Mark Freidin - Consulting

Help growing businesses fix the systems behind their growth. I have done this since 2011 across retail, e-commerce, wholesale, manufacturing, distribution, and insurance.

I sit between business owners and developers. I turn technical detail into plain commercial decisions, so you know what you are buying and why.

Results I can point to:

• At Rose-Hip Vital, Australian online channels grew 56% a year on average after a digital transformation I led.
• I helped take Rose-Hip Vital's USA sales from $0 in 2018 to $1m a year by 2022.
• As COO at The Catch Group and Scoopon, I led the operational systems behind growth from $50M to about $200M in annual revenue.
• At Victoria Station, I helped scale the business from 12 stores to 60.
  
   

What I do:

• AI-enhanced review and reconciliation of your Google products against Shopify or your other sites, so your reporting matches your sales
• AEO/GEO consulting, so AI search tools find and recommend your brand
• ERP and e-commerce platform selection and integration
• CRM, email and marketing automation
• Warehouse, pick/pack and fulfilment systems
• Business process improvement
• Other interesting stuff