Could you describe the scope of their involvement in greater detail?
Materiell did the initial design of the website. They started out by focusing on the home page. To us, that was key because that was the first impression people would get. We gave them some colors we were interested in using, and some information about the feeling we wanted to convey. They showed us different designs, and there was one in particular that we both really liked. The graphics they came up with took a lot of time, and it was a collaborative process on all of our parts. We went back and forth until we got to the visual presentation that we all agreed on, along with the basic layout of the home page.
We then moved into developing the other pages for the website. Again, the Materiell was responsible for the layout and design, and they wrote the content for our biography page using the raw information we gave them about each lawyer. We were responsible for generating the content for the various practice areas. They also did the photography, and we worked together to ensure that the photographs were consistent with the feel of the website.
In addition, they did the layout for our brochure, letterhead, envelopes, and business cards. There was a lot of back and forth on that. The whole process took about a year because we're not the fastest movers in the world, but they were very patient and flexible with us.
How did you come to choose Materiell?
We obtained referrals from different sources, including our own IT [information technology] people, and we also did some online research. As I recall, it was one of the lawyers in the firm who identified them through online research. We made a list of any firm that we thought might be worth looking at, and then we started contacting them and doing a pre-interview. We whittled the list down to about three firms, and we asked those firms to come in and meet with us. After meeting with them and receiving their proposals, we selected Materiell.
Their portfolio looked very polished and very cutting edge. Everything they did suggested quality. We initially met with one of their principals, and she came across as someone who was technically very capable and competent, experienced, and understood what we wanted to accomplish. So, the key deciding factors were their professionalism, technical expertise, business competence, the quality of their portfolio and their understanding of what we wanted.
Can you give a sense of the size of the initiative?
I'm sorry, but that information is confidential.
When was this project concluded?
The website was launched in December 2014.