On The Map Marketing

BACKGROUND

Please describe your company and your position there.

SEO analyst at a large eCommerce company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire On The Map, Inc., and what were your goals?

Meeting SEO goals for link building campaigns.

SOLUTION

How did you select On The Map, Inc. and what were the deciding factors?

We selected on the map after a couple meetings with different local agencies. We knew we wanted someone local and they were just very knowledgeable and personable. When a sample link gap analysis was provided we knew we were going to hire them.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Key deliverables were full link gap analysis, and 3 month strategy

How many people from the vendor's team worked with you, and what were their positions?

We had our initial consultation with their head of SEO strategy along with the PM for our project. We presented them with our main target pages and then they went ahead and worked their magic from there.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

10 days after our initial consultation we had our next call to go over their full link gap analysis they had performed for all of the target pages given.

Describe their project management style, including communication tools and timelines.

Project management was great, we were assigned our very own OM for the scope of the project.

What did you find most impressive or unique about this company?

Very detailed they broke down all our competitors link profiles categorized them DR and setup a natural link allocation gameplean for the next 3 months of our project. From anchors texts to use to link velocity

Are there any areas for improvement or something they could have done differently?

honestly they were great throughout the whole process! Keep keeping it guys

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Moss Diamonds, a diamond and mineral wholesaler and retailer.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with On The Map, Inc.?

We needed web development and programming services.

SOLUTION

What was the scope of their involvement?

On The Map made modifications to our Shopify platform. Everything they’ve done has been Shopify-based. 

What is the team composition?

We work with two people. There may be more involved, though.

How did you come to work with On The Map, Inc.?

It was a referral through Shopify. I read the reviews of a few companies and narrowed my decision down to them.

How much have you invested with them?

Overall, we’ve spent in the range of $2,000.

What is the status of this engagement?

Our work together began around November 2019, and it’s an ongoing relationship. I have them working on other projects right now.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The quality of their work is amazing. They also complete projects ahead of time. 

How did On The Map, Inc. perform from a project management standpoint?

It’s just phenomenal. They provide really great service. The chain of command is very organized and structured. We communicate via email, phone, and text message. 

What did you find most impressive about them?

There are a lot of things, but if I were to pick one thing that stands out the most, it would be their customer service. When I send them a request, it doesn’t matter what time of the day it is — I get a response back almost immediately. They’re willing to go above and beyond to do things, and you can’t find that in any other company. They have my loyalty.

Are there any areas they could improve?

None.

Any advice for potential customers?

They provide excellent customer service, and they’re trustworthy. You don’t have to worry about whether the job will be done for the amount of money you pay; they’re going to do the job and do it right.

BACKGROUND

Introduce your business and what you do there.

I’m the owner and principal attorney at Rubin Law Corporation. We represent employees in employment law litigation.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with On The Map, Inc.?

We hired On The Map to design and optimize our website. I had a website that was a conglomeration of some good text and material, but the structure was really poor. At different times, I’d hired various people to build it out. It became a mess, so I brought On The Map in to fix the site.

SOLUTION

What was the scope of their involvement?

I had several pages of good material, so I didn’t want to lose all of that. On The Map redeveloped the whole site from an engineering standpoint. They retained my existing material but optimized it so that it would work.

I just started a new campaign with Valeria (SEO Account Manager & Ranking Improvements) to develop some backlinks to the site to optimize the term ‘wrongful termination.’

What is the team composition?

My point of contact is Valeria, who is absolutely terrific. While we were doing the website, I spoke directly with some other team members. Valeria has obviously got a lot of very talented people behind her doing the engineering and optimization on the website. I’m pretty convinced that they have a lot of depth and talent.

How did you come to work with On The Map, Inc.?

I shopped around a lot. 

How much have you invested with them?

We’ve spent less than $10,000.

What is the status of this engagement?

Our work together began around March 2019, and we’re still working with them. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The work is absolutely exceptional. They did a great job fixing my website, which now looks really good on mobile phones. They positioned our phone number very well, so it really accommodates phone calls. It’s just very user-friendly, and it has a modern, clean seal. The site has the right emblems on it, which creates a sense of trust. They know what they’re doing.

How did On The Map, Inc. perform from a project management standpoint?

Most of my communication is through Valeria, and she is just on it. She obviously enjoys her work and is very knowledgeable. She communicates a lot of substantive information to me about the kinds of metrics we should be looking at, so I’m happy working with her.

What did you find most impressive about them?

They’re able to take my very general ideas and realize them into the website. That translates into an impressive site, which people look at a lot. I’ve gotten a lot of conversions. 

Are there any areas they could improve?

No, not really. Their work is pretty cost-effective. I’ve worked with other shops, and this is the kind of business that can be less than transparent and all kinds of things. On The Map is, by contrast, very professional. You get a strong sense of confidence and trust in what they’re doing after you work with them.

Any advice for potential customers?

They seem like a very reputable outfit with a lot of depth, professionalism, and passion about what they’re doing, so it’s a good find.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of an escape room in the entertainment industry.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with On The Map, Inc.?

When we first bought the business a few years ago, the previous owner wasn’t doing any marketing other than Google Ads.

SOLUTION

What was the scope of their involvement?

The initial service request was SEO and building a website. The site needed a lot of work to make it more professional and attractive. From there, it evolved. We were introduced to Val (SEO Account Manager & Ranking Improvements). She is dynamite and really helped take our business to the next level.

She educated me and built our brand.  We redesigned the website, added a blog, created a lot more content with direct links. We converted a few things, but they did almost everything else, such as graphic design.

What is the team composition?

Val has been my point of contact over the last 15 months.

How did you come to work with On The Map, Inc.?

I was fortunate enough to learn about On The Map, Inc. because one of their owners, his wife, and their friends came to do the escape room. We started this conversation about how we had just bought the business, and got his business card. I called him the next day because I know how important digital marketing is and I knew I needed help.

How much have you invested with them?

We spent between $35,000–$40,000.

What is the status of this engagement?

We started working with them in 2018 and we still have a partnership with them.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Our rankings for key phrases are in the number one or two spot. There has been a lot more competition over the last 12 months, but we’ve been able to maintain our rankings consistently Our traffic flow has been consistent, so year over year, revenue has gone up, and I’ve been very pleased.

The content we added has helped with name recognition and appeal to the outlying areas of Raleigh. Fewer people leave our site right away because of the new design and content. People find it more attractive and stay on the page longer.

How did On The Map, Inc. perform from a project management standpoint?

Val is proactive, if something seems interesting, she sends it over. If I call or email her with a question, she is very prompt. Any questions I have, she answers. If she needs to follow-up with her boss for me, she does it on the spot. Her professionalism and customer care are exceptional. I wasn’t just a number, and I wasn’t just another client. She’s the reason I’m still with On The Map, Inc.

What did you find most impressive about them?

They provide excellent service and, overall, they’re great people. I would recommend them to anybody looking for digital marketing services.

Are there any areas they could improve?

Before working with Val, I had several points of contact. There was a lot of turnover and that disrupted our services.

Do you have any advice for potential customers?

Make sure you get Val on your team.

BACKGROUND

Please describe your company and your position there.

I am the owner of a criminal defense firm in Miami, FL.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire On The Map, Inc.?

We fired On the Map to overcome a google penalty and build a new site.

What were your goals for this project?

Page one placement for organic rankings and top three for google maps.

SOLUTION

How did you select this vendor?

I diligently met with several SEO service providers and interviewed three firms before deciding to go with On the Map.

Describe the project in detail.

I needed a new site. I wanted a backlink package for the organic rankings and a maps audit and citations package for the maps rankings.

What was the team composition?

Fernando was my first contact with On the Map. Bri built my site and Val has been my point person for all SEO work.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The new site had a beautiful transition from my old site. My google rankings quickly rebounded and they were able to overcome the google maps penalty within six months.

How effective was the workflow between your team and theirs?

Incredibly. Their response time is almost instant and they have a talent pool that is always available.

What did you find most impressive about this company?

They delivered on the project timelines and there were no surprise fees.

Are there any areas for improvement?

None, I couldn't be happier.

BACKGROUND

Please describe your company and your position there.

Fan Apps focus is on mobile app development for professional sports organizations with a goal to deliver cutting edge solutions for fan engagement and communications. I'm the CEO of the company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire On The Map, Inc.?

On The Map was chosen to develop the company website in a very limited time frame.

What were your goals for this project?

The main goal was to build the site with several features important to acquire new clients. On of the feature was the "GET A FREE QUOTE" table. Important was to get the site in limited time and in excellent quality and this goal also was achieved.

SOLUTION

How did you select this vendor?

On The Map was recommended.

Describe the project and the services they provided in detail.

structure frames designs coding training texts testing launching

What was the team composition?

The team consists of about 7 people. A strong project manager who led the project since day 1. A designer and developers worked together to offer a couple of scenarios.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

The new site gave new value to our sales team, because of the newly built presentations with case studies, and the link to the "GET A FREE QUOTE" creates more than 20 new sales leads.

How was project management arranged and how effective was it?

Communication channels were established throughout Jira, Slack, and Zoom. All project milestones were communicated very professionally and without any delays. We are an offshore company and English, is not our native language, but this particular condition wasn't a barrier to communicate and reach a great result.

What did you find most impressive about this company?

We received professional recommendations on how to build the app to be trendy and without any extra charge. Their strong teamwork and will to deliver a qualitative project from the beginning was key.

Are there any areas for improvement?

Probably to pay little bit more attention to the customer technical staff competencies. Might be some people should be additional trained to use the new tools.

BACKGROUND

Please describe your company and your position there.

Filter King has crafted Merv Filters that are here to protect you from common Allergen pollution. With changing your air filter you will prevent expensive repairs & lower monthly energy bills.

We make sure we have every size you can think of to fit your air handler. Another feature we have is delivering monthly air filters to your front door with acquiring payments that you can adjust to our website. My position is Marketing Manager and I'm creating this project to move forward.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire On The Map, Inc.?

Website Developing, SEO, content writing, and PPC.

What were your goals for this project?

Build a Fully Functional Ecomerce website that can carry a big amount of traffic and is user friendly till check out.

SOLUTION

How did you select this vendor?

I weighed my options with Other Marketing agencies and On the Map had a great package deal and offers I can work with to make my site #1 on google.

Describe the project and the services they provided in detail.

Fully functional E-commerce Website that provides DATA from my clients that we can you to outreach more clients. A Marketing Team that can help boost my volume traffic.

Healthy SEO pages that can get my website to be noticed on google. User-Friendly pages that don't have a bad drop off rate. A fast uploaded site that will never be down.

What was the team composition?

I had a small team that was based on my project from front and backend developers. I had an SEO Marketing success team that answers what I need to move forward.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

This Company is based on the Filter King Website and without it, there will be no business.

How was project management arranged and how effective was it?

Once the site “mockup” has been reviewed and approved, the real work begins! They work with you on how it will look like and how it will flow. Developers start working on the flow and find what you need. They gather a meeting on how things are going until it's done.

What did you find most impressive about this company?

Time management, Efficient, great strategy, creative, Friendly, and quality.

Are there any areas for improvement?

If I would have to say anything about On The Map It would be Getting SEO updates.

BACKGROUND

Please describe your company and your position there.

I am the CEO of a digital marketing company. Our services include SEO, SEM, Email Marketing, Lead Generation, Content Marketing, PPC and more.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire On The Map, Inc.?

We were looking to find a streamline processes between SEO, account management and data analytics. On The Map Inc has been able to go beyond expectations and continuously keeps communication with my team.

What were your goals for this project?

We wanted to increase overall revenue by creating specific campaigns tailored to each client and their needs. In doing so, On The Map Inc has been able to execute and deliver.

SOLUTION

How did you select this vendor?

My team did extensive research in looking for the right vendor. We based our research off of reviews and ranking. I was down to two companies but looking at how On The Map Inc was featured in Forbes it concluded my search and made my team feel comfortable working with them.

Describe the scope of their work in detail.

After we selected this vendor. We had several discovery calls discussing different clients I would be bringing to them. On The Map Inc did exactly what they mention they would do. The have created very specific campaigns related to each client. My team now has a dedicated account manager to handle all their needs, data analytics and SEO for each client. Everything is very organized now.

What was the team composition?

I work very closely with the team over at On The Map Inc. I am not sure how many people their tech team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since beginning our work with this vendor our revenue has increased significantly and our sales team has enjoyed the communication with their tech team.

How effective was the workflow between your team and theirs?

The project manager that was assigned to us has been more than perfect. My team has two weekly meeting to make sure everything is on the right path and projects/ campaigns are not falling behind. We have not had any problems with deadlines.

What did you find most impressive about this company?

I was really impressed that company knew what they were talking about. It is very hard finding a company that can walk the walk and talk the talk. Any question I had that was related to Digital marketing they answered right away .

Are there any areas for improvement?

So far everything has been amazing . There is always room for improvement but for now I believe that they are doing everything right.

BACKGROUND

Please describe your company and your position there.

I am an account executive for a PR agency in Miami focusing on travel and hospitality industry.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire On The Map, Inc.?

We needed their assistance with a clients website. They built website from scratch.

What were your goals for this project?

We wanted a brand new website delivered within a timely matter that was aesthetically pleasing and mobile friendly.

SOLUTION

How did you select this vendor?

After meeting with many companies, On the Maps proposal blew us away. Not only were their ideas innovative, but their staff and professionalism was world class. They presented the fasted turn around time and included the most bang for our buck.

Describe the project and the services they provided in detail.

They provided the best website services and we had a great project manager that always attended to our needs.

What was the team composition?

I had a web project manager, a designer and a program developer all assigned to my project. Knowing who was working on my website at all times was reassuring.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

It was a beautiful site and my client was extremely happy with the results. We couldn’t have asked for a better experience.

How was project management arranged and how effective was it?

It was very effective. I had my own dedicated project manager that was constantly giving updates and doing zoom conferences with screen share so we were always seeing how the website was coming along.

What did you find most impressive about this company?

Their attention to detail and turnaround times.

Are there any areas for improvement?

Not at all! Everyone who I was in contact with was amazing.

BACKGROUND

Please describe your company and your position there.

Real estate broker

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire On The Map, Inc.?

Google, online organic ranking

What were your goals for this project?

Dominate the first positions in Google for online ranking for my area

SOLUTION

How did you select this vendor?

I did my research and interviewed a few companies. I chose On the map marketing team as one of the best company out there for online marketing.

Describe the scope of their work in detail.

SEO, content writing, link building etc

What was the team composition?

I have my campaign manager that I communicate with. She always keeps me updated on the progress of our campaign.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

My online ranking has improved drastically, we are achieving great results and positioning my brand as a market leader in my area.

How effective was the workflow between your team and theirs?

Excellent workflow and communication.

What did you find most impressive about this company?

Excellent level of communication, very experienced and knowledgeable team.

Are there any areas for improvement?

So far all areas are great.