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Metrix Digital

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Digital Marketing Agency

Metrix is a digital marketing agency specializing in performance marketing and achieving the highest possible return on investment for its partners. In our work, we measure the success of managed campaigns with set key performance indicators and improve their results with scientific precision.

✓ Google Premier Partner
✓ Meta Business Partner
✓ Criteo Premium Partner

  • Min project size
    $1,000+
  • Hourly rate
    $50 - $99 / hr
  • Employees
    10 - 49
  • Locations
    Sofia, Bulgaria
  • Year founded
    Founded 2020

Overview by:

Reviewer avatar
Victor Vutov
CEO About the Team

1 Locations

  • Sofia , Bulgaria

Service Lines
Pay Per Click
40%
Email Marketing
20%
Marketing Strategy
20%
Social Media Marketing
10%
UX/UI Design
10%
Select Focus Area
PPC Focus
Google Adwords
60%
YouTube Advertising
20%
Amazon Advertising
10%
Bing Advertising
10%
Industries
Automotive
30%
eCommerce
30%
Business services
20%
Advertising & marketing
10%
Medical
10%
Clients
Midmarket ($10M - $1B)
60%
Small Business (<$10M)
25%
Enterprise (>$1B)
15%
Certified in:
Pay Per Click Marketing Strategy Google Adwords

Pricing Snapshot

Min. project size $1,000+
Avg. hourly rate $50 - $99 /hr
Rating for cost 5 /5

What Clients Have Said

Metrix Digital is praised for their competitive pricing and value for cost, fitting various budgets while delivering effective digital marketing strategies. Clients report significant improvements in lead generation and online visibility, indicating strong ROI without detailed project costs specified.

This summary is based on verified Clutch reviews.

Most Common Project Size

< $10,000 based on 12 reviews
< $10,000 $10,000 - $49,999 $50,000 - $199,999 > $200,000
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Metrix Digital Review Insights

Overall Review Rating

5.0
  • Quality 5.0
  • Schedule 5.0
  • Cost 5.0
  • Willing to Refer 5.0

Top Mentions

Review Highlights

  • Young and Ambitious Team

    Clients describe Metrix Digital as a young, ambitious, and inspiring team, which is particularly valued by companies looking for innovative and fresh approaches in their marketing efforts.

  • High Client Satisfaction and Recommendations

    Many clients chose Metrix Digital based on high ratings and positive referrals. Their satisfaction with the services provided often leads to strong recommendations to others.

  • Room for Improvement in Reporting and Insights

    Some clients suggested that Metrix Digital could improve by providing clearer KPI-focused reporting and more detailed market insights or competitor analysis at project initiation.

  • Flexibility and Cost Efficiency

    Metrix Digital is praised for their flexibility in solutions and cost-efficient strategies, managing to deliver quality results even with limited budgets, which is especially appreciated by clients facing budget constraints.

  • Expertise in Diverse Industries

    Metrix Digital has demonstrated a deep understanding of various industries, including fashion, aviation, education, and retail. Their ability to tailor strategies to specific markets and industries has been noted as a significant advantage.

  • Effective Digital Marketing Strategies

    Clients report significant improvements in website traffic, lead generation, and sales due to Metrix Digital's effective digital marketing strategies, including SEO, Google Ads, and social media marketing.

Metrix Digital Reviews

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Social Media Marketing for Language School

  • Pay Per Click Search Engine Optimization
  • Less than $10,000
  • Feb. 2021 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"They are wonderful and inspiring, and for a company like ours, that is really important."

Dec 3, 2021
Founder, Omega Language School
Emiliya Aleksieva
Verified
  • Education
  • Sofia, Bulgaria
  • 11-50 Employees
  • Online Review
  • Verified

Metrix Digital manages a language school's social media marketing campaigns. The vendor also provides performance marketing for them.

Digital Marketing Services for Online Clothing Retailer

  • Other Digital Marketing
  • Less than $10,000
  • Mar. 2021 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"They produce the most effective solution."

Jul 5, 2021
Owner, Online Clothing Retailer
Bahtiyar Sever
  • Other industries
  • Sofia, Bulgaria
  • 1-10 Employees
  • Online Review

An online clothing retailer hired Metrix Digital for digital marketing services. They're mainly handling social media and Google Ads to drive sales and improve conversion from the company’s new products.

PPC Support for Online Fashion Brand

  • Pay Per Click
  • Less than $10,000
  • Sep. 2020 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"Their high level of professionalism, knowledge, and work ethics are outstanding."

May 27, 2021
Co-Owner, Dizi
Anonymous
  • Other industries
  • Plovdiv, Bulgaria
  • 1-10 Employees
  • Online Review

Metrix Digital handles PPC for an online fashion brand. They aim to develop and support the expansion of the company’s brand by creating new PPC campaigns.

Digital Marketing Services for Bookstore Chain

  • Other Digital Marketing
  • Less than $10,000
  • Oct. 2019 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"They know the latest tendencies in digital marketing and are open-minded to different tests."

Feb 2, 2021
CEO, Booktrading Bulgaria
Anonymous
  • Other industries
  • Sofia, Bulgaria
  • 51-200 Employees
  • Online Review

Metrix Digital conducted digital marketing for a bookstore chain. Their team managed PPC campaigns and created KPI reports, with the goal of improving the client’s market position. 

PPC for Jewelry & Watches Store

  • Other Digital Marketing
  • Less than $10,000
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"Every time when I need them they are in touch. I think they are very experienced and a true professionals."

Jan 19, 2021
Online Specialist, Jewelry & Watches Store
Tsvetomira Micheva
  • Retail
  • Bulgaria
  • 1-10 Employees
  • Online Review

Metrix Digital heads PPC campaigns for an online jewelry & watches store. The team is tasked with increasing traffic and sales through Google and Facebook Ads and Criteo.

Showing 11-15 of 15 Reviews

Our Story

Each specialist in our team undergoes extremely in-depth internal training, has all the highest professional certifications, attends events both in the country and throughout Europe. Our team consists of 18 people, extremely close-knit, united and together for a long time, united under the mission of being the elite of digital marketing in Bulgaria - world-class specialists.

Meet the Team

Victor Vutov

Victor VutovCEO

Founder & CEO of Metrix Digital, Google Premier Partner. Featured in Forbes and awarded Manager of the Year. Drives digital growth for brands like Maserati, Devin, Uriage and Mazda with data-driven, scalable marketing.

What Sets Us Apart

Digital marketing agency built like a laboratory

Metrix stands out with data-driven precision, boutique service and elite status as a Google Premier & Meta Partner. We build scalable digital systems and drive growth for brands like Maserati, Devin, Uriage, RiceUP and Mazda.

Quick Facts

7 Verified Clutch Clients

5 years in business

Team Breakdown

PPC (7)
SEO (3)
Procect Management (4)
Design (2) +1 Teams

Tools and Technology

Slack
Google Meet
Zoom
ClickUp
Google Drive
Notion
Loom
Google Docs
Google Sheets
Fireflies.ai

Commonly Asked Questions

At Metrix, onboarding is a structured, data-driven process designed to align goals, build clarity, and set the foundation for long-term performance. We follow a documented sequence that ensures every client enters our system with full visibility, measurable expectations, and a clear roadmap for growth. 1. Discovery & Business Diagnosis We begin with an in-depth discovery call that clarifies the client’s business model, target audiences, current marketing performance, competitive landscape, and growth objectives. Our team collects historical data, access to ad accounts, analytics, and internal KPIs to understand the full context before proposing any solution. 2. Platform Audit & Performance Analysis Next, we run a comprehensive audit across Meta, Google, Analytics, website UX, tracking integrity, SEO signals, and funnel health. The goal is to identify gaps, missed opportunities, and scalability constraints. Every insight is supported by data — not assumptions. 3. Strategy Architecture & Forecasting Based on the audit, we build a tailored digital strategy outlining the recommended channels, creative approach, budget allocation, testing roadmap, messaging pillars, and expected performance ranges. This includes a hypothesis framework for upcoming experiments and prioritization of quick wins vs. long-term levers. 4. Technical Setup & Tracking Foundation We ensure all systems are configured for accurate measurement: – Meta & Google pixel events – Conversion APIs – Analytics goals – Enhanced tracking for eCommerce funnels – Dashboard setup for real-time performance Our onboarding engineers validate every event before campaigns launch. 5. Creative & Messaging Alignment We review the brand’s creative assets, refine messaging angles, and develop platform-specific variations. For clients without strong creative direction, we propose a structured testing framework with iterative content cycles. 6. Launch Plan & Optimization Protocol We execute the initial campaigns

Our collaboration model is built on structure, clarity, and long-term alignment. At Metrix, clients work with a dedicated team that combines strategic thinking, technical expertise, and consistent communication. The goal is simple: to operate as an integrated extension of the client’s business, not as an external vendor. 1. Dedicated Team & Single Point of Contact Every client receives a dedicated account manager, supported by performance specialists, analysts, and creative strategists. This structure ensures fast decisions, accurate execution, and direct access to the right expertise at all times. 2. Structured Communication Rhythm We follow a predictable communication cadence: Weekly performance summaries with key insights and action points. Monthly strategic reviews to evaluate results, recalibrate targets, and plan testing cycles. Quarterly deep dives focused on long-term growth, budgets, forecasting, and new opportunities. Clients always know what to expect and when. 3. Shared Dashboards & Full Transparency All clients receive access to real-time KPI dashboards that show performance across channels. We avoid “black box” reporting - every decision, experiment, and optimization is visible and explained. 4. Collaborative Strategy Development We involve clients directly in the strategic process. Campaign ideas, audience insights, creative directions, and testing frameworks are discussed together. This ensures that both sides move with unified expectations and shared accountability. 5. Fast Iteration & Experimentation Metrix operates with a testing mindset. We propose hypotheses, run structured experiments, and iterate quickly based on results. Clients stay informed about each test, what we learned, and how it impacts scaling. 6. Operational Integration We collaborate closely with internal marketing teams, sales departments, eCommerce managers, and creative partners. Our goal is to streamline the entire digital ecosystem — from tracking to messaging t

Our communication and reporting framework is designed for clarity, transparency, and decision-making speed. We treat communication as part of the performance system — structured, predictable, and aligned with each client’s business goals. The objective is to give clients a complete understanding of what is happening, why it’s happening, and what we are doing next. 1. Structured Communication Rhythm We follow a clearly defined cadence to ensure consistency and reduce friction: Weekly performance updates summarizing key metrics, insights, experiments, and next steps. Monthly strategic reports reviewing progress against KPIs, testing results, channel performance, and scaling recommendations. Quarterly business reviews focused on forecasting, growth opportunities, budgeting, and long-term planning. This rhythm creates a stable operating environment and ensures both teams move in sync. 2. Full Transparency Through Dashboards Each client receives access to a real-time performance dashboard built around their specific KPIs. This gives complete visibility into results across Meta, Google, SEO, email, and website behavior. Nothing is hidden — all decisions are backed by data and visible to the client. 3. Insight-Driven Reporting, Not Data Dumps Our reports prioritize interpretation over volume. Instead of showing endless numbers, we outline: what happened, why it happened, what it means for the business, and what actions will follow next. Clients receive clear conclusions, not raw spreadsheets. 4. Fast Response & Accessible Team We maintain fast communication through Slack, email, or direct calls. Clients work with a dedicated account manager backed by performance specialists. Urgent issues are addressed immediately; strategic conversations happen on a scheduled basis. 5. Documentation & Traceability

At Metrix, we selectively take on projects that align with our strengths, our analytical approach, and our capacity for delivering long-term growth. Because we operate as a boutique, high-precision agency, we prioritize engagements where we can create meaningful impact rather than spreading ourselves thin. 1. Growth-Focused Brands Ready to Scale We look for companies with strong products, validated demand, and the ambition to scale across channels. This includes eCommerce brands, service businesses, and international companies needing structured performance systems, not just ads. 2. Multichannel Digital Marketing Projects We are most effective when we can architect the entire digital ecosystem — Meta Ads, Google Ads, SEO, email, CRO, and analytics. Projects that require unified strategy rather than isolated channel management are a natural fit for our methodology. 3. Businesses Expanding Into New Markets Brands entering new geographies (Europe, Middle East, Africa) benefit from our data-driven approach to scaling and testing. We have strong experience with cross-market campaigns, including work with Maserati South Africa and other global clients. 4. Companies Seeking Structure, Reporting, and Predictability We take on clients who value systematic work — clear KPIs, forecasting, dashboards, and weekly/ monthly performance reviews. These businesses understand that sustainable growth comes from structure, not guesswork. 5. Partnerships With Long-Term Vision We prefer engagements where we can act as an extension of the client’s team. Long-term collaboration allows us to build, optimize, and refine digital systems that deliver enduring results. 6. Projects With Strong Creative or Strategic Challenges We enjoy complex funnels, scaling challenges, performance plateaus, and markets requiring innovative testing. These environments allow our team to apply the full power of our analytical and experimental approach.

What is your project management process? Our project management process is built around structure, precision, and transparency. Metrix operates like a performance system: every task, timeline, and decision follows a documented framework designed to keep projects predictable, measurable, and aligned with client goals. 1. Clear Scoping & Alignment Before any project begins, we define the objectives, KPIs, deliverables, timelines, and responsibilities for both teams. This ensures full clarity and eliminates misalignment later in the process. Clients receive a structured onboarding checklist and a mapped-out execution timeline. 2. Dedicated Ownership Each client is assigned a dedicated account manager who acts as the central point of communication. Behind them stands a cross-functional team: performance specialists, analysts, creatives, and technical experts. This structure ensures accountability, speed, and efficient task distribution. 3. Task Management in ClickUp All tasks, deadlines, dependencies, and milestones are managed through ClickUp. We use: sprint-based workflows, weekly priorities, clearly defined statuses, internal QA steps before anything goes live. Clients receive visibility into key deliverables without being overwhelmed by internal detail. 4. Weekly Sprints & Continuous Optimization Work is organized in weekly sprints. At the start of each sprint, we set priorities based on: performance trends, active experiments, upcoming campaigns, strategic milestones. This allows the team to move fast while keeping the process stable and structured. 5. Quality Assurance Protocol Every task involving creative, tracking, ads, or analytics goes through an internal QA checklist: technical validation, creative and copy review, tracking/event integrity testing, compliance checks (Meta, Google, platform rules). Only after passing QA does a task go live. 6. Transparent Reporting & Documentation All major decisions, tests, insights, and results a

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Verified Client Reviews
7
Overall Review Rating
5
Source
Clutch
Last Updated
June 8, 2025

Business Entity

Business Entity Name Metrix Digital Ltd (Метрикс Диджитал)
Source Republic of Bulgaria Registry Agency
Jurisdiction of Formation Bulgaria
Date of Formation January 21, 2020
Status Active
Last Updated June 7, 2025
ID 205981744

Credit Report Results

International Credit Risk Assessment Moderate Risk
Source Creditsafe
Last Updated June 7, 2025
Learn More About The Clutch Verification Process

Locations (1)

str.Anna Ahmatova 9 Sofia, Bulgaria 1729

6 - 9

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