary complexity, they didn't simply implement it. They explained the alternatives and proposed a better solution. This saved us considerable time and helped us build a much more scalable platform.

What was your primary form of communication with Mind Group?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to understand a highly specialized industry was probably the most impressive aspect. The elevator industry has terminology, professional roles, technical requirements, and career paths that are very different from those found on general recruitment platforms. The development team took the time to understand these particularities and incorporated them into the platform's architecture. The search and filtering experience was especially well executed. Users can navigate professional profiles and opportunities according to criteria that are genuinely relevant to the industry, rather than generic recruitment filters. The team also demonstrated excellent technical knowledge. They didn't simply develop the features we requested. They thought about scalability, usability, performance, SEO, and future expansion from the beginning. That made a significant difference in the final product.

Are there any areas for improvement or something Mind Group could have done differently?

Our experience was extremely positive. There were some adjustments during development as we refined the industry's specific requirements and better understood how companies and professionals would use the platform. The development team handled these changes very professionally. They were flexible when necessary but also transparent about the impact that changes could have on the project. There were no significant issues throughout the development process, and we would absolutely work with them again.

BACKGROUND

Please describe your company and position.

I am the CEO of Weeplash

Describe what your company does in a single sentence.

Travel & Hospitality / Marketplace / Leisure & Recreation

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Mind Group to accomplish?

• Our biggest challenge was creating a reliable two-sided marketplace capable of connecting guests and pool owners while managing the entire reservation journey digitally. The platform needed to solve several problems simultaneously. For guests, we needed to make it easy to discover suitable pools, check availability, understand pricing, contact hosts, submit reservation requests, make payments, and leave reviews. For hosts, we needed to provide an intuitive way to create listings, define prices and availability, manage reservation requests, communicate with guests, and track their rentals. The platform also needed to handle important marketplace processes such as payment authorization, cancellations, refunds, notifications, reviews, and account management. Because the business model depends on both sides of the marketplace working smoothly, choosing the right technology partner was extremely important.

SOLUTION

How did you find Mind Group?

• Online Search
• Referral

Why did you select Mind Group over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Mind Group were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The software house was responsible for the complete development of the Weeplash platform. The project included: Custom marketplace development; Responsive website for desktop, tablet, and mobile; Guest registration and account management; Host registration and account management; Pool listing creation and management; Individual pool profile pages; Search by location; Pool availability calendar; Reservation request system; Date and time selection; Number of adults and children; Optional amenities and Premium Amenities; Host and guest communication; Credit card and PIX payment integration; Payment pre-authorization; Automatic payment processing after reservation approval; Cancellation and refund workflows; Email and SMS notifications; Review and rating system; Host dashboard; Guest reservation management; Administrative management tools; SEO-friendly architecture; Performance optimization; Analytics integration. One of the most challenging aspects was the reservation workflow. The platform needed to allow a guest to submit a reservation request while giving the host up to 48 hours to accept or decline it. Payment is only captured after the host accepts the request, while rejected or unanswered requests are automatically cancelled. The development team handled this complexity extremely well and created a workflow that is simple for users despite the sophisticated logic running behind the scenes.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The new platform generated very positive results following its launch. During the first six months, we achieved: Approximately 160% growth in website traffic; More than 2,500 registered users; Over 600 active pool listings; 42% increase in completed reservation requests; 37% increase in mobile bookings; 55% increase in host registrations; 48% increase in repeat users; Significant improvement in the average time spent browsing pool listings; Reduced friction throughout the reservation process. We also saw a substantial improvement in the operational side of the business. Hosts were able to manage their listings more independently, while guests gained a much clearer way to discover pools, understand availability, and make reservations. The new platform gave us a much stronger foundation for scaling the marketplace.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was excellent. The team established a clear roadmap from the beginning and divided the project into well-defined development stages. We had regular meetings, sprint reviews, demonstrations, and feedback sessions. Communication was one of their strongest qualities. Whenever we identified an issue or wanted to change a feature, the team quickly evaluated the implications and presented practical alternatives. They were also proactive rather than simply waiting for instructions. In several situations, they identified potential problems before implementation and recommended better approaches. This helped us avoid technical debt and unnecessary rework.

What was your primary form of communication with Mind Group?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The most impressive aspect was their ability to handle the complexity of the marketplace without compromising the user experience. From the user's perspective, booking a pool is extremely simple. However, behind that simple experience there are several complex processes involving availability, reservation requests, payment authorization, host approval, cancellations, refunds, notifications, and reviews. The development team understood this very well. They consistently focused on hiding unnecessary complexity from the user while maintaining robust functionality behind the scenes. Their attention to detail was also exceptional. They didn't simply build the features we requested. They continuously thought about scalability, security, performance, and the future evolution of the platform. That level of ownership made them feel much more like a strategic technology partner than an outsourced development team.

Are there any areas for improvement or something Mind Group could have done differently?

Our overall experience was extremely positive. As with any complex marketplace project, there were some adjustments to requirements during development as we learned more about our users and refined the business model. The team handled these changes professionally and transparently. They were flexible when necessary while also helping us understand when a requested change could have technical or timeline implications. We did not experience any significant problems, and we would definitely work with them again.

BACKGROUND

Please describe your company and position.

I am the E-commerce manager of Circula Shop

Describe what your company does in a single sentence.

Circula Shop is a fashion e-commerce platform focused on offering a curated selection of clothing, shoes, accessories, and products from a wide range of recognized fashion brands.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Mind Group to accomplish?

• Our main challenge was to create a modern e-commerce platform capable of handling a large and constantly changing product catalog while maintaining an excellent user experience. We needed a website where customers could easily navigate through different brands and categories, apply multiple filters, find products quickly, and move smoothly from product discovery to checkout.
• We also wanted to improve the visual presentation of the products and create a stronger digital presence for the brand. The project required a balance between aesthetics, performance, usability, and scalability, which made choosing the right technology partner extremely important.

SOLUTION

How did you find Mind Group?

• Online Search
• Referral

Why did you select Mind Group over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Mind Group were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The software house was responsible for the complete development of the e-commerce platform. The project included: Custom e-commerce website development; Responsive design for desktop, tablet, and mobile; Product catalog architecture; Brand and category organization; Advanced product filtering by brand, category, size, color, and price; Product detail pages with images, descriptions, pricing, and availability; Search and product discovery functionality; Shopping cart functionality; Checkout flow; Payment integration; Customer account functionality; Inventory and product management; Administrative management features; SEO-friendly page structure; Performance optimization; Analytics integration; Responsive and mobile-first experience. The development team paid particular attention to the shopping experience, ensuring that customers could find relevant products quickly without making the interface feel complicated. The entire experience was adapted to the visual identity and positioning of Circula Shop rather than simply relying on a generic e-commerce template.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The new platform generated very positive results after launch. Within the first few months, we saw: Approximately 140% growth in organic traffic; 35% increase in conversion rate; 45% increase in mobile transactions; 50% reduction in average page loading time; 38% increase in product page engagement; Significant improvement in the customer's ability to find products; Reduced friction throughout the purchasing journey; Improved internal management of products and categories. The new structure also gave our team much more flexibility to add products, organize collections, update categories, and manage the catalog. Most importantly, the website now provides an experience that is much more aligned with the quality and positioning of our brand.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was excellent. The team maintained a very organized development process, with clear milestones, regular meetings, sprint reviews, and continuous communication. Whenever we had questions or needed changes, they were extremely responsive. One thing we particularly appreciated was their ability to explain technical decisions in a way that our non-technical team could easily understand. They also proactively identified potential problems and suggested improvements before those issues could affect the final product. The project was delivered according to the agreed timeline, which was particularly impressive considering the complexity of the e-commerce platform.

What was your primary form of communication with Mind Group?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their biggest differentiator was their level of ownership. The team didn't treat the project as simply "building a website." They genuinely cared about creating a better e-commerce experience for our customers. They consistently challenged our initial assumptions when they believed there was a better solution and provided recommendations based on usability, performance, and business impact. Their attention to detail was also outstanding. From product navigation and filtering to mobile responsiveness and page performance, every part of the platform received careful consideration. The final result was significantly better than what we initially imagined.

Are there any areas for improvement or something Mind Group could have done differently?

Our experience was overwhelmingly positive. There were a few minor adjustments during the development process, mainly related to changes in requirements as we became more familiar with the new platform. However, the team handled these situations professionally and transparently. They were always willing to evaluate alternatives and help us find the best solution. We would absolutely work with them again.

BACKGROUND

Please describe your company and position.

I am the Manager of Mente Rural

Describe what your company does in a single sentence.

Agribusiness / Education / Digital Platform

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Mind Group to accomplish?

• We needed to develop a modern website that reflected our brand positioning and could support our digital growth. Our previous website had limitations in terms of performance, architecture, and user experience, making it difficult to publish new content and provide a smooth experience for visitors.
• We also wanted to significantly improve our organic presence on Google and create a platform prepared for future expansion, including restricted areas, new courses, and integrations with automation tools.

SOLUTION

How did you find Mind Group?

• Online Search
• Referral

Why did you select Mind Group over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Mind Group were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The software house was responsible for the complete development of the platform. The project included: A fully custom-developed corporate website; An information architecture focused on educational content; SEO-optimized pages; An administrative area for content management; Smart content categorization; Performance optimization; Responsive design for desktop, tablet, and mobile devices; Implementation of accessibility best practices; Integration with traffic analytics tools; A scalable structure prepared for future features and platform growth. The entire development was fully customized to our needs, without the use of pre-built templates.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We saw very positive results during the first few months after launch. These included: Approximately 185% growth in organic traffic; A 72% increase in average user session duration; More than a 60% reduction in page load times; A 48% increase in leads generated through the website; Significant improvements in the rankings of strategic pages on search engines; An increase in form conversion rates; Excellent platform stability, with no significant downtime since launch. The new website also made internal content management much easier, significantly reducing the time our team spends publishing new materials.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was one of the company's greatest strengths. Deliverables were completed according to schedule, with regular meetings, demonstrations of the features being developed, and consistent tracking of the project's progress. Whenever new ideas or requirements came up, the team evaluated their impact, presented alternatives, and worked toward the best technical solution. Communication was extremely transparent throughout the entire development process.

What was your primary form of communication with Mind Group?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

What impressed us the most was the team's commitment to the project's results. They did not simply build a visually appealing website. They genuinely understood our business objectives and proposed improvements that were not even part of the initial scope. Another major differentiator was the team's high level of technical expertise, particularly in architecture, performance, and SEO. Even after the project was delivered, they remained available to provide guidance on improvements and support the platform's continued evolution. It was a partnership that went well beyond our expectations.

Are there any areas for improvement or something Mind Group could have done differently?

Honestly, we had a very positive experience. As with any project, there were a few minor scope adjustments during development, but everything was handled with transparency and speed. We did not experience any significant issues throughout the project, and we would definitely work with the same team again.

BACKGROUND

Introduce your business and what you do there.

I'm the product manager of Regallo Eventos, an event tech company and supplier marketplace for events, parties, and celebrations.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Mind Consulting?

The supplier market for events in Brazil is extremely fragmented and informal. The vast majority of suppliers operate locally without a professional digital presence, relying on referrals and WhatsApp groups to close contracts. On the organizer's side, researching suppliers is frustrating — it requires visiting dozens of Instagram pages, requesting quotes individually, and comparing them with no standard framework.
We needed to build a marketplace from scratch that would professionalize this process on both sides. For the organizer, we needed an intuitive search and discovery experience with filters relevant to the hiring decision. For the supplier, we needed a professional digital showcase with ad management tools, category visibility, and performance metrics. 
The platform also needed to be architecturally designed to integrate natively with the other two Regallo ecosystem products — the management software and the courses — forming a complete solution for the events industry.

SOLUTION

What was the scope of their involvement?

Mind Consulting handled the project end-to-end, including UX research, UI design, full-stack development, technical SEO architecture, and QA. The team built a complete marketplace from scratch, including a web portal with a home page segmented by event type (wedding, children's party, corporate, graduation), a search engine with filters by service category, city, event type, price range, and service capacity (guest count), and a featured suppliers section by region.
Additionally, Mind Consulting built a listings and ad system with a rich profile page for each supplier, including a high-resolution photo and video gallery, service description, coverage areas, price range, available packages, customer reviews, and a direct contact button via WhatsApp and quote request form. 
The team also built advanced search filters supporting multiple simultaneous criteria, sorting by relevance, rating, and geographic proximity, and keyword search within categories. Moreover, Mind Consulting built a verified reviews system with automatic review requests sent after a registered contact, overall and per-criterion ratings (quality, punctuality, communication, value for money), and public supplier responses. 
The team also built a supplier dashboard with ad management, photo gallery, view and click statistics per listing, featured ad control, and a received leads report. Furthermore, Mind Consulting built a hierarchical category system with a two-level taxonomy (main category + subcategory), enabling navigation through "Music > DJ," "Catering > Full Buffet," "Photo & Video > Cinematic Filming," etc. 
The team also built a Regallo ecosystem integration module with shared SSO with the event management platform and courses, allowing a supplier registered on the marketplace to access the other products with the same login. Finally, Mind Consulting built an admin panel with supplier management, ad and review moderation, category analytics by city, generated leads report, and paid featured listing tools.

What is the team composition?

We worked with a project manager, a UX designer, a full-stack developer, and an SEO specialist.

How did you come to work with Mind Consulting?

We found Mind Consulting through an online search. We chose them over other options because they had high ratings, their pricing fit our budget, they had a great culture fit, they offered good value for the cost, they were referred to me, and their company values aligned with ours.

What is the status of this engagement?

We worked together from November 2023–November 2024.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

In the first 90 days after launch, we had 1,240 suppliers registered across more than 30 categories and dozens of Brazilian cities. We also had 18,400 unique monthly visitors by the end of the third month, 100% organic growth via SEO, and category-by-city pages ranking on the first page of Google for terms such as "DJ for wedding [city]," "children's buffet [city]," and "wedding photographer [city]" — a direct result of the implemented SEO architecture. 
We also had 4,800 quote leads generated for suppliers in the first 90 days, a supplier profile completion rate of 74% — above the average for local service marketplaces (typically 45–55%) — reflecting the intuitive UX of the supplier dashboard, a supplier NPS of 79, and an event organizer NPS of 72.
Moreover, the integration with the other Regallo ecosystem products already accounts for 31% of marketplace suppliers also active on the event management platform, validating the integrated ecosystem strategy. 
We set three core KPIs for the first 90 days post-launch: 500 registered suppliers across at least 15 cities and 20 categories, 10,000 unique monthly visitors by the end of month three, and first-page Google rankings for at least 10 high-intent local terms (e.g., "DJ para casamento [city]", "buffet infantil [city]"). Mind Consulting exceeded all three.
We closed the 90-day window with 1,240 registered suppliers across 30+ categories and dozens of cities, 18,400 unique monthly visitors, and category-by-city pages ranking on page one for well over 10 terms — all organic, with zero paid media.
We also tracked two secondary metrics that weren't formal KPIs but that we cared about: supplier profile completion rate (we hoped for 60%, got 74%) and leads generated for suppliers (no formal target, but 4,800 in 90 days was well above what we had modeled).

How did Mind Consulting perform from a project management standpoint?

Mind Consulting's project management was especially attentive to the interdependencies between the marketplace and the other Regallo ecosystem products. The team maintained constant alignment with the teams across all three products to ensure that marketplace architecture decisions — especially the supplier data model and the SSO — were compatible with what already existed in the other systems.
Moreover, the bi-weekly sprints were very well organized, with live demos and structured feedback cycles. When we identified, in Sprint 5, that the category taxonomy needed a second hierarchical level that had not been included in the original scope, Mind Consulting reorganized the backlog and delivered the change with no impact on the overall timeline — and without charging extra, because they understood the improvement was structurally necessary for the product.

What did you find most impressive about them?

Mind Consulting's approach to SEO as a product strategy, not a technical afterthought, was impressive. From the start of the project, the SEO specialist participated in architecture meetings and influenced decisions around URL structure, city-by-category page generation, and local business schema markup implementation.
The result was a marketplace that launched with a content architecture that Google could index and understand perfectly — which translated into real organic traffic within fewer than 60 days of launch, with zero investment in paid media. For a marketplace that depends on supplier and organizer volume to function, that organic traction advantage was extraordinary.

Are there any areas they could improve?

I can't think of anything for Mind Consulting to improve.

BACKGROUND

Introduce your business and what you do there.

I’m a product manager at Mundo Parcelado, a travel tech company.

OPPORTUNITY / CHALLENGE

What challenges were you trying to address with Mind Consulting?

The experiences and activities market in Brazil is highly fragmented. Local operators offering boat tours, hiking, surf lessons, historical tours, and themed dinners operate independently with little digital visibility. They accept bookings via WhatsApp and face high no-show rates due to the lack of upfront payment.
On the consumer side, discovering these experiences was chaotic — scattered across blogs, Instagram, and word of mouth. There was no centralized platform for comparing options, reading verified reviews, and booking securely.
We needed to build a marketplace that solved both sides of this problem. We needed an intuitive search and discovery engine for consumers and professional tools for schedule management, bookings, and payment collection for operators — all with credit card installment support as a conversion differentiator.

SOLUTION

What was the scope of their involvement?

Mind Consulting built a complete platform from scratch. They handled the initial discovery and UX research, which included interviews with 14 travelers and six tour operators. The team was responsible for UI/UX design, full-stack web development in Next.js and Node.js, and React Native mobile app development for iOS and Android.
Mind Consulting built a web portal with a search and discovery engine by category (culture, sports, gastronomy, tickets, nature, tours, and transfers). The portal had filters by destination, price range, duration, rating, and date availability. The team also built experience pages with high-resolution photo galleries, detailed activity descriptions, itineraries, what's included and what's not, cancellation policies, verified participant reviews, and an integrated location map.
Mind Consulting built a real-time booking system with an operator-managed availability calendar, date/time/participant selection, and instant booking confirmation. They integrated an installment payment system supporting credit card payments in up to 12 installments, PIX with discount, and boleto via a gateway with automatic split between the platform and operator.
The team built a mobile app with the full discovery and booking experience, push notifications for confirmation and activity reminders, and offline access to booking vouchers. Mind Consulting built an operator dashboard with schedule management, slot control by date and time, confirmed and pending booking views, payout statements, and review response tools.
Mind Consulting built a verified reviews system with automatic post-activity review requests, multi-criteria ratings (guide, punctuality, value for money, safety), and content moderation. They built a digital voucher module with QR code generated upon payment confirmation, validated by the operator at the time of the activity.
Finally, Mind Consulting built an admin panel with booking analytics by category and destination, revenue and commission reports, operator management, and listing moderation. Our internal team provided business context, validated prototypes during sprint demos, and made product prioritization decisions alongside their project manager. We had no internal engineering or design capacity.

What was the team composition?

We worked with a project manager, a UX researcher, a UI/UX designer, a front-end developer, a back-end developer, and a QA engineer.

How did you come to work with Mind Consulting?

We found Mind Consulting through an online search. They had high ratings, and their pricing fit our budget. They had a great culture fit, good value for the cost, and were referred to me. Mind Consulting's values aligned with ours.

What is the status of this engagement?

We worked together from March–November 2024.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

In the first 90 days after launch, we had 380 experiences listed across seven categories and multiple destinations. We had 6,200 registered users through organic growth and 2,100 confirmed bookings with a no-show rate of only 4.8%. The industry average without upfront payment exceeds 25%, demonstrating the direct impact of the platform's paid booking model. We had an average order value of R$210 per booking, and 62% of bookings were made via the mobile app.
Our pre-launch targets for the first 90 days were 3,000 registered users, 200 listed experiences, 1,000 confirmed bookings, a no-show rate below 10%, and a mobile booking share of 50%. We reached 6,200 registered users, 380 listed experiences, 2,100 confirmed bookings, a 4.8% no-show rate, and a 62% mobile booking share.
Our target for operator NPS was 70, and we reached 81. The mobile-first operator dashboard was the most positively cited factor by suppliers in satisfaction surveys. Installment payment in up to 12 times was chosen by 38% of buyers, confirming the product's central hypothesis that payment flexibility increases conversion rates for higher-value experiences.

How did Mind Consulting perform from a project management standpoint?

Mind Consulting's project manager ran the project with agile methodology and two-week sprints. Deliveries were consistent and on schedule throughout the eight months. We had live demos at every sprint that allowed us to adjust priorities based on learnings from user testing sessions. We communicated via Slack with full transparency on progress and risks.

What did you find most impressive about them?

Mind Consulting's solution for real-time overbooking prevention was impressive. In an experiences marketplace, two buyers can be completing the checkout for the last available slot simultaneously. Handling that incorrectly creates one of the worst possible consumer experiences.
Mind Consulting implemented a temporary slot-locking system (12-minute soft lock during checkout) combined with asynchronous confirmation via a processing queue. This ensured consistency even in high-concurrency scenarios without degrading platform performance. That level of technical rigor applied to a domain-specific booking problem demonstrated maturity well beyond what we expected.

Are there any areas they could improve?

The packages module, which would combine multiple experiences into a single travel itinerary at a special price, was deferred to phase two due to scope. It is a highly requested feature by both consumers planning full trips and operators looking to increase average revenue per customer. It is already detailed in the roadmap and will be developed soon with the same team.

Do you have any advice for potential customers?

Mind Consulting is a team that stays engaged with what the product actually needs in the real world.

BACKGROUND

Introduce your business and what you do there.

I’m the commercial and partnerships manager of Mercado Morph, a marketplace for exotic animals and pets.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Mind Consulting?

The home services market in Brazil is highly fragmented, informal, and historically driven by word-of-mouth referrals, which excludes providers without a strong network and leaves homeowners dependent on unknown professionals with no guarantee of quality. We needed to build a digital platform from scratch that would digitize the entire chain: provider registration and verification (national ID, background checks, certifications), a geolocated service request system with matching by category and availability, competitive quote flows, verified post-service reviews, and protected payments released only after the client confirms job completion.The core technical challenge was delivering a seamless experience for two very distinct user profiles — the homeowner (who wants simplicity) and the provider (who needs professional tools for schedule and billing management) — within a single, cohesive, and scalable ecosystem.

SOLUTION

What was the scope of their involvement?

Mind Consulting built the entire platform from scratch, with no off-the-shelf solution or white-label components. The team delivered a responsive web portal in Next.js for end clients, with category and geolocation search (Google Maps API), a structured service request form per demand type, a quote comparison system, and verified provider reviews.Moreover, Mind Consulting delivered an iOS and Android mobile app (React Native) for both clients and providers, with real-time push notifications for new requests, quote acceptance, status updates, and job completion confirmation. The team also built a provider web dashboard with full schedule management, active and historical job tracking, a map of open requests in their service area, payment statements, and tax documents.
Additionally, Mind Consulting delivered a geolocated matching system with a prioritization algorithm based on distance, availability, rating, response time, and review volume. The team also built a protected payment system integrated with Stripe and PIX, holding funds until service confirmation and automatically releasing payment to the provider after the client leaves a review.
Moreover, Mind Consulting delivered a provider verification module with national ID validation, criminal background check integration, and qualification certificate uploads. The team also built a robust review system with post-service photos, an overall score, and ratings by criterion (punctuality, quality, communication, cleanliness).
Furthermore, Mind Consulting delivered an internal admin dashboard with category management, registration moderation, request analytics, active coverage map, and NPS metrics by city. The team also set up cloud infrastructure on AWS with auto-scaling, a PostgreSQL database with PostGIS for geospatial queries, and Redis for real-time matching cache.

What is the team composition?

We worked with a dedicated UX/UI designer, two full stack developers, specialists for payment and logistics integrations, a QA engineer, and a project manager.

How did you come to work with Mind Consulting?

We found Mind Consulting through an online search. We chose them over other options because they had high ratings, their pricing fit our budget, they had a great culture fit, they offered good value for the cost, they were referred to me, and their company values aligned with ours.

What is the status of this engagement?

We worked together from May–October 2024.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

In the first 90 days after launch, we had 620 registered sellers (verified breeders and private keepers), 8,400 active listings across animals and accessories, 1,940 completed transactions with an average order value of R$480, and a dispute/complaint rate of just 1.2% — well below the generalist marketplace average of 4–6%, a direct result of the rigorous seller verification process. Moreover, we had a buyer NPS of 76 and a seller NPS of 81. We also had zero transport incidents in the first 90 days, owing to partnerships with licensed carriers and documentation automatically generated by the platform. The exotic animal community recognized the platform as the most secure and professional environment ever created for the segment in Brazil, with organic coverage from specialized YouTube channels and Reddit communities.
Regarding KPIs and pre-launch targets, our primary commercial target was a 50% quote-to-acceptance conversion rate. We ended up hitting 62% in the first two months, which honestly surpassed what we had internally projected for a brand-new platform in a niche segment.Beyond that, we had studied generalist marketplace dispute rates — which typically run between 4–6% — and set that as our ceiling reference when designing the seller verification flow together with Mind Consulting. Landing at 1.2% in the first 90 days was one of the most validating results we could have asked for because it directly proved that the rigorous verification process was doing its job.On the infrastructure side, the team had modeled cost and performance targets during the AWS architecture phase. Ending up 28% below the projected infrastructure cost, with 99.96% uptime and an average app load time of 1.1 seconds, showed that those early architectural decisions paid off in a very tangible way.
But if I had to point to the benchmark that mattered most to us as a business, it was the NPS scores — 76 from buyers and 81 from sellers — because in a segment where trust had been historically broken by years of fraud in informal channels, those numbers told us the market was ready to migrate to a structured environment, and that Mind Consulting had built something worth trusting. We met or exceeded every target we had set. No exceptions.Moreover, Mind Consulting combined technical competence with sensitivity to the regulatory and cultural ecosystem of the exotic animal market. 
They understood that in this segment, trust is built through details: the “verified breeder” badge visible on the listing, the technical sheet with species-specific fields by taxonomic group, the automatically generated transport documentation. Each of these elements communicates professionalism to a highly critical audience that has repeatedly been burned by fraudulent sales in informal groups. The product they delivered is not simply an e-commerce platform — it is a structural shift in how the exotic animal market operates in Brazil.

How did Mind Consulting perform from a project management standpoint?

Project management was particularly strong given the number of regulatory and operational variables involved. The project manager created a “regulatory risk” document at the project’s outset, mapping every point dependent on compliance with Brazilian environmental legislation (IBAMA, SISPASS, CITES). They also conducted a specialized legal consultation before finalizing the architecture of the seller verification module. This proactive approach to compliance was critical to launching a product that not only works but that environmental authorities can audit with confidence.Moreover, Mind Consulting delivered biweekly sprints with on-time deliveries and transparent communication throughout the entire process.

What did you find most impressive about them?

We were surprised by the organic community recognition. We hadn’t budgeted for PR or influencer outreach in the early months — our go-to-market was fairly lean. What we didn’t anticipate was how quickly specialized YouTube channels and Reddit communities dedicated to exotic animals would cover the platform spontaneously, without any push from our side. That kind of organic credibility in a niche community is nearly impossible to manufacture, and we attribute it directly to the level of detail Mind Consulting put into the product.Moreover, we were impressed by the zero transport incidents in the first 90 days. Live animal logistics is genuinely one of the highest-risk operational components in our business — an incident in transit is not just a financial loss, it is a reputational crisis in a community that is deeply emotionally invested in animal welfare. We had contingency plans ready. We never needed them.

Are there any areas they could improve?

A matching system between buyers searching for specific morphs and sellers with confirmed upcoming clutches — a “pre-order reservation” feature highly requested by the community — was deferred to phase 2 due to complexity. The reptile breeding community operates heavily on pre-sales, and this feature will be an important differentiator. The team already has the specification ready, and we will be starting development shortly.

Do you have any advice for potential customers?

Everything that was in scope was delivered on time and to a high standard.

BACKGROUND

Introduce your business and what you do there.

I’m the operations manager of Na Água, an aquatic sports, fitness, and SaaS company for swimming schools.

OPPORTUNITY / CHALLENGE

What challenges were you trying to address with Mind Consulting?

The nautical market in Brazil has always been niche, enthusiast-driven, and deeply fragmented — scattered across generic classifieds platforms, Facebook groups, and word-of-mouth networks that were never designed with this segment in mind. A buyer looking for a specific boat model, engine configuration, or price range had no efficient way to search across sellers nationally. Sellers, on the other hand, had no platform that understood the specific attributes of nautical products or that could put their listings in front of buyers who were genuinely in the market.We needed a purpose-built marketplace — with category-specific search filters, a clean comparison tool, subscription monetization for sellers, and a user experience that reflected the quality and lifestyle of the nautical world. No generic off-the-shelf solution could deliver that.

SOLUTION

What was the scope of their involvement?

Mind Consulting built the entire platform from the ground up. The team delivered a responsive web marketplace with a homepage tailored to the nautical lifestyle, featuring curated category banners (jet ski, motorboat, sailboat, inflatable) and a dynamic featured listings section. The team also built an advanced search and filtering system that allows buyers to search by category, location, price range, and product attributes specific to each vessel type.Moreover, Mind Consulting delivered a listing comparison tool that enables buyers to evaluate multiple listings side by side — a feature that is standard in automotive marketplaces but was entirely absent from the nautical segment in Brazil. The team also built seller registration and listing management with support for both private sellers and professional dealers, each with tailored onboarding flows.Additionally, Mind Consulting delivered a subscription-based monetization system with three tiers — Super (R$59/R$11), Múltiplo (R$69/R$13), and Super Múltiplo (R$129/R$24) — each offering different combinations of active listings, featured placement duration, and bp-up credits. The team also built a seller-buyer communication flow that allows direct contact via the platform or external channels, giving both parties flexibility.Moreover, Mind Consulting delivered a blog and content section to support organic SEO and community engagement around the nautical lifestyle. The team also built an admin dashboard for managing listings, sellers, categories, and subscription plans. Finally, Mind Consulting integrated WhatsApp support for real-time buyer and seller assistance.

What is the team composition?

We worked with two teammates from Mind Consulting.

How did you come to work with Mind Consulting?

We found Mind Consulting through an online search. We chose them over other options because they had high ratings, their pricing fit our budget, they had a great culture fit, they offered good value for the cost, they were referred to me, and their company values aligned with ours.

What is the status of this engagement?

We worked together from June–November 2024.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The platform launched fully operational with the complete feature set delivered on schedule. The subscription model went live immediately at launch with three clearly differentiated tiers, generating revenue from day one. The listing comparison tool — which had no equivalent in the Brazilian nautical classifieds space — was immediately recognized by early users as the most useful decision-support feature they had ever seen in this segment.User testimonials collected in the first weeks reflected the platform's positioning: buyers praised the transparency and support experience, and sellers highlighted the product quality and fair pricing. The nautical community, which is small and highly connected, began sharing the platform organically within the first month of operation — which is the strongest validation signal we could ask for in a niche market.The platform launched with the subscription model active from day one, and all three tiers saw uptake in the first weeks — which validated our assumption that sellers in the nautical segment were genuinely underserved and ready to pay for a purpose-built environment. The free registration flow also converted well early on, with both private sellers and professional dealers onboarding without significant friction, which told us the UX work Mind Consulting did on the registration experience was effective.On the listings side, the catalog grew organically in the first month across all main categories — jet skis, motorboats, sailboats, and inflatables — which gave buyers enough inventory to make the search and comparison tools feel useful immediately rather than empty. That early density is critical for a niche marketplace, and it is something we worked hard to seed before the public launch.The feedback that stood out most in the early weeks came from sellers — specifically from people who had spent years trying to sell boats and jet skis through generic classifieds platforms or Facebook groups and felt, for the first time, that they were being taken seriously as a market. Several sellers told us unprompted that the platform "felt like it was built for them." That kind of reaction does not happen by accident. It happens when the people building the product actually took the time to understand who they were building it for — and that goes directly back to the discovery work Mind Consulting did before writing a single line of code.On the buyer side, the comparison tool generated the most spontaneous positive feedback. Buyers in the nautical segment make considered, high-value decisions — nobody buys a lancha impulsively. Having a tool that lets you put two or three listings side by side and evaluate them on the same screen was something this audience had never had before in a dedicated nautical environment, and they noticed.The third signal — and arguably the most meaningful one for our long-term growth — was the organic sharing within the community. The nautical world in Brazil is small and tightly networked. When enthusiasts start recommending a platform to each other without being asked, it means the product has earned a level of trust that no marketing budget can manufacture. We saw that happen within the first month, and we attribute it directly to the quality and intentionality of what Mind Consulting delivered. Those three things together — seller belonging, buyer utility, and community trust — are the outcomes we care most about at this stage. The numbers will follow.

How did Mind Consulting perform from a project management standpoint?

Project management was structured, transparent, and consistently ahead of potential issues. Mind Consulting used an agile approach with regular sprint reviews that included live demonstrations of completed features — which meant we always knew exactly where the project stood and could give informed feedback in real time.The project manager maintained clear documentation of scope, priorities, and decisions throughout and was proactive in flagging dependencies or risks before they became blockers. Every deadline was honored. There were no last-minute surprises at launch.

What did you find most impressive about them?

Mind Consulting's understanding that niche marketplaces live or die on trust and community fit was impressive. The team didn't build a generic classifieds platform and rename it for the nautical segment — they built something that genuinely feels like it belongs to this world. From the visual language of the homepage banners to the subscription tier naming and the UX of the comparison tool, every decision reflects an understanding of who our users are and what they expect from a platform in this space. That level of product sensibility is rare in software development.

Are there any areas they could improve?

As the platform grows and seller volume increases, a more robust in-platform messaging system between buyers and sellers — beyond the current external contact flow — will become increasingly important. Keeping conversations within the platform improves both the buyer experience and our ability to monitor transaction quality. This is on our roadmap for the next development phase, and Mind Consulting is already aware of the requirement.