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M.G. Hachem

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Product strategy, UX and service design

I help founders and product teams decide what to build or change, and why. My work connects product strategy and commercial decisions with UX and service design, so the experience fits customer needs and the business behind it.

Product strategy and discovery: investigate the idea, customer needs, alternatives, feasibility and operating costs. You leave with a written recommendation and a clear next step. A bounded product question can start with a Founder Product Review.

  • Min project size
    $1,000+
  • Hourly rate
    $100 - $149 / hr
  • Employees
    Freelancer
  • Locations
    Dubai, United Arab Emirates
  • Year founded
    Founded 2022

Overview by:

Reviewer avatar
Moe Hachem
Product and UX Strategy Consultant About the Team

1 Locations

  • Dubai , United Arab Emirates

Service Lines
Business Consulting
30%
UX/UI Design
25%
AI Consulting
20%
Custom Software Development
15%
IT Strategy Consulting
10%
Select Focus Area
AI Expertise
Chatbots & Conversational AI
60%
Natural Language Processing
30%
Voice and Speech Recognition
10%
AI Consulting Focus
AI Strategy
60%
AI Deployment
40%
Business Consulting Focus
Product Management Consulting
40%
Strategy Development Consulting
40%
Business Process Management Consulting
20%
User Experience Focus
UX Strategy
40%
User Research
40%
Usability Testing
20%
Industries
Information technology
40%
Business services
25%
Media
20%
eCommerce
15%
Clients
Small Business (<$10M)
70%
Midmarket ($10M - $1B)
30%

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Our Story

I started M.G. Hachem after a decade leading product and UX at startups and scale-ups across Europe and the GCC. The pattern I kept seeing: teams with solid strategy losing momentum before anything shipped. The handoff between decisions and delivery was where work went to die. This practice exists to close that gap — connecting product thinking, UX systems, and operational structure into something that actually executes. No overhead. No coordination drag. Just work that ships.

Meet the Team

Moe Hachem

Moe HachemProduct and UX Strategy Consultant

I bring design depth, product operating experience, and business training: enough to sit close to the work without losing the commercial view. MBA, Boston University, High Honors. Based in Dubai, working with teams across the UAE and GCC.

What Sets Us Apart

The Handoff Gap is the specialty

Most consultants work upstream (strategy) or downstream (execution). I work at the seam between them — where decisions stop translating into shipped work. That's a specific problem, and it requires someone who thinks in both product and operations simultaneously.

Methodology-backed, not intuition-led

Engagements are structured around a proprietary diagnostic framework (SR-SI) developed through real delivery work, not theory. Every recommendation connects back to a measurable business outcome — revenue, velocity, or cost avoidance.

Senior practitioner, not a team of juniors

You work directly with me across every engagement. No account managers, no handoffs to junior staff, no dilution. What you scope is what you get.

Quick Facts

4 years in business

Tools and Technology

Figma
Notion
GitHub
Netlify
Vercel
Google Cloud Platform
Google Meet
LastPass
Duo Security
Google Docs
Google Sheets
Google Slides

Commonly Asked Questions

Every engagement starts with a scoping audit to map where the friction is and what's causing it. From there I structure the work in defined sprints with clear deliverables and a single weekly sync. No ongoing status meetings — just outputs, decisions, and forward movement. You'll always know where things stand.

I take on a maximum of two active engagements simultaneously to protect delivery quality. This means you get focused attention, not a divided one. I'm typically booked 4–6 weeks out, so if timing is relevant, it's worth reaching out early.

Yes. All client work is handled under NDA by default, and data handling follows GDPR-aligned practices. For engagements involving sensitive user data or regulated industries, compliance requirements are reviewed and agreed upon during scoping.

Yes — roughly half my work is with teams based in Europe and the US. I operate on flexible hours to accommodate different time zones, and all engagements are structured to run effectively async-first with minimal live dependency

Most engagements start with a Product Systems Audit — a 5 to 14 day diagnostic that maps where strategy is leaking into execution. It produces a clear picture of the friction points, a prioritized action plan, and a recommendation for whether ongoing work makes sense. It's designed to be valuable on its own, regardless of what comes next.

Locations (1)

Dubai, Internet City, Building 16 Dubai, United Arab Emirates 0000

1

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